---
title: B2B Marketing Blog | Content Marketing
description: Content Marketing | BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides
---

# B2B Marketing Blog

- [Show all](https://www.brightbull.co.uk/blog)
- [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing)
- [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)
- [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)
- [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing)
- [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)
- [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)
- [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)
- [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)
- [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites)
- [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)
- [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)
- [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing)
- [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)
- [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)
- [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
- [HubSpot](https://www.brightbull.co.uk/blog/topic/hubspot)
- [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)
- [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)
- [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas)
- [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)
- [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools)
- [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends)
- [Time Management](https://www.brightbull.co.uk/blog/topic/time-management)
- [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events)
- [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing)

Show allB2B communitiesB2B Content MarketingB2B Event MarketingB2B Event SalesB2B MarketingB2B Marketing Best PracticesB2B Marketing How toB2B PublishersB2B Social MediaB2B WebsitesConference MarketingContent MarketingDesign & BrandingDirect MarketingEmail MarketingEvent growthEvent MarketingHubSpotInbound MarketingLead GenerationMarketing AutomationMarketing IdeasMarketing TechnologyMarketing ToolsMarketing TrendsTime ManagementVirtual EventsWebinar Marketing

## [A framework to repurpose your B2B Virtual Event Content](https://www.brightbull.co.uk/blog/a-framework-to-repurpose-your-b2b-virtual-event-content)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Dec 18,2020

[![A framework to repurpose your B2B Virtual Event Content](https://www.brightbull.co.uk/hubfs/BB%20Framework.png)](https://www.brightbull.co.uk/blog/a-framework-to-repurpose-your-b2b-virtual-event-content)

When it comes to virtual events, the work doesn't stop once the event takes place. That's when it all begins.

You can get as much as 2x or 3x the number of registrants to your virtual event. You just need to ensure the content produced as a result of your event is repurposed into multiple bite size chunks to drive those registrations through blogs, social, email and your own community.

The key is to take the long-form content and break it into small chapters or “episodes.” Content takes the shape of a story that follows a plot and slowly reveals more to the viewer with each episode.

[Continue Reading **](https://www.brightbull.co.uk/blog/a-framework-to-repurpose-your-b2b-virtual-event-content)

[** 0 Comments](https://www.brightbull.co.uk/blog/a-framework-to-repurpose-your-b2b-virtual-event-content#comments-listing)

Topics: [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)

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## [6 must have tools needed to create top notch B2B video content](https://www.brightbull.co.uk/blog/6-must-have-tools-needed-to-create-top-notch-b2b-video-content)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Nov 25,2020

[![6 must have tools needed to create top notch B2B video content](https://www.brightbull.co.uk/hubfs/todd-quackenbush-IClZBVw5W5A-unsplash.jpg)](https://www.brightbull.co.uk/blog/6-must-have-tools-needed-to-create-top-notch-b2b-video-content)

Creating content isn't always easy, but  it doesn't have to be complicated or costly either. By costly I mean, you don't have to be hiring production companies to do this for you.

[Continue Reading **](https://www.brightbull.co.uk/blog/6-must-have-tools-needed-to-create-top-notch-b2b-video-content)

[** 0 Comments](https://www.brightbull.co.uk/blog/6-must-have-tools-needed-to-create-top-notch-b2b-video-content#comments-listing)

Topics: [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events)

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## [16 mantras for increasing your event website visits with value-adding content](https://www.brightbull.co.uk/16-mantras-for-increasing-your-event-website-visits-with-value-adding-content)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Sat, Feb 22,2020

[![16 mantras for increasing your event website visits with value-adding content](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2378002755-jpg/Blog/15-Mantras-for-Increasing-Your-Event-Website-Visits-with-Value-Adding_Content-BrightBull.jpg)](https://www.brightbull.co.uk/16-mantras-for-increasing-your-event-website-visits-with-value-adding-content)

*This post was updated on 24th August 2020.*

One thing is clear, in the world of events to increase website visits you will need to spend money on advertising or you will need to start writing value adding-content that will drive free and organic traffic.

What is value-adding content? The term refers to content you produce for which your **sole intention is not to sell but to educate, inform or entertain**. In my world event generated content meets the education and information purpose by default. Event organisers should not have any issue with publishing top notch relevant content in the first place. The challenge is [repurposing it efficiently](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics) to drive engagement and as a result of that engagement intiate/spark/stimulate interest in future events you have coming up.

[Continue Reading **](https://www.brightbull.co.uk/16-mantras-for-increasing-your-event-website-visits-with-value-adding-content)

[** 0 Comments](https://www.brightbull.co.uk/16-mantras-for-increasing-your-event-website-visits-with-value-adding-content#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

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## [Teams and skills required to build a content marketing framework](https://www.brightbull.co.uk/blog/teams-and-skills-required-to-build-a-content-marketing-framework)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jan 16,2020

[![Teams and skills required to build a content marketing framework](https://www.brightbull.co.uk/hubfs/Birghtbull%20stock%20images%20manager/Building-Content-Marketing-Framwork-Skills-3.png)](https://www.brightbull.co.uk/blog/teams-and-skills-required-to-build-a-content-marketing-framework)

Building an online community with the help of your content is a great strategy and it’s one that absolutely works! But there are various things to consider in making the most of your content - at the most basic level you need to PLAN and know what to do with it. Sounds simple right, but often content can become your master without you even realising it has taken control!

This blog will help you take back and keep control with one of the best ways to succeed - by developing your own content marketing framework and exploring the skills needed by your team.

[Continue Reading **](https://www.brightbull.co.uk/blog/teams-and-skills-required-to-build-a-content-marketing-framework)

[** 0 Comments](https://www.brightbull.co.uk/blog/teams-and-skills-required-to-build-a-content-marketing-framework#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)

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## [What to do if someone cheekily steals your content](https://www.brightbull.co.uk/blog/how-to-deal-with-content-stealing-in-b2b)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Feb 22,2018

[![What to do if someone cheekily steals your content](https://www.brightbull.co.uk/hubfs/Blog/What-to-do-if-someone-steals-your-content-brightbull%20copy.jpg)](https://www.brightbull.co.uk/blog/how-to-deal-with-content-stealing-in-b2b)

One thing that I feel very proud of is the content I write for you! It’s nice to know it’s well received and valued. So much so that I recently discovered someone had literally taken one of [my most popular posts in my blog](https://www.brightbull.co.uk/blog/35-must-follow-hashtags-in-the-events-industry) via LinkedIn and used it as their own. Definitely not kosher! The number one rule in repurposing content is acknowledging the original source, giving love and always linking back.

[Continue Reading **](https://www.brightbull.co.uk/blog/how-to-deal-with-content-stealing-in-b2b)

[** 0 Comments](https://www.brightbull.co.uk/blog/how-to-deal-with-content-stealing-in-b2b#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)

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## [Six Content Marketing Fundamental Truths](https://www.brightbull.co.uk/blog/six-content-marketing-fundamental-truths)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Apr 19,2017

[![Six Content Marketing Fundamental Truths](https://www.brightbull.co.uk/hubfs/content-marketing-fundamental-truths.jpg)](https://www.brightbull.co.uk/blog/six-content-marketing-fundamental-truths)

 [Designed by Freepik](http://www.freepik.com/free-photo/worker-asking-for-silence_969155.htm)

Content marketing is one of the most important aspects I discuss with B2B marketing professionals and business owners before they start developing their project strategy. In my view this will be **the only way** for the companies to differentiate themselves in the future.

It is important to outline these fundamental truths as content marketing is a set of tactics and a particular approach that is going to take time. The journey will be successful and hugely rewarding only if the right steps are followed.

[Continue Reading **](https://www.brightbull.co.uk/blog/six-content-marketing-fundamental-truths)

[** 1 Comment](https://www.brightbull.co.uk/blog/six-content-marketing-fundamental-truths#comments-listing)

Topics: [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [Really cool websites with free images for your B2B Content Marketing](https://www.brightbull.co.uk/blog/really-cool-websites-with-free-images-for-your-b2b-content-marketing)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Feb 10,2017

[![Really cool websites with free images for your B2B Content Marketing](https://www.brightbull.co.uk/hubfs/Blog/pixabay-free-photos-for-content-marketing.png)](https://www.brightbull.co.uk/blog/really-cool-websites-with-free-images-for-your-b2b-content-marketing)

Your blog (powerpoint, ebook, email, or social media post) is nearly ready and you ask a colleague, the boss or your team to check it over and the feedback is..."Great post, but I am not sure about the image... You need something slicker, more elegant and stronger..."

[Continue Reading **](https://www.brightbull.co.uk/blog/really-cool-websites-with-free-images-for-your-b2b-content-marketing)

[** 0 Comments](https://www.brightbull.co.uk/blog/really-cool-websites-with-free-images-for-your-b2b-content-marketing#comments-listing)

Topics: [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)

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## [What to do if your B2B content marketing doesn't work?](https://www.brightbull.co.uk/blog/what-to-do-if-content-marketing-doesnt-work)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Dec 02,2016

[![What to do if your B2B content marketing doesn't work?](https://www.brightbull.co.uk/hubfs/Blog/what%20to%20do%20if%20content%20marketing%20doesn%27t%20work.jpg)](https://www.brightbull.co.uk/blog/what-to-do-if-content-marketing-doesnt-work)

---

So, you've finally [convinced your boss](https://info.brightbull.co.uk/get-your-own-personalised-inbound-marketing-forecasting-plan-kpis-and-goals) to switch some of your focus from outbound to [inbound channels](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget), you've been given the go ahead and created some sweet content and made a good sounding plan. The only problem is, that results just aren't there. 

After the initial screaming and holding your head in your hands part, you're likely next thought is "what the heck do I do now?" What do you do when content marketing doesn't work? Here's our 3 point, no-panic action plan....

[Continue Reading **](https://www.brightbull.co.uk/blog/what-to-do-if-content-marketing-doesnt-work)

[** 0 Comments](https://www.brightbull.co.uk/blog/what-to-do-if-content-marketing-doesnt-work#comments-listing)

Topics: [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [[Video] Inbound Marketing for Events: Interview with John Whitaker, dmg events](https://www.brightbull.co.uk/blog/inbound-marketing-for-events-interview-with-john-whitaker-dmg-events)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Sep 23,2016

[![[Video] Inbound Marketing for Events: Interview with John Whitaker, dmg events](https://www.brightbull.co.uk/hubfs/Blog/John-Whitaker-DMG-Events-on-Inbound-Marketing.png)](https://www.brightbull.co.uk/blog/inbound-marketing-for-events-interview-with-john-whitaker-dmg-events)

Our series of Inbound Marketing Stories continues with [John Whitaker](https://twitter.com/JohnWhitaker_), Head of Marketing from [**dmg events**](http://www.dmgenergyevents.co.uk/) - a global events business that manages over 80 events in over 25 countries. John shares his experiences and learnings with his inbound marketing journey so far. 

 

[Continue Reading **](https://www.brightbull.co.uk/blog/inbound-marketing-for-events-interview-with-john-whitaker-dmg-events)

[** 0 Comments](https://www.brightbull.co.uk/blog/inbound-marketing-for-events-interview-with-john-whitaker-dmg-events#comments-listing)

Topics: [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [B2B Inbound Marketing Stories: Andrew Ferguson, BrainXchange](https://www.brightbull.co.uk/blog/b2b-inbound-marketing-stories-andrew-ferguson-brainxchange)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Sep 13,2016

[![B2B Inbound Marketing Stories: Andrew Ferguson, BrainXchange](https://www.brightbull.co.uk/hubfs/Blog/inbound-marketing-for-conference-organisers.jpg)](https://www.brightbull.co.uk/blog/b2b-inbound-marketing-stories-andrew-ferguson-brainxchange)

---

In our new series of Inbound Marketing Stories, we interview B2B organisations and explore their inbound marketing journey so far. 

Our first story comes from Andrew Ferguson, Co-Founder at [BrainXchange](https://brainxchange.events/) who lifts the lid on his unique business model and shares the reason why he believes[ inbound marketing for event and conference organisers is so essential ](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget)for any future success. 

- Want to know how you can secure a 80-90% rebook rate from your event sponsors?
- How about the secret to being able to charge double what your competitors do?
- Or reliably booking a handful of delegates every single week without touching the phone?

You can listen to the [full interview at the bottom of the post](https://www.brightbull.co.uk/blog/topic/content-marketing#video), or just digest some of the highlights we've pulled out here...

[Continue Reading **](https://www.brightbull.co.uk/blog/b2b-inbound-marketing-stories-andrew-ferguson-brainxchange)

[** 0 Comments](https://www.brightbull.co.uk/blog/b2b-inbound-marketing-stories-andrew-ferguson-brainxchange#comments-listing)

Topics: [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [How to monetise B2B content from your online community](https://www.brightbull.co.uk/blog/how-to-monetise-the-b2b-content-from-your-online-community)

by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Tue, Apr 26,2016

[![How to monetise B2B content from your online community](https://www.brightbull.co.uk/hubfs/How-to-monetise-your-B2B-content-for-your-online-community-BrightBull.png)](https://www.brightbull.co.uk/blog/how-to-monetise-the-b2b-content-from-your-online-community)

Your team of marketers may already be creating valuable, insightful and market-leading content by the buckletload, and driving additional views to your website, as well as increasing your social media followings; but have you thought about content that will bring in additional revenue? Here is how to monetise [B2B content from your online community ](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it)- you could be sitting on some very easy wins. 

[Continue Reading **](https://www.brightbull.co.uk/blog/how-to-monetise-the-b2b-content-from-your-online-community)

[** 0 Comments](https://www.brightbull.co.uk/blog/how-to-monetise-the-b2b-content-from-your-online-community#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)

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## [Cracking the code: Content marketing for events](https://www.brightbull.co.uk/blog/cracking-the-code-content-marketing-for-events)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Apr 01,2016

[![Cracking the code: Content marketing for events](https://www.brightbull.co.uk/hubfs/Bundesarchiv_Bild_101I-241-2173-09_Russland_Verschlsselungsgert_Enigma.jpg)](https://www.brightbull.co.uk/blog/cracking-the-code-content-marketing-for-events)

Event marketers are some of the busiest people in the whole world. Forget taking a lunch break, they barely have time to breathe a lot of the time. One of the most common questions I get asked is “how do I find time to create content?”

Here we crack the event marketing content code and unlock the time you need to create killer event marketing content, without being in the office until midnight:

[Continue Reading **](https://www.brightbull.co.uk/blog/cracking-the-code-content-marketing-for-events)

[** 0 Comments](https://www.brightbull.co.uk/blog/cracking-the-code-content-marketing-for-events#comments-listing)

Topics: [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

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## [Getting event marketing right and getting it wrong [Interview]](https://www.brightbull.co.uk/blog/getting-event-marketing-right-and-getting-it-wrong-interview)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Nov 24,2015

[![Getting event marketing right and getting it wrong [Interview]](https://www.brightbull.co.uk/hs-fs/hubfs/Blog/Getting-event-marketing-right-event-industry-news-brightbull.jpg?t=1448316894898&width=671)](https://www.brightbull.co.uk/blog/getting-event-marketing-right-and-getting-it-wrong-interview)

<https://www.brightbull.co.uk/blog/getting-event-marketing-right-and-getting-it-wrong-interview/#video>

I recently took part in a podcast for Event Industry News to delve into what event marketers are getting right, and where they’re going wrong. The “Talking events” session was hosted by Event Industry News contributor James Dickson, and I was joined by Adam Parry, Event Industry News editor and organiser of Event Tech Live. You can check out the podcast in full at the bottom of this post , but just in case you don’t get a chance to, I’ve summarised the key points from our discussion below or [go straight to the video if you prefer](https://www.brightbull.co.uk/blog/getting-event-marketing-right-and-getting-it-wrong-interview/#video).

[Continue Reading **](https://www.brightbull.co.uk/blog/getting-event-marketing-right-and-getting-it-wrong-interview)

[** 3 Comments](https://www.brightbull.co.uk/blog/getting-event-marketing-right-and-getting-it-wrong-interview#comments-listing)

Topics: [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [Essential content tools for event professionals](https://www.brightbull.co.uk/blog/essential-content-creation-tools-for-event-professionals)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Oct 09,2015

[![Essential content tools for event professionals](https://www.brightbull.co.uk/hubfs/content_tools_for_event_profs.jpg)](https://www.brightbull.co.uk/blog/essential-content-creation-tools-for-event-professionals) 

As we all know, content is such a powerful way of communicating with your customers and more importantly pulling in new audiences for events. Content is a key part of any B2B marketing strategy now especially as the focus is shifting towards online communities. Once visitors come to your website you want them to stay and take a look around - but it's getting them to your site in the first place that's the challenge. How will you cut through the online noise and get your audience to take the botheration of coming to your website? It's all about relevant and timely content! Often companies stop in their tracks when they think of content - the cost, the time. But now there are so many content marketing tools you can tap into that [don't cost the earth and are quick and easy to use](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget). So there really is no excuse to get started.

[Continue Reading **](https://www.brightbull.co.uk/blog/essential-content-creation-tools-for-event-professionals)

[** 0 Comments](https://www.brightbull.co.uk/blog/essential-content-creation-tools-for-event-professionals#comments-listing)

Topics: [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

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## [Free content creation tools for time-poor B2B marketers](https://www.brightbull.co.uk/blog/free-content-creation-tools-for-time-poor-b2b-marketers)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Aug 20,2015

[![Free content creation tools for time-poor B2B marketers](https://www.brightbull.co.uk/hubfs/Blog/free-content-creation-tools-for-B2B-Marketers-brightbull.png)](https://www.brightbull.co.uk/blog/free-content-creation-tools-for-time-poor-b2b-marketers)

B2B marketers tend to dream big, but can sometimes be held back due to time constraints and[ lack of financial resource](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget). This can mean that necessary changes aren’t made to websites, new landing pages can take ages to implement, and the smallest design update can end up being expensively outsourced.

If this set-up sounds familiar, take a look at our top free content creation tools, and see if you can’t solve your creative challenges without seeking help from outside.

[Continue Reading **](https://www.brightbull.co.uk/blog/free-content-creation-tools-for-time-poor-b2b-marketers)

[** 0 Comments](https://www.brightbull.co.uk/blog/free-content-creation-tools-for-time-poor-b2b-marketers#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)

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## [How to redesign your website for inbound marketing in 10 simple steps](https://www.brightbull.co.uk/blog/how-to-redesign-your-website-for-inbound-marketing-in-10-simple-steps)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Jun 19,2015

[![How to redesign your website for inbound marketing in 10 simple steps](https://www.brightbull.co.uk/hubfs/Screen_Shot_2015-06-16_at_14.10.29.png)](https://www.brightbull.co.uk/blog/how-to-redesign-your-website-for-inbound-marketing-in-10-simple-steps)

There comes a time in every organisation’s lifecycle when a website redesign is staring them in the face, and it’s an occurrence you simply cannot afford to ignore.

This could be for a multitude of reasons such as a rebrand, a strategy overhaul, or just that it looks increasingly dated.

Don’t sigh with despair when this issue arises, grab the bull by the horns and make your website work harder for you; turn it into an unstoppable inbound marketing machine.

## Here’s how to in just ten steps:

[Continue Reading **](https://www.brightbull.co.uk/blog/how-to-redesign-your-website-for-inbound-marketing-in-10-simple-steps)

[** 1 Comment](https://www.brightbull.co.uk/blog/how-to-redesign-your-website-for-inbound-marketing-in-10-simple-steps#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [8 revenue generating tips for media publishers](https://www.brightbull.co.uk/blog/8-revenue-generating-tips-for-media-publishers)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, May 13,2015

[![8 revenue generating tips for media publishers](https://www.brightbull.co.uk/hubfs/8_revenue_generating_tips_for_media_publishers.jpg)](https://www.brightbull.co.uk/blog/8-revenue-generating-tips-for-media-publishers)

Aside from publishing high quality content, there aren’t many additional revenue streams media publishers can tap into, right?

### Wrong!

There are several ways you can[ expand your reach and repertoire that don’t necessarily need to break the bank](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers). And if you at least try these new channels, you’ll be able to discover which are more profitable for your organisation and are worth persevering with.

We’ll explore each of these tips in greater detail in the next few weeks, so watch this space for more information!

Here are our absolute top revenue generating tips for media publishers:

[Continue Reading **](https://www.brightbull.co.uk/blog/8-revenue-generating-tips-for-media-publishers)

[** 0 Comments](https://www.brightbull.co.uk/blog/8-revenue-generating-tips-for-media-publishers#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)

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## [Who benefits from a successful and well run B2B online community?](https://www.brightbull.co.uk/blog/who-benefits-from-a-successful-and-well-run-b2b-online-community)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Apr 24,2015

[![Who benefits from a successful and well run B2B online community?](https://www.brightbull.co.uk/hubfs/Who_benefits_from_a_successful_and_well_run_B2B_online_community2.gif)](https://www.brightbull.co.uk/blog/who-benefits-from-a-successful-and-well-run-b2b-online-community)

If the qualitative and quantitative evidence that we’ve provided in other blogs isn’t enough to get the support of your team, or your CEO’s buy-in, the cherry on the cake in your argument will be demonstrating the effects of an online community **at every level of the value chain**.

There are several groups who will thank you for your efforts in your [B2B online community](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it) – in terms of both monetary rewards and delegate fandom.

[Continue Reading **](https://www.brightbull.co.uk/blog/who-benefits-from-a-successful-and-well-run-b2b-online-community)

[** 2 Comments](https://www.brightbull.co.uk/blog/who-benefits-from-a-successful-and-well-run-b2b-online-community#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [The state of inbound marketing – and what it means for events](https://www.brightbull.co.uk/blog/the-state-of-inbound-marketing-and-what-it-means-for-events)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Apr 08,2015

[![The state of inbound marketing – and what it means for events](https://www.brightbull.co.uk/hubfs/The_impact_of_blogging_on_inbound_ROI.gif)](https://www.brightbull.co.uk/blog/the-state-of-inbound-marketing-and-what-it-means-for-events)

Hubspot publishes every year [‘The State of Inbound’](http://offers.hubspot.com/2014-state-of-inbound) report and it is full of fascinating insights, statistics and findings, but just in case you don’t have time to read it yourself, here are the top takeaways in easily digestible summaries. Not only is this a real time saver but we’ve also unearthed what these insights mean for the event industry – and how you can use them to your advantage.

## **1. Budgeting**

As a marketer, you’ll be well aware that the size of your budget depends on and relates to so many different factors it can seem impossible to ensure all of them lead to an increase – but it is achievable. Factors such as the economy, a change in management and a past failure with inbound marketing typically [led to a lower inbound budget being granted ](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget)– however demonstrating success with inbound accessed significantly higher sums of budget.

[Continue Reading **](https://www.brightbull.co.uk/blog/the-state-of-inbound-marketing-and-what-it-means-for-events)

[** 0 Comments](https://www.brightbull.co.uk/blog/the-state-of-inbound-marketing-and-what-it-means-for-events#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [Five steps you must take to develop your online community further than your blog](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Apr 01,2015

[![Five steps you must take to develop your online community further than your blog](https://www.brightbull.co.uk/hubfs/Five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog.gif)](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog)

We advocate that before you do anything else to [kick off your community](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it), you must, must, must have a blog, but once that’s done and you’re in the routine of publishing regular content, it’s time **to bolster your efforts with the other platforms available to you**.

These are the steps you must take to develop your online community:

[Continue Reading **](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog)

[** 1 Comment](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

- [Tweet](https://twitter.com/share)

[All Posts](https://www.brightbull.co.uk/blog/all) [Next Page **](https://www.brightbull.co.uk/blog/topic/content-marketing/page/2)

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### About this blog

Sharing our thoughts on the latest news, best practices, tips in B2B marketing and conference & events industry.

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[

Ricardo MolinaFri, Dec 18,20206 min read

## A framework to repurpose your B2B Virtual Event Content

When it comes to virtual events, the work doesn't stop once the event takes place. That's ...

Start Reading 

](https://www.brightbull.co.uk/blog/a-framework-to-repurpose-your-b2b-virtual-event-content)[

Ricardo MolinaWed, Nov 25,20206 min read

## 6 must have tools needed to create top notch B2B video content

Creating content isn't always easy, but it doesn't have to be complicated or costly ...

Start Reading 

](https://www.brightbull.co.uk/blog/6-must-have-tools-needed-to-create-top-notch-b2b-video-content)[

Ricardo MolinaSat, Feb 22,20207 min read

## 16 mantras for increasing your event website visits with value-adding content

This post was updated on 24th August 2020. One thing is clear, in the world of events to ...

Start Reading 

](https://www.brightbull.co.uk/16-mantras-for-increasing-your-event-website-visits-with-value-adding-content)[

Ricardo MolinaThu, Jan 16,20207 min read

## Teams and skills required to build a content marketing framework

Building an online community with the help of your content is a great strategy and it’s ...

Start Reading 

](https://www.brightbull.co.uk/blog/teams-and-skills-required-to-build-a-content-marketing-framework)[

Ricardo MolinaThu, Feb 22,20184 min read

## What to do if someone cheekily steals your content

One thing that I feel very proud of is the content I write for you! It’s nice to know ...

Start Reading 

](https://www.brightbull.co.uk/blog/how-to-deal-with-content-stealing-in-b2b)[

Ricardo MolinaWed, Apr 19,20173 min read

## Six Content Marketing Fundamental Truths

Designed by Freepik Content marketing is one of the most important aspects I discuss with ...

Start Reading 

](https://www.brightbull.co.uk/blog/six-content-marketing-fundamental-truths)[

Ricardo MolinaFri, Feb 10,20172 min read

## Really cool websites with free images for your B2B Content Marketing

Your blog (powerpoint, ebook, email, or social media post) is nearly ready and you ask a ...

Start Reading 

](https://www.brightbull.co.uk/blog/really-cool-websites-with-free-images-for-your-b2b-content-marketing)[

Ricardo MolinaFri, Dec 02,20163 min read

## What to do if your B2B content marketing doesn't work?

So, you've finally convinced your boss to switch some of your focus from outbound to ...

Start Reading 

](https://www.brightbull.co.uk/blog/what-to-do-if-content-marketing-doesnt-work)[

Ricardo MolinaFri, Sep 23,201618 min read

## [Video] Inbound Marketing for Events: Interview with John Whitaker, dmg events

Our series of Inbound Marketing Stories continues with John Whitaker, Head of Marketing ...

Start Reading 

](https://www.brightbull.co.uk/blog/inbound-marketing-for-events-interview-with-john-whitaker-dmg-events)[

Ricardo MolinaTue, Sep 13,20166 min read

## B2B Inbound Marketing Stories: Andrew Ferguson, BrainXchange

In our new series of Inbound Marketing Stories, we interview B2B organisations and ...

Start Reading 

](https://www.brightbull.co.uk/blog/b2b-inbound-marketing-stories-andrew-ferguson-brainxchange)[

Sonia MolinaTue, Apr 26,20164 min read

## How to monetise B2B content from your online community

Your team of marketers may already be creating valuable, insightful and market-leading ...

Start Reading 

](https://www.brightbull.co.uk/blog/how-to-monetise-the-b2b-content-from-your-online-community)[

Ricardo MolinaFri, Apr 01,20163 min read

## Cracking the code: Content marketing for events

Event marketers are some of the busiest people in the whole world. Forget taking a lunch ...

Start Reading 

](https://www.brightbull.co.uk/blog/cracking-the-code-content-marketing-for-events)[

Ricardo MolinaTue, Nov 24,20154 min read

## Getting event marketing right and getting it wrong [Interview]

I recently took part in a podcast for Event Industry News to delve into what event ...

Start Reading 

](https://www.brightbull.co.uk/blog/getting-event-marketing-right-and-getting-it-wrong-interview)[

Ricardo MolinaFri, Oct 09,20153 min read

## Essential content tools for event professionals

As we all know, content is such a powerful way of communicating with your customers and ...

Start Reading 

](https://www.brightbull.co.uk/blog/essential-content-creation-tools-for-event-professionals)[

Ricardo MolinaThu, Aug 20,20154 min read

## Free content creation tools for time-poor B2B marketers

B2B marketers tend to dream big, but can sometimes be held back due to time constraints ...

Start Reading 

](https://www.brightbull.co.uk/blog/free-content-creation-tools-for-time-poor-b2b-marketers)[

Ricardo MolinaFri, Jun 19,20155 min read

## How to redesign your website for inbound marketing in 10 simple steps

There comes a time in every organisation’s lifecycle when a website redesign is staring ...

Start Reading 

](https://www.brightbull.co.uk/blog/how-to-redesign-your-website-for-inbound-marketing-in-10-simple-steps)[

Ricardo MolinaWed, May 13,20155 min read

## 8 revenue generating tips for media publishers

Aside from publishing high quality content, there aren’t many additional revenue streams ...

Start Reading 

](https://www.brightbull.co.uk/blog/8-revenue-generating-tips-for-media-publishers)[

Ricardo MolinaFri, Apr 24,20152 min read

## Who benefits from a successful and well run B2B online community?

If the qualitative and quantitative evidence that we’ve provided in other blogs isn’t ...

Start Reading 

](https://www.brightbull.co.uk/blog/who-benefits-from-a-successful-and-well-run-b2b-online-community)[

Ricardo MolinaWed, Apr 08,20155 min read

## The state of inbound marketing – and what it means for events

Hubspot publishes every year ‘The State of Inbound’ report and it is full of fascinating ...

Start Reading 

](https://www.brightbull.co.uk/blog/the-state-of-inbound-marketing-and-what-it-means-for-events)[

Ricardo MolinaWed, Apr 01,20153 min read

## Five steps you must take to develop your online community further than your blog

We advocate that before you do anything else to kick off your community, you must, must, ...

Start Reading 

](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog)

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