B2B Marketing Blog

B2B Event Marketing: A detailed guide on Driving Attendance, Sponsorship & Sales at your next B2B Event

 

B2B event marketing is a vast topic, spanning from how to get people to attend events, how to get them to buy from your B2B brand when you sponsor or organise an event and how to secure sponsorship for your own B2B event. It's a topic that interests event organisers, event marketers and B2B brand marketers in equal measure.

Topics: B2B Event Marketing Event Marketing Conference Marketing Lead Generation Webinar Marketing Event growth B2B Marketing Best Practices

5 real-life innovative event marketing examples

Let's be honest, event marketing can be very formulaic and innovation within the industry doesn't come in abundance. When I was asked by the PPA to do a session on innovation in events it was a great opportunity to talk about some of the guys who I feel are pushing the boundaries and adding a fresh angle to events and how we approach them. So here goes... 

1. Money 20/20: The power of video

With 40,000+ youtube hits to date this definitely generated a stir ... and in an industry that is traditionally seen as "conventional" and a bit "stiff" this was a very bold and almost risky tactic. Granted, it's not to everyone's taste but it lends itself to a great viral and memorable campaign. Hard to know what the results were in terms of uplift in sales but surely achieved a digital footprint in terms of branding and awareness. They used sponsors, vendors and staff in the video which is a great way to get buy-in and excitement for the concept and ultimately the event. Credit to these guys for doing something different! 

Topics: Event Marketing Event growth

B2B Inbound Marketing Stories: How To Sell Out Your Event In Seconds

In our latest edition of B2B Inbound Marketing Stories, we spoke with Kelvin Newman, founder of BrightonSEO, the UK's largest SEO conference and MD of Rough Agenda, one of the new breed of B2B events companies shaking up the conference scene. In the interview, Kelvin reveals the secret sauce behind selling out his event in just 60 seconds and shares some pointers on how larger, traditional events businesses can incorporate a start up mentality to steer them to revenue success.

Watch the full interview, or pick up the key highlights below...

Topics: Inbound Marketing B2B Marketing Event growth Event Marketing Marketing Ideas Conference Marketing

3 models for event companies to make more money from B2B content

Whether you know it or not, like it or not, having a successful event or a series of successful events in the same or similar topic, is the basis of a community - it's all about the gathering of people that share a common interest. So what better way to engage with your community than through great content.

The events sector has a big advantage compared to most industries, in that you have experts at your fingertips - whether that's your production team, stakeholders, speakers or advisors. That allows access to knowledge, thought leadership and future shaping ideas with "relative" ease. 

Topics: Event Marketing Event growth B2B Content Marketing B2B communities

7 ways to minimise no-shows at your B2B events

A topic that always sparks discussion amongst B2B event and conference organisers - and that's what we came together to chat about at the recent Eventhuddle event. I was also joined by legends Kevin Jackson, Kelvin NewmanScott Hope and Lindsey Fish.

Topics: Event growth Event Marketing

Must-read event marketing reports of 2016 (so far)

We all like to think we’ve got the best marketing knowledge available, but when time is tight, how do you choose what to read?  So our team spent the time you don’t have, reading through all the latest marketing reports and shortlisting the best of the best. The result? Our list of the must-read event marketing reports to come out of 2016 (so far at least!). The only condition of entry to the list is that the report must be freely available. For those who are super pushed for time, we’ve also selected a couple of key nuggets from each that you can benefit from even if you haven’t had time to read the reports.

Topics: Event Marketing Event growth Conference Marketing

Event marketing KPIs: Are you sure you're measuring the right thing?

We all love measuring our results and every team will have a set of event marketing KPIs that they live and die by. But, how long have yours been around? 10, 20, 30 years? If you check back with your predecessors and those who’ve been in the business a long time you might find the reality quite scary. If you’re still measuring the old way and moving towards marketing the new inbound way, you’re not going to have the info you need to make smart decisions. (Here’s a clue – if your direct mail hit rate is still top of the tree, you might need to have a re-think!)

Topics: Event Marketing Conference Marketing Event growth

Event sponsorship growth: How to attract and secure high value deals

With declining delegate revenues and events still feeling the pinch of a new business ethic, shaped by recent economic austerity, landing the big kahuna event sponsorship deals is more important than ever before. But with companies wanting more for less and keeping a tight hold on the purse strings, how can you increase the value of event sponsorship?  

Topics: B2B communities Event growth