Many B2B companies are still way behind the curve on their social media strategies and many of their team members are still not incorporating social selling tactics in their daily routines.
These are some of the key thoughts on how we view, execute ourselves and teach social media strategies to our clients.
This post is split in 6 areas:
- 12 Tips on Successful LinkedIn Posting Strategy
- Demystifying Digital Interaction
- How do you foster commentary on LinkedIn
- Hacks to Gain More Visibility
- LinkedIn KPIs and Metrics
This is a post that will help demystify some of the questions on the way people post on LinkedIn and the impact this will have on their exposure to their connections and potential connections.
11 Tips on Successful Posting Strategy
1. Post every day or at least 3 times a week
2. Use a striking headline- same principles of SEO work
3. Use long form and share as much as you can within the post
4. Do not add a hyperlink to an external page, within the post itself, add it in the comments
5. Tag people that you want to see your post (don't abuse)
6. Use hashtags to get better exposure
7. Seek commentary, ask questions
8. Add images that go with the post or add content that is of value, don't let the image come automatically from links you post.
9. Vary the content you post, use video, documents, polls, multiple images
10. If you use video, upload the video into the tool itself. It's okay to embed from YouTube
11. Replicate and repurpose on your company page and it's perfectly okay if other colleagues copy and paste your update and post it as theirs. Performs better than re-sharing (more on that below)
Demystifying Digital Interaction
Digital Interaction vs Face to Face Interaction
I thought I'd share my personal thoughts and views on the value of a digital interaction on LinkedIn - assuming that social media interaction especially on LinkedIn for all us B2B bods, can be related to a physical networking interaction with peers/colleagues.
The best approach to social media engagement especially for those in Social Selling, is to behave as close as possible to how you'd behave in a face to face interaction and conversation.
This is our view and assessment on the value of digital interactions: