B2B Marketing Blog

B2B Event Marketing: A detailed guide on Driving Attendance, Sponsorship & Sales at your next B2B Event

 

B2B event marketing is a vast topic, spanning from how to get people to attend events, how to get them to buy from your B2B brand when you sponsor or organise an event and how to secure sponsorship for your own B2B event. It's a topic that interests event organisers, event marketers and B2B brand marketers in equal measure.

Topics: B2B Event Marketing Event Marketing Conference Marketing Lead Generation Webinar Marketing Event growth B2B Marketing Best Practices

28 Golden Nuggets on how to Attract, Recruit and Retain the Best Event Industry Talent

 

Recruiting is a time consuming and painful process. Recruiting outstanding event marketers and event sales professionals is even harder. Why? Because event leaders are simply using the wrong approach!

Topics: B2B Event Marketing Marketing Trends B2B Marketing Best Practices