So we’ve talked about how media publishers can drive revenues through monetising website visitors, and their extensive databases – and now we move onto the hugely profitable channel of events.
If you haven’t dabbled in the events arena previously, now is the time to formulate a strategy. But how should you kick off this new revenue driving endeavour?
We’ve dissected the various types of events you may want to make your own, and factored in the pros and cons for media publishers specifically.
For all terms and purposes I am referring to advertisers as sponsors.
This blog is a part of a media publishing series ‘Revenue generating tips for media publishers’.