Do you sometimes find yourself on autopilot when creating email marketing for events? Do you churn out the same old communications for every campaign (dates for diary, discount reminder, agenda announcement...yawn)? If you're nodding along and feeling a touch guilty, don't worry, you are not alone. This is a very common state of affairs in events businesses. You're busy. Like really busy. And email is the thing you do most of, so it's not surprising that a few shortcuts and a lack of thinking creep in. But, never fear, help is at hand.Here's your guide to turning your emails into an event in themselves, build anticipation of your email marketing for your events and get your response metrics on the up.
Put the customer first.
Write like a human.
Write with a reason.
You'll notice there are no specific phrases or cheat tactics in the list and for good reason. A cute phrase, a unique call to action or a golden send time won't ever get you long term and sustainable improvements in your email marketing results. You might see an initial lift, but those sorts of tactics lose their impact over time as the audience develops an immunity to them. Particularly when other marketers spot what you're doing and copy your tactics. Investing time in making sound email marketing principles part of your team's DNA may take longer, but you won't be left facing the same problems in a few weeks or months. It's worth it in the long run!
We have more email tips and email tactics for you on the blog, try our other articles or this groundbreaking email workshop: