18 unbeatable ways to promote your event on social media

Posted by Ricardo Molina on Wed, Sep 30,2015 in B2B Social Media, Event Marketing, Conference Marketing

Email always comes out on top when event marketers are asked about their preferred or most effective marketing channels. But social media is catching up fast, and the only reason I believe it to be positioned in second place is that event marketers simply don’t know how to make the most of it. Here are our top mantras and musts for promoting your event on social media. Use this as an quick reference checklist for you and your team. 


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Event marketers - now is the time to ask for a pay rise

Posted by Ricardo Molina on Thu, Sep 24,2015 in Event Marketing, Conference Marketing

If there was ever a good time for you to ask for a raise in salary, it’s now. It can be so easy to simply wait until your yearly review rolls around - and even then you may not make a strong enough case for your pay rise, but if you don’t ask then you don’t get. Sometimes the first step is just knowing your worth.

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Top Recruitment Agencies Specialising in B2B Events and Conferences

Posted by Ricardo Molina on Fri, Aug 28,2015 in Event Marketing, Conference Marketing

The B2B events industry is booming, that is a fact. Most companies want to grow their events, their portfolios, launch new divisions, etc. and that only means one thing. You need to team to do this and you need to recruit.

In the same wavelenght, I have never heard of any events professional saying they are 100% happy with their salary and the job they are doing (if you are one of them please get in touch as you deserve a mention, I am serious). That only means that your only options are: Stay doing what you are doing or check what is happening in the market and explore your options.

Recruiting for a new role or finding a new job is a challenge from whichever angle you look at it. But whenever there is a challenge there is always a solution, and here is my list of top recruitment agencies that have a particular speciality for recruiting event professionals with experience in events and conferences.

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Free content creation tools for time-poor B2B marketers

Posted by Ricardo Molina on Thu, Aug 20,2015 in B2B Marketing, Marketing Tools, B2B Content Marketing, Content Marketing

B2B marketers tend to dream big, but can sometimes be held back due to time constraints and lack of financial resource. This can mean that necessary changes aren’t made to websites, new landing pages can take ages to implement, and the smallest design update can end up being expensively outsourced.

If this set-up sounds familiar, take a look at our top free content creation tools, and see if you can’t solve your creative challenges without seeking help from outside.

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Is this your approach to selling your event? You might think it is funny but it is seriously not [Video]

Posted by Ricardo Molina on Fri, Aug 07,2015 in Event Marketing, Conference Marketing

If you watch this video and find yourself nodding, smirking and coming to the crude realisation that this fictional guy represents your business, then you have a reason to be well and truly ashamed.

While this video may be mocking an old school mentality, it is a sadly somewhat accurate reflection of the approach some organisations use to promote and sell their events.

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Alternative B2B marketing automation platforms for SMEs on a budget

Posted by Ricardo Molina on Fri, Jul 31,2015 in B2B Marketing, Marketing Automation

I regularly reiterate the benefits a marketing automation platform can offer a business, and the assistance it can provide in terms of achieving and sustaining your inbound marketing goals. But what about marketing automation for SMEs? Your budget may not allow for the kind of outlays associated with the top five (HubSpot, Eloqua, Pardot, Act-On, and Marketo), and even if it does it may feel like a risky spend for your first venture into marketing automation software. So why not research one of these platforms, for a lower cost for the specific functionality you require?

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This is how much event companies spend and make - Hot event industry insights

Posted by Ricardo Molina on Thu, Jul 16,2015 in B2B Marketing Best Practices, Event Marketing, Conference Marketing

If there is one single organisation which can be considered the events industry authority on events big and small with meaningful data, it is EventBrite. They recently released their Pulse report which delves into the must-know trends and crucial benchmarks for the UK events industry.

From my point of view, the Pulse report is a key piece of research to have at your fingertips. Every event leader asks me the kind of questions that this particular report answers. So get your hands on it today.

I have gone through the process of reading the whole 44 page report and have summarised the main key figures for you here. I do strongly recommend you download it and check it out as it is definitely worth a read.

First let’s talk about the money…

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The biggest obstacle to generating ROI from Events: Lazy Exhibiting [Video]

Posted by Ricardo Molina on Fri, Jul 03,2015 in B2B Marketing, Event Marketing, Lead Generation

“Lazy exhibiting” is a term I first encountered when speaking with a senior event professional – and it really resonated due to experiences I had personally, and those I had heard about from peers and clients.

Admittedly this is a RANT, I never do this so this will be the first time.

This is a video I recorded at a show I attended earlier this year. I was so annoyed that I felt compelled to use it as constructive feedback to many exhibitors and to share the frustration many event organisers have at situations like this.

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The future of social media marketing for event professionals

Posted by Ricardo Molina on Wed, Jun 24,2015 in B2B Content Marketing, B2B Social Media, Event Marketing, Inbound Marketing

You may have already read my summary of a recent 2015 social media marketing report, which covered the areas of social media that marketers are most comfortable using, the platforms they don’t plan on adopting anytime soon, and the amount of time they are dedicating to their social media activity, among other topics.

So here let’s look ahead – what does the future of social media marketing for events look like?

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How to redesign your website for inbound marketing in 10 simple steps

Posted by Ricardo Molina on Fri, Jun 19,2015 in B2B Content Marketing, Content Marketing, B2B Marketing How to, Inbound Marketing

There comes a time in every organisation’s lifecycle when a website redesign is staring them in the face, and it’s an occurrence you simply cannot afford to ignore.

This could be for a multitude of reasons such as a rebrand, a strategy overhaul, or just that it looks increasingly dated.

Don’t sigh with despair when this issue arises, grab the bull by the horns and make your website work harder for you; turn it into an unstoppable inbound marketing machine.

Here’s how to in just ten steps:

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