---
title: B2B Marketing Blog | B2B Marketing Best Practices
description: B2B Marketing Best Practices | BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides
---

# B2B Marketing Blog

- [Show all](https://www.brightbull.co.uk/blog)
- [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing)
- [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)
- [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)
- [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing)
- [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)
- [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)
- [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)
- [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)
- [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites)
- [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)
- [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)
- [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing)
- [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)
- [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)
- [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
- [HubSpot](https://www.brightbull.co.uk/blog/topic/hubspot)
- [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)
- [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)
- [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas)
- [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)
- [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools)
- [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends)
- [Time Management](https://www.brightbull.co.uk/blog/topic/time-management)
- [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events)
- [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing)

Show allB2B communitiesB2B Content MarketingB2B Event MarketingB2B Event SalesB2B MarketingB2B Marketing Best PracticesB2B Marketing How toB2B PublishersB2B Social MediaB2B WebsitesConference MarketingContent MarketingDesign & BrandingDirect MarketingEmail MarketingEvent growthEvent MarketingHubSpotInbound MarketingLead GenerationMarketing AutomationMarketing IdeasMarketing TechnologyMarketing ToolsMarketing TrendsTime ManagementVirtual EventsWebinar Marketing

## [6 companies that have embraced B2B Digital Broadcasting](https://www.brightbull.co.uk/blog/6-companies-that-have-embraced-b2b-digital-broadcasting)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Nov 03,2020

[![6 companies that have embraced B2B Digital Broadcasting](https://i0.wp.com/generationehq.com/wp-content/uploads/2020/04/a5b271cf-0893-4154-bd9f-8d538deaa7a0.jpg)](https://www.brightbull.co.uk/blog/6-companies-that-have-embraced-b2b-digital-broadcasting)

We've been keeping our ears close to the ground and over recent months we've come across these six companies that have really embraced change and made a positive shift in the way they run their virtual events. Companies that have pulled out all the stops to ensure their digital events are way above the standard.

In our opinion they've put a stake in the ground to secure a market segment they felt very confident was theirs with physical events and recognised that if they wanted to claim the same spot with their digital events, they needed to raise the bar and deliver a digital experience beyond their audience and partner's expectations. 

What's the answer to a digital event experience beyond expectations? Yep B2B digital broadcasting! Seen by many as the future of virtual / hybrid events, here are the six companies that have taken the steps forward in this direction.

We'll be showcasing what sets these companies and their leaders apart and their approach. If you want to delve deeper [we're actually talking to one of them live this week](https://info.brightbull.co.uk/webinar-successful-digital-pivot-stories-why-should-you-build-your-own-studio), and if this is something you've been thinking about, then you should save yourself a spot.

- [What are the key traits of the leaders that have done it?](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices#apart)
- [Who are the companies that have done it](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices#whos-done-it)
- [Key learnings from the pros](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices#learnings)

| ## **What are the key traits of those leaders that have done it?** 1. **Embraced change and ran with it** 2. **Known that this is an investment in the mid to long term. They will see the real return in their next virtual events** 3. **Brought their sponsors/partners along in the journey. Accepted some will drop out, but will gain new ones along the way** 4. **Accepted this will be the norm for them moving forward** 5. **Taken many steps forward and haven't looked back** 6. **Known that many can run a webinar but not many build/hire a studio** 7. **Upskilled existing teams and hired when necessary** |
| --- |

 

[Continue Reading **](https://www.brightbull.co.uk/blog/6-companies-that-have-embraced-b2b-digital-broadcasting)

[** 0 Comments](https://www.brightbull.co.uk/blog/6-companies-that-have-embraced-b2b-digital-broadcasting#comments-listing)

Topics: [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [Key Pillars for the Digital Transformation of B2B Events and Media Businesses](https://www.brightbull.co.uk/blog/key-pillars-for-the-digital-transformation-of-b2b-events-and-media-businesses)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Sep 03,2020

[![Key Pillars for the Digital Transformation of B2B Events and Media Businesses](https://www.brightbull.co.uk/hubfs/Digital-Transformation-Framework-Checklis-hero.png)](https://www.brightbull.co.uk/blog/key-pillars-for-the-digital-transformation-of-b2b-events-and-media-businesses)

A savvy event and media business professional would have gone through a process of some kind of re-invention over the past months. New product development scrums, value proposition get togethers, tech stack investments and dare I say it "virtual event pivot".

The few that may still be on the fence, I suggest ask themselves a question:

“**What do you have in place to protect yourself / board / investor from a future pandemic or material disruption to the live events model?” **

If you don’t have an answer to that question, your business at serious risk. Times are very tough, and very likely you have been doing everything you can, I respect that.

With this post I want to help frame the thinking and share the key pillars that have to be considered when you undergo this process.

This is no longer about digital marketing or marketing automation. It's about the digital transformation of marketing, sales and operations. It doesn't matter where you started your journey, organisations need to view this as a holistic process that **comprises of 5 key stages**. Miss one of them and you simply won't have a robust go-to market strategy, whatever your new re-invented business looks like.

[Continue Reading **](https://www.brightbull.co.uk/blog/key-pillars-for-the-digital-transformation-of-b2b-events-and-media-businesses)

[** 0 Comments](https://www.brightbull.co.uk/blog/key-pillars-for-the-digital-transformation-of-b2b-events-and-media-businesses#comments-listing)

Topics: [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

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## [The Aftermath - How Can Events People Survive and Thrive](https://www.brightbull.co.uk/blog/the-aftermath-how-can-events-people-survive-and-thrive)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Mar 20,2020

[![The Aftermath - How Can Events People Survive and Thrive](https://www.brightbull.co.uk/hubfs/Blog/Corona%20Virus%20Aftermath%20in%20events%20-%20how%20to%20survive%20and%20thrive-1.jpeg)](https://www.brightbull.co.uk/blog/the-aftermath-how-can-events-people-survive-and-thrive)

It's incredible how much change and intensity can happen in a matter of days.  Many of us were doing something completely different a few weeks back to what we are probably doing right now, at work, at home etc.

So first of all, if you're reading this then you're likely to be in quite a fortunate position compared to many - so we must be grateful for what we have. Of course times are tough and are only going to get tougher along with the huge amounts of uncertainty. All over the world we're waking up to a new reality. But don't let fear define you, your mindset and your state of being. 

Of course the question many are asking themselves and about their business is:

## Are we going to be okay?

[Continue Reading **](https://www.brightbull.co.uk/blog/the-aftermath-how-can-events-people-survive-and-thrive)

[** 0 Comments](https://www.brightbull.co.uk/blog/the-aftermath-how-can-events-people-survive-and-thrive#comments-listing)

Topics: [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

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## [Event Sales Automation - Start with prebuilt messages and email templates](https://www.brightbull.co.uk/blog/event-sales-automation-start-with-prebuilt-message-and-email-templates)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Feb 27,2020

[![Event Sales Automation - Start with prebuilt messages and email templates](https://www.brightbull.co.uk/hubfs/Brightbull%20stock%20images%20manager/Event%20Sales%20Automation%20-%20Start%20with%20prebuilt%20messages%20and%20email%20templates-1.png)](https://www.brightbull.co.uk/blog/event-sales-automation-start-with-prebuilt-message-and-email-templates)

There is nothing fancy about event sales automation to be honest - it's all about having some common sense first and using technology as an enabler, second.

True that technology makes your life easier, but you can achieve similar results without it.

With this blog I want to stimulate your creative cells and give you specific tips and templates to think about how you the marketer OR the sales exec will find efficiencies in your day to day job.

## **What is event sales automation?**

*See this as a copy-and-paste exercise on steroids. ;-)*

[Continue Reading **](https://www.brightbull.co.uk/blog/event-sales-automation-start-with-prebuilt-message-and-email-templates)

[** 0 Comments](https://www.brightbull.co.uk/blog/event-sales-automation-start-with-prebuilt-message-and-email-templates#comments-listing)

Topics: [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

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## [Teams and skills required to build a content marketing framework](https://www.brightbull.co.uk/blog/teams-and-skills-required-to-build-a-content-marketing-framework)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jan 16,2020

[![Teams and skills required to build a content marketing framework](https://www.brightbull.co.uk/hubfs/Birghtbull%20stock%20images%20manager/Building-Content-Marketing-Framwork-Skills-3.png)](https://www.brightbull.co.uk/blog/teams-and-skills-required-to-build-a-content-marketing-framework)

Building an online community with the help of your content is a great strategy and it’s one that absolutely works! But there are various things to consider in making the most of your content - at the most basic level you need to PLAN and know what to do with it. Sounds simple right, but often content can become your master without you even realising it has taken control!

This blog will help you take back and keep control with one of the best ways to succeed - by developing your own content marketing framework and exploring the skills needed by your team.

[Continue Reading **](https://www.brightbull.co.uk/blog/teams-and-skills-required-to-build-a-content-marketing-framework)

[** 0 Comments](https://www.brightbull.co.uk/blog/teams-and-skills-required-to-build-a-content-marketing-framework#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)

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## [B2B Event Marketing: A detailed guide on Driving Attendance, Sponsorship & Sales at your next B2B Event](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Oct 19,2018

[![B2B Event Marketing: A detailed guide on Driving Attendance, Sponsorship & Sales at your next B2B Event](https://www.brightbull.co.uk/hubfs/Blog/event-marketing-attendance-sponsor-sales-1.jpeg)](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales)

B2B event marketing is a vast topic, spanning from how to get people to attend events, how to get them to buy from your B2B brand when you sponsor or organise an event and how to secure sponsorship for your own B2B event. It's a topic that interests event organisers, event marketers and B2B brand marketers in equal measure.

[Continue Reading **](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales)

[** 0 Comments](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales#comments-listing)

Topics: [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation) [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

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## [28 Golden Nuggets on how to Attract, Recruit and Retain the Best Event Industry Talent](https://www.brightbull.co.uk/blog/golden-nuggets-on-how-to-attract-recruit-and-retain-the-best-event-industry-talent)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Sep 28,2018

[![28 Golden Nuggets on how to Attract, Recruit and Retain the Best Event Industry Talent](https://www.brightbull.co.uk/hubfs/2018-Recruitment-Webinar-photos-blog/How-to-Attract-Recruit-Retain-28-golden-nuggets.png)](https://www.brightbull.co.uk/blog/golden-nuggets-on-how-to-attract-recruit-and-retain-the-best-event-industry-talent)

 

*This post was updated on Sept 2020.*

Recruiting is a time consuming and painful process. Recruiting outstanding event marketers and event sales professionals is even harder. Why? Because some event leaders are simply using the wrong approach!

[Continue Reading **](https://www.brightbull.co.uk/blog/golden-nuggets-on-how-to-attract-recruit-and-retain-the-best-event-industry-talent)

[** 0 Comments](https://www.brightbull.co.uk/blog/golden-nuggets-on-how-to-attract-recruit-and-retain-the-best-event-industry-talent#comments-listing)

Topics: [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)

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## [5 Key statistics that explain why it's difficult to recruit marketing professionals](https://www.brightbull.co.uk/blog/5-key-statistics-that-explain-why-it-is-difficult-to-recruit-marketing-professionals)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Aug 29,2018

[![5 Key statistics that explain why it's difficult to recruit marketing professionals](https://www.brightbull.co.uk/hubfs/Blog/marketing-recruitment-nightmare-5-key-statistics-why.png)](https://www.brightbull.co.uk/blog/5-key-statistics-that-explain-why-it-is-difficult-to-recruit-marketing-professionals)

If you’re someone responsible for marketing recruitment, it will come as no surprise to hear that things are pretty tough out there. We don’t think it’s too far fetched to say it’s a bit of a nightmare.

72.8% of employers are struggling to find relevant candidates. Fewer and fewer quality candidates in the active job market, those that are asking crazy salaries and being courted by lots of different firms.

[Continue Reading **](https://www.brightbull.co.uk/blog/5-key-statistics-that-explain-why-it-is-difficult-to-recruit-marketing-professionals)

[** 0 Comments](https://www.brightbull.co.uk/blog/5-key-statistics-that-explain-why-it-is-difficult-to-recruit-marketing-professionals#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)

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## [Using video in B2B should be simple, powerful and free - Check these 3 tools](https://www.brightbull.co.uk/blog/using-video-in-b2b-should-be-simple-powerful-and-free-check-these-3-tools)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jun 26,2018

[![Using video in B2B should be simple, powerful and free - Check these 3 tools](https://www.brightbull.co.uk/hubfs/Blog/using-video-in-b2b-should-be-simple-profitable-free.jpg)](https://www.brightbull.co.uk/blog/using-video-in-b2b-should-be-simple-powerful-and-free-check-these-3-tools)

Stuck in a rut with email.. of course you are. Most B2B companies are still lagging behind with one of the most powerful and impactful mediums around. Video.

It doesn't need to be time consuming or expensive. 

Everyone in the B2B organisation should be able to embrace it and I am suggesting you give it a go.

## These 5 functions will dramatically see change through video:

[Continue Reading **](https://www.brightbull.co.uk/blog/using-video-in-b2b-should-be-simple-powerful-and-free-check-these-3-tools)

[** 0 Comments](https://www.brightbull.co.uk/blog/using-video-in-b2b-should-be-simple-powerful-and-free-check-these-3-tools#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)

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## [7 Deadly Event Planning Mistakes For Rookies](https://www.brightbull.co.uk/blog/7-deadly-event-planning-mistakes-for-rookies)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jan 24,2017

[![7 Deadly Event Planning Mistakes For Rookies](https://www.brightbull.co.uk/hubfs/Blog/Event-Planning-Mistakes.jpg)](https://www.brightbull.co.uk/blog/7-deadly-event-planning-mistakes-for-rookies)

---

****

No matter how good a B2B marketer you are, events are a whole different ball game and the playing field is littered with potential pitfalls that can see even the most seasoned marketing professional burying their head in their hands. Luckily for you, we're sharing the 7 most common rookie event planning mistakes, along with our great free e-book that'll give you even more insight into things you should avoid.

[Continue Reading **](https://www.brightbull.co.uk/blog/7-deadly-event-planning-mistakes-for-rookies)

[** 0 Comments](https://www.brightbull.co.uk/blog/7-deadly-event-planning-mistakes-for-rookies#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

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## [Run a successful B2B event without cannibalising your database](https://www.brightbull.co.uk/blog/run-a-successful-b2b-event-without-cannibalising-your-database)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Mon, Jan 09,2017

[![Run a successful B2B event without cannibalising your database](https://www.brightbull.co.uk/hubfs/Blog/Run-A-Successful-B2B-Event.jpg)](https://www.brightbull.co.uk/blog/run-a-successful-b2b-event-without-cannibalising-your-database)

****One of the biggest risks when running an event as part of your marketing mix is that you over mail your database and annoy the very people you're hoping will ultimately buy your products or services.

Here are our quick tips on how to run a successful B2B event without cannibalising your database...

[Continue Reading **](https://www.brightbull.co.uk/blog/run-a-successful-b2b-event-without-cannibalising-your-database)

[** 0 Comments](https://www.brightbull.co.uk/blog/run-a-successful-b2b-event-without-cannibalising-your-database#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

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## [This is how much event companies spend and make - Hot event industry insights](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jul 16,2015

[![This is how much event companies spend and make - Hot event industry insights](https://www.brightbull.co.uk/hubfs/Blog/1-Average-Budget-Per-event-BrightBull.png)](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights)

If there is one single organisation which can be considered the events industry authority on events big and small with meaningful data, it is EventBrite. They recently released their Pulse report which delves into the must-know trends and crucial benchmarks for the UK events industry.

From my point of view, the Pulse report is a key piece of research to have at your fingertips. Every event leader asks me the kind of questions that this particular report answers. [So get your hands on it today](http://www.eventbrite.co.uk/blog/event-industry-statistics-pulse-report/).

I have gone through the process of reading the whole 44 page report and have summarised the main key figures for you here. I do strongly recommend you download it and check it out as it is definitely worth a read.

## **First let’s talk about the money…**

[Continue Reading **](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights)

[** 0 Comments](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights#comments-listing)

Topics: [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [10 tips on how to drive webinar registrations in the events industry](https://www.brightbull.co.uk/blog/10-tips-on-how-to-drive-webinar-registrations-in-the-events-industry)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Apr 29,2015

[![10 tips on how to drive webinar registrations in the events industry](https://www.brightbull.co.uk/hubfs/10_tips_on_how_to_drive_webinar_registrations_in_the_events_industry.gif)](https://www.brightbull.co.uk/blog/10-tips-on-how-to-drive-webinar-registrations-in-the-events-industry)

So you’ve got a webinar coming up and as yet, no attendees. How do you get your registration numbers to skyrocket?

A webinar is a fantastic (and inexpensive) way of showing off your event hosting skills, and your credibility within the industry of your topic. What most event marketers do to get the increase registrations is blast non-targeted, non-personalised emails to the entirety of their database, which is of course ineffective.

## So here are our top proven techniques to maximise your audience.

[Continue Reading **](https://www.brightbull.co.uk/blog/10-tips-on-how-to-drive-webinar-registrations-in-the-events-industry)

[** 0 Comments](https://www.brightbull.co.uk/blog/10-tips-on-how-to-drive-webinar-registrations-in-the-events-industry#comments-listing)

Topics: [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)

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## [Can auto signatures outperform your B2B email marketing tactics?](https://www.brightbull.co.uk/blog/can-auto-signatures-outperform-your-b2b-email-marketing-tactics)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Feb 05,2015

[![Can auto signatures outperform your B2B email marketing tactics?](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2447262279-gif/The-power-of-auto-signatures-in-the-B2B-events-industry.gif)](https://www.brightbull.co.uk/blog/can-auto-signatures-outperform-your-b2b-email-marketing-tactics)

**** Event marketers like to think they’re pretty savvy when it comes to all things email-related. However, from my experience, most of them seem to forget to leverage one fundamental (and free) marketing channel that could be put to use in growing awareness of their brand, their blog and ultimately their own profile. **What is it, you ask?** The personal auto signatures, of course!

[Continue Reading **](https://www.brightbull.co.uk/blog/can-auto-signatures-outperform-your-b2b-email-marketing-tactics)

[** 1 Comment](https://www.brightbull.co.uk/blog/can-auto-signatures-outperform-your-b2b-email-marketing-tactics#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

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## [6 Epic Ways to Fail at Your Event Marketing on Twitter](https://www.brightbull.co.uk/blog/epic-ways-to-fail-at-your-event-marketing-on-twitter)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Oct 30,2014

[![6 Epic Ways to Fail at Your Event Marketing on Twitter](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1978722878-jpg/Blog/Event-Twitter-Fails-BrightBull.jpg)](https://www.brightbull.co.uk/blog/epic-ways-to-fail-at-your-event-marketing-on-twitter)

Twitter can be a hugely useful tool in the run up to your B2B event. You can use it to shout about any ‘VIP’ speakers, get your delegates involved before the day, and generally [create a real buzz around your conference](https://www.brightbull.co.uk/b2b-marketing-needs/b2b-social-media). For old school event marketers, the way twitter, and other social media outlets have revolutionised the events sphere, and B2B marketing generally, is a daunting prospect. But if you want to keep up with the ever quickening pace of the event industry, you need to get on board.

Unfortunately, we’ve seen quite a few examples of event companies jumping on the social bandwagon, just to have a presence. They’re not using it to add value, engage with their audience or even post interesting things about their events – they just populate it with links to their registration pages, standard event information which could be easily sourced online, and repeat tweets of their updates. **How likely do you think it is you’ll be trending with this approach?** Here are our absolute worst practices for event marketing on twitter – avoid at all costs!

[Continue Reading **](https://www.brightbull.co.uk/blog/epic-ways-to-fail-at-your-event-marketing-on-twitter)

[** 2 Comments](https://www.brightbull.co.uk/blog/epic-ways-to-fail-at-your-event-marketing-on-twitter#comments-listing)

Topics: [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

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## [5 steps to integrate your event marketing with winning content tactics](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Sep 11,2014

[![5 steps to integrate your event marketing with winning content tactics](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1600501761.gif)](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics)

Content marketing is often viewed as a passing fad by B2B event marketers - or ignored completely - but unlike some marketing trends this one is set to stick around. As an experienced marketer, chances are you’re familiar with the fundamentals – but how can you translate the returns of this approach to your event marketing? 

It's all about changing your mindset, and applying the key elements of the content philosophy to your outlook. Ultimately, treating your event as a content offer, rather than a standalone occurrence, will help you to adapt your strategy, [generate relevant leads](https://www.brightbull.co.uk/b2b-marketing-needs/qualified-lead-generation), and increase registrations. 

[Continue Reading **](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics)

[** 0 Comments](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [10 tactics for subject line success in B2B email marketing](https://www.brightbull.co.uk/blog/10-tactics-for-subject-line-success-in-b2b-email-marketing)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Sep 05,2014

[![10 tactics for subject line success in B2B email marketing](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1560274538.gif)](https://www.brightbull.co.uk/blog/10-tactics-for-subject-line-success-in-b2b-email-marketing)

So we’ve talked about [what not to do in email marketing](https://www.brightbull.co.uk/blog/bid/331999/words-that-kill-your-email-conversion-rates-in-event-marketing) – now let’s address the positives. There are plenty of quick and easy techniques you can employ to ensure the content you so lovingly crafted actually connects with the prospects you intended it for! 

Most of your B2B prospects will receive countless messages about **products and services, new content, conferences, discounts, offers, webinars** etc. on a daily or possibly hourly basis (depending on how freely they share their email address). As a result, the key to increasing and sustaining your open rate is to stand out** **by being **relevant, interesting and showing a genuine desire to help**. Here are our best B2B email marketing tips to improve your metrics and ultimately [win more quality leads](https://www.brightbull.co.uk/b2b-marketing-needs/qualified-lead-generation):

[Continue Reading **](https://www.brightbull.co.uk/blog/10-tactics-for-subject-line-success-in-b2b-email-marketing)

[** 0 Comments](https://www.brightbull.co.uk/blog/10-tactics-for-subject-line-success-in-b2b-email-marketing#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)

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## [Two B2B email marketing metrics that matter for Senior Management](https://www.brightbull.co.uk/blog/two-b2b-email-marketing-metrics-that-matter-for-senior-management)

by [Sara Sharif](https://www.brightbull.co.uk/blog/author/sara-sharif), on Fri, Aug 08,2014

[![Two B2B email marketing metrics that matter for Senior Management](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1395299512.gif)](https://www.brightbull.co.uk/blog/two-b2b-email-marketing-metrics-that-matter-for-senior-management)

As a busy director, you probably don't have time to get bogged down in the detail of marketing reports. But since your  company is likely to be **heavily reliant on the emails you send to your database**, not knowing exactly what the  metrics show (or which ones really matter) can lead to lengthy yawnworthy meetings and **little clarity on how your team, marketing and tactics are truly performing**.

[Continue Reading **](https://www.brightbull.co.uk/blog/two-b2b-email-marketing-metrics-that-matter-for-senior-management)

[** 2 Comments](https://www.brightbull.co.uk/blog/two-b2b-email-marketing-metrics-that-matter-for-senior-management#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)

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## [Inbound marketing for conferences. What's the score?](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 27,2014

[![Inbound marketing for conferences. What's the score?](https://www.brightbull.co.uk/hs-fs/file-892489845-jpg/images/inbound-marketing-whats-the-score.jpg)](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)

The conference and events industry are scratching their heads about what they can do to drive delegate attendance, conference ticket sales and in general [how they can achieve sexier marketing](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget).

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [B2B Email Marketing tips from around the web for event companies](https://www.brightbull.co.uk/blog/bid/317072/b2b-email-marketing-tips-from-around-the-web-for-event-companies)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jan 30,2014

[![B2B Email Marketing tips from around the web for event companies](https://www.brightbull.co.uk/hs-fs/file-494837855-jpg/images/b2b-email-marketing-tips-brightbull.jpg)](https://www.brightbull.co.uk/blog/bid/317072/b2b-email-marketing-tips-from-around-the-web-for-event-companies)

Recently we've been running a series of [marketing audits](https://www.brightbull.co.uk/b2b-marketing-services/event-conference-marketing/) for various conference companies and to be honest have been surprised to see that a lot of B2B email practices from 15 years ago are still being used today.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/317072/b2b-email-marketing-tips-from-around-the-web-for-event-companies)

[** 1 Comment](https://www.brightbull.co.uk/blog/bid/317072/b2b-email-marketing-tips-from-around-the-web-for-event-companies#comments-listing)

Topics: [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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### About this blog

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[

Ricardo MolinaTue, Nov 03,202011 min read

## 6 companies that have embraced B2B Digital Broadcasting

We've been keeping our ears close to the ground and over recent months we've come across ...

Start Reading 

](https://www.brightbull.co.uk/blog/6-companies-that-have-embraced-b2b-digital-broadcasting)[

Ricardo MolinaThu, Sep 03,20207 min read

## Key Pillars for the Digital Transformation of B2B Events and Media Businesses

A savvy event and media business professional would have gone through a process of some ...

Start Reading 

](https://www.brightbull.co.uk/blog/key-pillars-for-the-digital-transformation-of-b2b-events-and-media-businesses)[

Ricardo MolinaFri, Mar 20,20208 min read

## The Aftermath - How Can Events People Survive and Thrive

It's incredible how much change and intensity can happen in a matter of days. Many of us ...

Start Reading 

](https://www.brightbull.co.uk/blog/the-aftermath-how-can-events-people-survive-and-thrive)[

Ricardo MolinaThu, Feb 27,20208 min read

## Event Sales Automation - Start with prebuilt messages and email templates

There is nothing fancy about event sales automation to be honest - it's all about having ...

Start Reading 

](https://www.brightbull.co.uk/blog/event-sales-automation-start-with-prebuilt-message-and-email-templates)[

Ricardo MolinaThu, Jan 16,20207 min read

## Teams and skills required to build a content marketing framework

Building an online community with the help of your content is a great strategy and it’s ...

Start Reading 

](https://www.brightbull.co.uk/blog/teams-and-skills-required-to-build-a-content-marketing-framework)[

Ricardo MolinaFri, Oct 19,201814 min read

## B2B Event Marketing: A detailed guide on Driving Attendance, Sponsorship & Sales at your next B2B Event

B2B event marketing is a vast topic, spanning from how to get people to attend events, ...

Start Reading 

](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales)[

Ricardo MolinaFri, Sep 28,201814 min read

## 28 Golden Nuggets on how to Attract, Recruit and Retain the Best Event Industry Talent

This post was updated on Sept 2020. Recruiting is a time consuming and painful process. ...

Start Reading 

](https://www.brightbull.co.uk/blog/golden-nuggets-on-how-to-attract-recruit-and-retain-the-best-event-industry-talent)[

Ricardo MolinaWed, Aug 29,20183 min read

## 5 Key statistics that explain why it's difficult to recruit marketing professionals

If you’re someone responsible for marketing recruitment, it will come as no surprise to ...

Start Reading 

](https://www.brightbull.co.uk/blog/5-key-statistics-that-explain-why-it-is-difficult-to-recruit-marketing-professionals)[

Ricardo MolinaTue, Jun 26,20184 min read

## Using video in B2B should be simple, powerful and free - Check these 3 tools

Stuck in a rut with email.. of course you are. Most B2B companies are still lagging ...

Start Reading 

](https://www.brightbull.co.uk/blog/using-video-in-b2b-should-be-simple-powerful-and-free-check-these-3-tools)[

Ricardo MolinaTue, Jan 24,20174 min read

## 7 Deadly Event Planning Mistakes For Rookies

No matter how good a B2B marketer you are, events are a whole different ball game and the ...

Start Reading 

](https://www.brightbull.co.uk/blog/7-deadly-event-planning-mistakes-for-rookies)[

Ricardo MolinaMon, Jan 09,20173 min read

## Run a successful B2B event without cannibalising your database

One of the biggest risks when running an event as part of your marketing mix is that you ...

Start Reading 

](https://www.brightbull.co.uk/blog/run-a-successful-b2b-event-without-cannibalising-your-database)[

Ricardo MolinaThu, Jul 16,20155 min read

## This is how much event companies spend and make - Hot event industry insights

If there is one single organisation which can be considered the events industry authority ...

Start Reading 

](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights)[

Ricardo MolinaWed, Apr 29,20154 min read

## 10 tips on how to drive webinar registrations in the events industry

So you’ve got a webinar coming up and as yet, no attendees. How do you get your ...

Start Reading 

](https://www.brightbull.co.uk/blog/10-tips-on-how-to-drive-webinar-registrations-in-the-events-industry)[

Ricardo MolinaThu, Feb 05,20155 min read

## Can auto signatures outperform your B2B email marketing tactics?

Event marketers like to think they’re pretty savvy when it comes to all things ...

Start Reading 

](https://www.brightbull.co.uk/blog/can-auto-signatures-outperform-your-b2b-email-marketing-tactics)[

Ricardo MolinaThu, Oct 30,20146 min read

## 6 Epic Ways to Fail at Your Event Marketing on Twitter

Twitter can be a hugely useful tool in the run up to your B2B event. You can use it to ...

Start Reading 

](https://www.brightbull.co.uk/blog/epic-ways-to-fail-at-your-event-marketing-on-twitter)[

Ricardo MolinaThu, Sep 11,20144 min read

## 5 steps to integrate your event marketing with winning content tactics

Content marketing is often viewed as a passing fad by B2B event marketers - or ignored ...

Start Reading 

](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics)[

Ricardo MolinaFri, Sep 05,20144 min read

## 10 tactics for subject line success in B2B email marketing

So we’ve talked about what not to do in email marketing – now let’s address the ...

Start Reading 

](https://www.brightbull.co.uk/blog/10-tactics-for-subject-line-success-in-b2b-email-marketing)[

Sara SharifFri, Aug 08,20145 min read

## Two B2B email marketing metrics that matter for Senior Management

As a busy director, you probably don't have time to get bogged down in the detail of ...

Start Reading 

](https://www.brightbull.co.uk/blog/two-b2b-email-marketing-metrics-that-matter-for-senior-management)[

Ricardo MolinaTue, May 27,20143 min read

## Inbound marketing for conferences. What's the score?

The conference and events industry are scratching their heads about what they can do to ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)[

Ricardo MolinaThu, Jan 30,20144 min read

## B2B Email Marketing tips from around the web for event companies

Recently we've been running a series of marketing audits for various conference companies ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/317072/b2b-email-marketing-tips-from-around-the-web-for-event-companies)

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