Everybody seems to be running webinars and many are creating podcasts too - and many are bringing a physical event into a virtual one (we have seen this might not be the way forward for all).
But not many have tried to build their own studio and experiment with a non-conventional format to deliver an event experience. For Adam Barber CEO of the Tamarindo Group, their version of virtual meant that they wanted to build their own studio.
In this session Ashley Friedlein, probably one of the most knowledgeable figures on the topic of B2B communities will be sharing key insights on community management.
Ashley has built one of the most successful community for the marketing industry and now Guild is fast becoming a name in the business messaging and community apps world. So if there's anyone that can guide you on your community journey it's most certainly Ashley.
It is not about virtual events, although it is part of it; it is not about giving your postponed event clients and audiences free inventory and content, although you should.
Julian Graves, Chairman and Director of Scaleup Advisory at Collingwood advisory talked us through the real meaning of the Digital Pivot for B2B Event professionals. It means going deeper into the business model pivot and the ever critical need to deliver value and quality.
What are the learnings from those that have successfully ran virtual events?
Jo Lankester, Managing Director at White October Events, Fergus Gregory, Director at Collingwood Advisory, and Raoul Monks, Founder and Director at Flume Training, shared with us their experiences, the good and the bad of running a virtual events.
From Digital Marketing to the Digital Transformation of Marketing & Sales
How to re-engineer your processes to use the power of web and internet based systems to change the way you work and reach to clients
This is the new norm, it is not about inbound, it is not about online communities or changes in your digital marketing. It is more important and critical than this.
From Digital Introvert to Digital Extrovert on LinkedIn
A simple masterclass on how you can build your presence as a person of influence.
Becoming a LinkedIn Extrovert!!! This is the single most important thing for sales teams right now, even more, if you are in marketing, content/production teams you need to stay top of mind with your audience.
How to Build an Online Community from Scratch on LinkedIn
If you are not on LinkedIn, you are losing the game. Hear of case studies on how you can build an online community from scratch in this platform
We have a very special guest, who build his own community and events organically using no paid traffic or advertising. It there is a time to build this it is now.
Hot Secrets to Accelerate and Automate Your Sales Process
The best sales people in events are not the ones that make the most number of calls, but the ones that use technology and data to their advantage.
Learn about the top tools and tactics that you and your sales team should be using to increase productivity, gain more data insight and better results. Spend more time engaging with potential clients, building relationships and converting leads instead of wasting time on admin.
Let’s be honest, recruiting quality candidates can be difficult. Recruiting outstanding marketers is even harder! Especially in this marketing age where applicants need to be armed with an array of competencies and skills.
We're very much in a candidates market and there are key aspects that event and media organisations need to consider in order to successfully attract brilliant marketing talent.
We're offering a free B2B marketing best practice review. Refresh your marketing strategy, identify opportunties for growth, and see where your current marketing activities compare against the benchmark.
