---
title: "Social Media Hype: Don't forget it supports campaigns not runs them"
description: An interesting  article  highlighting a clever campaign by a Swedish newspaper.
---

[Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina)Thu, May 13,2010< 1 min read

# Social Media Hype: Don't forget it supports campaigns not runs them

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An interesting [article](http://www.b2bmarketing.net/blog) highlighting a clever campaign by a Swedish newspaper.

[Sonia Molina

](https://www.brightbull.co.uk/blog/author/sonia-molina)

[mailto:sonia@brightbull.co.uk](mailto:sonia@brightbull.co.uk)

COMMENTS

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