In this conversation with Sasha Frieze we delved into how organisations will be able to bring their community alive though a live, hybrid or virtual environment.
How to do that?
You might have guessed that it's all about creating a series of podcasts, webinars, interviews, videos etc. Some companies are doing it very well and are gaining great results. We looked at different concepts, like:
In this session we get a look at the different approach to virtual events that Adam and the Tamarindo Group took and suggest. We dig in into:
In this session Ashley Friedlein, probably one of the most knowledgeable figures on the topic of B2B communities will be sharing key insights on community management.
We have a very special guest, who build his own community and events organically using no paid traffic or advertising. It there is a time to build this it is now.
Becoming a LinkedIn Extrovert!!! This is the single most important thing for sales teams right now, even more, if you are in marketing, content/production teams you need to stay top of mind with your audience.
Learn how to re-engineer your processes to use the power of web and internet based systems to change the way you work and reach to clients. Also, we will be sharing the framework and steps B2B Companies, Media and Events need to take in order to begin this much needed transformation.
In this session, we had three guests who have run very recent virtual events and very successfully.
Jo Lankester, Managing Director at White October Events, Fergus Gregory, Director at Collingwood Advisory, and Raoul Monks, Founder and Director at Flume Training, shared with us their experiences, the good and the bad of running a virtual events.
Highly relevant content for senior management as well as marketing and sales.
Julian Graves, Chairman and Director of Scaleup Advisory at Collingwood advisory talked us through the real meaning of the Digital Pivot for B2B Event professionals. It means going deeper into the business model pivot and the ever critical need to deliver value and quality. They see the transition for B2B organisations in events in three stages:
Watch webinar session to learn about the top tools and tactics that you and your team should be using to increase productivity, automate campaigns and get better results. Spend more time innovating, testing new ideas and engaging with potential clients.
Watch webinar session to learn about the top tools and tactics that you and your sales team should be using to increase productivity, gain more data insight and better results. Spend more time engaging with potential clients, building relationships and converting leads instead of wasting time on admin.
Your contact database is the lifeblood of your business, without it, you are nothing.
How certain are you on maximising your contact database?
A must-watch session for companies/individuals running B2B Events, Conferences, Exhibitions and Webinars. Director of TagDigital.uk PPC for events expert Laura Davidson shares us her in-depth analysis and insights on the PPC campaigns she has been running for her client's B2B events. Start your PPC campaign with this guide and get a free consultation if you wish so.
An extensive guide for attracting and keeping hold of your best event marketers. This guide includes a blog and a 1-hour video recording of the webinar with two industry experts explaining and sharing their experience on placing top event marketing talents for over 20 years. Sign up now and build your great event marketing team.
Your go-to guide to the key traits that identify a new school event marketer - plus expert insights, best practices and tips to really help you transform your teams into an inspiring clan of super-event marketers.
The business case for forward thinking event companies wanting to gain an edge against its competitors
Time is the most valuable resource for marketers and this guide give you actionable tips on how you can get a handle on yours.
Have you ever wondered, what would happen if most of your sponsors, exhibitors and visitors shared your content with their networks?
Demonstrate that you are the leading authority and learn how you can develop a simple content marketing plan to drive members and non-members to your association's website.
The aim of this presentation is to show event professionals how to repurpose video content from an event and how to use it to build a content strategy that generates visitors, leads and delegates.
What can media companies learn from the events industry lead generation machine? 
We partnered with Hubspot on this ebook providing exclusive insight from 4,000 of their clients' lead generation tactics, so you can learn how to drastically improve the quality of traffic to your site and generate quality leads.
The conference industry is changing fast, and event marketers need to keep on top of the trends unfolding in order to keep up with the competition - and surpass them.
Creating an online community is the number one priority for CEOs and MDs of leading B2B event organisations. But where to start? 
From fundamentals such as not allocating sufficient time for event marketing, to more advanced pitfalls like neglecting to integrate marketing channels, this ebook details the most common traps marketers fall into - and tells you how to avoid doing so yourself.
What one trend, challenge or opportunity are you predicting will impact the events industry most in 2015?
Are you optimising your online first impression?
Marketing partners are hugely valuable to event companies - the difficulty is in securing them. A one-size-fits-all approach just won't cut it, and if your team fail to do their research before speaking to prospective partners, your success rate will remain low.
