--- title: 30 experts predict their event industry trends for this year [SlideShare] description: After asking 30 other experts about their event industry trends, BrightBull and Eventbrite present the end result in this must-have ebook. image: http://www.brightbull.co.uk/hs-fs/hub/188124/file-2473836518-jpg/banner-30-Experts-Predict-The-Event-Trends-That-Will-Shape-Your-2015-300.jpg --- ![](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2473836518-jpg/banner-30-Experts-Predict-The-Event-Trends-That-Will-Shape-Your-2015-300.jpg?width=300&name=banner-30-Experts-Predict-The-Event-Trends-That-Will-Shape-Your-2015-300.jpg) [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina)Tue, Feb 10,20151 min read # 30 experts predict their event industry trends for this year [SlideShare] [Previous ](https://www.brightbull.co.uk/blog/can-auto-signatures-outperform-your-b2b-email-marketing-tactics) [Next ](https://www.brightbull.co.uk/blog/cool-event-technology-catchtalktv) [![banner-30-Experts-Predict-The-Event-Trends-That-Will-Shape-Your-2015-300](http://www.brightbull.co.uk/hs-fs/hub/188124/file-2473836518-jpg/banner-30-Experts-Predict-The-Event-Trends-That-Will-Shape-Your-2015-300.jpg?width=250&name=banner-30-Experts-Predict-The-Event-Trends-That-Will-Shape-Your-2015-300.jpg)](https://info.brightbull.co.uk/download-eventbrite-30-experts-predict-the-event-trends-that-will-shape-your-2015-ebook)Last year, me and other industry industry professionals were asked by Eventbrite to provide [an event industry trend](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights), opportunity or challenge that will be affecting the industry this year. It was a challenging question as in my mind there are plenty of them to highlight. However after a long consideration I decided to pinpoint one of the major ones: > ### **Instead of a trend, I see a big challenge: The current skillset of an event marketer.** > > #### It has become very apparent that knowing how to market an event is not, and will not be sufficient for event marketers to succeed in their roles. They will need strong copywriting skills and understanding data to a high degree of detail. > > #### Those that want to excel will need to have a strong grasp of CRM systems, and Marketing Automation systems and learning how these work and integrate. After asking 30 other experts about their particular views, BrightBull and Eventbrite are proud to present the end result. **Now, what is your own prediction? comment below.** ** ** ### If you liked this presentation and want a copy you can download it here. [![Ten most common mistakes in event marketing ](https://no-cache.hubspot.com/cta/default/188124/5c8a7929-7d3b-4b96-b1b6-5b3968b1e4ec.png)](https://cta-redirect.hubspot.com/cta/redirect/188124/5c8a7929-7d3b-4b96-b1b6-5b3968b1e4ec) ### You should also tell your network now on [Facebook](https://www.facebook.com/sharer/sharer.php?u=hubs.ly/y0wj200), [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=http://hubs.ly/y0wj4v0) and [Twitter](http://ctt.ec/c88I9). **The presentation is also available on [SlideShare](http://www.slideshare.net/BrightBull/30-expertspredicttheeventtrendsthatwillshapeyour2015) and You are free to use this presentation anywhere you like, so long as you kindly reference and link back to [BrightBull](https://www.brightbull.co.uk/) and [Eventbrite](http://blog.eventbrite.co.uk/).  That is all we ask.** **[![BOOK BEST PRACTICE MARKETING REVIEW FOR YOUR B2B EVENTS NOW](https://no-cache.hubspot.com/cta/default/188124/f269c557-8475-4583-a863-e84ce68d72df.png)](https://cta-redirect.hubspot.com/cta/redirect/188124/f269c557-8475-4583-a863-e84ce68d72df)** [Ricardo Molina ](https://www.brightbull.co.uk/blog/author/ricardo-molina) [mailto:ricardo@brightbull.co.uk](mailto:ricardo@brightbull.co.uk) COMMENTS ## RELATED ARTICLES ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United Kingdom", "addressLocality" : "London", "addressRegion" : "N1 6DR", "postalCode" : "", "streetAddress" : "WeWork" }, "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://www.brightbull.co.uk/hubfs/White%20Square%20logo-1.png" }, "name" : "BrightBull, a division of SRM World Ltd.", "url" : "https://www.brightbull.co.uk/blog/30-experts-predict-their-event-industry-trends-for-this-year" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "After asking 30 other experts about their event industry trends, BrightBull and Eventbrite present the end result in this must-have ebook.", "author" : { "@type" : "Person", "name" : "Ricardo Molina" }, "dateModified" : "", "datePublished" : "", "headline" : "30 experts predict their event industry trends for this year [SlideShare]", "image" : "http://www.brightbull.co.uk/hs-fs/hub/188124/file-2473836518-jpg/banner-30-Experts-Predict-The-Event-Trends-That-Will-Shape-Your-2015-300.jpg", "inLanguage" : "en-us", "keywords" : "[B2B Marketing, Marketing Ideas, Event Marketing, Conference Marketing]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "30 experts predict their event industry trends for this year [SlideShare]", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.brightbull.co.uk/hubfs/White%20Square%20logo-1.png" }, "name" : "BrightBull, a division of SRM World Ltd." }, "text" : "Last year, me and other industry industry professionals were asked by Eventbrite to provide an event industry trend, opportunity or challenge that will be affecting the industry this year. It was a challenging question as in my mind there are plenty of them to highlight. However after a long consideration I decided to pinpoint one of the major ones: Instead of a trend, I see a big challenge: The current skillset of an event marketer. It has become very apparent that knowing how to market an event is not, and will not be sufficient for event marketers to succeed in their roles. They will need strong copywriting skills and understanding data to a high degree of detail. Those that want to excel will need to have a strong grasp of CRM systems, and Marketing Automation systems and learning how these work and integrate. After asking 30 other experts about their particular views, BrightBull and Eventbrite are proud to present the end result. Now, what is your own prediction? comment below. If you liked this presentation and want a copy you can download it here. You should also tell your network now on Facebook, LinkedIn and Twitter. The presentation is also available on SlideShare and You are free to use this presentation anywhere you like, so long as you kindly reference and link back to BrightBull and Eventbrite. That is all we ask.", "url" : "https://www.brightbull.co.uk/blog/30-experts-predict-their-event-industry-trends-for-this-year", "wordCount" : "590" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ricardo Molina", "url" : "https://www.brightbull.co.uk/blog/author/ricardo-molina" }, "dateModified" : "2019-06-12T17:35:46.061Z", "datePublished" : "2015-02-10T15:59:00.000Z", "headline" : "30 experts predict their event industry trends for this year [SlideShare]", "image" : [ "//www.brightbull.co.uk/hs-fs/hub/188124/file-2473836518-jpg/banner-30-Experts-Predict-The-Event-Trends-That-Will-Shape-Your-2015-300.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.brightbull.co.uk/blog/30-experts-predict-their-event-industry-trends-for-this-year", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.brightbull.co.uk/hubfs/White%20Square%20logo-1.png" }, "name" : "BrightBull - SRM World Ltd." } } ```