EVENTS FOR B2B EVENT PROFESSIONAL

The journey from a community of 650,000 to an intimate community of 100

BIP100 is a thriving, intimate community limited to 100 hand-picked business owners all focused on growth, friendship and innovation. 

The founders Thomas and Penny aren’t new to community building - they have quite the track record and were early adopters of the digital age. They founded Ecademy, probably one of the first communities for business professionals, connecting 650k members. 

This is one not to be missed!

Building a 30k thriving community from scratch

Global Dating Insights (GDI) is the leading open community for the Online Dating Industry and a leading source for news, analysis and events. 

The website serves a highly engaged trade audience of over 30,000 unique monthly visitors, and is read in over 100 countries. They have a weekly podcast too. 

Building a community with real attitude and huge vision

In this live conversation with Sarah, we'll be exploring:

• How it all began - selling up to start a community that you passionately cared for
• Successfully growing a community from 500 to 200,000 members 
• A reciprocal system: Using AI algorithms to match your community around common interests
• Why you should hire a data scientist in your business
• The importance of building inclusive communities and events with a voice for all 
• The role of a community leader in Social Media, why community leaders need to be influencers in their own right
• The core values and inspiration behind the community - and why communities should have a bigger purpose 
• Building philanthropic and social values into your business model

The foundations of a community truly loooooved by its members

In this live conversation with Ruth,  we'll be touching the following topics:

• LeadDev's strong ethos, vision and code of conduct
• Why, not thinking and acting like an events business, makes your community love you more
• The importance of diversity and harassment-free experiences for everyone within your community
• Give first in order to get from the community
• The recipe for LeadDev's success
• Selling out physically vs the opportunities for digital

Influence Group is a company I have admired for many years now - for their vision, philosophy and fresh approach to events. Their events are really slick and fun.

In this live conversation with Michael, we'll be exploring:

• Experimenting - staying on top of tech and developments during the pandemic
• Getting closer to your audience
• Buyer personas - How critical this is and how it has shaped Influence Group's pivot plans
• Influence Group's version of pivot
• Differentiating in a crowded marketplace

Communities really come alive when they are interacting and engaging in a live environment.

In this conversation with Sasha Frieze we delved into how organisations will be able to bring their community alive though a live, hybrid or virtual environment.

How to do that?

• Content 
• Community 
• Connection

Did you ever wonder how brands keep their audiences coming back and cut through the noise?

Learn how some brands are building their own binge-worthy video series to grow sales and thought leadership, and how you can too. This talk is by Kareem Mostafa, author of the book Original Series and Co-founder of content repurposing platform tribetactics.

• Content 
• Community 
• Connection

Everybody seems to be running webinars and many are creating podcasts too - and many are bringing a physical event into a virtual one (we have seen this might not be the way forward for all).

But not many have tried to build their own studio and experiment with a non-conventional format to deliver an event experience.
For Adam Barber CEO of the Tamarindo Group, their version of virtual meant that they wanted to build their own studio.

In this session Ashley Friedlein, probably one of the most knowledgeable figures on the topic of B2B communities will be sharing key insights on community management.

Ashley has built one of the most successful community for the marketing industry and now Guild is fast becoming a name in the business messaging and community apps world. So if there's anyone that can guide you on your community journey it's most certainly Ashley. 

It is not about virtual events, although it is part of it; it is not about giving your postponed event clients and audiences free inventory and content, although you should. 

Julian Graves, Chairman and Director of Scaleup Advisory at Collingwood advisory talked us through the real meaning of the Digital Pivot for B2B Event professionals. It means going deeper into the business model pivot and the ever critical need to deliver value and quality.

What are the learnings from those that have successfully ran virtual events? 

Jo Lankester, Managing Director at White October Events, Fergus Gregory, Director at Collingwood Advisory, and Raoul Monks, Founder and Director at Flume Training, shared with us their experiences, the good and the bad of running a virtual events.

How to re-engineer your processes to use the power of web and internet based systems to change the way you work and reach to clients

This is the new norm, it is not about inbound, it is not about online communities or changes in your digital marketing. It is more important and critical than this.

A simple masterclass on how you can build your presence as a person of influence.

Becoming a LinkedIn Extrovert!!! This is the single most important thing for sales teams right now, even more, if you are in marketing, content/production teams you need to stay top of mind with your audience.

If you are not on LinkedIn, you are losing the game. Hear of case studies on how you can build an online community from scratch in this platform

We have a very special guest, who build his own community and events organically using no paid traffic or advertising. It there is a time to build this it is now.

Learn sequences that tech savvy marketers are using to make their lives simpler and get better results

Learn about the top tools and tactics that you and your team should be using to increase productivity, automate campaigns and get better results.

The best sales people in events are not the ones that make the most number of calls, but the ones that use technology and data to their advantage.

Learn about the top tools and tactics that you and your sales team should be using to increase productivity, gain more data insight and better results. Spend more time engaging with potential clients, building relationships and converting leads instead of wasting time on admin.

Let’s be honest, recruiting quality candidates can be difficult. Recruiting outstanding marketers is even harder! Especially in this marketing age where applicants need to be armed with an array of competencies and skills.

We're very much in a candidates market and there are key aspects that event and media organisations need to consider in order to successfully attract brilliant marketing talent.