---
title: B2B Marketing Blog | B2B Social Media
description: B2B Social Media | BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides
---

# B2B Marketing Blog

- [Show all](https://www.brightbull.co.uk/blog)
- [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing)
- [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)
- [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)
- [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing)
- [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)
- [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)
- [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)
- [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)
- [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites)
- [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)
- [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)
- [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing)
- [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)
- [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)
- [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
- [HubSpot](https://www.brightbull.co.uk/blog/topic/hubspot)
- [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)
- [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)
- [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas)
- [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)
- [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools)
- [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends)
- [Time Management](https://www.brightbull.co.uk/blog/topic/time-management)
- [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events)
- [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing)

Show allB2B communitiesB2B Content MarketingB2B Event MarketingB2B Event SalesB2B MarketingB2B Marketing Best PracticesB2B Marketing How toB2B PublishersB2B Social MediaB2B WebsitesConference MarketingContent MarketingDesign & BrandingDirect MarketingEmail MarketingEvent growthEvent MarketingHubSpotInbound MarketingLead GenerationMarketing AutomationMarketing IdeasMarketing TechnologyMarketing ToolsMarketing TrendsTime ManagementVirtual EventsWebinar Marketing

## [LinkedIn Posting Strategy - Aim for the comments not the shares](https://www.brightbull.co.uk/blog/linkedin-posting-strategy-aim-for-the-comments-not-the-shares)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Aug 19,2020

[![LinkedIn Posting Strategy - Aim for the comments not the shares](https://www.brightbull.co.uk/hubfs/Brightbull%20stock%20media%20manager/Blog/linkedin-post-strategy-blog-twitter.jpeg)](https://www.brightbull.co.uk/blog/linkedin-posting-strategy-aim-for-the-comments-not-the-shares)

Many B2B companies are still way behind the curve on their social media strategies and many of their team members are still not incorporating social selling tactics in their daily routines.

These are some of the key thoughts on how we view, execute ourselves and teach social media strategies to our clients.

**This post is split in 6 areas: **

- [12 Tips on Successful LinkedIn Posting Strategy](https://www.brightbull.co.uk/blog/topic/b2b-social-media#twelve-tips)
- [Demystifying Digital Interaction](https://www.brightbull.co.uk/blog/topic/b2b-social-media#demystifying-digital)
- [How do you foster commentary on LinkedIn](https://www.brightbull.co.uk/blog/topic/b2b-social-media#foster-commentary)
- [Hacks to Gain More Visibility](https://www.brightbull.co.uk/blog/topic/b2b-social-media#hacks-to-gain)
- [LinkedIn KPIs and Metrics](https://www.brightbull.co.uk/blog/topic/b2b-social-media#linkedIn-KPIs)
- [Conclusion](https://www.brightbull.co.uk/blog/topic/b2b-social-media#conclusion)

This is a post that will help demystify some of the questions on the way people post on LinkedIn and the impact this will have on their exposure to their connections and potential connections.

### **11 Tips on Successful Posting Strategy**

###### 1. Post every day or at least 3 times a week

###### 2. Use a striking headline- same principles of SEO work

###### 3. Use long form and share as much as you can within the post

###### 4. Do not add a hyperlink to an external page, within the post itself, add it in the comments

###### 5. Tag people that you want to see your post (don't abuse)

###### 6. Use hashtags to get better exposure

###### 7. Seek commentary, ask questions

###### 8. Add images that go with the post or add content that is of value, don't let the image come automatically from links you post.

###### 9. Vary the content you post, use video, documents, polls, multiple images

###### 10. If you use video, upload the video into the tool itself. It's okay to embed from YouTube

###### 11. Replicate and repurpose on your company page and it's perfectly okay if other colleagues copy and paste your update and post it as theirs. Performs better than re-sharing (more on that below)

 

## **Demystifying**** Digital Interaction Digital Interaction vs Face to Face Interaction**

I thought I'd share my personal thoughts and views on the value of a digital interaction on LinkedIn - assuming that social media interaction especially on LinkedIn for all us B2B bods, can be related to a physical networking interaction with peers/colleagues.

> The best approach to social media engagement especially for those in Social Selling, is to behave as close as possible to how you'd behave in a face to face interaction and conversation.

This is our view and assessment on the value of digital interactions:

[Continue Reading **](https://www.brightbull.co.uk/blog/linkedin-posting-strategy-aim-for-the-comments-not-the-shares)

[** 0 Comments](https://www.brightbull.co.uk/blog/linkedin-posting-strategy-aim-for-the-comments-not-the-shares#comments-listing)

Topics: [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities) [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)

- [Tweet](https://twitter.com/share)

## [16 mantras for increasing your event website visits with value-adding content](https://www.brightbull.co.uk/16-mantras-for-increasing-your-event-website-visits-with-value-adding-content)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Sat, Feb 22,2020

[![16 mantras for increasing your event website visits with value-adding content](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2378002755-jpg/Blog/15-Mantras-for-Increasing-Your-Event-Website-Visits-with-Value-Adding_Content-BrightBull.jpg)](https://www.brightbull.co.uk/16-mantras-for-increasing-your-event-website-visits-with-value-adding-content)

*This post was updated on 24th August 2020.*

One thing is clear, in the world of events to increase website visits you will need to spend money on advertising or you will need to start writing value adding-content that will drive free and organic traffic.

What is value-adding content? The term refers to content you produce for which your **sole intention is not to sell but to educate, inform or entertain**. In my world event generated content meets the education and information purpose by default. Event organisers should not have any issue with publishing top notch relevant content in the first place. The challenge is [repurposing it efficiently](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics) to drive engagement and as a result of that engagement intiate/spark/stimulate interest in future events you have coming up.

[Continue Reading **](https://www.brightbull.co.uk/16-mantras-for-increasing-your-event-website-visits-with-value-adding-content)

[** 0 Comments](https://www.brightbull.co.uk/16-mantras-for-increasing-your-event-website-visits-with-value-adding-content#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

- [Tweet](https://twitter.com/share)

## [6 Super Easy Tips to Optimise Your B2B Videos on YouTube](https://www.brightbull.co.uk/blog/6-super-easy-tips-to-optimise-your-b2b-videos-on-youtube)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Dec 05,2019

[![6 Super Easy Tips to Optimise Your B2B Videos on YouTube](https://www.brightbull.co.uk/hubfs/Increase%20your%20Marketing%20Productivity%20-%20Ian%20Schneider.jpg)](https://www.brightbull.co.uk/blog/6-super-easy-tips-to-optimise-your-b2b-videos-on-youtube)

Right after Google, YouTube is the second largest search engine on the internet, despite also being a social media site. This means that the importance to build and promote an online video presence has gained more relevance over the past couple of years and will continue to do so.

B2B companies are now seriously using videos as part of their overall marketing strategy and B2B events have been recording tons of video content at their events far longer BUT they are no way near as savvy when it comes to capitalising on it.

That is why we have come up with 6 simple tips to optimise your B2B YouTube presence:

[Continue Reading **](https://www.brightbull.co.uk/blog/6-super-easy-tips-to-optimise-your-b2b-videos-on-youtube)

[** 0 Comments](https://www.brightbull.co.uk/blog/6-super-easy-tips-to-optimise-your-b2b-videos-on-youtube#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

- [Tweet](https://twitter.com/share)

## [The 16 hashtags every B2B marketer should use to run successful events](https://www.brightbull.co.uk/blog/the-16-hashtags-every-b2b-marketer-should-use-to-run-successful-events)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Mar 07,2017

[![The 16 hashtags every B2B marketer should use to run successful events](https://www.brightbull.co.uk/hubfs/Blog/hashtags-every-b2b-marketer-should-use.jpeg)](https://www.brightbull.co.uk/blog/the-16-hashtags-every-b2b-marketer-should-use-to-run-successful-events)

Want the inside scoop on the hashtags every B2B marketer should use to make sure their event is super successful? Look no further. We've done all the hard work for you, compiling a list of the essential hashtags in each category, plus tools to help you find the ones that could make or break your event. 

[Continue Reading **](https://www.brightbull.co.uk/blog/the-16-hashtags-every-b2b-marketer-should-use-to-run-successful-events)

[** 1 Comment](https://www.brightbull.co.uk/blog/the-16-hashtags-every-b2b-marketer-should-use-to-run-successful-events#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

- [Tweet](https://twitter.com/share)

## [Social media marketing for events, in 140 characters or less](https://www.brightbull.co.uk/blog/social-media-marketing-for-events-in-140-characters-or-less)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Apr 07,2016

[![Social media marketing for events, in 140 characters or less](https://www.brightbull.co.uk/hubfs/social-media-marketing-for-events-BrightBull3.jpg)](https://www.brightbull.co.uk/blog/social-media-marketing-for-events-in-140-characters-or-less)

---

Social media and event marketing are not natural bedfellows time or culture wise, even though social media marketing for events can be one of the most effective channels. That’s because event marketers are used to doing a marketing task and crossing it off their list. Social media isn’t like that unfortunately - it's an ongoing effort requiring the marketer to be “present” over the full campaign. Event marketers also tend to lean towards old school, with outbound “broadcast styles of communication (which is our mission to change!)

[Continue Reading **](https://www.brightbull.co.uk/blog/social-media-marketing-for-events-in-140-characters-or-less)

[** 0 Comments](https://www.brightbull.co.uk/blog/social-media-marketing-for-events-in-140-characters-or-less#comments-listing)

Topics: [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

- [Tweet](https://twitter.com/share)

## [5 Tips to amplify event content on social media for social media virgins](https://www.brightbull.co.uk/blog/5-tips-to-amplify-event-content-on-social-media-for-social-media-virgins)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Feb 10,2016

[![5 Tips to amplify event content on social media for social media virgins](https://www.brightbull.co.uk/hubfs/How-to-amplify-event-content-on-social-media-BrightBull.jpg)](https://www.brightbull.co.uk/blog/5-tips-to-amplify-event-content-on-social-media-for-social-media-virgins)

Good quality content is hard to come by in the event industry – it takes time, resource and your boss’ backing to put together something worth sharing.

And creating the content isn’t even necessarily the hard part; it’s what you do with it after that counts, and makes all the effort seem worth it. If you don’t know [how to get your content into the hands (and screens) of the right people](https://www.brightbull.co.uk/blog/35-must-follow-hashtags-in-the-events-industry) you won’t see any return on your investment.

Here’s what you absolutely must do to amplify your event content – and using social media is the fastest, most effective way of doing it.

[Continue Reading **](https://www.brightbull.co.uk/blog/5-tips-to-amplify-event-content-on-social-media-for-social-media-virgins)

[** 0 Comments](https://www.brightbull.co.uk/blog/5-tips-to-amplify-event-content-on-social-media-for-social-media-virgins#comments-listing)

Topics: [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

- [Tweet](https://twitter.com/share)

## [35 hashtags in the events industry every marketing professional should use](https://www.brightbull.co.uk/blog/35-must-follow-hashtags-in-the-events-industry)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Sat, Feb 06,2016

[![35 hashtags in the events industry every marketing professional should use](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2411911603-gif/Blog/hashtag.gif)](https://www.brightbull.co.uk/blog/35-must-follow-hashtags-in-the-events-industry)

*This list has been reviewed on 1 April 2017*

This is our definitive list of hashtags every events industry professional must follow without fault.

Twitter is not only a tool that you will use to broadcast and say a lot of things about yourself, your company or your event. It is a tool to simply stay informed about your industry and getting interesting tips and content that you can literally use to do your job better.

This is the list I personally follow on twitter and since a lot of you asked me about this, here it is.

[Continue Reading **](https://www.brightbull.co.uk/blog/35-must-follow-hashtags-in-the-events-industry)

[** 1 Comment](https://www.brightbull.co.uk/blog/35-must-follow-hashtags-in-the-events-industry#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

- [Tweet](https://twitter.com/share)

## [Getting event marketing right and getting it wrong [Interview]](https://www.brightbull.co.uk/blog/getting-event-marketing-right-and-getting-it-wrong-interview)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Nov 24,2015

[![Getting event marketing right and getting it wrong [Interview]](https://www.brightbull.co.uk/hs-fs/hubfs/Blog/Getting-event-marketing-right-event-industry-news-brightbull.jpg?t=1448316894898&width=671)](https://www.brightbull.co.uk/blog/getting-event-marketing-right-and-getting-it-wrong-interview)

<https://www.brightbull.co.uk/blog/getting-event-marketing-right-and-getting-it-wrong-interview/#video>

I recently took part in a podcast for Event Industry News to delve into what event marketers are getting right, and where they’re going wrong. The “Talking events” session was hosted by Event Industry News contributor James Dickson, and I was joined by Adam Parry, Event Industry News editor and organiser of Event Tech Live. You can check out the podcast in full at the bottom of this post , but just in case you don’t get a chance to, I’ve summarised the key points from our discussion below or [go straight to the video if you prefer](https://www.brightbull.co.uk/blog/getting-event-marketing-right-and-getting-it-wrong-interview/#video).

[Continue Reading **](https://www.brightbull.co.uk/blog/getting-event-marketing-right-and-getting-it-wrong-interview)

[** 3 Comments](https://www.brightbull.co.uk/blog/getting-event-marketing-right-and-getting-it-wrong-interview#comments-listing)

Topics: [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

- [Tweet](https://twitter.com/share)

## [18 unbeatable ways to promote your event on social media](https://www.brightbull.co.uk/blog/18-unbeatable-ways-to-promote-your-event-on-social-media)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Sep 30,2015

[![18 unbeatable ways to promote your event on social media](https://www.brightbull.co.uk/hubfs/Blog/How-to-promote-your-event-on-social-media.jpg)](https://www.brightbull.co.uk/blog/18-unbeatable-ways-to-promote-your-event-on-social-media)

Email always comes out on top when event marketers are asked about their preferred or most effective marketing channels. But social media is catching up fast, and the only reason I believe it to be positioned in second place is that event marketers simply don’t know how to make the most of it. Here are our top mantras and musts for promoting your event on social media. Use this as an quick reference checklist for you and your team. 

 

[Continue Reading **](https://www.brightbull.co.uk/blog/18-unbeatable-ways-to-promote-your-event-on-social-media)

[** 0 Comments](https://www.brightbull.co.uk/blog/18-unbeatable-ways-to-promote-your-event-on-social-media#comments-listing)

Topics: [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

- [Tweet](https://twitter.com/share)

## [The future of social media marketing for event professionals](https://www.brightbull.co.uk/blog/the-future-of-social-media-marketing-for-event-professionals)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Jun 24,2015

[![The future of social media marketing for event professionals](https://www.brightbull.co.uk/hubfs/How_are_social_media_marketers_changing_their_approach1.png)](https://www.brightbull.co.uk/blog/the-future-of-social-media-marketing-for-event-professionals)

You may have already read my summary of a recent [2015 social media marketing report](https://www.brightbull.co.uk/blog/how-much-time-do-marketers-spend-on-social-media-marketing), which covered the areas of social media that marketers are most comfortable using, the platforms they don’t plan on adopting anytime soon, and the amount of time they are dedicating to their [social media activity](https://www.brightbull.co.uk/blog/35-must-follow-hashtags-in-the-events-industry), among other topics.

So here let’s look ahead – what does the future of social media marketing for events look like?

[Continue Reading **](https://www.brightbull.co.uk/blog/the-future-of-social-media-marketing-for-event-professionals)

[** 0 Comments](https://www.brightbull.co.uk/blog/the-future-of-social-media-marketing-for-event-professionals#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [How much time do marketers spend on social media marketing?](https://www.brightbull.co.uk/blog/how-much-time-do-marketers-spend-on-social-media-marketing)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Mon, Jun 15,2015

[![How much time do marketers spend on social media marketing?](https://www.brightbull.co.uk/hubfs/Analysing_social_media.png)](https://www.brightbull.co.uk/blog/how-much-time-do-marketers-spend-on-social-media-marketing)

I came across this insightful and truly comprehensive report by [Social Media Examiner](http://www.socialmediaexaminer.com/), and found it so useful I thought I’d summarise it here and pass on some of these must-know nuggets of wisdom.

In its entirety the '[2015 Social Media Marketing Industry Report](http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2015/)' covers the top questions marketers want answered on the topic of social media, how much time is spent on this increasingly vital channel, which platforms are most frequently used, and which ones marketers want to find out more about.

## **So here are some statistics to whet your appetite…**

[Continue Reading **](https://www.brightbull.co.uk/blog/how-much-time-do-marketers-spend-on-social-media-marketing)

[** 0 Comments](https://www.brightbull.co.uk/blog/how-much-time-do-marketers-spend-on-social-media-marketing#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation) [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)

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## [Best practices in social media promotion for event professionals](https://www.brightbull.co.uk/blog/best-practices-in-social-media-promotion-for-event-professionals)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jun 04,2015

[![Best practices in social media promotion for event professionals](https://www.brightbull.co.uk/hubfs/image_2.jpg)](https://www.brightbull.co.uk/blog/best-practices-in-social-media-promotion-for-event-professionals)

I was recently invited to take part in Pickevent’s [Best practices in social media promotion](https://pickevent.com/e/smpromotion) session.

The event was jam-packed full of insights and best practices in social media promotion, and I can’t help but want to share them!

Here are my top eight takeaways from the session, with thanks to [Elvira Hunte](http://www.linkedin.com/pub/elvira-asare-hunte/3/574/1a4), [Randy Nyssen](https://www.linkedin.com/profile/view?id=15476018) and [William Watts](https://www.linkedin.com/in/wilwatts) for being such fantastic fellow panel members. 

[Continue Reading **](https://www.brightbull.co.uk/blog/best-practices-in-social-media-promotion-for-event-professionals)

[** 0 Comments](https://www.brightbull.co.uk/blog/best-practices-in-social-media-promotion-for-event-professionals#comments-listing)

Topics: [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [Five steps you must take to develop your online community further than your blog](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Apr 01,2015

[![Five steps you must take to develop your online community further than your blog](https://www.brightbull.co.uk/hubfs/Five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog.gif)](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog)

We advocate that before you do anything else to [kick off your community](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it), you must, must, must have a blog, but once that’s done and you’re in the routine of publishing regular content, it’s time **to bolster your efforts with the other platforms available to you**.

These are the steps you must take to develop your online community:

[Continue Reading **](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog)

[** 1 Comment](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [Ten to-do's for your LinkedIn event marketing strategy](https://www.brightbull.co.uk/blog/ten-to-dos-for-your-linkedin-event-marketing-strategy)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Dec 11,2014

[![Ten to-do's for your LinkedIn event marketing strategy](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2215652237-jpg/ten-to-dos-for-your-linkedin-event-marketing-strategy.jpg)](https://www.brightbull.co.uk/blog/ten-to-dos-for-your-linkedin-event-marketing-strategy)

As an experienced marketer, you’re no doubt aware of the power of LinkedIn as a B2B marketing tool. But are you making the most of it for your events? If used correctly, [social media (and LinkedIn specifically) can aid your event marketing strategy enormously](https://www.brightbull.co.uk/blog/stuck-on-social-media-for-events-top-takeaways-from-event-tech-live), building the credibility of your conference portfolio, and you as an individual event industry leader.

Here are our top ten LinkedIn to-do's to help you raise your profile, [engage with your community](https://www.brightbull.co.uk/blog/35-must-follow-hashtags-in-the-events-industry) and ultimately generate leads for your B2B event.

[Continue Reading **](https://www.brightbull.co.uk/blog/ten-to-dos-for-your-linkedin-event-marketing-strategy)

[** 0 Comments](https://www.brightbull.co.uk/blog/ten-to-dos-for-your-linkedin-event-marketing-strategy#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [Stuck on social media for events? Top takeaways from Event Tech Live](https://www.brightbull.co.uk/blog/stuck-on-social-media-for-events-top-takeaways-from-event-tech-live)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Nov 27,2014

[![Stuck on social media for events? Top takeaways from Event Tech Live](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2142943191-png/stuck-on-social-media-for-events-top-takeaways-from-event-tech-live.png)](https://www.brightbull.co.uk/blog/stuck-on-social-media-for-events-top-takeaways-from-event-tech-live)

I recently took part in a panel at Event Tech Live in Shoreditch. My fellow panelists and I were talking all things social media – the current landscape for events, how to effectively market events using it, and what the future holds. You can [watch the video here](http://www.fsmevents.com/eventtechlive/m4), or if you’d like a quick summary, here are my top takeaways from the session: 

[Continue Reading **](https://www.brightbull.co.uk/blog/stuck-on-social-media-for-events-top-takeaways-from-event-tech-live)

[** 0 Comments](https://www.brightbull.co.uk/blog/stuck-on-social-media-for-events-top-takeaways-from-event-tech-live#comments-listing)

Topics: [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [6 Epic Ways to Fail at Your Event Marketing on Twitter](https://www.brightbull.co.uk/blog/epic-ways-to-fail-at-your-event-marketing-on-twitter)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Oct 30,2014

[![6 Epic Ways to Fail at Your Event Marketing on Twitter](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1978722878-jpg/Blog/Event-Twitter-Fails-BrightBull.jpg)](https://www.brightbull.co.uk/blog/epic-ways-to-fail-at-your-event-marketing-on-twitter)

Twitter can be a hugely useful tool in the run up to your B2B event. You can use it to shout about any ‘VIP’ speakers, get your delegates involved before the day, and generally [create a real buzz around your conference](https://www.brightbull.co.uk/b2b-marketing-needs/b2b-social-media). For old school event marketers, the way twitter, and other social media outlets have revolutionised the events sphere, and B2B marketing generally, is a daunting prospect. But if you want to keep up with the ever quickening pace of the event industry, you need to get on board.

Unfortunately, we’ve seen quite a few examples of event companies jumping on the social bandwagon, just to have a presence. They’re not using it to add value, engage with their audience or even post interesting things about their events – they just populate it with links to their registration pages, standard event information which could be easily sourced online, and repeat tweets of their updates. **How likely do you think it is you’ll be trending with this approach?** Here are our absolute worst practices for event marketing on twitter – avoid at all costs!

[Continue Reading **](https://www.brightbull.co.uk/blog/epic-ways-to-fail-at-your-event-marketing-on-twitter)

[** 2 Comments](https://www.brightbull.co.uk/blog/epic-ways-to-fail-at-your-event-marketing-on-twitter#comments-listing)

Topics: [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

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## [5 Tips on how to become a B2B thought leader for your events](https://www.brightbull.co.uk/blog/5-tips-on-how-to-become-a-b2b-thought-leader-for-your-events)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Oct 09,2014

[![5 Tips on how to become a B2B thought leader for your events](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1809624985-jpg/Do-you-have-the-guts-to-be-a-thought-leader-Brightbull.jpg)](https://www.brightbull.co.uk/blog/5-tips-on-how-to-become-a-b2b-thought-leader-for-your-events)

As a content officer, conference producer, event planner or even a CEO for an event company, you probably have a lot on your plate already – and the prospect of striving to become a thought leader might seem daunting. However, as the face of your organisation with your potential delegates, it’s absolutely critical that you outwardly portray that you’re an authority within the industry your event serves. There isn’t a quick fix to ensure you’re regarded as such, but we’ve figured out the [ultimate approach to get yourself, and your events, noticed](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales).

[Continue Reading **](https://www.brightbull.co.uk/blog/5-tips-on-how-to-become-a-b2b-thought-leader-for-your-events)

[** 0 Comments](https://www.brightbull.co.uk/blog/5-tips-on-how-to-become-a-b2b-thought-leader-for-your-events#comments-listing)

Topics: [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [Very Helpful Social Media Statistics for B2B Lead Generation](https://www.brightbull.co.uk/blog/bid/315995/very-helpful-social-media-statistics-for-b2b-lead-generation)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jan 09,2014

[![Very Helpful Social Media Statistics for B2B Lead Generation](https://www.brightbull.co.uk/hs-fs/file-441631786-jpg/images/twitter-reach-vs-new-leads-b2b-lead-generation-ebook-brightbull.jpg)](https://www.brightbull.co.uk/blog/bid/315995/very-helpful-social-media-statistics-for-b2b-lead-generation)

Social media is no longer new and its lifespan and place in the world is no longer hotly contested, one question that does continue to come up time and time again though is the ROI of social media activities, especially for [B2B lead generation](https://www.brightbull.co.uk/b2b-marketing-needs/qualified-lead-generation/). **In short, does it really work?**

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/315995/very-helpful-social-media-statistics-for-b2b-lead-generation)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/315995/very-helpful-social-media-statistics-for-b2b-lead-generation#comments-listing)

Topics: [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)

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## [Facebook for B2B marketing: How to create highly shareable posts](https://www.brightbull.co.uk/blog/bid/298945/facebook-for-b2b-marketing-how-to-create-highly-shareable-posts)

by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Fri, Jun 21,2013

[![Facebook for B2B marketing: How to create highly shareable posts](https://www.brightbull.co.uk/hs-fs/file-201701391-jpg/images/facebook-b2b-marketing-increase-shares.jpg)](https://www.brightbull.co.uk/blog/bid/298945/facebook-for-b2b-marketing-how-to-create-highly-shareable-posts)

Earlier this week, in [Part 1: Facebook for B2B Marketing](https://www.brightbull.co.uk/blog/bid/298941/Using-Facebook-for-B2B-marketing-Our-views-on-Marketo-s-research) we looked at some key statistics from research conducted by Marketo that indicated that many businesses don’t get[ exposure to most of the people ](https://www.brightbull.co.uk/blog/35-must-follow-hashtags-in-the-events-industry)who’ve liked their page.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/298945/facebook-for-b2b-marketing-how-to-create-highly-shareable-posts)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/298945/facebook-for-b2b-marketing-how-to-create-highly-shareable-posts#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)

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## [Using Facebook for B2B marketing: Our views on Marketo's research](https://www.brightbull.co.uk/blog/bid/298941/using-facebook-for-b2b-marketing-our-views-on-marketo-s-research)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jun 18,2013

[![Using Facebook for B2B marketing: Our views on Marketo's research](https://www.brightbull.co.uk/hs-fs/file-70431723-jpg/images/using-facebook-for-b2b-marketing.jpg)](https://www.brightbull.co.uk/blog/bid/298941/using-facebook-for-b2b-marketing-our-views-on-marketo-s-research)

Most people using Facebook for B2B don’t realise that 80% or more of their fans never see their posts. This shocking statistic has been around for just over a year now but when we read the new Facebook research produced by Marketo, published this month, **["Contagious Content for Facebook: What people share on facebook and why they share it"](http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/)** we decided the time was ripe to do an article on how to beat it.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/298941/using-facebook-for-b2b-marketing-our-views-on-marketo-s-research)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/298941/using-facebook-for-b2b-marketing-our-views-on-marketo-s-research#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)

- [Tweet](https://twitter.com/share)

[All Posts](https://www.brightbull.co.uk/blog/all) [Next Page **](https://www.brightbull.co.uk/blog/topic/b2b-social-media/page/2)

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[

Ricardo MolinaWed, Aug 19,20209 min read

## LinkedIn Posting Strategy - Aim for the comments not the shares

Many B2B companies are still way behind the curve on their social media strategies and ...

Start Reading 

](https://www.brightbull.co.uk/blog/linkedin-posting-strategy-aim-for-the-comments-not-the-shares)[

Ricardo MolinaSat, Feb 22,20207 min read

## 16 mantras for increasing your event website visits with value-adding content

This post was updated on 24th August 2020. One thing is clear, in the world of events to ...

Start Reading 

](https://www.brightbull.co.uk/16-mantras-for-increasing-your-event-website-visits-with-value-adding-content)[

Ricardo MolinaThu, Dec 05,20194 min read

## 6 Super Easy Tips to Optimise Your B2B Videos on YouTube

Right after Google, YouTube is the second largest search engine on the internet, despite ...

Start Reading 

](https://www.brightbull.co.uk/blog/6-super-easy-tips-to-optimise-your-b2b-videos-on-youtube)[

Ricardo MolinaTue, Mar 07,20172 min read

## The 16 hashtags every B2B marketer should use to run successful events

Want the inside scoop on the hashtags every B2B marketer should use to make sure their ...

Start Reading 

](https://www.brightbull.co.uk/blog/the-16-hashtags-every-b2b-marketer-should-use-to-run-successful-events)[

Ricardo MolinaThu, Apr 07,20165 min read

## Social media marketing for events, in 140 characters or less

Social media and event marketing are not natural bedfellows time or culture wise, even ...

Start Reading 

](https://www.brightbull.co.uk/blog/social-media-marketing-for-events-in-140-characters-or-less)[

Ricardo MolinaWed, Feb 10,20163 min read

## 5 Tips to amplify event content on social media for social media virgins

Good quality content is hard to come by in the event industry – it takes time, resource ...

Start Reading 

](https://www.brightbull.co.uk/blog/5-tips-to-amplify-event-content-on-social-media-for-social-media-virgins)[

Ricardo MolinaSat, Feb 06,20163 min read

## 35 hashtags in the events industry every marketing professional should use

This list has been reviewed on 1 April 2017 This is our definitive list of hashtags every ...

Start Reading 

](https://www.brightbull.co.uk/blog/35-must-follow-hashtags-in-the-events-industry)[

Ricardo MolinaTue, Nov 24,20154 min read

## Getting event marketing right and getting it wrong [Interview]

I recently took part in a podcast for Event Industry News to delve into what event ...

Start Reading 

](https://www.brightbull.co.uk/blog/getting-event-marketing-right-and-getting-it-wrong-interview)[

Ricardo MolinaWed, Sep 30,20153 min read

## 18 unbeatable ways to promote your event on social media

Email always comes out on top when event marketers are asked about their preferred or ...

Start Reading 

](https://www.brightbull.co.uk/blog/18-unbeatable-ways-to-promote-your-event-on-social-media)[

Ricardo MolinaWed, Jun 24,20154 min read

## The future of social media marketing for event professionals

You may have already read my summary of a recent 2015 social media marketing report, ...

Start Reading 

](https://www.brightbull.co.uk/blog/the-future-of-social-media-marketing-for-event-professionals)[

Ricardo MolinaMon, Jun 15,20154 min read

## How much time do marketers spend on social media marketing?

I came across this insightful and truly comprehensive report by Social Media Examiner, ...

Start Reading 

](https://www.brightbull.co.uk/blog/how-much-time-do-marketers-spend-on-social-media-marketing)[

Ricardo MolinaThu, Jun 04,20154 min read

## Best practices in social media promotion for event professionals

I was recently invited to take part in Pickevent’s Best practices in social media ...

Start Reading 

](https://www.brightbull.co.uk/blog/best-practices-in-social-media-promotion-for-event-professionals)[

Ricardo MolinaWed, Apr 01,20153 min read

## Five steps you must take to develop your online community further than your blog

We advocate that before you do anything else to kick off your community, you must, must, ...

Start Reading 

](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog)[

Ricardo MolinaThu, Dec 11,20145 min read

## Ten to-do's for your LinkedIn event marketing strategy

As an experienced marketer, you’re no doubt aware of the power of LinkedIn as a B2B ...

Start Reading 

](https://www.brightbull.co.uk/blog/ten-to-dos-for-your-linkedin-event-marketing-strategy)[

Ricardo MolinaThu, Nov 27,20144 min read

## Stuck on social media for events? Top takeaways from Event Tech Live

I recently took part in a panel at Event Tech Live in Shoreditch. My fellow panelists and ...

Start Reading 

](https://www.brightbull.co.uk/blog/stuck-on-social-media-for-events-top-takeaways-from-event-tech-live)[

Ricardo MolinaThu, Oct 30,20146 min read

## 6 Epic Ways to Fail at Your Event Marketing on Twitter

Twitter can be a hugely useful tool in the run up to your B2B event. You can use it to ...

Start Reading 

](https://www.brightbull.co.uk/blog/epic-ways-to-fail-at-your-event-marketing-on-twitter)[

Ricardo MolinaThu, Oct 09,20143 min read

## 5 Tips on how to become a B2B thought leader for your events

As a content officer, conference producer, event planner or even a CEO for an event ...

Start Reading 

](https://www.brightbull.co.uk/blog/5-tips-on-how-to-become-a-b2b-thought-leader-for-your-events)[

Ricardo MolinaThu, Jan 09,20143 min read

## Very Helpful Social Media Statistics for B2B Lead Generation

Social media is no longer new and its lifespan and place in the world is no longer hotly ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/315995/very-helpful-social-media-statistics-for-b2b-lead-generation)[

Sonia MolinaFri, Jun 21,20134 min read

## Facebook for B2B marketing: How to create highly shareable posts

Earlier this week, in Part 1: Facebook for B2B Marketing we looked at some key statistics ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/298945/facebook-for-b2b-marketing-how-to-create-highly-shareable-posts)[

Ricardo MolinaTue, Jun 18,20133 min read

## Using Facebook for B2B marketing: Our views on Marketo's research

Most people using Facebook for B2B don’t realise that 80% or more of their fans never see ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/298941/using-facebook-for-b2b-marketing-our-views-on-marketo-s-research)

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