--- title: B2B Marketing Resources description: A list of B2B marketing resources that will help you grow visitors to your website, generate new leads and nurture them until they are ready to buy. --- ![Captura de pantalla 2025-08-06 a la(s) 2-05-31 p-m-](https://www.brightbull.co.uk/hs-fs/hubfs/Captura%20de%20pantalla%202025-08-06%20a%20la(s)%202-05-31%20p-m-.png?width=300&name=Captura%20de%20pantalla%202025-08-06%20a%20la(s)%202-05-31%20p-m-.png) # B2B MARKETING RESOURCES Help yourself to these free resources. We're so transparent that we're willing to give away our secrets on B2B and events marketing. [ ![OCS - Episode 6 - Thomas & Penny](https://www.brightbull.co.uk/hs-fs/hubfs/OCS%20-%20Episode%206%20-%20Thomas%20%26%20Penny.png?width=300&name=OCS%20-%20Episode%206%20-%20Thomas%20&%20Penny.png) READ MORE The journey from a community of 650,000 to an intimate community of 100 ###### BIP100 is an exclusive community of 100 hand-picked business owners focused on growth, friendship, and innovation. The founders, Thomas and Penny, have a track record in community building and were early adopters of the digital age. They founded Ecademy, one of the first communities for business professionals, with 650k members. This is one not to be missed! READ MORE ](https://info.brightbull.co.uk/webinar-the-journey-from-a-community-of-650000-to-an-intimate-community-of-100?hsLang=en-gb)[ ![OCS - Episode 4 - GDI](https://www.brightbull.co.uk/hs-fs/hubfs/Canva%20images/OCS%20-%20Episode%204%20-%20GDI.jpg?width=300&name=OCS%20-%20Episode%204%20-%20GDI.jpg) SEE MORE Building a 30k thriving community from scratch ###### Global Dating Insights (GDI) is the leading open community for the Online Dating Industry and a leading source for news, analysis and events.  The website serves a highly engaged trade audience of over 30,000 unique monthly visitors, and is read in over 100 countries. They have a weekly podcast too.  SEE MORE ](https://info.brightbull.co.uk/building-30k-thriving-community-from-scratch?hsLang=en-gb)[ ![OCS - SM-JAMESMAYES - mtp](https://www.brightbull.co.uk/hs-fs/hubfs/Canva%20images/OCS%20-%20SM-JAMESMAYES%20-%20mtp.jpg?width=300&name=OCS%20-%20SM-JAMESMAYES%20-%20mtp.jpg) Read More Transforming a conference business to a global community founded on membership ###### Mind the Product is the world's largest community of passionate product people united through membership, content, events, and training. The journey started small in 2010 with a meetup in London with just 25 people in the back room of a pub. Today they have grown to over 150,000 members across meetups in 200+ cities around the world.  Read More ](https://info.brightbull.co.uk/webinar-transforming-a-conference-business-to-a-global-community-founded-on-membership?hsLang=en-gb)[ ![OCS - Episode 3 - Sarah Porter](https://www.brightbull.co.uk/hs-fs/hubfs/Canva%20images/OCS%20-%20Episode%203%20-%20Sarah%20Porter.png?width=300&name=OCS%20-%20Episode%203%20-%20Sarah%20Porter.png) Read More Building a community with real attitude and huge vision ###### InspiredMinds: Largest AI community with 200,000+ global members and 20 years of experience ensuring inclusive and safe technology. We cover so much in this session, including:  - How it all began - selling up to start a community - Successfully growing a community from 500 to 200,000 members  - Why you should hire a data scientist in your business - The importance of building inclusive communities and events with a voice for all  Read More ](https://info.brightbull.co.uk/webinar-building-a-community-with-real-attitude-and-huge-vision?hsLang=en-gb)[ ![OCS - Episode 2 - LeadDev](https://www.brightbull.co.uk/hs-fs/hubfs/OCS%20-%20Episode%202%20-%20LeadDev.png?width=300&name=OCS%20-%20Episode%202%20-%20LeadDev.png) Read More The foundations of a community truly loooooved by its members ###### Why is LeadDev loved by its community and equally rewarded with their attention, engagement, virtual love and ultimately money? These are some of the topics and themes touched on our conversation: - LeadDev's strong ethos, vision and code of conduct - Why, not thinking and acting like an events business, makes your community love you more - The importance of diversity and harassment-free experiences for everyone within your community - Give first in order to get from the community - The recipe for LeadDev's success - Selling out physically vs the opportunities for digital Read More ](https://info.brightbull.co.uk/webinar-the-foundations-of-a-community-truly-loooooved-by-its-members?hsLang=en-gb)[ ![Episode 1 - Online Community Stories - Influence Group](https://www.brightbull.co.uk/hs-fs/hubfs/Episode%201%20-%20Online%20Community%20Stories%20-%20Influence%20Group.png?width=300&name=Episode%201%20-%20Online%20Community%20Stories%20-%20Influence%20Group.png) Read More Building communities, rethinking B2B experiences for the post-pandemic era and more ###### Inspirational interviews with leading B2B organisations building communities on the back of the events they organise, physically and digitally. In this live conversation with Michael, we'll be exploring: - Experimenting - staying on top of tech and developments during the pandemic - Getting closer to your audience - Buyer personas - How critical this is and how it has shaped Influence Group's pivot plans - Influence Group's version of pivot  - Differentiating in a crowded marketplace Read More ](https://info.brightbull.co.uk/webinar-building-communities-rethinking-b2b-experiences-for-the-post-pandemic-era-and-more?hsLang=en-gb)[ ![Thumbnail ToFu - Webinar Bringing](https://www.brightbull.co.uk/hs-fs/hubfs/Thumbnail%20ToFu%20-%20Webinar%20Bringing.png?width=300&name=Thumbnail%20ToFu%20-%20Webinar%20Bringing.png) Read More Building communities, rethinking B2B experiences for the post-pandemic era and more ###### Communities really come alive when they are interacting and engaging in a live environment. In this conversation with Sasha Frieze we delved into how organisations will be able to bring their community alive though a live, hybrid or virtual environment. How to do that? - Content  - Community  - Connection Read More ](https://info.brightbull.co.uk/webinarbringing-your-community-alive-through-virtual-sasha-frieze?hsLang=en-gb)[ ![Thumbnail Webinar_ Episodic Marketing_ How to build a binge-worthy show for your brand with tribetactics](https://www.brightbull.co.uk/hs-fs/hubfs/Thumbnail%20Webinar_%20Episodic%20Marketing_%20How%20to%20build%20a%20binge-worthy%20show%20for%20your%20brand%20with%20tribetactics.png?width=300&name=Thumbnail%20Webinar_%20Episodic%20Marketing_%20How%20to%20build%20a%20binge-worthy%20show%20for%20your%20brand%20with%20tribetactics.png) Read More Episodic Marketing - How to build a binge-worthy show for your brand ###### New initiatives that help grow sales and thought leadership which is something we all need to be keeping an eye on! You might have guessed that it's all about creating a series of podcasts, webinars, interviews, videos etc. Some companies are doing it very well and are gaining great results. We looked at different concepts, like: - What is Episodic marketing? - Framework - Content Repurposing Framework - Q&A  Read More ](https://info.brightbull.co.uk/webinar-episodic-marketing-how-to-build-a-binge-worthy-show-for-your-brand?hsLang=en-gb)[ ![Thumbnail - Diving into the DNA of successful B2B Online communities](https://www.brightbull.co.uk/hs-fs/hubfs/Thumbnail%20-%20Diving%20into%20the%20DNA%20of%20successful%20B2B%20Online%20communities.png?width=300&name=Thumbnail%20-%20Diving%20into%20the%20DNA%20of%20successful%20B2B%20Online%20communities.png) Read More Successful Digital Pivot Stories - Why you should build your own studio ###### A glimpse into the future of conferences and events industry. In this session we get a look at the different approach to virtual events that Adam and the Tamarindo Group took and suggest. We dig in into: - What was the story behind? - The logistics - The financials - Learnings - Was it worthy? - Advise moving forward.  Read More ](https://info.brightbull.co.uk/webinar-successful-digital-pivot-stories-why-should-you-build-your-own-studio-short?hsCtaTracking=d3cf3fd5-c1c9-4dbf-ba0b-041fe6531f78%7C928e7dc8-5caa-41d9-8f3f-81c556e5b945&hsLang=en-gb)[ ![info.brightbull.co.ukhubfssocial-suggested-imagesWebinar_DNA_online_communities_Ashley_firedlin](https://www.brightbull.co.uk/hs-fs/hubfs/social-suggested-images/info.brightbull.co.ukhubfssocial-suggested-imagesWebinar_DNA_online_communities_Ashley_firedlin.png?width=300&name=info.brightbull.co.ukhubfssocial-suggested-imagesWebinar_DNA_online_communities_Ashley_firedlin.png) Read More Diving into the DNA of successful B2B Online communities ###### Online communities are one of the most efficient ways to drive value, engagement, brand awareness and recognition for B2B brands, but there is a huge misconception amongst some B2B leaders launching communities. In this session Ashley Friedlein, probably one of the most knowledgeable figures on the topic of B2B communities will be sharing key insights on community management. Read More ](https://info.brightbull.co.uk/webinar-successful-digital-pivot-stories-why-should-you-build-your-own-studio?hsLang=en-gb)[ ![Youtube Thumb-How to build an online community from scratch on LinkedIn-](https://www.brightbull.co.uk/hs-fs/hubfs/Brightbull%20stock%20media%20manager/Blog/Youtube%20Thumb-How%20to%20build%20an%20online%20community%20from%20scratch%20on%20LinkedIn-.png?width=300&name=Youtube%20Thumb-How%20to%20build%20an%20online%20community%20from%20scratch%20on%20LinkedIn-.png) Read More How to Build an Online Community from Scratch on LinkedIn ###### If you are not on LinkedIn, you are losing the game. Hear of case studies on how you can build an online community from scratch in this platform We have a very special guest, who build his own community and events organically using no paid traffic or advertising. It there is a time to build this it is now. Read More ](https://info.brightbull.co.uk/typ-webinar-how-to-build-an-online-community-from-scratch-on-linkedin?hsLang=en-gb)[ ![From Digital Introvert to Digital Extrovert on LinkedIn](https://www.brightbull.co.uk/hs-fs/hubfs/Brightbull%20stock%20media%20manager/Blog/From%20Digital%20Introvert%20to%20Digital%20Extrovert%20on%20LinkedIn.png?width=300&name=From%20Digital%20Introvert%20to%20Digital%20Extrovert%20on%20LinkedIn.png) Read More From Digital Introvert to Digital Extrovert on LinkedIn ###### A simple masterclass on how you can build your presence as a person of influence. Becoming a LinkedIn Extrovert!!! This is the single most important thing for sales teams right now, even more, if you are in marketing, content/production teams you need to stay top of mind with your audience. Read More ](https://info.brightbull.co.uk/typ-webinar-from-digital-introvert-to-digital-extrovert-on-linkedin?hsLang=en-gb)[ ![Thumbnail -From Digital Introvert to Digital Extrovert on LinkedIn](https://www.brightbull.co.uk/hs-fs/hubfs/Thumbnail%20-From%20Digital%20Introvert%20to%20Digital%20Extrovert%20on%20LinkedIn.png?width=300&name=Thumbnail%20-From%20Digital%20Introvert%20to%20Digital%20Extrovert%20on%20LinkedIn.png) Read More From Digital Marketing to the Digital Transformation of Marketing & Sales ###### Sometimes it takes a crisis to turn people's mindsets around. Learn how to re-engineer your processes to use the power of web and internet based systems to change the way you work and reach to clients. Also, we will be sharing the framework and steps B2B Companies, Media and Events need to take in order to begin this much needed transformation. Read More ](https://info.brightbull.co.uk/from-digital-marketing-to-the-digital-transformation-of-marketing-sales?hsLang=en-gb)[ ![Thumbnails_ A month into the Digital Pivot 1200 x 627](https://www.brightbull.co.uk/hs-fs/hubfs/Brightbull%20stock%20media%20manager/Blog/Thumbnails_%20%20A%20month%20into%20the%20Digital%20Pivot%201200%20x%20627.png?width=300&name=Thumbnails_%20%20A%20month%20into%20the%20Digital%20Pivot%201200%20x%20627.png) Read More A Month into the Digital Pivot - What can be learned from those that ran a virtual event? ###### What are the learnings from those that have successfully ran virtual events? In this session, we had three guests who have run very recent virtual events and very successfully. Jo Lankester, Managing Director at White October Events, Fergus Gregory, Director at Collingwood Advisory, and Raoul Monks, Founder and Director at Flume Training, shared with us their experiences, the good and the bad of running a virtual events. Highly relevant content for senior management as well as marketing and sales. Read More ](https://info.brightbull.co.uk/a-month-into-the-digital-pivot?hsLang=en-gb)[ ![Thumbnail ToFu - The Digital Pivot in B2B Events](https://www.brightbull.co.uk/hs-fs/hubfs/Brightbull%20stock%20media%20manager/Blog/Thumbnail%20ToFu%20-%20The%20Digital%20Pivot%20in%20B2B%20Events.png?width=300&name=Thumbnail%20ToFu%20-%20The%20Digital%20Pivot%20in%20B2B%20Events.png) Read More The Digital Pivot in B2B Events - What it really means. ###### It is not about virtual events, although it is part of it; it is not about giving your postponed event clients and audiences free inventory and content, although you should. Julian Graves, Chairman and Director of Scaleup Advisory at Collingwood advisory talked us through the real meaning of the Digital Pivot for B2B Event professionals. It means going deeper into the business model pivot and the ever critical need to deliver value and quality. They see the transition for B2B organisations in events in three stages: - Mitigation - Habituation  - Acceleration Read More ](https://info.brightbull.co.uk/webinar-the-digital-pivot-in-b2b-events-what-it-really-means?hsCtaTracking=55aa4331-ed1e-4cc0-8e9f-c675d4968d75%7Cbc9a1222-8973-4008-8d35-c31e8f10f0f0&hsLang=en-gb)[ ![Thumbnail ToFu - Webinar Best Sequences to Automate your Event Marketing](https://www.brightbull.co.uk/hs-fs/hubfs/Brightbull%20stock%20media%20manager/Brightbull%20Internal%20Resources/CTAs%20II/Thumbnail%20ToFu%20-%20Webinar%20Best%20Sequences%20to%20Automate%20your%20Event%20Marketing.png?width=300&name=Thumbnail%20ToFu%20-%20Webinar%20Best%20Sequences%20to%20Automate%20your%20Event%20Marketing.png) Read More Best Sequences to Automate your Event Marketing ###### Learn sequences that tech savvy marketers are using to make their lives simpler and get better results. Watch webinar session to learn about the top tools and tactics that you and your team should be using to increase productivity, automate campaigns and get better results. Spend more time innovating, testing new ideas and engaging with potential clients. Read More ](https://info.brightbull.co.uk/best-sequences-to-automate-your-event-marketing?hsCtaTracking=36cbb7b9-a5b6-41a0-bc3a-82598cc2de1a%7C67b78d1f-dd37-465b-b4df-a163cc604ff7&hsLang=en-gb)[ ![ToFu - Hot Secrets to Accelerate and Automate Your Event Sales Process](https://www.brightbull.co.uk/hs-fs/hubfs/Brightbull%20stock%20media%20manager/Blog/ToFu%20-%20Hot%20Secrets%20to%20Accelerate%20and%20Automate%20Your%20Event%20Sales%20Process.png?width=300&name=ToFu%20-%20Hot%20Secrets%20to%20Accelerate%20and%20Automate%20Your%20Event%20Sales%20Process.png) Read More Hot Secrets to Accelerate and Automate Your Event Sales Process ###### The best sales people in events are not the ones that make the most number of calls, but the ones that use technology and data to their advantage. Watch webinar session to learn about the top tools and tactics that you and your sales team should be using to increase productivity, gain more data insight and better results. Spend more time engaging with potential clients, building relationships and converting leads instead of wasting time on admin. Read More ](https://info.brightbull.co.uk/secrets-to-accelerate-and-automate-your-event-sales-process?hsCtaTracking=2d723309-74ef-4283-ad40-e2c7f86d306b%7C5b8e621f-de9a-4d9f-b383-ec522345e825&hsLang=en-gb)[ ![Data Protocol Updated](https://www.brightbull.co.uk/hs-fs/hubfs/Brightbull%20stock%20media%20manager/Brightbull%20Internal%20Resources/CTAs/Data%20Protocol%20Updated.png?width=300&name=Data%20Protocol%20Updated.png) Read More Maximising your Customer Database for Event Businesses ###### Your contact database is the lifeblood of your business, without it, you are nothing. How certain are you on maximising your contact database? Read More ](https://info.brightbull.co.uk/download-our-event-database-protocol-template-to-maximise-your-customer-data?hsLang=en-gb)[ ![PPC-cover-webinar-video](https://www.brightbull.co.uk/hs-fs/hubfs/Brightbull%20stock%20media%20manager/Blog/PPC-cover-webinar-video.png?width=300&name=PPC-cover-webinar-video.png) Read More PPC for Events: How to reach your attendee numbers using pay per click, on Search, Social, Display & Remarketing A must-watch session for companies/individuals running B2B Events, Conferences, Exhibitions and Webinars. Director of TagDigital.uk PPC for events expert Laura Davidson shares us her in-depth analysis and insights on the PPC campaigns she has been running for her client's B2B events. Start your PPC campaign with this guide and get a free consultation if you wish so.   Read More ](https://info.brightbull.co.uk/ppc-events-search-social-display-remarketing-webinar-tag-digital?hsLang=en-gb)[ ![Cover-page](https://www.brightbull.co.uk/hs-fs/hubfs/Brightbull%20stock%20media%20manager/Brightbull%20Internal%20Resources/CTAs/Cover-page.png?width=300&name=Cover-page.png) Read More Golden Rules For Attracting and Keeping Hold of The Best Event Marketers Around ###### Sometimes it takes a crisis to turn people's mindsets around. Learn how to re-engineer your processes to use the power of web and internet based systems to change the way you work and reach to clients. Also, we will be sharing the framework and steps B2B Companies, Media and Events need to take in order to begin this much needed transformation. Read More ](https://info.brightbull.co.uk/from-digital-marketing-to-the-digital-transformation-of-marketing-sales?hsLang=en-gb)[ ![12-key-traits-new-school-event-marketer-thumbnail](https://www.brightbull.co.uk/hs-fs/hubfs/Brightbull%20stock%20media%20manager/Brightbull%20Internal%20Resources/CTAs/12-key-traits-new-school-event-marketer-thumbnail.png?width=300&name=12-key-traits-new-school-event-marketer-thumbnail.png) Read More Dissecting the 12 Key Traits of a New School Event Marketer Your go-to guide to the key traits that identify a new school event marketer - plus expert insights, best practices and tips to really help you transform your teams into an inspiring clan of super-event marketers. Read More ](https://info.brightbull.co.uk/12-key-traits-of-a-new-school-event-marketer?hsLang=en-gb)[ ![Top_Time_Saving_Tips_for_Event_Marketers_thumbnail](https://www.brightbull.co.uk/hs-fs/hubfs/Accelerator_Labs/Top_Time_Saving_Tips_for_Event_Marketers_thumbnail.jpg?width=300&name=Top_Time_Saving_Tips_for_Event_Marketers_thumbnail.jpg) Read More Time Saving Tips for Event Marketers Time is the most valuable resource for marketers and this guide give you actionable tips on how you can get a handle on yours. Read More ](https://info.brightbull.co.uk/time-saver-guide?hsLang=en-gb)[ ![How-to-develop-a-simple-content-marketing-Plan-for-associations-1](https://www.brightbull.co.uk/hs-fs/hubfs/Brightbull%20stock%20media%20manager/Brightbull%20Internal%20Resources/Thumbnails/How-to-develop-a-simple-content-marketing-Plan-for-associations-1.jpg?width=300&name=How-to-develop-a-simple-content-marketing-Plan-for-associations-1.jpg) Read More How to Develop a Simple Content Marketing Plan for Associations Demonstrate that you are the leading authority and learn how you can develop a simple content marketing plan to drive members and non-members to your association's website. Read More ](https://info.brightbull.co.uk/download-how-to-develop-a-simple-content-marketing-plan-for-associations?hsLang=en-gb)[ ![Image_for_slides](https://www.brightbull.co.uk/hs-fs/hubfs/Brightbull%20stock%20media%20manager/Brightbull%20Internal%20Resources/CTAs%20II/Image_for_slides.png?width=300&name=Image_for_slides.png) Read More How to turn 1 video into 12 months worth of content to promote your event The aim of this presentation is to show event professionals how to repurpose video content from an event and how to use it to build a content strategy that generates visitors, leads and delegates. Read More ](https://info.brightbull.co.uk/from-digital-marketing-to-the-digital-transformation-of-marketing-sales?hsLang=en-gb)[ ![Checklist-ClipBoard](https://www.brightbull.co.uk/hs-fs/hubfs/Brightbull%20stock%20media%20manager/Brightbull%20Internal%20Resources/CTAs%20II/Checklist-ClipBoard.png?width=300&name=Checklist-ClipBoard.png) Read More Marketing Partner Research Checklist Marketing partners are hugely valuable to event companies - the difficulty is in securing them. **A one-size-fits-all approach just won't cut it**, and if your team fail to do their research before speaking to prospective partners, your success rate will remain low. Read More ](https://info.brightbull.co.uk/marketing-partner-research-checklist-for-b2b-events?hsLang=en-gb) ## Your Free Best Practice Review We're offering a [free B2B marketing best practice review](https://info.brightbull.co.uk/your-free-marketing-best-practice-review?hsLang=en-gb). Refresh your marketing strategy, identify opportunties for growth, and see where your current marketing activities compare against the benchmark. [Book your free review. ](https://info.brightbull.co.uk/your-free-marketing-best-practice-review?hsLang=en-gb) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United Kingdom", "addressLocality" : "London", "addressRegion" : "N1 6DR", "postalCode" : "", "streetAddress" : "WeWork" }, "knowsLanguage" : "en_GB", "logo" : { "@type" : "ImageObject", "url" : "https://www.brightbull.co.uk/hubfs/White%20Square%20logo-1.png" }, "name" : "BrightBull, a division of SRM World Ltd.", "url" : "https://www.brightbull.co.uk/b2b-marketing-resources" } ```