Online Community Stories - Episode 5
Transforming a conference business to a global community founded on membership
Mind the Product is the world’s largest community of passionate product people brought together through community, membership, content, events and training.
The journey started small in 2010 with a meetup in London with just 25 people in the back room of a pub. Today they have grown to over 150,000 members across meetups in 200+ cities around the world.
What makes this community so interesting to learn from? Their business model transformation through the pandemic into a membership model, their product-led development process and a lot of learnings along the way.