I’ve just managed to get on top of my inbox. It took quite a large chunk of time (I won’t say how many hours). I’ve responded to those ‘I’ll reply tomorrow’ flagged messages, the forgotten-about starred memos and the mass of unread (and now deleted) marketing messages. Although I feel pretty triumphant, I know it will be overflowing again by next week.
Email has become a large part of every professional’s daily routine – whether we like it or not. A mountain of 123.9 billion business emails whizz around the web every day, with the average professional sending and receiving 131 emails every 24 hours, according to a study by Radicati.
Email can be a powerful marketing channel when used correctly. An Adobe report has revealed engagement via email is still the most desirable form of communication between businesses.