--- title: Social media critique frenzy - PHD's Video Campaign description: "Marketing Magazine loved it . eConsultancy hates it . Bright Bull .. well not to sit on the fence, but I think hate is a strong word! Def" --- [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina)Wed, Feb 23,20111 min read # Social media critique frenzy - PHD's Video Campaign [Previous ](https://www.brightbull.co.uk/blog/bid/207460/bank-of-america-is-the-bank-of-satan-is-any-traffic-good-traffic) [Next ](https://www.brightbull.co.uk/blog/bid/207456/Reads-of-the-Week-from-controversial-to-ethical) **[Marketing Magazine](https://twitter.com/MarketingUK/status/40010283413929984) loved it**. **[eConsultancy](http://econsultancy.com/uk/blog/7195-is-phd-worldwide-the-latest-agency-to-commit-a-social-media-faux-pas) hates it**. **Bright Bull** .. well not to sit on the fence, but I think hate is a strong word! Definitely not in love with it, but we’re not joining the YouTube mobsters either! If you’re in the world of marketing you’ve probably heard of the [video campaign](http://www.youtube.com/watch?v=P81bb0Tzwbo&feature=player_embedded) that global media agency PHD Worldwide have created. It’s whipped up a bit of a social media critique frenzy! Where do you stand? Check out the video and form your own opinion.. [We Are The Future – PHD Video Campaign](http://www.youtube.com/watch?v=P81bb0Tzwbo&feature=player_embedded) Do read [eConsultancy’s Blog](http://econsultancy.com/uk/blog/7195-is-phd-worldwide-the-latest-agency-to-commit-a-social-media-faux-pas) and the comments posted .. it’s an informed read and it will give you a good idea why there’s been such a negative backlash – just incase you’re in the ‘love’ camp! Personally I think the overall sentiment and reaction to the ad has been a little extreme – the subject matter of the ad hardly warrants some of the comments we’re seeing on YouTube! But then it is a bit of a social media domino effect unfortunately…Everyone wants to play their part in the finger pointing and name and shame process. Granted it’s not the best execution of a message but it’s certainly got everyone talking and will definitely be memorable – maybe not for the right reasons I know, but by putting your hands up and sharing your learnings from the experience I’m sure PHD’s reputation as an agency will prevail. Come on people, we’ve seen a lot worse! Onwards and upwards I say… [Sonia Molina ](https://www.brightbull.co.uk/blog/author/sonia-molina) [mailto:sonia@brightbull.co.uk](mailto:sonia@brightbull.co.uk) COMMENTS ## RELATED ARTICLES ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United Kingdom", "addressLocality" : "London", "addressRegion" : "N1 6DR", "postalCode" : "", "streetAddress" : "WeWork" }, "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://www.brightbull.co.uk/hubfs/White%20Square%20logo-1.png" }, "name" : "BrightBull, a division of SRM World Ltd.", "url" : "https://www.brightbull.co.uk/blog/bid/207458/Social-media-critique-frenzy-PHD-s-Video-Campaign" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "Marketing Magazine loved it . eConsultancy hates it . Bright Bull .. well not to sit on the fence, but I think hate is a strong word! Def", "author" : { "@type" : "Person", "name" : "Sonia Molina" }, "dateModified" : "", "datePublished" : "", "headline" : "Social media critique frenzy - PHD's Video Campaign", "image" : "", "inLanguage" : "en-us", "keywords" : "[B2B Social Media]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Social media critique frenzy - PHD's Video Campaign", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.brightbull.co.uk/hubfs/White%20Square%20logo-1.png" }, "name" : "BrightBull, a division of SRM World Ltd." }, "text" : "Marketing Magazine loved it. eConsultancy hates it. Bright Bull .. well not to sit on the fence, but I think hate is a strong word! Definitely not in love with it, but we’re not joining the YouTube mobsters either! If you’re in the world of marketing you’ve probably heard of the video campaign that global media agency PHD Worldwide have created. It’s whipped up a bit of a social media critique frenzy! Where do you stand? Check out the video and form your own opinion.. We Are The Future – PHD Video Campaign Do read eConsultancy’s Blog and the comments posted .. it’s an informed read and it will give you a good idea why there’s been such a negative backlash – just incase you’re in the ‘love’ camp! Personally I think the overall sentiment and reaction to the ad has been a little extreme – the subject matter of the ad hardly warrants some of the comments we’re seeing on YouTube! But then it is a bit of a social media domino effect unfortunately…Everyone wants to play their part in the finger pointing and name and shame process. Granted it’s not the best execution of a message but it’s certainly got everyone talking and will definitely be memorable – maybe not for the right reasons I know, but by putting your hands up and sharing your learnings from the experience I’m sure PHD’s reputation as an agency will prevail. Come on people, we’ve seen a lot worse! Onwards and upwards I say…", "url" : "https://www.brightbull.co.uk/blog/bid/207458/Social-media-critique-frenzy-PHD-s-Video-Campaign", "wordCount" : "421" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Sonia Molina", "url" : "https://www.brightbull.co.uk/blog/author/sonia-molina" }, "datePublished" : "2011-02-23T21:40:00.000Z", "headline" : "Social media critique frenzy - PHD's Video Campaign", "mainEntityOfPage" : { "@id" : "https://www.brightbull.co.uk/blog/bid/207458/Social-media-critique-frenzy-PHD-s-Video-Campaign", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.brightbull.co.uk/hubfs/White%20Square%20logo-1.png" }, "name" : "BrightBull - SRM World Ltd." } } ```