When it comes to making big decisions about technology or software, it pays to have access to all the facts, peer reviews and product information you can get your hands on – and for marketing automation platforms this is certainly key.
A marketing automation platform will necessarily revolutionise the way you market your business, the effectiveness and efficiency of the campaigns you launch, and the way you approach new channels. What you really need to know is which platform is the right fit for your business and its needs, which is where we come in.
With our extensive research in what is currently available in the market and the needs of our customers, here is our selection of the 5 most popular and relevant marketing automation platforms for B2B.
We have highlighted the most common features and given grades to whilst reviewing the different platforms for our clients. We thought it was relevant to give a headstart to all those thinking and considering investing in a Marketing automation software.