When it comes to virtual events, the work doesn't stop once the event takes place. That's when it all begins.
You can get as much as 2x or 3x the number of registrants to your virtual event. You just need to ensure the content produced as a result of your event is repurposed into multiple bite size chunks to drive those registrations through blogs, social, email and your own community.
The key is to take the long-form content and break it into small chapters or “episodes.” Content takes the shape of a story that follows a plot and slowly reveals more to the viewer with each episode.