B2B Marketing Blog

What to do if someone cheekily steals your content

One thing that I feel very proud of is the content I write for you! It’s nice to know it’s well received and valued. So much so that I recently discovered someone had literally taken one of my most popular posts in my blog via LinkedIn and used it as their own. Definitely not kosher! The number one rule in repurposing content is acknowledging the original source, giving love and always linking back.

Topics: B2B Content Marketing Content Marketing

Six Content Marketing Fundamental Truths

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Content marketing is one of the most important aspects I discuss with B2B marketing professionals and business owners before they start developing their project strategy. In my view this will be the only way for the companies to differentiate themselves in the future.

It is important to outline these fundamental truths as content marketing is a set of tactics and a particular approach that is going to take time. The journey will be successful and hugely rewarding only if the right steps are followed.

Topics: Content Marketing Inbound Marketing

Really cool websites with free images for your B2B Content Marketing

Your blog (powerpoint, ebook, email, or social media post) is nearly ready and you ask a colleague, the boss or your team to check it over and the feedback is..."Great post, but I am not sure about the image... You need something slicker, more elegant and stronger..."

Topics: Content Marketing Design & Branding

What to do if your B2B content marketing doesn't work?


So, you've finally convinced your boss to switch some of your focus from outbound to inbound channels, you've been given the go ahead and created some sweet content and made a good sounding plan. The only problem is, that results just aren't there. 

After the initial screaming and holding your head in your hands part, you're likely next thought is "what the heck do I do now?" What do you do when content marketing doesn't work? Here's our 3 point, no-panic action plan....

Topics: Content Marketing Inbound Marketing

[Video] Inbound Marketing for Events: Interview with John Whitaker, dmg events

Our series of Inbound Marketing Stories continues with John Whitaker, Head of Marketing from dmg events - a global events business that manages over 80 events in over 25 countries. John shares his experiences and learnings with his inbound marketing journey so far. 

 

Topics: Inbound Marketing Event Marketing Content Marketing

B2B Inbound Marketing Stories: Andrew Ferguson, BrainXchange


In our new series of Inbound Marketing Stories, we interview B2B organisations and explore their inbound marketing journey so far. 

Our first story comes from Andrew Ferguson, Co-Founder at BrainXchange who lifts the lid on his unique business model and shares the reason why he believes inbound marketing for event and conference organisers is so essential for any future success. 

  • Want to know how you can secure a 80-90% rebook rate from your event sponsors?
  • How about the secret to being able to charge double what your competitors do?
  • Or reliably booking a handful of delegates every single week without touching the phone?

You can listen to the full interview at the bottom of the post, or just digest some of the highlights we've pulled out here...

Topics: Inbound Marketing Event Marketing Conference Marketing Content Marketing

How to monetise B2B content from your online community

Your team of marketers may already be creating valuable, insightful and market-leading content by the buckletload, and driving additional views to your website, as well as increasing your social media followings; but have you thought about content that will bring in additional revenue? Here is how to monetise B2B content from your online community - you could be sitting on some very easy wins. 

Topics: B2B Marketing Content Marketing

Cracking the code: Content marketing for events

Event marketers are some of the busiest people in the whole world. Forget taking a lunch break, they barely have time to breathe a lot of the time. One of the most common questions I get asked is “how do I find time to create content?”

Here we crack the event marketing content code and unlock the time you need to create killer event marketing content, without being in the office until midnight:

Topics: Content Marketing Event Marketing

Getting event marketing right and getting it wrong [Interview]

I recently took part in a podcast for Event Industry News to delve into what event marketers are getting right, and where they’re going wrong. The “Talking events” session was hosted by Event Industry News contributor James Dickson, and I was joined by Adam Parry, Event Industry News editor and organiser of Event Tech Live. You can check out the podcast in full at the bottom of this post , but just in case you don’t get a chance to, I’ve summarised the key points from our discussion below or go straight to the video if you prefer.

Topics: Content Marketing B2B Social Media Event Marketing Conference Marketing

Essential content tools for event professionals

As we all know, content is such a powerful way of communicating with your customers and more importantly pulling in new audiences for events. Content is a key part of any B2B marketing strategy now especially as the focus is shifting towards online communities. Once visitors come to your website you want them to stay and take a look around - but it's getting them to your site in the first place that's the challenge. How will you cut through the online noise and get your audience to take the botheration of coming to your website? It's all about relevant and timely content! Often companies stop in their tracks when they think of content - the cost, the time. But now there are so many content marketing tools you can tap into that don't cost the earth and are quick and easy to use. So there really is no excuse to get started.
Topics: Marketing Tools B2B Content Marketing Content Marketing Event Marketing

Free content creation tools for time-poor B2B marketers

B2B marketers tend to dream big, but can sometimes be held back due to time constraints and lack of financial resource. This can mean that necessary changes aren’t made to websites, new landing pages can take ages to implement, and the smallest design update can end up being expensively outsourced.

If this set-up sounds familiar, take a look at our top free content creation tools, and see if you can’t solve your creative challenges without seeking help from outside.

Topics: B2B Marketing Marketing Tools B2B Content Marketing Content Marketing

How to redesign your website for inbound marketing in 10 simple steps

There comes a time in every organisation’s lifecycle when a website redesign is staring them in the face, and it’s an occurrence you simply cannot afford to ignore.

This could be for a multitude of reasons such as a rebrand, a strategy overhaul, or just that it looks increasingly dated.

Don’t sigh with despair when this issue arises, grab the bull by the horns and make your website work harder for you; turn it into an unstoppable inbound marketing machine.

Here’s how to in just ten steps:

Topics: B2B Content Marketing Content Marketing B2B Marketing How to Inbound Marketing

8 revenue generating tips for media publishers

Aside from publishing high quality content, there aren’t many additional revenue streams media publishers can tap into, right?

Wrong!

There are several ways you can expand your reach and repertoire that don’t necessarily need to break the bank. And if you at least try these new channels, you’ll be able to discover which are more profitable for your organisation and are worth persevering with.

We’ll explore each of these tips in greater detail in the next few weeks, so watch this space for more information!

Here are our absolute top revenue generating tips for media publishers:

Topics: B2B Content Marketing Content Marketing B2B Publishers

Who benefits from a successful and well run B2B online community?

If the qualitative and quantitative evidence that we’ve provided in other blogs isn’t enough to get the support of your team, or your CEO’s buy-in, the cherry on the cake in your argument will be demonstrating the effects of an online community at every level of the value chain.

There are several groups who will thank you for your efforts in your B2B online community – in terms of both monetary rewards and delegate fandom.

Topics: B2B Content Marketing Content Marketing Inbound Marketing B2B communities

The state of inbound marketing – and what it means for events

Hubspot publishes every year ‘The State of Inbound’ report and it is full of fascinating insights, statistics and findings, but just in case you don’t have time to read it yourself, here are the top takeaways in easily digestible summaries. Not only is this a real time saver but we’ve also unearthed what these insights mean for the event industry – and how you can use them to your advantage.

1. Budgeting

As a marketer, you’ll be well aware that the size of your budget depends on and relates to so many different factors it can seem impossible to ensure all of them lead to an increase – but it is achievable. Factors such as the economy, a change in management and a past failure with inbound marketing typically led to a lower inbound budget being granted – however demonstrating success with inbound accessed significantly higher sums of budget.

Topics: B2B Content Marketing Content Marketing Event Marketing Inbound Marketing

Five steps you must take to develop your online community further than your blog

We advocate that before you do anything else to kick off your community, you must, must, must have a blog, but once that’s done and you’re in the routine of publishing regular content, it’s time to bolster your efforts with the other platforms available to you.

These are the steps you must take to develop your online community:

Topics: B2B Content Marketing Content Marketing B2B Social Media B2B communities

Launching a B2B online community, where to start?

Great, you’re convinced. You realise that at some point you’re going to have to come around to the idea of an online community for your event(s) and what better time to start than right now? So how exactly do you do that?

Start Blogging! Start your own, blog on LinkedIn, blog wherever you want, but do it consistently.

Well we’ve shown you the shape an online event community can take, so think about which areas you’d like to focus on. We have some advice of our own on that topic but ultimately it’s down to you to fit the forum to your ideal customer, or the place you know your prospects and customers can be found.

However, we can’t stress this point enough – if you don’t have a blog you’re missing a major opportunity to generate leads and build a captive audience. This is the most effective first step you can take in creating YOUR community, though you might not think it’s the easiest.

Here are our 5 steps to blog success, take them one step at a time.

Topics: B2B Content Marketing Content Marketing Event Marketing Conference Marketing B2B communities

Cool event technology: CatchTalk.tv

Video for B2B events is a must, and any organiser who doesn’t think to budget for it and prioritise its importance will likely regret it when the sales and marketing teams come to sourcing or generating new leads next time around.

But how exactly do you make the most of that conference footage? And how can you tell its effectiveness as a lead generation tool? Well, I’ve been keeping an eye on one company in this arena that is driving the industry forward in a very innovative and cool way. CatchTalk.tv has built its own platform for event companies to showcase conference video on, and not only that, but it can demonstrate the ROI behind it too. 

Topics: Marketing Tools Content Marketing Event Marketing Conference Marketing

16 mantras for increasing your event website visits with value-adding content

One thing is clear, in the world of events to increase website visits you will need to spend money on advertising or you will need to start writing value adding-content that will drive free and organic traffic.

What is value-adding content? The term refers to content you produce for which your sole intention is not to sell but to educate, inform or entertain. In my world event generated content meets the education and information purpose by default. Event organisers should not have any issue with publishing top notch relevant content in the first place. The challenge is repurposing it efficiently to drive engagement and as a result of that engagement intiate/spark/stimulate interest in future events you have coming up.

Topics: B2B Content Marketing Content Marketing B2B Social Media B2B Websites Event Marketing

Are B2B marketers drowning in content? Top 3 takeaways from B2B Marketing's Content Benchmarking Infographic

B2B Marketing recently published its 2014 Content Benchmarking report, and summarised the key points in an infographic which sparked our imagination, so we put together our top takeaways as digestible, actionable insights.

Topics: B2B Marketing Marketing Trends B2B Content Marketing Content Marketing Lead Generation