Pinterest currently has over 10 million registered users and allows people to create their own online noticeboards to ‘pin’ pictures and videos – a digital collage wonderland!
The news that really made me stop and pay attention was the latest figures from shareaholic that Pinterest generated more referral traffic than Twitter in February 2012.
As B2B marketers ourselves, we’ve been exploring and testing how this powerful new social media platform can be leveraged and there are definitely some easy ways to integrate it into your marketing campaigns. Thankfully B2B marketers are finally wising up to the importance of visual marketing – it’s not just about killer copy anymore! The amount of times I banged my head against a wall because decent budgets weren’t dedicated to design – brochures, websites, photographs and videos all need to be of excellent quality. A prospect customer can easily turn cold if they’re not engaged with the look and feel of an organisation.
B2B companies are now seeing the value of investing in strong branding and design – and now with Pinterest there’s no better way to share case studies, portfolios, designs, customer videos… and the list goes on. This is definitely not an exclusive marketing channel for B2C – there are plenty of ways for B2B to take advantage to. Of course you’ll have to think about your target market and if Pinterest would attract the type of demographic you’re after – but do add it to your marketing research.
This article from B2B Marketing is a great read – the piece concludes with five top tips for leveraging Pinterest:
- Customer research
- Case studies
- Branding
- Events
- Link building
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