Online Community Stories - Episode 6

OCS - Episode 6 - Thomas & Penny

The journey from a community of 650,000 to an intimate community of 100

We’re so delighted to have Thomas and Penny as part of this online community series. In this exciting conversation we’ll be chatting about this and more:

  • What has been the evolution of community building over the last 20 years
  • Lessons learnt from building one of the biggest B2B communities in the early years
  • Micro-communities the new trend and scale
  • What comes with building such an intimate membership community - the benefits
  • The key pillars of building a focused community - how priorities shifted, what becomes more important (content/product offering, services, 121’s?)
  • The importance of building and leveraging your network
  • Being the face behind the community - how do you balance control and delegation 
  • Onboarding your community members?
    Register now

Online Community Stories - Episode 5

OCS - Episode 5 - mtp

Transforming a conference business to a global community founded on membership

In this live conversation with James, we will cover themes like:

  • The business transformation process from conference to membership model 
  • The value of your community = your user interactions
  • 10 years of content and connections, why now?
  • Cutting corners and the big lessons learnt from doing so
  • Surviving 2020 - practicing what you preach - building your own subscription product
  • MeetUps, supporting and helping your community to run them in their cities??
  • Mapping the buying journey?
  • The value of meetups as the early stages in your buying journey?

Register now

Online Community Stories - Episode 4

OCS - Episode 4 - GDI

Building 30k thriving community from scratch

In this live conversation with Simon, we'll be diving into:

  • What is the importance of running an open community vs a membership model?
  • How to build your community based on editorial content?
  • Where to begin your community: Start with content, good content. The rest will come
  • How do you build your traffic to 30k visitors per month 
    Register now

Online Community Stories - Episode 3

OCS - Episode 3 - Sarah Porter

Building a community with real attitude and huge vision

 

In this live conversation with Sarah, we'll be exploring:

  • How it all began - selling up to start a community that you passionately cared for
  • Successfully growing a community from 500 to 200,000 members 
  • A reciprocal system: Using AI algorithms to match your community around common interests
  • Why you should hire a data scientist in your business
  • The importance of building inclusive communities and events with a voice for all 
  • The role of a community leader in Social Media, why community leaders need to be influencers in their own right
  • The core values and inspiration behind the community - and why communities should have a bigger purpose 
  • Building philanthropic and social values into your business model 
  • And why exactly is InspiredMinds on the Taliban target list??
    Register now

Online Community Stories - Episode 2

Episode 2 - Online Community Stories - LeadDev-1

The foundations of a community truly loooooved by its members

In this live conversation with Ruth,  we'll be touching the following topics:

  • LeadDev's strong ethos, vision and code of conduct
  • Why, not thinking and acting like an events business, makes your community love you more
  • The importance of diversity and harassment-free experiences for everyone within your community
  • Give first in order to get from the community
  • The recipe for LeadDev's success
  • Selling out physically vs the opportunities for digital
    Register now

Online Community Stories - Episode 1 

Online Community Stories [Template]-2

Influence Group is a company I have admired for many years now - for their vision, philosophy and fresh approach to events. Their events are really slick and fun.

In this live conversation with Michael, we'll be exploring:

  • Experimenting - staying on top of tech and developments during the pandemic
  • Getting closer to your audience
  • Buyer personas - How critical this is and how it has shaped Influence Group's pivot plans
  • Influence Group's version of pivot 
  • Differentiating in a crowded marketplace

    WATCH ON DEMAND NOW »

Bringing Your Community Alive Through Virtual

CTA - Bringing Your Community Alive Through Virtual

Communities really come alive when they are interacting and engaging in a live environment.

In this conversation with Sasha Frieze we delved into how organisations will be able to bring their community alive though a live, hybrid or virtual environment.

How to do that?

  • Content 
  • Community 
  • Connection

WATCH ON DEMAND NOW »

Episodic Marketing - How to build a binge-worthy show for your brand

CTA - Episodic Marketing

Did you ever wonder how brands keep their audiences coming back and cut through the noise?

Learn how some brands are building their own binge-worthy video series to grow sales and thought leadership, and how you can too. This talk is by Kareem Mostafa, author of the book Original Series and Co-founder of content repurposing platform tribetactics.

WATCH ON DEMAND NOW »

Successful Digital Pivot Stories - Why should you build your own studio

CTA - Successful Digital Pivot Stories 

Everybody seems to be running webinars and many are creating podcasts too - and many are bringing a physical event into a virtual one (we have seen this might not be the way forward for all).

But not many have tried to build their own studio and experiment with a non-conventional format to deliver an event experience.
For Adam Barber CEO of the Tamarindo Group, their version of virtual meant that they wanted to build their own studio.

WATCH ON DEMAND NOW »

Diving into the DNA of successful B2B Online communities

CTA - Diving into the DNA of successful B2B Online communities

In this session Ashley Friedlein, probably one of the most knowledgeable figures on the topic of B2B communities will be sharing key insights on community management.

Ashley has built one of the most successful community for the marketing industry and now Guild is fast becoming a name in the business messaging and community apps world. So if there's anyone that can guide you on your community journey it's most certainly Ashley. 

WATCH ON DEMAND NOW »

The Digital Pivot - What it really means

CTA - The Digital Pivot

It is not about virtual events, although it is part of it; it is not about giving your postponed event clients and audiences free inventory and content, although you should. 

Julian Graves, Chairman and Director of Scaleup Advisory at Collingwood advisory talked us through the real meaning of the Digital Pivot for B2B Event professionals. It means going deeper into the business model pivot and the ever critical need to deliver value and quality.

WATCH ON DEMAND NOW »

A Month into the Digital Pivot - What can be learned from those that ran a virtual event?

CTA - A Month into the Digital Pivot - What can be learned from those that ran a virtual event?

What are the learnings from those that have successfully ran virtual events? 

Jo Lankester, Managing Director at White October Events, Fergus Gregory, Director at Collingwood Advisory, and Raoul Monks, Founder and Director at Flume Training, shared with us their experiences, the good and the bad of running a virtual events.

WATCH ON DEMAND NOW »

From Digital Marketing to the Digital Transformation of Marketing & Sales

CTA - From Digital Marketing to the Digital Transformation of Marketing & Sales

How to re-engineer your processes to use the power of web and internet based systems to change the way you work and reach to clients

This is the new norm, it is not about inbound, it is not about online communities or changes in your digital marketing. It is more important and critical than this.

WATCH ON DEMAND Now »

From Digital Introvert to Digital Extrovert on LinkedIn

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A simple masterclass on how you can build your presence as a person of influence.

Becoming a LinkedIn Extrovert!!! This is the single most important thing for sales teams right now, even more, if you are in marketing, content/production teams you need to stay top of mind with your audience.

WATCH ON DEMAND NOW »

How to Build an Online Community from Scratch on LinkedIn

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If you are not on LinkedIn, you are losing the game. Hear of case studies on how you can build an online community from scratch in this platform

We have a very special guest, who build his own community and events organically using no paid traffic or advertising. It there is a time to build this it is now.

WATCH ON DEMAND NOW »

Best Sequences to Automate your Event Marketing

CTA - Best Sequences to Automate your Event Marketing

Learn sequences that tech savvy marketers are using to make their lives simpler and get better results

Learn about the top tools and tactics that you and your team should be using to increase productivity, automate campaigns and get better results.

WATCH ON DEMAND NOW »

Hot Secrets to Accelerate and Automate Your Sales Process

CTA - Hot Secrets to Accelerate and Automate Your Sales Process

The best sales people in events are not the ones that make the most number of calls, but the ones that use technology and data to their advantage.

Learn about the top tools and tactics that you and your sales team should be using to increase productivity, gain more data insight and better results. Spend more time engaging with potential clients, building relationships and converting leads instead of wasting time on admin.

WATCH ON DEMAND NOW »

Golden Rules for Attracting and Keeping Hold of the Best Event Marketers Around

CTA - GOLDEN RULES FOR ATTRACTING AND KEEPING HOLD OF THE BEST EVENT MARKETERS AROUND

Let’s be honest, recruiting quality candidates can be difficult. Recruiting outstanding marketers is even harder! Especially in this marketing age where applicants need to be armed with an array of competencies and skills.

We're very much in a candidates market and there are key aspects that event and media organisations need to consider in order to successfully attract brilliant marketing talent.

Watch on Demand »

PPC for B2B Events

CTA - PPC for Events

How to reach your attendee numbers using pay-per-click on search, social, display and remarketing.

A must-watch session for companies running B2B Events, Conferences, Exhibitions and Webinars.

Watch on Demand »

Your Free Best Practice Review

We're offering a free B2B marketing best practice review. Refresh your marketing strategy, identify opportunties for growth, and see where your current marketing activities compare against the benchmark.

Book your free review.