Between 40%-60% of your database is unengaged!
As far as your business and email platform are concerned, these contacts on your database might as well be digitally dead, lying dormant and gathering digital dust.
If you are an event business or a media publisher, this is likely to be your case. It is costing you money and damaging your reputation with sponsors and advertisers.
As crazy as it sounds, it is an uncomfortable reality that for once you and your marketing team has to face. These contacts are not adding any value to your
