Your go-to guide to the key traits that identify a new school event marketer - plus expert insights, best practices and tips to really help you transform your teams into an inspiring clan of super-event marketers.
The business case for forward thinking event companies wanting to gain an edge against its competitors
Time is the most valuable resource for marketers and this guide give you actionable tips on how you can get a handle on yours.
Have you ever wondered, what would happen if most of your sponsors, exhibitors and visitors shared your content with their networks?
Demonstrate that you are the leading authority and learn how you can develop a simple content marketing plan to drive members and non-members to your association's website.
The aim of this presentation is to show event professionals how to repurpose video content from an event and how to use it to build a content strategy that generates visitors, leads and delegates.
What can media companies learn from the events industry lead generation machine? 
We partnered with Hubspot on this ebook providing exclusive insight from 4,000 of their clients' lead generation tactics, so you can learn how to drastically improve the quality of traffic to your site and generate quality leads.
The conference industry is changing fast, and event marketers need to keep on top of the trends unfolding in order to keep up with the competition - and surpass them.
Creating an online community is the number one priority for CEOs and MDs of leading B2B event organisations. But where to start? 
From fundamentals such as not allocating sufficient time for event marketing, to more advanced pitfalls like neglecting to integrate marketing channels, this ebook details the most common traps marketers fall into - and tells you how to avoid doing so yourself.
What one trend, challenge or opportunity are you predicting will impact the events industry most in 2015?
Are you optimising your online first impression?
We unlock the secrets of marketing automation platforms for you
Marketing partners are hugely valuable to event companies - the difficulty is in securing them. A one-size-fits-all approach just won't cut it, and if your team fail to do their research before speaking to prospective partners, your success rate will remain low.
