B2B event marketing is a vast topic, spanning from how to get people to attend events, how to get them to buy from your B2B brand when you sponsor or organise an event and how to secure sponsorship for your own B2B event. It's a topic that interests event organisers, event marketers and B2B brand marketers in equal measure.

So you’ve got a webinar coming up and as yet, no attendees. How do you get your registration numbers to skyrocket?

A webinar is a fantastic (and inexpensive) way of showing off your event hosting skills, and your credibility within the industry of your topic. What most event marketers do to get the increase registrations is blast non-targeted, non-personalised emails to the entirety of their database, which is of course ineffective.

So here are our top proven techniques to maximise your audience.

Email is the holy grail of event marketing, and that doesn’t look set to change just yet. Chances are you’ve got a healthy and reasonably responsive email database, but event companies can’t afford to rest on their laurels – growth is key, and sustaining a consistently increasing number of sign ups is a must. There are a number of ways to go about this, but if you try even one of these tips in the next couple of weeks we’re certain you’ll see the kind of results which will undoubtedly aid your event email marketing strategy for 2015.