---
title: B2B Marketing Blog | Event Marketing
description: Event Marketing | BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides
---

# B2B Marketing Blog

- [Show all](https://www.brightbull.co.uk/blog)
- [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing)
- [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)
- [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)
- [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing)
- [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)
- [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)
- [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)
- [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)
- [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites)
- [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)
- [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)
- [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing)
- [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)
- [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)
- [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
- [HubSpot](https://www.brightbull.co.uk/blog/topic/hubspot)
- [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)
- [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)
- [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas)
- [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)
- [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools)
- [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends)
- [Time Management](https://www.brightbull.co.uk/blog/topic/time-management)
- [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events)
- [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing)

Show allB2B communitiesB2B Content MarketingB2B Event MarketingB2B Event SalesB2B MarketingB2B Marketing Best PracticesB2B Marketing How toB2B PublishersB2B Social MediaB2B WebsitesConference MarketingContent MarketingDesign & BrandingDirect MarketingEmail MarketingEvent growthEvent MarketingHubSpotInbound MarketingLead GenerationMarketing AutomationMarketing IdeasMarketing TechnologyMarketing ToolsMarketing TrendsTime ManagementVirtual EventsWebinar Marketing

## [SEO for B2B Events is simple if you follow these rules](https://www.brightbull.co.uk/blog/seo-for-b2b-events-is-simple-if-you-follow-these-rules)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Aug 26,2020

[![SEO for B2B Events is simple if you follow these rules](https://www.brightbull.co.uk/hubfs/SEO-for-B2B-Events-Google-brightbull.jpg)](https://www.brightbull.co.uk/blog/seo-for-b2b-events-is-simple-if-you-follow-these-rules)

One thing is clear, in order to increase website visits in the events world you need to spend money on advertising or you need to focus on writing value adding-content that will drive free and organic traffic.

This is where SEO comes to play. Without good SEO you simply won't be found by search engines and without SEO you'll need to pay to get the traffic you need! No one really wants that. The problem is that most people think SEO requires a lot of technical knowledge. That's absolutely not true. 

At BrightBull we're pretty proud of the content we write and our organic traffic represents more than 60% of our total. We follow very simple rules to ensure we're staying current and relevant for our audience and subsequently Google.

 

## *** You do not need to hire an SEO agency! Get your team on it.***

 

 

[Continue Reading **](https://www.brightbull.co.uk/blog/seo-for-b2b-events-is-simple-if-you-follow-these-rules)

[** 0 Comments](https://www.brightbull.co.uk/blog/seo-for-b2b-events-is-simple-if-you-follow-these-rules#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [The Digital Pivot in Events: Concepts, cases and advice from those that have done it](https://www.brightbull.co.uk/blog/the-digital-pivot-in-events-concepts-cases-and-advice-from-those-that-have-done-it)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 12,2020

[![The Digital Pivot in Events: Concepts, cases and advice from those that have done it](https://www.brightbull.co.uk/hubfs/BrightBull-Are-we-really-an-events-business.png)](https://www.brightbull.co.uk/blog/the-digital-pivot-in-events-concepts-cases-and-advice-from-those-that-have-done-it) 

 After two successful webinars about the digital pivot in events, what it really means and diving deeper into successful case studies from those that have done it, this is a summary of all the best bits.

This is a long post and has tips / methods / videos / interviews all revolving around the Digital Pivot for Events.

Jump to the place you see fit:

| Table of contents - [What is the context around the Digital Pivot?](https://www.brightbull.co.uk/blog/topic/event-marketing#context) - [[Video] The Digital Pivot: What it really means? ](https://www.brightbull.co.uk/blog/topic/event-marketing#digitalpivot) - [Three stages to navigate the digital pivot](https://www.brightbull.co.uk/blog/topic/event-marketing#julians-takeaways) - [A month into the digital pivot - What can be learnt from those that did it?](https://www.brightbull.co.uk/blog/topic/event-marketing#onemonthon) - [[Video] Case Study LeadDev Live: from 600-1,500 live attendees to 12,000 virtual registrants](https://www.brightbull.co.uk/blog/topic/event-marketing#leaddev) - [[Video] Case Study Selling in a Crisis: from 0 - 2,600 virtual attendees](https://www.brightbull.co.uk/blog/topic/event-marketing#flume) - [[Video] Various cases: Collingwood Advisory](https://www.brightbull.co.uk/blog/topic/event-marketing#collingwood) - [[Video] How to vary the formats from the event](https://www.brightbull.co.uk/blog/topic/event-marketing#varyformats) - [[Video] What are the best practices for engaging an audience in virtual B2B events](https://www.brightbull.co.uk/blog/topic/event-marketing#how-to-engage) - [[Video] What are the top 3 requirements from a B2B Virtual Events platform you would advise us to look for?](https://www.brightbull.co.uk/blog/topic/event-marketing#platform) - [What is the best advise from those that have done it?](https://www.brightbull.co.uk/blog/topic/event-marketing#keypoints) |
| --- |

[Continue Reading **](https://www.brightbull.co.uk/blog/the-digital-pivot-in-events-concepts-cases-and-advice-from-those-that-have-done-it)

[** 1 Comment](https://www.brightbull.co.uk/blog/the-digital-pivot-in-events-concepts-cases-and-advice-from-those-that-have-done-it#comments-listing)

Topics: [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

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## [A quick guide on how to market a B2B digital event](https://www.brightbull.co.uk/blog/a-quick-guide-on-how-to-market-a-b2b-digital-event)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Apr 09,2020

[![A quick guide on how to market a B2B digital event](https://www.brightbull.co.uk/hubfs/Time-to-market-a-b2b-virtual-event-brightbull.jpg)](https://www.brightbull.co.uk/blog/a-quick-guide-on-how-to-market-a-b2b-digital-event)

Everything we knew about how to market a physical event is now being challenged. Everything we knew about marketing a successful digital event, is being challenged too.

Anybody that is running a virtual event (be it online training, webinars, meetups) has very likely seen their leads and signups skyrocket, even if they've never run anything online before.

[Continue Reading **](https://www.brightbull.co.uk/blog/a-quick-guide-on-how-to-market-a-b2b-digital-event)

[** 0 Comments](https://www.brightbull.co.uk/blog/a-quick-guide-on-how-to-market-a-b2b-digital-event#comments-listing)

Topics: [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

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## [How are B2B events generating non-physical event revenue?](https://www.brightbull.co.uk/blog/how-are-b2b-events-generating-non-physical-event-revenue)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Mar 31,2020

[![How are B2B events generating non-physical event revenue?](https://www.brightbull.co.uk/hubfs/BrightBull-How-to-generate-non-physical-event-revenue-1.png)](https://www.brightbull.co.uk/blog/how-are-b2b-events-generating-non-physical-event-revenue)

With no physical events to run, event organisers are trying to figure out how to run virtual events and the next question for event leaders, sales and marketing teams is:

## ***How can we monetise / make money now? ***

*The short answer to that is DON'T focus on simply monetising, at least not yet.*

*Let's be honest, it is not an easy statement to digest, we are running businesses and we all need cash to continue running them, but in this case, rushing without much thinking can be more detrimental than beneficial.*

*Today everyone is figuring out how best to pivot and many are not sure yet how to accomplish this, so if this is your case, these are the top three things you should focus on:*

#### **1. Protecting / safeguarding existing revenues/profit**

#### **2. Learning and iterating fast**

#### **3. Getting your partners/sponsors involved in the process**

  

## **What are B2B event professionals focusing on in the next two weeks?**

[Continue Reading **](https://www.brightbull.co.uk/blog/how-are-b2b-events-generating-non-physical-event-revenue)

[** 0 Comments](https://www.brightbull.co.uk/blog/how-are-b2b-events-generating-non-physical-event-revenue#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing) [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)

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## [Corona Virus in Events - 18 Things You Should Do Now](https://www.brightbull.co.uk/blog/corona-virus-in-events-18-things-you-should-do-now)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Mar 12,2020

[![Corona Virus in Events - 18 Things You Should Do Now](https://www.brightbull.co.uk/hubfs/BrightBull-We-Join-Together-We-are-Strong-Coronavirus-1.jpeg)](https://www.brightbull.co.uk/blog/corona-virus-in-events-18-things-you-should-do-now)

Let's face it the events industry is no exception to the challenges we're facing right now with the Corona Virus - in fact we're one of the industries being hit the hardest. Hearing about Mobile World Congress, IMEX Frankfurt and SWSX cancelling just as a couple of examples .. of course creates this anxiety for the whole industry. 

I've been in the events industry for over 20 years now and I've seen some of the difficult times with September 11, SARS in 2002, the Credit Crunch and now COVID-19 is causing the storm. Those that survived these challenging cycles know that strong, positive action, firm decisions, effective planning, flexibility and openness are crucial for survival! 

With events being cancelled and others being postponed until H2 or even next year, I feel a positive fighting spirit is needed to help us get through. So in true resilient style taught by my event industry Jedi's and other mentors along the way, these are 18 actions that we can take today to pick ourselves up, push forward and come out stronger.

This post is split in three parts:

1. [**Considering cancellation or postponement of your event(s)**](https://www.brightbull.co.uk/blog/topic/event-marketing#cancellation)
2. [**18 ideas on what to do now that you postponed/cancelled your event**](https://www.brightbull.co.uk/blog/topic/event-marketing#ideas)
3. [**Very important resources you must check now / subscribe**](https://www.brightbull.co.uk/blog/topic/event-marketing#resources)

[Continue Reading **](https://www.brightbull.co.uk/blog/corona-virus-in-events-18-things-you-should-do-now)

[** 0 Comments](https://www.brightbull.co.uk/blog/corona-virus-in-events-18-things-you-should-do-now#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

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## [16 mantras for increasing your event website visits with value-adding content](https://www.brightbull.co.uk/16-mantras-for-increasing-your-event-website-visits-with-value-adding-content)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Sat, Feb 22,2020

[![16 mantras for increasing your event website visits with value-adding content](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2378002755-jpg/Blog/15-Mantras-for-Increasing-Your-Event-Website-Visits-with-Value-Adding_Content-BrightBull.jpg)](https://www.brightbull.co.uk/16-mantras-for-increasing-your-event-website-visits-with-value-adding-content)

*This post was updated on 24th August 2020.*

One thing is clear, in the world of events to increase website visits you will need to spend money on advertising or you will need to start writing value adding-content that will drive free and organic traffic.

What is value-adding content? The term refers to content you produce for which your **sole intention is not to sell but to educate, inform or entertain**. In my world event generated content meets the education and information purpose by default. Event organisers should not have any issue with publishing top notch relevant content in the first place. The challenge is [repurposing it efficiently](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics) to drive engagement and as a result of that engagement intiate/spark/stimulate interest in future events you have coming up.

[Continue Reading **](https://www.brightbull.co.uk/16-mantras-for-increasing-your-event-website-visits-with-value-adding-content)

[** 0 Comments](https://www.brightbull.co.uk/16-mantras-for-increasing-your-event-website-visits-with-value-adding-content#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

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## [The evolution of event industry teams: from heroes to super heroes](https://www.brightbull.co.uk/blog/the-evolution-of-team-in-the-events-industry-from-heroes-to-super-heroes)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Feb 20,2020

[![The evolution of event industry teams: from heroes to super heroes](https://www.brightbull.co.uk/hubfs/Brightbull%20stock%20images%20manager/events-teams-from-heroes-to-super-heroes-blog-resized.jpeg)](https://www.brightbull.co.uk/blog/the-evolution-of-team-in-the-events-industry-from-heroes-to-super-heroes)

If your organisation wants to compete against new and exciting events that are constantly coming up in your sector and want to preserve your market share, or even compete against already established organisation, the events team will need to evolve and keep evolving into a really strong and resilient team of superheroes.

[Continue Reading **](https://www.brightbull.co.uk/blog/the-evolution-of-team-in-the-events-industry-from-heroes-to-super-heroes)

[** 0 Comments](https://www.brightbull.co.uk/blog/the-evolution-of-team-in-the-events-industry-from-heroes-to-super-heroes#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

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## [Event marketing KPIs: Are you sure you're measuring the right thing?](https://www.brightbull.co.uk/blog/event-marketing-kpis-are-you-sure-youre-measuring-the-right-thing)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Sat, Dec 07,2019

[![Event marketing KPIs: Are you sure you're measuring the right thing?](https://www.brightbull.co.uk/hubfs/Event-Marketing-KPIs-BrightBull.jpg)](https://www.brightbull.co.uk/blog/event-marketing-kpis-are-you-sure-youre-measuring-the-right-thing)

This post was updated on September 15th, 2020

We all love measuring our results and every team will have a set of event marketing KPIs that they live and die by. If you’re still measuring your activities the old way and moving towards [marketing the new inbound way](https://www.brightbull.co.uk/blog/12-key-traits-of-a-new-school-event-marketer), you’re not going to have the info you need to make smart decisions.

By the way, we have decided to refer to a virtual, hybrid or physical event just as "events", while there are defined differences in the delivery and format of each, they way you approach their marketing is generally the same.

[Continue Reading **](https://www.brightbull.co.uk/blog/event-marketing-kpis-are-you-sure-youre-measuring-the-right-thing)

[** 0 Comments](https://www.brightbull.co.uk/blog/event-marketing-kpis-are-you-sure-youre-measuring-the-right-thing#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)

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## [8 Facts on Maximising your Customer Database for Event Businesses](https://www.brightbull.co.uk/blog/8-facts-on-maximising-your-customer-database-for-event-businesses)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jun 18,2019

[![8 Facts on Maximising your Customer Database for Event Businesses](https://www.brightbull.co.uk/hubfs/8%20Facts%20on%20Maximising%20your%20Customer%20Database%20for%20Event%20Businesses-1.jpg)](https://www.brightbull.co.uk/blog/8-facts-on-maximising-your-customer-database-for-event-businesses)

### *"Our contact database is the lifeblood of our event business, without it, we are nothing"*

Agree? If you do, are you really getting the most out of your prospect and customer database?

You are not alone. When I ask this question to CEOs and leaders of the event industry, 9 out of 10 people give me a categorical **"No" **or a **"I don't think we do, certainly we don't know enough from our contacts; we could be doing more with it".**

If your sentiment (or that of your boss) is aligned with the statements above, read on if you want to fix that for good.

[Continue Reading **](https://www.brightbull.co.uk/blog/8-facts-on-maximising-your-customer-database-for-event-businesses)

[** 0 Comments](https://www.brightbull.co.uk/blog/8-facts-on-maximising-your-customer-database-for-event-businesses#comments-listing)

Topics: [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [Ten tell-tale signs you are an old school events leader](https://www.brightbull.co.uk/blog/ten-tell-tale-signs-you-are-an-old-school-events-leader)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jun 04,2019

[![Ten tell-tale signs you are an old school events leader](https://www.brightbull.co.uk/hubfs/old_school_event_leader-1.jpg)](https://www.brightbull.co.uk/blog/ten-tell-tale-signs-you-are-an-old-school-events-leader)

*This blog was updated on the 15 October 2020*

So this blog is inspired by years of working in events and conferences and experiencing for myself all the positive progress in the industry. But of course whenever there is change, there are always those that resist it and just like to keep things the way they are - the dreaded "comfort zone."

[Continue Reading **](https://www.brightbull.co.uk/blog/ten-tell-tale-signs-you-are-an-old-school-events-leader)

[** 0 Comments](https://www.brightbull.co.uk/blog/ten-tell-tale-signs-you-are-an-old-school-events-leader#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [25+ Must Try Innovative Ideas on Promoting B2B Events Through Video](https://www.brightbull.co.uk/blog/25-must-try-innovative-ideas-on-promoting-b2b-events-through-video)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, May 15,2019

[![25+ Must Try Innovative Ideas on Promoting B2B Events Through Video](https://www.brightbull.co.uk/hubfs/Best%20Videos_Final.png)](https://www.brightbull.co.uk/blog/25-must-try-innovative-ideas-on-promoting-b2b-events-through-video)

How do you promote your B2B event through video? I am talking about doing things beyond the usual boring panning of lanyards at the registration area, lots of people going through the doors, shaking hands, speakers on stage and packed rooms.

My intention here is to offer some different perspectives and specific ideas that you can implement immediately.

By the way, think about posting these videos on your website, twitter, social media, email messages with it and more importantly on LinkedIn!

Before you watch the videos please:

1. They are intended as inspiration.
2. Watch them with an open mind.
3. Take into account that American audiences dare to take more risks in terms of pushing the boundaries.
4. Yeeahhh yeahhh yeahhh, I know your audience is a bit different. Just watch them and hopefully from the whole list there is some inspiration.

[Continue Reading **](https://www.brightbull.co.uk/blog/25-must-try-innovative-ideas-on-promoting-b2b-events-through-video)

[** 0 Comments](https://www.brightbull.co.uk/blog/25-must-try-innovative-ideas-on-promoting-b2b-events-through-video#comments-listing)

Topics: [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

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## [Why B2B event businesses and media organisations fail with HubSpot](https://www.brightbull.co.uk/blog/why-event-businesses-and-media-organisations-fail-with-hubspot)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Apr 24,2019

[![Why B2B event businesses and media organisations fail with HubSpot](https://www.brightbull.co.uk/hubfs/why-event-businesses-and-media-organisations-fail-with-hubspot-tn.png)](https://www.brightbull.co.uk/blog/why-event-businesses-and-media-organisations-fail-with-hubspot)

It is a fact, there are event and media organisations that are having a difficult time with HubSpot and think that **"HubSpot does not work, and that inbound marketing is a big scam".**

After running more than 50 inbound and content marketing implementations in events and media, most of them with HubSpot, we have looked at a variety of factors as to why it works for some companies and not for others?

These are the reasons WHY:

[Continue Reading **](https://www.brightbull.co.uk/blog/why-event-businesses-and-media-organisations-fail-with-hubspot)

[** 0 Comments](https://www.brightbull.co.uk/blog/why-event-businesses-and-media-organisations-fail-with-hubspot#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

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## [B2B Event Marketing: A detailed guide on Driving Attendance, Sponsorship & Sales at your next B2B Event](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Oct 19,2018

[![B2B Event Marketing: A detailed guide on Driving Attendance, Sponsorship & Sales at your next B2B Event](https://www.brightbull.co.uk/hubfs/Blog/event-marketing-attendance-sponsor-sales-1.jpeg)](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales)

B2B event marketing is a vast topic, spanning from how to get people to attend events, how to get them to buy from your B2B brand when you sponsor or organise an event and how to secure sponsorship for your own B2B event. It's a topic that interests event organisers, event marketers and B2B brand marketers in equal measure.

[Continue Reading **](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales)

[** 0 Comments](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales#comments-listing)

Topics: [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation) [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

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## [A guide on salaries for UK marketing professionals in media & events](https://www.brightbull.co.uk/blog/guide-on-salaries-for-uk-marketing-professionals-media-events)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Jun 13,2018

[![A guide on salaries for UK marketing professionals in media & events](https://www.brightbull.co.uk/hubfs/Blog/guide-on-salaries-for-uk-marketing-professionals-media-events.jpeg)](https://www.brightbull.co.uk/blog/guide-on-salaries-for-uk-marketing-professionals-media-events)

A common question we are continually asked by media and event professional entrepreneurs is:

> **If we want to hire a marketer, how much are we expected to pay?**

Hopefully you've caught onto the fact that,[ this is the golden age of marketing](https://www.brightbull.co.uk/blog/the-golden-age-of-marketing-are-b2b-marketers-up-for-it). Marketing is playing an ever important part in the success of media and event businesses and at a time where technology, social media and innovation is key. Therefore marketing salaries need to be at par or sometimes even higher than the average salary. At last the work of hardworking marketers is being accurately compensated. It's taken some time but we're getting there! 

[Continue Reading **](https://www.brightbull.co.uk/blog/guide-on-salaries-for-uk-marketing-professionals-media-events)

[** 0 Comments](https://www.brightbull.co.uk/blog/guide-on-salaries-for-uk-marketing-professionals-media-events#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

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## [Who can build your event website? These are my top event website developers](https://www.brightbull.co.uk/blog/who-can-build-your-event-website-these-are-my-top-event-website-developers)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Aug 01,2017

[![Who can build your event website? These are my top event website developers](https://www.brightbull.co.uk/hubfs/Top%204%20Event%20Website%20Developing%20Companies.png)](https://www.brightbull.co.uk/blog/who-can-build-your-event-website-these-are-my-top-event-website-developers)

There are unlimited amount of website developers that can build websites, the big problem is which one to choose? Almost every person I meet that has had their website developed asks someone they know or trust “Who built your website? Do you know a good web development agency?”

[Continue Reading **](https://www.brightbull.co.uk/blog/who-can-build-your-event-website-these-are-my-top-event-website-developers)

[** 0 Comments](https://www.brightbull.co.uk/blog/who-can-build-your-event-website-these-are-my-top-event-website-developers#comments-listing)

Topics: [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

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## [17 must-attend events for events professionals](https://www.brightbull.co.uk/blog/bid/348099/17-must-attend-events-for-events-professionals)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Jun 28,2017

[![17 must-attend events for events professionals](https://www.brightbull.co.uk/hs-fs/file-999556393-jpg/images/inboundmarketingweek.jpg)](https://www.brightbull.co.uk/blog/bid/348099/17-must-attend-events-for-events-professionals)

*Note: This was originally published on June 12, 2014 but reviewed and updated on June 27, 2017.*

I love our industry and it's great to see there are more and more [events and conferences popping up](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights) for our own folk.

Interestingly enough June and November seem to be particularly busy for the events world. Fortunately there's a good variety of them, some of which are more marketing related, that we all should put in our diaries and make a point of attending.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/348099/17-must-attend-events-for-events-professionals)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/348099/17-must-attend-events-for-events-professionals#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [Inbound Marketing For Traditional Events Businesses: An ex-MD tells it how it is](https://www.brightbull.co.uk/blog/inbound-marketing-for-traditional-events-businesses-an-ex-md-tells-it-how-it-is)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 09,2017

[![Inbound Marketing For Traditional Events Businesses: An ex-MD tells it how it is](https://www.brightbull.co.uk/hubfs/inbound-marketing-for-traditional-events-businesses.jpg)](https://www.brightbull.co.uk/blog/inbound-marketing-for-traditional-events-businesses-an-ex-md-tells-it-how-it-is)

---

Ex-Euromoney MD Luke Gibson lifts the lid on inbound marketing for [traditional events businesses](https://www.brightbull.co.uk/blog/ten-tell-tale-signs-you-are-an-old-school-events-leader) and explains why they're so glacially slow at adopting the [new inbound marketing methods](https://www.brightbull.co.uk/blog/12-key-traits-of-a-new-school-event-marketer). Luke talks tough at times and certainly doesn't sugar coat his messages to marketing directors and others [seeking investment in inbound marketing for their events](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget).

Catch a few highlights below or watch the full interview here:

 

[Continue Reading **](https://www.brightbull.co.uk/blog/inbound-marketing-for-traditional-events-businesses-an-ex-md-tells-it-how-it-is)

[** 1 Comment](https://www.brightbull.co.uk/blog/inbound-marketing-for-traditional-events-businesses-an-ex-md-tells-it-how-it-is#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [5 must-have items for your B2B brand event communications plan](https://www.brightbull.co.uk/blog/5-must-have-items-for-your-b2b-brand-event-communications-plan)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Mar 14,2017

[![5 must-have items for your B2B brand event communications plan](https://www.brightbull.co.uk/hubfs/Blog/b2b-brand-event-communications.jpg)](https://www.brightbull.co.uk/blog/5-must-have-items-for-your-b2b-brand-event-communications-plan)

Most B2B marketers have an idea that writing about events they are hosting is a little different from their day to day workhorse emails, landing pages etc. But how can you be sure [you've covered all the essentials in your B2B brand event ](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales)communications plan?

We've created a checklist of items that should feature in communications about every B2B event, no matter what the event type. Some are channel specific, some apply across all your communications. Ready to see what's on our hit list?

[Continue Reading **](https://www.brightbull.co.uk/blog/5-must-have-items-for-your-b2b-brand-event-communications-plan)

[** 0 Comments](https://www.brightbull.co.uk/blog/5-must-have-items-for-your-b2b-brand-event-communications-plan#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

- [Tweet](https://twitter.com/share)

## [The 16 hashtags every B2B marketer should use to run successful events](https://www.brightbull.co.uk/blog/the-16-hashtags-every-b2b-marketer-should-use-to-run-successful-events)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Mar 07,2017

[![The 16 hashtags every B2B marketer should use to run successful events](https://www.brightbull.co.uk/hubfs/Blog/hashtags-every-b2b-marketer-should-use.jpeg)](https://www.brightbull.co.uk/blog/the-16-hashtags-every-b2b-marketer-should-use-to-run-successful-events)

Want the inside scoop on the hashtags every B2B marketer should use to make sure their event is super successful? Look no further. We've done all the hard work for you, compiling a list of the essential hashtags in each category, plus tools to help you find the ones that could make or break your event. 

[Continue Reading **](https://www.brightbull.co.uk/blog/the-16-hashtags-every-b2b-marketer-should-use-to-run-successful-events)

[** 1 Comment](https://www.brightbull.co.uk/blog/the-16-hashtags-every-b2b-marketer-should-use-to-run-successful-events#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

- [Tweet](https://twitter.com/share)

## [The 3 ways you have to change your B2B email strategy for events](https://www.brightbull.co.uk/blog/the-3-ways-you-have-to-change-your-b2b-email-strategy-for-events)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Feb 28,2017

[![The 3 ways you have to change your B2B email strategy for events](https://www.brightbull.co.uk/hubfs/Blog/b2b-email-strategy.jpg)](https://www.brightbull.co.uk/blog/the-3-ways-you-have-to-change-your-b2b-email-strategy-for-events)

You might be a bona fide B2B email strategy guru, but do you know what it takes to tweak those strategies to make them suitable for event marketing? Find out...

[Continue Reading **](https://www.brightbull.co.uk/blog/the-3-ways-you-have-to-change-your-b2b-email-strategy-for-events)

[** 0 Comments](https://www.brightbull.co.uk/blog/the-3-ways-you-have-to-change-your-b2b-email-strategy-for-events#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

- [Tweet](https://twitter.com/share)

[All Posts](https://www.brightbull.co.uk/blog/all) [Next Page **](https://www.brightbull.co.uk/blog/topic/event-marketing/page/2)

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### About this blog

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[

Ricardo MolinaWed, Aug 26,20206 min read

## SEO for B2B Events is simple if you follow these rules

One thing is clear, in order to increase website visits in the events world you need to ...

Start Reading 

](https://www.brightbull.co.uk/blog/seo-for-b2b-events-is-simple-if-you-follow-these-rules)[

Ricardo MolinaTue, May 12,20208 min read

## The Digital Pivot in Events: Concepts, cases and advice from those that have done it

After two successful webinars about the digital pivot in events, what it really means and ...

Start Reading 

](https://www.brightbull.co.uk/blog/the-digital-pivot-in-events-concepts-cases-and-advice-from-those-that-have-done-it)[

Ricardo MolinaThu, Apr 09,20206 min read

## A quick guide on how to market a B2B digital event

Everything we knew about how to market a physical event is now being challenged. ...

Start Reading 

](https://www.brightbull.co.uk/blog/a-quick-guide-on-how-to-market-a-b2b-digital-event)[

Ricardo MolinaTue, Mar 31,20205 min read

## How are B2B events generating non-physical event revenue?

With no physical events to run, event organisers are trying to figure out how to run ...

Start Reading 

](https://www.brightbull.co.uk/blog/how-are-b2b-events-generating-non-physical-event-revenue)[

Ricardo MolinaThu, Mar 12,202010 min read

## Corona Virus in Events - 18 Things You Should Do Now

Let's face it the events industry is no exception to the challenges we're facing right ...

Start Reading 

](https://www.brightbull.co.uk/blog/corona-virus-in-events-18-things-you-should-do-now)[

Ricardo MolinaSat, Feb 22,20207 min read

## 16 mantras for increasing your event website visits with value-adding content

This post was updated on 24th August 2020. One thing is clear, in the world of events to ...

Start Reading 

](https://www.brightbull.co.uk/16-mantras-for-increasing-your-event-website-visits-with-value-adding-content)[

Ricardo MolinaThu, Feb 20,202012 min read

## The evolution of event industry teams: from heroes to super heroes

If your organisation wants to compete against new and exciting events that are constantly ...

Start Reading 

](https://www.brightbull.co.uk/blog/the-evolution-of-team-in-the-events-industry-from-heroes-to-super-heroes)[

Ricardo MolinaSat, Dec 07,20195 min read

## Event marketing KPIs: Are you sure you're measuring the right thing?

This post was updated on September 15th, 2020 We all love measuring our results and every ...

Start Reading 

](https://www.brightbull.co.uk/blog/event-marketing-kpis-are-you-sure-youre-measuring-the-right-thing)[

Ricardo MolinaTue, Jun 18,20199 min read

## 8 Facts on Maximising your Customer Database for Event Businesses

"Our contact database is the lifeblood of our event business, without it, we are nothing" ...

Start Reading 

](https://www.brightbull.co.uk/blog/8-facts-on-maximising-your-customer-database-for-event-businesses)[

Ricardo MolinaTue, Jun 04,20196 min read

## Ten tell-tale signs you are an old school events leader

This blog was updated on the 15 October 2020 So this blog is inspired by years of working ...

Start Reading 

](https://www.brightbull.co.uk/blog/ten-tell-tale-signs-you-are-an-old-school-events-leader)[

Ricardo MolinaWed, May 15,201912 min read

## 25+ Must Try Innovative Ideas on Promoting B2B Events Through Video

How do you promote your B2B event through video? I am talking about doing things beyond ...

Start Reading 

](https://www.brightbull.co.uk/blog/25-must-try-innovative-ideas-on-promoting-b2b-events-through-video)[

Ricardo MolinaWed, Apr 24,201911 min read

## Why B2B event businesses and media organisations fail with HubSpot

It is a fact, there are event and media organisations that are having a difficult time ...

Start Reading 

](https://www.brightbull.co.uk/blog/why-event-businesses-and-media-organisations-fail-with-hubspot)[

Ricardo MolinaFri, Oct 19,201814 min read

## B2B Event Marketing: A detailed guide on Driving Attendance, Sponsorship & Sales at your next B2B Event

B2B event marketing is a vast topic, spanning from how to get people to attend events, ...

Start Reading 

](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales)[

Ricardo MolinaWed, Jun 13,20184 min read

## A guide on salaries for UK marketing professionals in media & events

A common question we are continually asked by media and event professional entrepreneurs ...

Start Reading 

](https://www.brightbull.co.uk/blog/guide-on-salaries-for-uk-marketing-professionals-media-events)[

Ricardo MolinaTue, Aug 01,20173 min read

## Who can build your event website? These are my top event website developers

There are unlimited amount of website developers that can build websites, the big problem ...

Start Reading 

](https://www.brightbull.co.uk/blog/who-can-build-your-event-website-these-are-my-top-event-website-developers)[

Ricardo MolinaWed, Jun 28,20177 min read

## 17 must-attend events for events professionals

Note: This was originally published on June 12, 2014 but reviewed and updated on June 27, ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/348099/17-must-attend-events-for-events-professionals)[

Ricardo MolinaTue, May 09,20174 min read

## Inbound Marketing For Traditional Events Businesses: An ex-MD tells it how it is

Ex-Euromoney MD Luke Gibson lifts the lid on inbound marketing for traditional events ...

Start Reading 

](https://www.brightbull.co.uk/blog/inbound-marketing-for-traditional-events-businesses-an-ex-md-tells-it-how-it-is)[

Ricardo MolinaTue, Mar 14,20174 min read

## 5 must-have items for your B2B brand event communications plan

Most B2B marketers have an idea that writing about events they are hosting is a little ...

Start Reading 

](https://www.brightbull.co.uk/blog/5-must-have-items-for-your-b2b-brand-event-communications-plan)[

Ricardo MolinaTue, Mar 07,20172 min read

## The 16 hashtags every B2B marketer should use to run successful events

Want the inside scoop on the hashtags every B2B marketer should use to make sure their ...

Start Reading 

](https://www.brightbull.co.uk/blog/the-16-hashtags-every-b2b-marketer-should-use-to-run-successful-events)[

Ricardo MolinaTue, Feb 28,20173 min read

## The 3 ways you have to change your B2B email strategy for events

You might be a bona fide B2B email strategy guru, but do you know what it takes to tweak ...

Start Reading 

](https://www.brightbull.co.uk/blog/the-3-ways-you-have-to-change-your-b2b-email-strategy-for-events)

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