There are unlimited amount of website developers that can build websites, the big problem is which one to choose? Almost every person I meet that has had their website developed asks someone they...Read more
Note: This was originally published on June 12, 2014 but reviewed and updated on June 27, 2017. I love our industry and it's great to see there are more and more events and conferences popping up for...Read more
This blog was written by Jessica McGreal and was first published by our friends at B2B Marketing, who have kindly allowed us to share it with you. I’ve just managed to get on top of my inbox....Read more
We hired BrightBull to innovate our bog standard event marketing with a view to developing our online content brand and driving content led marketing to generate, foster and convert leads across sponsorship, exhibition, delegates and exhibition visitors.
Not only have we established a great online content brand and community and improved on our event marketing, we're also generating far more leads of a far higher quality with clear processes to nurture and convert these leads in the most appropriate manner. This has massively boosted the role of marketing within the organisation which is now a well oiled machine and BrightBull has given us a clear framework to ensure that our marketing continues to improve and go from strength to strength. It has also been a relief to reduce the burden on outbound sales.
I wouldn't hesitate to recommend BrightBull and look forward to seeing how their ideas develop over time as I certainly think they have a lot to offer to any media and event businesses that are looking to push their marketing ahead of the curve."
Alex Williamson, Managing Director, Global Transport Forum
