B2B event lead generation is an essential component of event marketing. Many event business leaders and marketers allow their campaigns to be killed too early or dismiss future ones outright simply because “the leads the campaign is generating are crap”.
The goal here is to explain that on any normal lead generation campaign, around 66% of the leads generated will not be good or even relevant at all. So if only 33% of the total leads generated are good then you're not doing bad at all - you are well within the benchmark.
So what is deemed as a good or bad response from a lead generation campaign?
Here are the top take aways from the video with some good examples: