B2B Marketing Blog

Event Sales Automation - Start with prebuilt messages and email templates

There is nothing fancy about event sales automation to be honest - it's all about having some common sense first and using technology as an enabler, second.

True that technology makes your life easier, but you can achieve similar results without it.

With this blog I want to stimulate your creative cells and give you specific tips and templates to think about how you the marketer OR the sales exec will find efficiencies in your day to day job.

What is event sales automation?

See this as a copy-and-paste exercise on steroids. ;-)

Topics: B2B Marketing Best Practices Marketing Ideas B2B Event Marketing

Top 4 Websites to Increase Marketing Teams' Productivity

Nowadays, it has become a constant struggle to catch up with the market and increase productivity to help execute the aggressive growth plans B2B and more specifically companies have. Needless to say marketers very often find themselves doing the same work over and over without having any time to actually execute new and fun marketing ideas.

In anyone's to-do list, work will constantly be postponed or piled up because budget couldn’t be extended to hire more staff, the tasks at hand are time-consuming and it is becoming harder to come up with fresh new ideas to plan and execute.

There are many resources at the marketer's fingertips to grow productivity without much budgetary requirement and leverage tools in the market to make way for new initiatives to come to fruition.

After making a list of the tasks that are most time-consuming in a marketing department, these are the best sites we've come across to help get the work done. These sites have experts working in every field possible, from design to content and finance. We’ve made a list of the top 4 sites that will surely help increase your marketing productivity and reduce your headache.

Topics: Marketing Tools Marketing Trends Marketing Ideas

Strategic Ideas on Attracting Visitors to Your Exhibition Stand

It is fair to say that LinkedIn Groups have lost steam and have become a junkyard of spam and can hardly be distinguished from the already crowded feed.

BUT there is one group that is run properly, vetted well and always has a very good source of discussions for event professionals worldwide The Event Planning and Event Management Group.

A recent discussion on the LinkedIn group got some momentum and I thought it would be worth sharing here.

An event prof user asked the question:
I’m just starting to design our exhibition stands for next year and wondered if anyone had any good tips or tricks for attracting people to your stand?

Since it is a question we are constantly asked and part and parcel of our day to day work, I wanted to share how we approach this question and objective.

Topics: B2B Marketing How to Marketing Ideas B2B Event Marketing

25+ Must Try Innovative Ideas on Promoting B2B Events Through Video

How do you promote your B2B event through video? I am talking about doing things beyond the usual boring panning of lanyards at the registration area, lots of people going through the doors, shaking hands, speakers on stage and packed rooms.

My intention here is to offer some different perspectives and specific ideas that you can implement immediately.

By the way, think about posting these videos on your website, twitter, social media, email messages with it and more importantly on LinkedIn!

Before you watch the videos please:

  1. They are intended as inspiration.
  2. Watch them with an open mind.
  3. Take into account that American audiences dare to take more risks in terms of pushing the boundaries.
  4. Yeeahhh yeahhh yeahhh, I know your audience is a bit different. Just watch them and hopefully from the whole list there is some inspiration.
Topics: Marketing Ideas Event Marketing B2B Event Marketing

Webinar Marketing: How to market your webinar in 13 simple steps

Note: This post was updated and revised on February 2019.

So webinars have been kicking around for a while now - but there are still plenty of B2B companies who are not leveraging this kind of video content! Webinars eradicate the barriers of time and geography and make it easy for anyone to access your content anytime, anywhere.

Topics: B2B Marketing How to Marketing Ideas Webinar Marketing

B2B Inbound Marketing Stories: How To Sell Out Your Event In Seconds

In our latest edition of B2B Inbound Marketing Stories, we spoke with Kelvin Newman, founder of BrightonSEO, the UK's largest SEO conference and MD of Rough Agenda, one of the new breed of B2B events companies shaking up the conference scene. In the interview, Kelvin reveals the secret sauce behind selling out his event in just 60 seconds and shares some pointers on how larger, traditional events businesses can incorporate a start up mentality to steer them to revenue success.

Watch the full interview, or pick up the key highlights below...

Topics: B2B Marketing Marketing Ideas Event Marketing Conference Marketing Inbound Marketing Event growth

PPC could be a waste of your event marketing budget. If you are doing it like this that is

I know that in the events industry we are encouraged to take advantage of all marketing tools at our disposal, and try new things to drive registrations and build awareness of our events. But it’s important to realise that not all channels hold the same value. To me PPC (pay per click) marketing is the perfect example of this – and I would go as far as saying that using PPC to promote your event can be a complete waste of money if you do not approach it right.

Topics: Marketing Ideas Event Marketing Conference Marketing

Our top nine revenue generating events for media publishers

So we’ve talked about how media publishers can drive revenues through monetising website visitors, and their extensive databases – and now we move onto the hugely profitable channel of events.

If you haven’t dabbled in the events arena previously, now is the time to formulate a strategy. But how should you kick off this new revenue driving endeavour?

We’ve dissected the various types of events you may want to make your own, and factored in the pros and cons for media publishers specifically.

For all terms and purposes I am referring to advertisers as sponsors.

This blog is a part of a media publishing series ‘Revenue generating tips for media publishers’.

Topics: Marketing Ideas Event Marketing Lead Generation B2B Publishers

5 top meeting scheduling tools that will make a difference to your busy day

Getting someone's attention and agreement to meet you or speak to you on the phone is a very difficult and challenging part of our busy day to day business lives.

But it is even more difficult and frustrating finding an actual suitable time for both of you to engage and not losing their attention in the email back and forth that usually ensues.

I speak to a lot of people in a given week and managing the diaries can easily get out of hand.

So I did my research and here are the five top meeting schedule tools that could really make a difference to your business. They made a difference to mine.

Topics: B2B Marketing Marketing Tools Marketing Ideas Marketing Technology

30 experts predict their event industry trends for this year [SlideShare]

Last year, me and other industry industry professionals were asked by Eventbrite to provide an event industry trend, opportunity or challenge that will be affecting the industry this year. It was a challenging question as in my mind there are plenty of them to highlight. However after a long consideration I decided to pinpoint one of the major ones:

Topics: B2B Marketing Marketing Ideas Event Marketing Conference Marketing

Eleven Most Talked About Predictions for the Conference and Events Industry [SlideShare]

What is currently happening in the conference and events industry? 

Where are we heading?

Well, like any other fast-growing and successful industry, this is always the topic of conversation when we meet with industry folk or overhear the banter at conference industry events. Every director of a conference, event or exhibition company is asking these questions and it's clear that anyone not thinking ahead will surely be left behind. As successful as the events industry is, nobody can afford to be complacent especially in this entrepreneurial, digital era. 

So we have partnered with CatchTalk.TV (formerly known as Xavy) to bring you precisely that. The most talked about predictions for the conferences and events industry in the near future.

Topics: B2B Marketing Marketing Trends B2B Content Marketing Marketing Ideas Event Marketing Conference Marketing Inbound Marketing

10 Best Avoided Event Marketing Mistakes

Last update: July 2016

As we all know the conference and events industry is constantly changing and we're now in a thriving market with the usual well established players, a new breed of specialised, niche event companies, media publishers and B2B companies doing their own events who are revolutionising the industry with fresh initiatives and sometimes daring tactics.

Topics: B2B Marketing Marketing Ideas Event Marketing Conference Marketing

How to identify key marketing and media partners for your next event and boost your ROI

We thought we'd get together a simple guide to help event marketers out there looking to boost their marketing exposure at no extra cost. That's most of you right?

Topics: B2B Marketing How to Marketing Ideas Event Marketing Conference Marketing

Brian Solis shares his tips and views on event marketing

In the business world in North America the name Brian Solis is everywhere. A serial entrepreneur and business visionary he is a very well respected source of opinion when it comes to social media and marketing.

Topics: Marketing Ideas Event Marketing Conference Marketing

B2B Marketing Radar: 25 January 2013

Hard to believe another week is behind us and we're fast approaching month two of 2013! Well here's our Friday round up of some of the most useful B2B marketing and event marketing stories we've come across this week.

Topics: B2B Marketing B2B Content Marketing Marketing Ideas Event Marketing

7 Tips to obtaining B2B marketing buy-in from your boss

At this time of year most B2B marketing directors are creating their strategies for the year ahead, working on the aggressive growth plans set by senior management and figuring out how far their budgets will stretch this time around.

Topics: B2B Marketing B2B Marketing How to Marketing Ideas

Fresh tongue-in-cheek marketing tactics for Olympics

If anyone’s seen the new “Don’t Fly” campaign by British Airways, I’m sure you’ll agree that it’s a pretty brave and bold campaign. BA says the “tongue-in-cheek” advertising campaign is to encourage Britons to stay in the UK and “rally the country to get behind Team GB and ParalympicsGB.”

Topics: Marketing Ideas Design & Branding

What a wine cork can achieve in marketing - something to learn from spanish wines

I’m always keeping an eye out for interesting and quirky marketing campaigns and tactics. Not to sound geeky but it really gives me a sense of purpose and a buzz – just always being aware of whats around me and what you can learn.

Topics: Marketing Ideas