Sonia Molina, on Tue, May 15,2012
We all know how hot infographics have become in social marketing and how powerful they can be – it’s a great way to take complex, detailed or sometimes dry concepts and transforming them into something engaging and more intuitive. These visual messages have certainly become an important weapon in B2B social and content marketing strategies.
Ricardo Molina, on Wed, May 09,2012
Developments in technology have been keeping us on our BrightBull toes. A consensus among other fellow marketers is that keeping up with technology is becoming one of their biggest challenges. So it’s exciting news like this acquisition that makes us very happy – in fact it should make any B2B social media marketer very happy.
Sonia Molina, on Tue, Mar 20,2012
Pinterest currently has over 10 million registered users and allows people to create their own online noticeboards to ‘pin’ pictures and videos – a digital collage wonderland!
The news that really made me stop and pay attention was the latest figures from shareaholic that Pinterest generated more referral traffic than Twitter in February 2012.
Sonia Molina, on Tue, Nov 22,2011
MarketingSherpa organised a survey of 3,300 marketers on the promise of social marketing ROI for 2012.
Sonia Molina, on Fri, Nov 04,2011
I had the pleasure of sitting in Ashley Friedlein’s session on ‘Data-driven decision making – optimising your sales efforts with online data” at FUNNEL on Tuesday.
Sonia Molina, on Thu, Nov 03,2011
We attended eConsultancy’s first FUNNEL event yesterday in London. The event brought together marketing strategists and sales professionals all under one roof to better understand how to attract, engage, nurture and convert our leads – and refreshingly for us the audience and content was B2B focused. Finally!
Ricardo Molina, on Fri, Mar 11,2011
This week has been a busy one but I managed to read something quite interesting from Jamie Turner from the 60 Second marketeer. (Quite appropriate for the moment – literally 60 seconds short)
Sonia Molina, on Mon, Feb 28,2011
Friday was a busy day at BrightBull HQ! But here are the top three stories that stood out for me from last week – a nice marketing pick and mix.
Sonia Molina, on Wed, Feb 23,2011
Marketing Magazine loved it.
eConsultancy hates it.
Bright Bull .. well not to sit on the fence, but I think hate is a strong word! Definitely not in love with it, but we’re not joining the YouTube mobsters either!
Ricardo Molina, on Tue, Feb 22,2011
I read with interest an article in Finextra about Bank of America’s latest encounter with PR cyber-jackers where if you go to bankofsatan.com you will be redirected to the bank’s website.
Ricardo Molina, on Fri, Feb 18,2011
It was a little bit of social media frenzy this week. So here are my top selections!
Sonia Molina, on Tue, Feb 15,2011
An interesting read from The Social Graf – ‘In Egypt, Revolution is a Media Mashup’.
Ricardo Molina, on Mon, Feb 14,2011
A very good start of the week when I found this great report on econsultancy. A white paper specially tailored for professional services companies, but found that there was a lot of information that one can apply in their B2B social media campaigns.
Sonia Molina, on Tue, Jul 27,2010
A great article to read if you’re a business using social media or about to kick start. So many businesses seem to be missing the whole point! Stick to these Top 5 Social Media rules:
Sonia Molina, on Thu, May 13,2010
An interesting article highlighting a clever campaign by a Swedish newspaper.
Sharing our thoughts on the latest news, best practices, tips in B2B marketing and conference & events industry.
