---
title: B2B Marketing Blog | B2B Marketing (4)
description: B2B Marketing | BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides (4)
---

# B2B Marketing Blog

- [Show all](https://www.brightbull.co.uk/blog)
- [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing)
- [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)
- [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)
- [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing)
- [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)
- [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)
- [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)
- [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)
- [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites)
- [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)
- [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)
- [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing)
- [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)
- [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)
- [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
- [HubSpot](https://www.brightbull.co.uk/blog/topic/hubspot)
- [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)
- [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)
- [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas)
- [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)
- [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools)
- [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends)
- [Time Management](https://www.brightbull.co.uk/blog/topic/time-management)
- [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events)
- [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing)

Show allB2B communitiesB2B Content MarketingB2B Event MarketingB2B Event SalesB2B MarketingB2B Marketing Best PracticesB2B Marketing How toB2B PublishersB2B Social MediaB2B WebsitesConference MarketingContent MarketingDesign & BrandingDirect MarketingEmail MarketingEvent growthEvent MarketingHubSpotInbound MarketingLead GenerationMarketing AutomationMarketing IdeasMarketing TechnologyMarketing ToolsMarketing TrendsTime ManagementVirtual EventsWebinar Marketing

## [6 Ways to Increase Sales in Event Organisations](https://www.brightbull.co.uk/blog/bid/339804/6-ways-to-increase-sales-in-event-organisations)

by [Tim Mann](https://www.brightbull.co.uk/blog/author/tim-mann), on Thu, Mar 20,2014

[![6 Ways to Increase Sales in Event Organisations](https://www.brightbull.co.uk/hs-fs/file-594980713-png/images/screen_shot_2014-03-20_at_11.29.33.png)](https://www.brightbull.co.uk/blog/bid/339804/6-ways-to-increase-sales-in-event-organisations)

This is one of those questions that has a multitude of answers but based on my own experience, Conference and Exhibition companies can specifically start with 6 areas of focus in order to make a step change in their top line performance: I’ve been out talking to bosses of small and medium size conference companies lately about their [most pressing challenges](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers) and, if I was to distil things down to the one most common question, it is, in essence **“how do we sell more stuff?”! **

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/339804/6-ways-to-increase-sales-in-event-organisations)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/339804/6-ways-to-increase-sales-in-event-organisations#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [Eleven Most Talked About Predictions for the Conference and Events Industry [SlideShare]](https://www.brightbull.co.uk/blog/bid/338863/eleven-most-talked-about-predictions-for-the-conference-and-events-industry-slideshare)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Mar 12,2014

[![Eleven Most Talked About Predictions for the Conference and Events Industry [SlideShare]](https://www.brightbull.co.uk/hs-fs/file-578502350-png/images/fortune-cookie-most-talked-about-predictions-in-event-industry.png)](https://www.brightbull.co.uk/blog/bid/338863/eleven-most-talked-about-predictions-for-the-conference-and-events-industry-slideshare)

### What is currently happening in the conference and events industry? 

### Where are we heading?

Well, like any other fast-growing and successful industry, this is always the topic of conversation when we meet with industry folk or overhear the banter at conference industry events. Every director of a conference, event or exhibition company is [asking these questions ](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights)and it's clear that anyone not thinking ahead will surely be left behind. As successful as the events industry is, nobody can afford to be complacent especially in this entrepreneurial, digital era. 

So we have partnered with [CatchTalk.TV](http://catchtalk.tv/) (formerly known as Xavy) to bring you precisely that. **The most talked about predictions for the conferences and events industry in the near future.**

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/338863/eleven-most-talked-about-predictions-for-the-conference-and-events-industry-slideshare)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/338863/eleven-most-talked-about-predictions-for-the-conference-and-events-industry-slideshare#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [Seven things you really must do when conducting b2b surveys](https://www.brightbull.co.uk/blog/bid/334514/seven-things-you-really-must-do-when-conducting-b2b-surveys)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Feb 11,2014

[![Seven things you really must do when conducting b2b surveys](https://www.brightbull.co.uk/hs-fs/file-510335649-jpg/images/fill-in-our-survey-and-get-a-copy-of-the-report-yeah-right.jpg)](https://www.brightbull.co.uk/blog/bid/334514/seven-things-you-really-must-do-when-conducting-b2b-surveys)

**How many times have you filled in a survey and never received the "promised report"?**

Some organisations don't ever seem to follow up and make the end user (me and you) feel used and abused. All smiles, bells and whistles when they need me but once they get what they want, then they forget me.

Last week I received a couple of requests to fill in a questionnaire from two well known organisations. The surveys in question were actually very interesting and just before I was disposing myself to answer the questionnaires, I came to realise that "*I have filled in questionnaires for these guys before and have never received anything!".* Never got the discount, never got told who actually won the free ticket to their conference, not even a thank you message. But worst of all... I never got to see the results of the report! **Did it actually materialise? **Or was it just a cover for internal intelligence gathering with no intention of sharing?

Before you embark on surveying your customers, followers, leads and [your own prospect databases ](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget)be sure to **consider these 7 things** you must really do when conducting b2b online surveys.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/334514/seven-things-you-really-must-do-when-conducting-b2b-surveys)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/334514/seven-things-you-really-must-do-when-conducting-b2b-surveys#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)

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## [10 Best Avoided Event Marketing Mistakes](https://www.brightbull.co.uk/blog/bid/231767/10-best-avoided-event-marketing-mistakes)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Jan 22,2014

[![10 Best Avoided Event Marketing Mistakes](https://www.brightbull.co.uk/hs-fs/file-28921614-gif/images/10-best-avoided-event-marketing-mistakes.gif)](https://www.brightbull.co.uk/blog/bid/231767/10-best-avoided-event-marketing-mistakes)

*Last update: July 2016*

As we all know the conference and events industry is constantly changing and we're now in a thriving market with the usual well established players, a new breed of specialised, niche event companies, media publishers and B2B companies doing their own events who are revolutionising the industry with [fresh initiatives and sometimes daring tactics](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales).

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/231767/10-best-avoided-event-marketing-mistakes)

[** 2 Comments](https://www.brightbull.co.uk/blog/bid/231767/10-best-avoided-event-marketing-mistakes#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [Words that kill your email conversion rates in event marketing](https://www.brightbull.co.uk/blog/bid/331999/words-that-kill-your-email-conversion-rates-in-event-marketing)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jan 21,2014

[![Words that kill your email conversion rates in event marketing](https://www.brightbull.co.uk/hs-fs/file-462981439-jpg/images/words-that-kill-conversion-in-email-marketing-brightbull1.jpg)](https://www.brightbull.co.uk/blog/bid/331999/words-that-kill-your-email-conversion-rates-in-event-marketing)

**2 for 1**, **discount**, **early bird**, **free**, **offer**, **save**, **exclusive**, **last chance**, **still time**…these words are the back bone of so much event marketing copy. Some of them were probably in the list of **“powerful”** words you were issued with when you started marketing.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/331999/words-that-kill-your-email-conversion-rates-in-event-marketing)

[** 4 Comments](https://www.brightbull.co.uk/blog/bid/331999/words-that-kill-your-email-conversion-rates-in-event-marketing#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [New Rules For Subject Lines in B2B Email Marketing](https://www.brightbull.co.uk/blog/bid/331187/new-rules-for-subject-lines-in-b2b-email-marketing)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jan 07,2014

[![New Rules For Subject Lines in B2B Email Marketing](https://www.brightbull.co.uk/hs-fs/file-440870397-png/images/adestra-subject-line-report-review-on-b2b-email-marketing.png)](https://www.brightbull.co.uk/blog/bid/331187/new-rules-for-subject-lines-in-b2b-email-marketing)

Time out of the office is great to rest and have a good old read of all the things you didn't get around to - a taste of my festive break! As a bit of a marketing geek I love to catch up on what's out there on the web and for me one of the best reports from last year was the [Adestra Subject Line Analysis Report: “Keywords for killer subject lines”](http://www.adestra.com/resources/downloadable-reports/2013-subject-line-analysis-report/)<http://www.adestra.com/resources/downloadable-reports/2013-subject-line-analysis-report/>

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/331187/new-rules-for-subject-lines-in-b2b-email-marketing)

[** 2 Comments](https://www.brightbull.co.uk/blog/bid/331187/new-rules-for-subject-lines-in-b2b-email-marketing#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

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## [Is B2B Marketing Getting Boring?](https://www.brightbull.co.uk/blog/bid/320002/is-b2b-marketing-getting-boring)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Mon, Oct 14,2013

[![Is B2B Marketing Getting Boring?](https://www.brightbull.co.uk/hs-fs/file-346069740-jpg/images/is-b2b-marketing-getting-boring-brightbull.jpg)](https://www.brightbull.co.uk/blog/bid/320002/is-b2b-marketing-getting-boring)

Last week we attended the much awaited [Funnel event](http://festivalofmarketing.com/funnel) by Econsultancy - it's a pretty exciting gathering in a marketers calendar and if you're serious about your job and like us, a bit of a marketing geek, then this is an event to indulge in.  While we got value out of attending, I have to say previous years have been better - nonetheless it was great being there, seeing some familar faces and meeting new ones.  

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/320002/is-b2b-marketing-getting-boring)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/320002/is-b2b-marketing-getting-boring#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools)

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## [2 Key Lessons On The Importance of Blogging for B2B Lead Generation](https://www.brightbull.co.uk/blog/bid/301413/2-key-lessons-on-the-importance-of-blogging-for-b2b-lead-generation)

by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Tue, Jul 02,2013

[![2 Key Lessons On The Importance of Blogging for B2B Lead Generation](https://www.brightbull.co.uk/hs-fs/file-210859718-jpg/images/having-a-blog-wont-get-you-more-leads1.jpg)](https://www.brightbull.co.uk/blog/bid/301413/2-key-lessons-on-the-importance-of-blogging-for-b2b-lead-generation)

Chances are, if you built your B2B business website in the last 5-6 years, you will either have a blog or at least have been asked whether you wanted one included in the build, even if you said no. Blogs have become ubiquitous, one of those items that is a **“must do”** for the modern B2B site.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/301413/2-key-lessons-on-the-importance-of-blogging-for-b2b-lead-generation)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/301413/2-key-lessons-on-the-importance-of-blogging-for-b2b-lead-generation#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)

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## [Facebook for B2B marketing: How to create highly shareable posts](https://www.brightbull.co.uk/blog/bid/298945/facebook-for-b2b-marketing-how-to-create-highly-shareable-posts)

by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Fri, Jun 21,2013

[![Facebook for B2B marketing: How to create highly shareable posts](https://www.brightbull.co.uk/hs-fs/file-201701391-jpg/images/facebook-b2b-marketing-increase-shares.jpg)](https://www.brightbull.co.uk/blog/bid/298945/facebook-for-b2b-marketing-how-to-create-highly-shareable-posts)

Earlier this week, in [Part 1: Facebook for B2B Marketing](https://www.brightbull.co.uk/blog/bid/298941/Using-Facebook-for-B2B-marketing-Our-views-on-Marketo-s-research) we looked at some key statistics from research conducted by Marketo that indicated that many businesses don’t get[ exposure to most of the people ](https://www.brightbull.co.uk/blog/35-must-follow-hashtags-in-the-events-industry)who’ve liked their page.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/298945/facebook-for-b2b-marketing-how-to-create-highly-shareable-posts)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/298945/facebook-for-b2b-marketing-how-to-create-highly-shareable-posts#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)

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## [Using Facebook for B2B marketing: Our views on Marketo's research](https://www.brightbull.co.uk/blog/bid/298941/using-facebook-for-b2b-marketing-our-views-on-marketo-s-research)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jun 18,2013

[![Using Facebook for B2B marketing: Our views on Marketo's research](https://www.brightbull.co.uk/hs-fs/file-70431723-jpg/images/using-facebook-for-b2b-marketing.jpg)](https://www.brightbull.co.uk/blog/bid/298941/using-facebook-for-b2b-marketing-our-views-on-marketo-s-research)

Most people using Facebook for B2B don’t realise that 80% or more of their fans never see their posts. This shocking statistic has been around for just over a year now but when we read the new Facebook research produced by Marketo, published this month, **["Contagious Content for Facebook: What people share on facebook and why they share it"](http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/)** we decided the time was ripe to do an article on how to beat it.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/298941/using-facebook-for-b2b-marketing-our-views-on-marketo-s-research)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/298941/using-facebook-for-b2b-marketing-our-views-on-marketo-s-research#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)

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## [How to fail at your next B2B direct marketing campaign](https://www.brightbull.co.uk/blog/bid/285134/how-to-fail-at-your-next-b2b-direct-marketing-campaign)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Apr 18,2013

[![How to fail at your next B2B direct marketing campaign](https://www.brightbull.co.uk/hs-fs/file-30159246-jpg/images/costco-how-to-fail-at-b2b-direct-marketing-campaign.jpg)](https://www.brightbull.co.uk/blog/bid/285134/how-to-fail-at-your-next-b2b-direct-marketing-campaign)

We all know that direct marketing is a very effective marketing channel, if you do it correctly of course! This post is inspired by an uninspiring mailing I received in the post recently that completely fails the basic principles of DM whilst also totally failing to make me feel like a valued customer - in fact it achieved the exact opposite! My objective isn't to name and shame necessarily but to share the inexcusable mistakes.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/285134/how-to-fail-at-your-next-b2b-direct-marketing-campaign)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/285134/how-to-fail-at-your-next-b2b-direct-marketing-campaign#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)

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## [B2B marketers don’t know their lead conversion rates](https://www.brightbull.co.uk/blog/bid/272774/b2b-marketers-don-t-know-their-lead-conversion-rates)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Mar 05,2013

[![B2B marketers don’t know their lead conversion rates](https://www.brightbull.co.uk/hs-fs/file-22368335-jpg/images/confused-b2b-marketer-about-conversion-rates.jpg)](https://www.brightbull.co.uk/blog/bid/272774/b2b-marketers-don-t-know-their-lead-conversion-rates)

According to a recent survey of 840 B2B marketers by [Holger Schulze](http://everythingtechnologymarketing.blogspot.co.uk/), **25% don’t know their lead coversion rates** and **41% don’t know the average cost per marketing qualified lead** (MQLs). 

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/272774/b2b-marketers-don-t-know-their-lead-conversion-rates)

[** 2 Comments](https://www.brightbull.co.uk/blog/bid/272774/b2b-marketers-don-t-know-their-lead-conversion-rates#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)

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## [Old vs new ways to define and approach a B2B marketing lead](https://www.brightbull.co.uk/blog/bid/267717/old-vs-new-ways-to-define-and-approach-a-b2b-marketing-lead)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Feb 14,2013

[![Old vs new ways to define and approach a B2B marketing lead](https://www.brightbull.co.uk/hs-fs/file-20457228-png/images/we-need-more-leads.png)](https://www.brightbull.co.uk/blog/bid/267717/old-vs-new-ways-to-define-and-approach-a-b2b-marketing-lead)

There has been a very interesting discussion going on in the "B2B Marketing" LinkedIn group around the topic of [how many times to email or call a lead before it's considered dead](http://www.linkedin.com/groups/How-many-times-do-you-1172827.S.211658312).

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/267717/old-vs-new-ways-to-define-and-approach-a-b2b-marketing-lead)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/267717/old-vs-new-ways-to-define-and-approach-a-b2b-marketing-lead#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)

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## [Events still pack a punch in the B2B marketing mix](https://www.brightbull.co.uk/blog/bid/260989/events-still-pack-a-punch-in-the-b2b-marketing-mix)

by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Wed, Jan 30,2013

[![Events still pack a punch in the B2B marketing mix](https://www.brightbull.co.uk/hs-fs/file-19261044-gif/images/boxingglove-resized-600.gif)](https://www.brightbull.co.uk/blog/bid/260989/events-still-pack-a-punch-in-the-b2b-marketing-mix)

According to [Marketingsherpa](http://www.marketingsherpa.com) **72% of B2B marketers** believe [events still pack a punch](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales)! In fact good old traditional outbound methods are definitely not dead - but that's another blog for another time.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/260989/events-still-pack-a-punch-in-the-b2b-marketing-mix)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/260989/events-still-pack-a-punch-in-the-b2b-marketing-mix#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [B2B Marketing Radar: 25 January 2013](https://www.brightbull.co.uk/blog/bid/262378/b2b-marketing-radar-25-january-2013)

by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Fri, Jan 25,2013

[![B2B Marketing Radar: 25 January 2013](https://www.brightbull.co.uk/hs-fs/file-19022913-jpg/images/1920s_advert.jpg)](https://www.brightbull.co.uk/blog/bid/262378/b2b-marketing-radar-25-january-2013)

Hard to believe another week is behind us and we're fast approaching month two of 2013! Well here's our Friday round up of some of the most useful B2B marketing and event marketing stories we've come across this week.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/262378/b2b-marketing-radar-25-january-2013)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/262378/b2b-marketing-radar-25-january-2013#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

- [Tweet](https://twitter.com/share)

## [What's been on our B2B marketing radar this week](https://www.brightbull.co.uk/blog/bid/258167/what-s-been-on-our-b2b-marketing-radar-this-week)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Jan 11,2013

[![What's been on our B2B marketing radar this week](https://www.brightbull.co.uk/hs-fs/file-12989707-jpg/images/news.jpg)](https://www.brightbull.co.uk/blog/bid/258167/what-s-been-on-our-b2b-marketing-radar-this-week)

Going through the vast amount of content available in our industry, here is what's sparked our interest in our inbox and tweeter feeds relevant to our B2B marketing and event marketing industry this week.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/258167/what-s-been-on-our-b2b-marketing-radar-this-week)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/258167/what-s-been-on-our-b2b-marketing-radar-this-week#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

- [Tweet](https://twitter.com/share)

## [7 Tips to obtaining B2B marketing buy-in from your boss](https://www.brightbull.co.uk/blog/bid/255913/7-tips-to-obtaining-b2b-marketing-buy-in-from-your-boss)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Jan 09,2013

[![7 Tips to obtaining B2B marketing buy-in from your boss](https://www.brightbull.co.uk/hs-fs/file-28933074-jpg/images/marketing-budget-cartoon.jpg)](https://www.brightbull.co.uk/blog/bid/255913/7-tips-to-obtaining-b2b-marketing-buy-in-from-your-boss)

At this time of year most B2B marketing directors are creating their strategies for the year ahead, working on the aggressive growth plans set by senior management and figuring out [how far their budgets will stretch this time](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights) around.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/255913/7-tips-to-obtaining-b2b-marketing-buy-in-from-your-boss)

[** 2 Comments](https://www.brightbull.co.uk/blog/bid/255913/7-tips-to-obtaining-b2b-marketing-buy-in-from-your-boss#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas)

- [Tweet](https://twitter.com/share)

## [Most Talked About B2B Marketing Resolutions for 2013](https://www.brightbull.co.uk/blog/bid/256627/most-talked-about-b2b-marketing-resolutions-for-2013)

by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Mon, Jan 07,2013

[![Most Talked About B2B Marketing Resolutions for 2013](https://www.brightbull.co.uk/hs-fs/file-28928730-jpg/images/gandhi_be_the_change-resized-600.jpg)](https://www.brightbull.co.uk/blog/bid/256627/most-talked-about-b2b-marketing-resolutions-for-2013)

It's hard to believe that another year has gone and we're kicking off 2013. With mince pies and mulled wine season out of the way, there's a real sense of excitement, optimism and change in the crisp winter air.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/256627/most-talked-about-b2b-marketing-resolutions-for-2013)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/256627/most-talked-about-b2b-marketing-resolutions-for-2013#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

- [Tweet](https://twitter.com/share)

## [Using LinkedIn events to generate leads for your event marketing](https://www.brightbull.co.uk/blog/bid/214567/using-linkedin-events-to-generate-leads-for-your-event-marketing)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Sep 04,2012

[![Using LinkedIn events to generate leads for your event marketing](https://www.brightbull.co.uk/hs-fs/file-28932507-jpg/images/linkedin-event-marketing-i-am-attending.jpg)](https://www.brightbull.co.uk/blog/bid/214567/using-linkedin-events-to-generate-leads-for-your-event-marketing)

With a little effort, LinkedIn Events can become a powerful tool in your events marketing strategy. If you have an event to market, make sure you cover the following basics to create a listing that works and generates new leads.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/214567/using-linkedin-events-to-generate-leads-for-your-event-marketing)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/214567/using-linkedin-events-to-generate-leads-for-your-event-marketing#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

- [Tweet](https://twitter.com/share)

## [Coming up with tomorrow's great ideas](https://www.brightbull.co.uk/blog/bid/186744/Coming-up-with-tomorrow-s-great-ideas)

by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Mon, Jun 11,2012

I scheduled some time in my diary this morning to start the week a little differently – simply read. There’s so much great stuff out there to inspire and educate that sometimes one just needs to break the pattern! The workload and the deadlines will always be there, so why not create your day in a way which will bring out your best.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/186744/Coming-up-with-tomorrow-s-great-ideas)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/186744/Coming-up-with-tomorrow-s-great-ideas#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing)

- [Tweet](https://twitter.com/share)

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### About this blog

Sharing our thoughts on the latest news, best practices, tips in B2B marketing and conference & events industry.

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[

Tim MannThu, Mar 20,20144 min read

## 6 Ways to Increase Sales in Event Organisations

This is one of those questions that has a multitude of answers but based on my own ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/339804/6-ways-to-increase-sales-in-event-organisations)[

Ricardo MolinaWed, Mar 12,2014< 1 min read

## Eleven Most Talked About Predictions for the Conference and Events Industry [SlideShare]

What is currently happening in the conference and events industry? Where are we heading? ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/338863/eleven-most-talked-about-predictions-for-the-conference-and-events-industry-slideshare)[

Ricardo MolinaTue, Feb 11,20144 min read

## Seven things you really must do when conducting b2b surveys

How many times have you filled in a survey and never received the "promised report"? Some ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/334514/seven-things-you-really-must-do-when-conducting-b2b-surveys)[

Ricardo MolinaWed, Jan 22,20141 min read

## 10 Best Avoided Event Marketing Mistakes

Last update: July 2016 As we all know the conference and events industry is constantly ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/231767/10-best-avoided-event-marketing-mistakes)[

Ricardo MolinaTue, Jan 21,20142 min read

## Words that kill your email conversion rates in event marketing

2 for 1, discount, early bird, free, offer, save, exclusive, last chance, still ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/331999/words-that-kill-your-email-conversion-rates-in-event-marketing)[

Ricardo MolinaTue, Jan 07,20143 min read

## New Rules For Subject Lines in B2B Email Marketing

Time out of the office is great to rest and have a good old read of all the things you ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/331187/new-rules-for-subject-lines-in-b2b-email-marketing)[

Ricardo MolinaMon, Oct 14,20133 min read

## Is B2B Marketing Getting Boring?

Last week we attended the much awaited Funnel event by Econsultancy - it's a pretty ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/320002/is-b2b-marketing-getting-boring)[

Sonia MolinaTue, Jul 02,20133 min read

## 2 Key Lessons On The Importance of Blogging for B2B Lead Generation

Chances are, if you built your B2B business website in the last 5-6 years, you will ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/301413/2-key-lessons-on-the-importance-of-blogging-for-b2b-lead-generation)[

Sonia MolinaFri, Jun 21,20134 min read

## Facebook for B2B marketing: How to create highly shareable posts

Earlier this week, in Part 1: Facebook for B2B Marketing we looked at some key statistics ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/298945/facebook-for-b2b-marketing-how-to-create-highly-shareable-posts)[

Ricardo MolinaTue, Jun 18,20133 min read

## Using Facebook for B2B marketing: Our views on Marketo's research

Most people using Facebook for B2B don’t realise that 80% or more of their fans never see ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/298941/using-facebook-for-b2b-marketing-our-views-on-marketo-s-research)[

Ricardo MolinaThu, Apr 18,20136 min read

## How to fail at your next B2B direct marketing campaign

We all know that direct marketing is a very effective marketing channel, if you do it ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/285134/how-to-fail-at-your-next-b2b-direct-marketing-campaign)[

Ricardo MolinaTue, Mar 05,20133 min read

## B2B marketers don’t know their lead conversion rates

According to a recent survey of 840 B2B marketers by Holger Schulze, 25% don’t know their ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/272774/b2b-marketers-don-t-know-their-lead-conversion-rates)[

Ricardo MolinaThu, Feb 14,20134 min read

## Old vs new ways to define and approach a B2B marketing lead

There has been a very interesting discussion going on in the "B2B Marketing" LinkedIn ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/267717/old-vs-new-ways-to-define-and-approach-a-b2b-marketing-lead)[

Sonia MolinaWed, Jan 30,20131 min read

## Events still pack a punch in the B2B marketing mix

According to Marketingsherpa 72% of B2B marketers believe events still pack a punch! In ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/260989/events-still-pack-a-punch-in-the-b2b-marketing-mix)[

Sonia MolinaFri, Jan 25,20132 min read

## B2B Marketing Radar: 25 January 2013

Hard to believe another week is behind us and we're fast approaching month two of 2013! ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/262378/b2b-marketing-radar-25-january-2013)[

Ricardo MolinaFri, Jan 11,20131 min read

## What's been on our B2B marketing radar this week

Going through the vast amount of content available in our industry, here is what's ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/258167/what-s-been-on-our-b2b-marketing-radar-this-week)[

Ricardo MolinaWed, Jan 09,20132 min read

## 7 Tips to obtaining B2B marketing buy-in from your boss

At this time of year most B2B marketing directors are creating their strategies for the ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/255913/7-tips-to-obtaining-b2b-marketing-buy-in-from-your-boss)[

Sonia MolinaMon, Jan 07,20132 min read

## Most Talked About B2B Marketing Resolutions for 2013

It's hard to believe that another year has gone and we're kicking off 2013. With mince ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/256627/most-talked-about-b2b-marketing-resolutions-for-2013)[

Ricardo MolinaTue, Sep 04,20123 min read

## Using LinkedIn events to generate leads for your event marketing

With a little effort, LinkedIn Events can become a powerful tool in your events marketing ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/214567/using-linkedin-events-to-generate-leads-for-your-event-marketing)[

Sonia MolinaMon, Jun 11,20122 min read

## Coming up with tomorrow's great ideas

I scheduled some time in my diary this morning to start the week a little differently – ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/186744/Coming-up-with-tomorrow-s-great-ideas)

[Load more posts](https://www.brightbull.co.uk/blog/topic/b2b-marketing/page/5)

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