We hired BrightBull to innovate our bog standard event marketing with a view to developing our online content brand and driving content led marketing to generate, foster and convert leads across sponsorship, exhibition, delegates and exhibition visitors.
Not only have we established a great online content brand and community and improved on our event marketing, we're also generating far more leads of a far higher quality with clear processes to nurture and convert these leads in the most appropriate manner. This has massively boosted the role of marketing within the organisation which is now a well oiled machine and BrightBull has given us a clear framework to ensure that our marketing continues to improve and go from strength to strength. It has also been a relief to reduce the burden on outbound sales.
I wouldn't hesitate to recommend BrightBull and look forward to seeing how their ideas develop over time as I certainly think they have a lot to offer to any media and event businesses that are looking to push their marketing ahead of the curve."
We're a collective of the best marketers and specialists in the events industry. Founded by ex-client side marketers, we get your challenges and this has really defined the way we work. Meet the founders.