---
title: B2B Marketing Blog | Event growth
description: Event growth | BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides
---

# B2B Marketing Blog

- [Show all](https://www.brightbull.co.uk/blog)
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- [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events)
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Show allB2B communitiesB2B Content MarketingB2B Event MarketingB2B Event SalesB2B MarketingB2B Marketing Best PracticesB2B Marketing How toB2B PublishersB2B Social MediaB2B WebsitesConference MarketingContent MarketingDesign & BrandingDirect MarketingEmail MarketingEvent growthEvent MarketingHubSpotInbound MarketingLead GenerationMarketing AutomationMarketing IdeasMarketing TechnologyMarketing ToolsMarketing TrendsTime ManagementVirtual EventsWebinar Marketing

## [The Digital Pivot in Events: Concepts, cases and advice from those that have done it](https://www.brightbull.co.uk/blog/the-digital-pivot-in-events-concepts-cases-and-advice-from-those-that-have-done-it)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 12,2020

[![The Digital Pivot in Events: Concepts, cases and advice from those that have done it](https://www.brightbull.co.uk/hubfs/BrightBull-Are-we-really-an-events-business.png)](https://www.brightbull.co.uk/blog/the-digital-pivot-in-events-concepts-cases-and-advice-from-those-that-have-done-it) 

 After two successful webinars about the digital pivot in events, what it really means and diving deeper into successful case studies from those that have done it, this is a summary of all the best bits.

This is a long post and has tips / methods / videos / interviews all revolving around the Digital Pivot for Events.

Jump to the place you see fit:

| Table of contents - [What is the context around the Digital Pivot?](https://www.brightbull.co.uk/blog/topic/event-growth#context) - [[Video] The Digital Pivot: What it really means? ](https://www.brightbull.co.uk/blog/topic/event-growth#digitalpivot) - [Three stages to navigate the digital pivot](https://www.brightbull.co.uk/blog/topic/event-growth#julians-takeaways) - [A month into the digital pivot - What can be learnt from those that did it?](https://www.brightbull.co.uk/blog/topic/event-growth#onemonthon) - [[Video] Case Study LeadDev Live: from 600-1,500 live attendees to 12,000 virtual registrants](https://www.brightbull.co.uk/blog/topic/event-growth#leaddev) - [[Video] Case Study Selling in a Crisis: from 0 - 2,600 virtual attendees](https://www.brightbull.co.uk/blog/topic/event-growth#flume) - [[Video] Various cases: Collingwood Advisory](https://www.brightbull.co.uk/blog/topic/event-growth#collingwood) - [[Video] How to vary the formats from the event](https://www.brightbull.co.uk/blog/topic/event-growth#varyformats) - [[Video] What are the best practices for engaging an audience in virtual B2B events](https://www.brightbull.co.uk/blog/topic/event-growth#how-to-engage) - [[Video] What are the top 3 requirements from a B2B Virtual Events platform you would advise us to look for?](https://www.brightbull.co.uk/blog/topic/event-growth#platform) - [What is the best advise from those that have done it?](https://www.brightbull.co.uk/blog/topic/event-growth#keypoints) |
| --- |

[Continue Reading **](https://www.brightbull.co.uk/blog/the-digital-pivot-in-events-concepts-cases-and-advice-from-those-that-have-done-it)

[** 1 Comment](https://www.brightbull.co.uk/blog/the-digital-pivot-in-events-concepts-cases-and-advice-from-those-that-have-done-it#comments-listing)

Topics: [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

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## [The Tools Top Event Sales Professionals Are Not Telling You About](https://www.brightbull.co.uk/blog/tools-top-event-sales-professionals-are-not-telling-you-about)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Mar 06,2020

[![The Tools Top Event Sales Professionals Are Not Telling You About](https://www.brightbull.co.uk/hubfs/Secret-tools-event-sales-professionals-dont-want-you-to-know.jpg)](https://www.brightbull.co.uk/blog/tools-top-event-sales-professionals-are-not-telling-you-about)

You've heard us say before that automation isn't just for marketing teams - automation is something that applies to the whole organisation and honestly we seriously believe that if there's one function within B2B businesses that will benefit the most it's got to be sales!

Selling delegate places and sponsorship packages in this day and age, doesn't necessarily require a lot of phone calling, but instead a lot of desk research, hours on end checking LinkedIn for contacts and for the more experienced sales pro, hours checking social networks and communities hunting for the right conversations to participate in to connect with "interested and engaged" individuals.

We have met hundreds of marketing teams and sales teams over the years, and these are the tools that some of the best sales individuals use ( understandably they don't want anyone else to know about their ammunition!) 

We want to empower B2B event sales teams to become much more efficient and hit their targets by using tools and tech that they can start using immediately.

[Continue Reading **](https://www.brightbull.co.uk/blog/tools-top-event-sales-professionals-are-not-telling-you-about)

[** 0 Comments](https://www.brightbull.co.uk/blog/tools-top-event-sales-professionals-are-not-telling-you-about#comments-listing)

Topics: [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing) [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)

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## [The evolution of event industry teams: from heroes to super heroes](https://www.brightbull.co.uk/blog/the-evolution-of-team-in-the-events-industry-from-heroes-to-super-heroes)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Feb 20,2020

[![The evolution of event industry teams: from heroes to super heroes](https://www.brightbull.co.uk/hubfs/Brightbull%20stock%20images%20manager/events-teams-from-heroes-to-super-heroes-blog-resized.jpeg)](https://www.brightbull.co.uk/blog/the-evolution-of-team-in-the-events-industry-from-heroes-to-super-heroes)

If your organisation wants to compete against new and exciting events that are constantly coming up in your sector and want to preserve your market share, or even compete against already established organisation, the events team will need to evolve and keep evolving into a really strong and resilient team of superheroes.

[Continue Reading **](https://www.brightbull.co.uk/blog/the-evolution-of-team-in-the-events-industry-from-heroes-to-super-heroes)

[** 0 Comments](https://www.brightbull.co.uk/blog/the-evolution-of-team-in-the-events-industry-from-heroes-to-super-heroes#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

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## [Event marketing KPIs: Are you sure you're measuring the right thing?](https://www.brightbull.co.uk/blog/event-marketing-kpis-are-you-sure-youre-measuring-the-right-thing)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Sat, Dec 07,2019

[![Event marketing KPIs: Are you sure you're measuring the right thing?](https://www.brightbull.co.uk/hubfs/Event-Marketing-KPIs-BrightBull.jpg)](https://www.brightbull.co.uk/blog/event-marketing-kpis-are-you-sure-youre-measuring-the-right-thing)

This post was updated on September 15th, 2020

We all love measuring our results and every team will have a set of event marketing KPIs that they live and die by. If you’re still measuring your activities the old way and moving towards [marketing the new inbound way](https://www.brightbull.co.uk/blog/12-key-traits-of-a-new-school-event-marketer), you’re not going to have the info you need to make smart decisions.

By the way, we have decided to refer to a virtual, hybrid or physical event just as "events", while there are defined differences in the delivery and format of each, they way you approach their marketing is generally the same.

[Continue Reading **](https://www.brightbull.co.uk/blog/event-marketing-kpis-are-you-sure-youre-measuring-the-right-thing)

[** 0 Comments](https://www.brightbull.co.uk/blog/event-marketing-kpis-are-you-sure-youre-measuring-the-right-thing#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)

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## [What to do if your event registrations become stagnant? 8 contingency actions you must take immediately](https://www.brightbull.co.uk/blog/what-to-do-if-your-event-registrations-become-stagnant)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jul 30,2019

[![What to do if your event registrations become stagnant? 8 contingency actions you must take immediately](https://www.brightbull.co.uk/hubfs/BB%20Image%20Bank/what-to-do-when-your-registrations-for-your-event-slow-down.jpg)](https://www.brightbull.co.uk/blog/what-to-do-if-your-event-registrations-become-stagnant)

Your event has been launched, everyone is excited, you have received plenty of interest and registrations have started to come through. GREAT.

BUT, at some point registrations slow down and suddenly 3 weeks have gone by and you have received NO registrations at all!

You hit the PANIC button, and everyone gets concerned.

What to do?

[Continue Reading **](https://www.brightbull.co.uk/blog/what-to-do-if-your-event-registrations-become-stagnant)

[** 0 Comments](https://www.brightbull.co.uk/blog/what-to-do-if-your-event-registrations-become-stagnant#comments-listing)

Topics: [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

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## [B2B Event Marketing: A detailed guide on Driving Attendance, Sponsorship & Sales at your next B2B Event](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Oct 19,2018

[![B2B Event Marketing: A detailed guide on Driving Attendance, Sponsorship & Sales at your next B2B Event](https://www.brightbull.co.uk/hubfs/Blog/event-marketing-attendance-sponsor-sales-1.jpeg)](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales)

B2B event marketing is a vast topic, spanning from how to get people to attend events, how to get them to buy from your B2B brand when you sponsor or organise an event and how to secure sponsorship for your own B2B event. It's a topic that interests event organisers, event marketers and B2B brand marketers in equal measure.

[Continue Reading **](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales)

[** 0 Comments](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales#comments-listing)

Topics: [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation) [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

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## [5 real-life innovative event marketing examples](https://www.brightbull.co.uk/blog/5-real-life-innovative-event-marketing-examples)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Nov 08,2016

[![5 real-life innovative event marketing examples](https://www.brightbull.co.uk/hubfs/5-real-life-innovative-event-marketing.jpg)](https://www.brightbull.co.uk/blog/5-real-life-innovative-event-marketing-examples)

Let's be honest, event marketing can be very formulaic and innovation within the industry doesn't come in abundance. When I was asked by the PPA to do a session on innovation in events it was a great opportunity to talk about some of the guys who I feel are pushing the boundaries and adding a fresh angle to events and how we approach them. So here goes... 

## 1. Money 20/20: The power of video

With 40,000+ youtube hits to date this definitely generated a stir ... and in an industry that is traditionally seen as "conventional" and a bit "stiff" this was a very bold and almost risky tactic. Granted, it's not to everyone's taste but it lends itself to a great viral and memorable campaign. Hard to know what the results were in terms of uplift in sales but surely achieved a digital footprint in terms of branding and awareness. They used sponsors, vendors and staff in the video which is a great way to get buy-in and excitement for the concept and ultimately the event. Credit to these guys for doing something different! 

[Continue Reading **](https://www.brightbull.co.uk/blog/5-real-life-innovative-event-marketing-examples)

[** 0 Comments](https://www.brightbull.co.uk/blog/5-real-life-innovative-event-marketing-examples#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)

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## [B2B Inbound Marketing Stories: How To Sell Out Your Event In Seconds](https://www.brightbull.co.uk/blog/b2b-inbound-marketing-stories-how-to-sell-out-your-event-in-seconds)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Oct 11,2016

[![B2B Inbound Marketing Stories: How To Sell Out Your Event In Seconds](https://www.brightbull.co.uk/hubfs/B2B_Inbound_Marketing_Stories-BrightonSEOquote1--2-171975-edited.png)](https://www.brightbull.co.uk/blog/b2b-inbound-marketing-stories-how-to-sell-out-your-event-in-seconds)

In our latest edition of B2B Inbound Marketing Stories, we spoke with [Kelvin Newman](https://twitter.com/kelvinnewman), founder of [BrightonSEO](http://www.brightonseo.com/), the UK's largest SEO conference and MD of Rough Agenda, one of the new breed of B2B events companies shaking up the conference scene. In the interview, Kelvin reveals the secret sauce behind selling out his event in just 60 seconds and shares some pointers on how larger, traditional events businesses can incorporate a start up mentality to steer them to revenue success.

Watch the full interview, or pick up the key highlights below...

[Continue Reading **](https://www.brightbull.co.uk/blog/b2b-inbound-marketing-stories-how-to-sell-out-your-event-in-seconds)

[** 0 Comments](https://www.brightbull.co.uk/blog/b2b-inbound-marketing-stories-how-to-sell-out-your-event-in-seconds#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)

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## [3 models for event companies to make more money from B2B content](https://www.brightbull.co.uk/blog/3-models-for-event-companies-to-make-more-money-from-b2b-content)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Sep 29,2016

[![3 models for event companies to make more money from B2B content](https://www.brightbull.co.uk/hubfs/3_models_for_event_companies_to_make_more_money_from_their_content.jpg)](https://www.brightbull.co.uk/blog/3-models-for-event-companies-to-make-more-money-from-b2b-content)

Whether you know it or not, like it or not, having a successful event or a series of successful events in the same or similar topic, is the basis of a community - it's all about the gathering of people that share a common interest. So what better way to engage with your community than through great content.

The events sector has a big advantage compared to most industries, in that you have experts at your fingertips - whether that's your production team, stakeholders, speakers or advisors. That allows access to knowledge, thought leadership and future shaping ideas with "relative" ease. 

[Continue Reading **](https://www.brightbull.co.uk/blog/3-models-for-event-companies-to-make-more-money-from-b2b-content)

[** 0 Comments](https://www.brightbull.co.uk/blog/3-models-for-event-companies-to-make-more-money-from-b2b-content#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities) [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)

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## [7 ways to minimise no-shows at your B2B events](https://www.brightbull.co.uk/blog/7-ways-to-minimise-no-shows-at-your-b2b-events)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Sep 16,2016

[![7 ways to minimise no-shows at your B2B events](https://www.brightbull.co.uk/hubfs/How-to-minimise-no-shows-at-events-BrightBull.jpeg)](https://www.brightbull.co.uk/blog/7-ways-to-minimise-no-shows-at-your-b2b-events)

A topic that always sparks discussion amongst B2B event and conference organisers - and that's what we came together to chat about at the recent [Eventhuddle](http://www.eventhuddle.co.uk/) event. I was also joined by legends [Kevin Jackson](https://twitter.com/kevinlfj), [Kelvin Newman](https://twitter.com/kelvinnewman), [Scott Hope](https://twitter.com/AR_ExM) and [Lindsey Fish](https://twitter.com/LittleFishHerts).

[Continue Reading **](https://www.brightbull.co.uk/blog/7-ways-to-minimise-no-shows-at-your-b2b-events)

[** 0 Comments](https://www.brightbull.co.uk/blog/7-ways-to-minimise-no-shows-at-your-b2b-events#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)

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## [Must-read event marketing reports of 2016 (so far)](https://www.brightbull.co.uk/blog/must-read-event-marketing-reports-of-2016-so-far)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jul 12,2016

[![Must-read event marketing reports of 2016 (so far)](https://www.brightbull.co.uk/hubfs/event-marketing-reports-2016-brightbull.png)](https://www.brightbull.co.uk/blog/must-read-event-marketing-reports-of-2016-so-far)

We all like to think we’ve got the best marketing knowledge available, but when time is tight, how do you choose what to read?  So our team spent the time you don’t have, reading through all the latest marketing reports and shortlisting the best of the best. The result? Our list of the must-read event marketing reports to come out of 2016 (so far at least!). The only condition of entry to the list is that the report must be freely available. For those who are super pushed for time, we’ve also selected a couple of key nuggets from each that you can benefit from even if you haven’t had time to read the reports.

[Continue Reading **](https://www.brightbull.co.uk/blog/must-read-event-marketing-reports-of-2016-so-far)

[** 0 Comments](https://www.brightbull.co.uk/blog/must-read-event-marketing-reports-of-2016-so-far#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)

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## [Event sponsorship growth: How to attract and secure high value deals](https://www.brightbull.co.uk/blog/event-sponsorship-growth-how-to-attract-and-secure-high-value-deals)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, May 25,2016

[![Event sponsorship growth: How to attract and secure high value deals](https://www.brightbull.co.uk/hubfs/Event-sponsorship-growth-BrightBull.jpg)](https://www.brightbull.co.uk/blog/event-sponsorship-growth-how-to-attract-and-secure-high-value-deals)

With declining delegate revenues and events still feeling the pinch of a new business ethic, shaped by recent economic austerity, landing the big kahuna event sponsorship deals is more important than ever before. But with [companies wanting more for less and keeping a tight hold on the purse strings](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights), how can you increase the value of event sponsorship?  

[Continue Reading **](https://www.brightbull.co.uk/blog/event-sponsorship-growth-how-to-attract-and-secure-high-value-deals)

[** 0 Comments](https://www.brightbull.co.uk/blog/event-sponsorship-growth-how-to-attract-and-secure-high-value-deals#comments-listing)

Topics: [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities) [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)

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- [B2B Marketing Best Practices (20)](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)
- [Lead Generation (18)](https://www.brightbull.co.uk/blog/topic/lead-generation)
- [Marketing Ideas (18)](https://www.brightbull.co.uk/blog/topic/marketing-ideas)
- [Marketing Trends (17)](https://www.brightbull.co.uk/blog/topic/marketing-trends)
- [Email Marketing (16)](https://www.brightbull.co.uk/blog/topic/email-marketing)
- [B2B Websites (15)](https://www.brightbull.co.uk/blog/topic/b2b-websites)
- [Marketing Tools (13)](https://www.brightbull.co.uk/blog/topic/marketing-tools)
- [Event growth (12)](https://www.brightbull.co.uk/blog/topic/event-growth)
- [Direct Marketing (9)](https://www.brightbull.co.uk/blog/topic/direct-marketing)
- [Marketing Automation (9)](https://www.brightbull.co.uk/blog/topic/marketing-automation)
- [B2B Publishers (8)](https://www.brightbull.co.uk/blog/topic/b2b-publishers)
- [Design & Branding (7)](https://www.brightbull.co.uk/blog/topic/design-branding)
- [B2B Event Sales (4)](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)
- [Marketing Technology (4)](https://www.brightbull.co.uk/blog/topic/marketing-technology)
- [Webinar Marketing (4)](https://www.brightbull.co.uk/blog/topic/webinar-marketing)
- [Virtual Events (3)](https://www.brightbull.co.uk/blog/topic/virtual-events)
- [HubSpot (2)](https://www.brightbull.co.uk/blog/topic/hubspot)
- [Time Management (1)](https://www.brightbull.co.uk/blog/topic/time-management)

[see all](https://www.brightbull.co.uk/blog/topic/event-growth#)

### About this blog

Sharing our thoughts on the latest news, best practices, tips in B2B marketing and conference & events industry.

![BrightBull-Top-HubSpot-Digital-Agency-London](https://www.brightbull.co.uk/hs-fs/hubfs/images/Logos/BrightBull-Top-HubSpot-Digital-Agency-London.png?width=250&name=BrightBull-Top-HubSpot-Digital-Agency-London.png)

[![CTA - OCS - Episode 2](https://no-cache.hubspot.com/cta/default/188124/19c464c4-6dc2-4ca1-87d2-f1a21993cee5.png)](https://cta-redirect.hubspot.com/cta/redirect/188124/19c464c4-6dc2-4ca1-87d2-f1a21993cee5)

[![New call-to-action](https://no-cache.hubspot.com/cta/default/188124/5edfb52a-02c4-420c-b6d6-5341ec6d77ce.png)](https://cta-redirect.hubspot.com/cta/redirect/188124/5edfb52a-02c4-420c-b6d6-5341ec6d77ce)

[![Most Popular B2B-CTA](https://no-cache.hubspot.com/cta/default/188124/8c83c36b-3dfe-4393-b04b-79377aa30734.png)](https://cta-redirect.hubspot.com/cta/redirect/188124/8c83c36b-3dfe-4393-b04b-79377aa30734)

[

Ricardo MolinaTue, May 12,20208 min read

## The Digital Pivot in Events: Concepts, cases and advice from those that have done it

After two successful webinars about the digital pivot in events, what it really means and ...

Start Reading 

](https://www.brightbull.co.uk/blog/the-digital-pivot-in-events-concepts-cases-and-advice-from-those-that-have-done-it)[

Ricardo MolinaFri, Mar 06,20207 min read

## The Tools Top Event Sales Professionals Are Not Telling You About

You've heard us say before that automation isn't just for marketing teams - automation is ...

Start Reading 

](https://www.brightbull.co.uk/blog/tools-top-event-sales-professionals-are-not-telling-you-about)[

Ricardo MolinaThu, Feb 20,202012 min read

## The evolution of event industry teams: from heroes to super heroes

If your organisation wants to compete against new and exciting events that are constantly ...

Start Reading 

](https://www.brightbull.co.uk/blog/the-evolution-of-team-in-the-events-industry-from-heroes-to-super-heroes)[

Ricardo MolinaSat, Dec 07,20195 min read

## Event marketing KPIs: Are you sure you're measuring the right thing?

This post was updated on September 15th, 2020 We all love measuring our results and every ...

Start Reading 

](https://www.brightbull.co.uk/blog/event-marketing-kpis-are-you-sure-youre-measuring-the-right-thing)[

Ricardo MolinaTue, Jul 30,20198 min read

## What to do if your event registrations become stagnant? 8 contingency actions you must take immediately

Your event has been launched, everyone is excited, you have received plenty of interest ...

Start Reading 

](https://www.brightbull.co.uk/blog/what-to-do-if-your-event-registrations-become-stagnant)[

Ricardo MolinaFri, Oct 19,201814 min read

## B2B Event Marketing: A detailed guide on Driving Attendance, Sponsorship & Sales at your next B2B Event

B2B event marketing is a vast topic, spanning from how to get people to attend events, ...

Start Reading 

](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales)[

Ricardo MolinaTue, Nov 08,20165 min read

## 5 real-life innovative event marketing examples

Let's be honest, event marketing can be very formulaic and innovation within the industry ...

Start Reading 

](https://www.brightbull.co.uk/blog/5-real-life-innovative-event-marketing-examples)[

Ricardo MolinaTue, Oct 11,20167 min read

## B2B Inbound Marketing Stories: How To Sell Out Your Event In Seconds

In our latest edition of B2B Inbound Marketing Stories, we spoke with Kelvin Newman, ...

Start Reading 

](https://www.brightbull.co.uk/blog/b2b-inbound-marketing-stories-how-to-sell-out-your-event-in-seconds)[

Ricardo MolinaThu, Sep 29,20164 min read

## 3 models for event companies to make more money from B2B content

Whether you know it or not, like it or not, having a successful event or a series of ...

Start Reading 

](https://www.brightbull.co.uk/blog/3-models-for-event-companies-to-make-more-money-from-b2b-content)[

Ricardo MolinaFri, Sep 16,20166 min read

## 7 ways to minimise no-shows at your B2B events

A topic that always sparks discussion amongst B2B event and conference organisers - and ...

Start Reading 

](https://www.brightbull.co.uk/blog/7-ways-to-minimise-no-shows-at-your-b2b-events)[

Ricardo MolinaTue, Jul 12,20166 min read

## Must-read event marketing reports of 2016 (so far)

We all like to think we’ve got the best marketing knowledge available, but when time is ...

Start Reading 

](https://www.brightbull.co.uk/blog/must-read-event-marketing-reports-of-2016-so-far)[

Ricardo MolinaWed, May 25,20163 min read

## Event sponsorship growth: How to attract and secure high value deals

With declining delegate revenues and events still feeling the pinch of a new business ...

Start Reading 

](https://www.brightbull.co.uk/blog/event-sponsorship-growth-how-to-attract-and-secure-high-value-deals)

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