B2B Marketing Blog

InfluenceGroup - Building  Communities in a Post-Pandemic World

Does the pandemic feel like a distant memory already? For many organisations, they're still finding their way around the new playing field.

During the pandemic few organisations were quick to adapt and adopt different ways to engage with their audiences, at least successfully, but those that did planted very strong community seeds that are now paying rewards.

Influence group led by Michael Owens and Michael McCarthy is one of those very organisations and this post summarises the key takeaways from a very thoughtful conversation with Michael on what has been their approach to stay connected to their audiences, partners and key stakeholders.

Today, influence group is going really strong, their approach to engaging with their audiences, building communities and the unique way in which their events are run, has led them to form a partnership with CloserStill Media.

We would really recommend watching the full interview when you have time.
Check out the full interview here.

For the high level summary and key takeaways from our conversation, read on.

Topics: Marketing Trends B2B communities Virtual Events

6 must have tools needed to create top notch B2B video content

Creating content isn't always easy, but  it doesn't have to be complicated or costly either. By costly I mean, you don't have to be hiring production companies to do this for you.

Topics: Content Marketing B2B Marketing How to Virtual Events

Funky Tools to Pimp up Your B2B Virtual Event or Meeting

Virtual events and virtual meetings,whether you love them or hate them, they are here to stay!  But attending or hosting many of these in a given day can become very same-y and let's face it pretty boring for you and for the people on the other side of the screen.

So here are some tools that will really improve the screen experience for you and the people attending your virtual meetings and events. Especially for event organisers moving almost entirely to virtual for the rest of the year, you really need to make an impression and it needs to last.

Here's a list of some great easy tools you can use right now to pimp up your virtual meeting, virtual event or webinar. They are Zoom friendly but also work with other tools too.

Topics: B2B Event Marketing B2B Event Sales Virtual Events