--- title: B2B Marketing Blog | B2B Event Sales description: B2B Event Sales | BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides --- # B2B Marketing Blog - [Show all](https://www.brightbull.co.uk/blog) - [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities) - [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) - [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing) - [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales) - [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) - [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) - [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) - [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers) - [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) - [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) - [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) - [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) - [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding) - [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing) - [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) - [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth) - [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) - [HubSpot](https://www.brightbull.co.uk/blog/topic/hubspot) - [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) - [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation) - [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation) - [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas) - [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology) - [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools) - [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) - [Time Management](https://www.brightbull.co.uk/blog/topic/time-management) - [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events) - [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing) Show allB2B communitiesB2B Content MarketingB2B Event MarketingB2B Event SalesB2B MarketingB2B Marketing Best PracticesB2B Marketing How toB2B PublishersB2B Social MediaB2B WebsitesConference MarketingContent MarketingDesign & BrandingDirect MarketingEmail MarketingEvent growthEvent MarketingHubSpotInbound MarketingLead GenerationMarketing AutomationMarketing IdeasMarketing TechnologyMarketing ToolsMarketing TrendsTime ManagementVirtual EventsWebinar Marketing ## [LinkedIn Posting Strategy - Aim for the comments not the shares](https://www.brightbull.co.uk/blog/linkedin-posting-strategy-aim-for-the-comments-not-the-shares) by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Aug 19,2020 [![LinkedIn Posting Strategy - Aim for the comments not the shares](https://www.brightbull.co.uk/hubfs/Brightbull%20stock%20media%20manager/Blog/linkedin-post-strategy-blog-twitter.jpeg)](https://www.brightbull.co.uk/blog/linkedin-posting-strategy-aim-for-the-comments-not-the-shares) Many B2B companies are still way behind the curve on their social media strategies and many of their team members are still not incorporating social selling tactics in their daily routines. These are some of the key thoughts on how we view, execute ourselves and teach social media strategies to our clients. **This post is split in 6 areas: ** - [12 Tips on Successful LinkedIn Posting Strategy](https://www.brightbull.co.uk/blog/topic/b2b-event-sales#twelve-tips) - [Demystifying Digital Interaction](https://www.brightbull.co.uk/blog/topic/b2b-event-sales#demystifying-digital) - [How do you foster commentary on LinkedIn](https://www.brightbull.co.uk/blog/topic/b2b-event-sales#foster-commentary) - [Hacks to Gain More Visibility](https://www.brightbull.co.uk/blog/topic/b2b-event-sales#hacks-to-gain) - [LinkedIn KPIs and Metrics](https://www.brightbull.co.uk/blog/topic/b2b-event-sales#linkedIn-KPIs) - [Conclusion](https://www.brightbull.co.uk/blog/topic/b2b-event-sales#conclusion) This is a post that will help demystify some of the questions on the way people post on LinkedIn and the impact this will have on their exposure to their connections and potential connections. ### **11 Tips on Successful Posting Strategy** ###### 1. Post every day or at least 3 times a week ###### 2. Use a striking headline- same principles of SEO work ###### 3. Use long form and share as much as you can within the post ###### 4. Do not add a hyperlink to an external page, within the post itself, add it in the comments ###### 5. Tag people that you want to see your post (don't abuse) ###### 6. Use hashtags to get better exposure ###### 7. Seek commentary, ask questions ###### 8. Add images that go with the post or add content that is of value, don't let the image come automatically from links you post. ###### 9. Vary the content you post, use video, documents, polls, multiple images ###### 10. If you use video, upload the video into the tool itself. It's okay to embed from YouTube ###### 11. Replicate and repurpose on your company page and it's perfectly okay if other colleagues copy and paste your update and post it as theirs. Performs better than re-sharing (more on that below)   ## **Demystifying**** Digital Interaction Digital Interaction vs Face to Face Interaction** I thought I'd share my personal thoughts and views on the value of a digital interaction on LinkedIn - assuming that social media interaction especially on LinkedIn for all us B2B bods, can be related to a physical networking interaction with peers/colleagues. > The best approach to social media engagement especially for those in Social Selling, is to behave as close as possible to how you'd behave in a face to face interaction and conversation. This is our view and assessment on the value of digital interactions: [Continue Reading **](https://www.brightbull.co.uk/blog/linkedin-posting-strategy-aim-for-the-comments-not-the-shares) [** 0 Comments](https://www.brightbull.co.uk/blog/linkedin-posting-strategy-aim-for-the-comments-not-the-shares#comments-listing) Topics: [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities) [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales) - [Tweet](https://twitter.com/share) ## [Funky Tools to Pimp up Your B2B Virtual Event or Meeting](https://www.brightbull.co.uk/blog/funky-tools-to-pimpup-your-b2b-virtual-event) by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Jul 10,2020 [![Funky Tools to Pimp up Your B2B Virtual Event or Meeting](https://www.brightbull.co.uk/hubfs/How-to-pimpup-virtual-b2b-events-tools-a.png)](https://www.brightbull.co.uk/blog/funky-tools-to-pimpup-your-b2b-virtual-event) Virtual events and virtual meetings,whether you love them or hate them, they are here to stay!  But attending or hosting many of these in a given day can become very same-y and let's face it pretty boring for you and for the people on the other side of the screen. So here are some tools that will really improve the screen experience for you and the people attending your virtual meetings and events. Especially for event organisers moving almost entirely to virtual for the rest of the year, you really need to make an impression and it needs to last. Here's a list of some great easy tools you can use right now to pimp up your virtual meeting, virtual event or webinar. They are Zoom friendly but also work with other tools too. [Continue Reading **](https://www.brightbull.co.uk/blog/funky-tools-to-pimpup-your-b2b-virtual-event) [** 0 Comments](https://www.brightbull.co.uk/blog/funky-tools-to-pimpup-your-b2b-virtual-event#comments-listing) Topics: [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing) [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales) [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events) - [Tweet](https://twitter.com/share) ## [How are B2B events generating non-physical event revenue?](https://www.brightbull.co.uk/blog/how-are-b2b-events-generating-non-physical-event-revenue) by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Mar 31,2020 [![How are B2B events generating non-physical event revenue?](https://www.brightbull.co.uk/hubfs/BrightBull-How-to-generate-non-physical-event-revenue-1.png)](https://www.brightbull.co.uk/blog/how-are-b2b-events-generating-non-physical-event-revenue) With no physical events to run, event organisers are trying to figure out how to run virtual events and the next question for event leaders, sales and marketing teams is: ## ***How can we monetise / make money now? *** *The short answer to that is DON'T focus on simply monetising, at least not yet.* *Let's be honest, it is not an easy statement to digest, we are running businesses and we all need cash to continue running them, but in this case, rushing without much thinking can be more detrimental than beneficial.* *Today everyone is figuring out how best to pivot and many are not sure yet how to accomplish this, so if this is your case, these are the top three things you should focus on:* #### **1. Protecting / safeguarding existing revenues/profit** #### **2. Learning and iterating fast** #### **3. Getting your partners/sponsors involved in the process**   ## **What are B2B event professionals focusing on in the next two weeks?** [Continue Reading **](https://www.brightbull.co.uk/blog/how-are-b2b-events-generating-non-physical-event-revenue) [** 0 Comments](https://www.brightbull.co.uk/blog/how-are-b2b-events-generating-non-physical-event-revenue#comments-listing) Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing) [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales) - [Tweet](https://twitter.com/share) ## [The Tools Top Event Sales Professionals Are Not Telling You About](https://www.brightbull.co.uk/blog/tools-top-event-sales-professionals-are-not-telling-you-about) by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Mar 06,2020 [![The Tools Top Event Sales Professionals Are Not Telling You About](https://www.brightbull.co.uk/hubfs/Secret-tools-event-sales-professionals-dont-want-you-to-know.jpg)](https://www.brightbull.co.uk/blog/tools-top-event-sales-professionals-are-not-telling-you-about) You've heard us say before that automation isn't just for marketing teams - automation is something that applies to the whole organisation and honestly we seriously believe that if there's one function within B2B businesses that will benefit the most it's got to be sales! Selling delegate places and sponsorship packages in this day and age, doesn't necessarily require a lot of phone calling, but instead a lot of desk research, hours on end checking LinkedIn for contacts and for the more experienced sales pro, hours checking social networks and communities hunting for the right conversations to participate in to connect with "interested and engaged" individuals. We have met hundreds of marketing teams and sales teams over the years, and these are the tools that some of the best sales individuals use ( understandably they don't want anyone else to know about their ammunition!)  We want to empower B2B event sales teams to become much more efficient and hit their targets by using tools and tech that they can start using immediately. [Continue Reading **](https://www.brightbull.co.uk/blog/tools-top-event-sales-professionals-are-not-telling-you-about) [** 0 Comments](https://www.brightbull.co.uk/blog/tools-top-event-sales-professionals-are-not-telling-you-about#comments-listing) Topics: [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing) [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales) - [Tweet](https://twitter.com/share) [All Posts](https://www.brightbull.co.uk/blog/all) # Do you have any comments?  ### Subscribe to Email Updates ### Our most popular blogs ### Posts by Topic - [Event Marketing (125)](https://www.brightbull.co.uk/blog/topic/event-marketing) - [B2B Marketing (118)](https://www.brightbull.co.uk/blog/topic/b2b-marketing) - [Conference Marketing (76)](https://www.brightbull.co.uk/blog/topic/conference-marketing) - [Inbound Marketing (41)](https://www.brightbull.co.uk/blog/topic/inbound-marketing) - [B2B Content Marketing (39)](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) - [B2B Social Media (35)](https://www.brightbull.co.uk/blog/topic/b2b-social-media) - [B2B communities (35)](https://www.brightbull.co.uk/blog/topic/b2b-communities) - [Content Marketing (30)](https://www.brightbull.co.uk/blog/topic/content-marketing) - [B2B Event Marketing (22)](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing) - [B2B Marketing How to (22)](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) - [B2B Marketing Best Practices (20)](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) - [Lead Generation (18)](https://www.brightbull.co.uk/blog/topic/lead-generation) - [Marketing Ideas (18)](https://www.brightbull.co.uk/blog/topic/marketing-ideas) - [Marketing Trends (17)](https://www.brightbull.co.uk/blog/topic/marketing-trends) - [Email Marketing (16)](https://www.brightbull.co.uk/blog/topic/email-marketing) - [B2B Websites (15)](https://www.brightbull.co.uk/blog/topic/b2b-websites) - [Marketing Tools (13)](https://www.brightbull.co.uk/blog/topic/marketing-tools) - [Event growth (12)](https://www.brightbull.co.uk/blog/topic/event-growth) - [Direct Marketing (9)](https://www.brightbull.co.uk/blog/topic/direct-marketing) - [Marketing Automation (9)](https://www.brightbull.co.uk/blog/topic/marketing-automation) - [B2B Publishers (8)](https://www.brightbull.co.uk/blog/topic/b2b-publishers) - [Design & Branding (7)](https://www.brightbull.co.uk/blog/topic/design-branding) - [B2B Event Sales (4)](https://www.brightbull.co.uk/blog/topic/b2b-event-sales) - [Marketing Technology (4)](https://www.brightbull.co.uk/blog/topic/marketing-technology) - [Webinar Marketing (4)](https://www.brightbull.co.uk/blog/topic/webinar-marketing) - [Virtual Events (3)](https://www.brightbull.co.uk/blog/topic/virtual-events) - [HubSpot (2)](https://www.brightbull.co.uk/blog/topic/hubspot) - [Time Management (1)](https://www.brightbull.co.uk/blog/topic/time-management) [see all](https://www.brightbull.co.uk/blog/topic/b2b-event-sales#) ### About this blog Sharing our thoughts on the latest news, best practices, tips in B2B marketing and conference & events industry. ![BrightBull-Top-HubSpot-Digital-Agency-London](https://www.brightbull.co.uk/hs-fs/hubfs/images/Logos/BrightBull-Top-HubSpot-Digital-Agency-London.png?width=250&name=BrightBull-Top-HubSpot-Digital-Agency-London.png) [![CTA - OCS - Episode 2](https://no-cache.hubspot.com/cta/default/188124/19c464c4-6dc2-4ca1-87d2-f1a21993cee5.png)](https://cta-redirect.hubspot.com/cta/redirect/188124/19c464c4-6dc2-4ca1-87d2-f1a21993cee5) [![New call-to-action](https://no-cache.hubspot.com/cta/default/188124/5edfb52a-02c4-420c-b6d6-5341ec6d77ce.png)](https://cta-redirect.hubspot.com/cta/redirect/188124/5edfb52a-02c4-420c-b6d6-5341ec6d77ce) [![Most Popular B2B-CTA](https://no-cache.hubspot.com/cta/default/188124/8c83c36b-3dfe-4393-b04b-79377aa30734.png)](https://cta-redirect.hubspot.com/cta/redirect/188124/8c83c36b-3dfe-4393-b04b-79377aa30734) [ Ricardo MolinaWed, Aug 19,20209 min read ## LinkedIn Posting Strategy - Aim for the comments not the shares Many B2B companies are still way behind the curve on their social media strategies and ... Start Reading ](https://www.brightbull.co.uk/blog/linkedin-posting-strategy-aim-for-the-comments-not-the-shares)[ Ricardo MolinaFri, Jul 10,20204 min read ## Funky Tools to Pimp up Your B2B Virtual Event or Meeting Virtual events and virtual meetings,whether you love them or hate them, they are here to ... Start Reading ](https://www.brightbull.co.uk/blog/funky-tools-to-pimpup-your-b2b-virtual-event)[ Ricardo MolinaTue, Mar 31,20205 min read ## How are B2B events generating non-physical event revenue? With no physical events to run, event organisers are trying to figure out how to run ... Start Reading ](https://www.brightbull.co.uk/blog/how-are-b2b-events-generating-non-physical-event-revenue)[ Ricardo MolinaFri, Mar 06,20207 min read ## The Tools Top Event Sales Professionals Are Not Telling You About You've heard us say before that automation isn't just for marketing teams - automation is ... 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