The future of social media marketing for event professionals

Posted by Ricardo Molina on Wed, Jun 24,2015 in B2B Content Marketing, B2B Social Media, Event Marketing, Inbound Marketing

You may have already read my summary of a recent 2015 social media marketing report, which covered the areas of social media that marketers are most comfortable using, the platforms they don’t plan on adopting anytime soon, and the amount of time they are dedicating to their social media activity, among other topics.

So here let’s look ahead – what does the future of social media marketing for events look like?

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How to redesign your website for inbound marketing in 10 simple steps

Posted by Ricardo Molina on Fri, Jun 19,2015 in B2B Content Marketing, Content Marketing, B2B Marketing How to, Inbound Marketing

There comes a time in every organisation’s lifecycle when a website redesign is staring them in the face, and it’s an occurrence you simply cannot afford to ignore.

This could be for a multitude of reasons such as a rebrand, a strategy overhaul, or just that it looks increasingly dated.

Don’t sigh with despair when this issue arises, grab the bull by the horns and make your website work harder for you; turn it into an unstoppable inbound marketing machine.

Here’s how to in just ten steps:

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How much time do marketers spend on social media marketing?

Posted by Ricardo Molina on Mon, Jun 15,2015 in B2B Content Marketing, B2B Social Media, Lead Generation, Marketing Automation

I came across this insightful and truly comprehensive report by Social Media Examiner, and found it so useful I thought I’d summarise it here and pass on some of these must-know nuggets of wisdom.

In its entirety the '2015 Social Media Marketing Industry Report' covers the top questions marketers want answered on the topic of social media, how much time is spent on this increasingly vital channel, which platforms are most frequently used, and which ones marketers want to find out more about.

So here are some statistics to whet your appetite…

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Our top nine revenue generating events for media publishers

Posted by Ricardo Molina on Tue, Jun 09,2015 in Marketing Ideas, Event Marketing, Lead Generation, B2B Publishers

So we’ve talked about how media publishers can drive revenues through monetising website visitors, and their extensive databases – and now we move onto the hugely profitable channel of events.

If you haven’t dabbled in the events arena previously, now is the time to formulate a strategy. But how should you kick off this new revenue driving endeavour?

We’ve dissected the various types of events you may want to make your own, and factored in the pros and cons for media publishers specifically.

For all terms and purposes I am referring to advertisers as sponsors.

This blog is a part of a media publishing series ‘Revenue generating tips for media publishers’.

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Best practices in social media promotion for event professionals

Posted by Ricardo Molina on Thu, Jun 04,2015 in B2B Social Media, Event Marketing, Conference Marketing

I was recently invited to take part in Pickevent’s Best practices in social media promotion session.

The event was jam-packed full of insights and best practices in social media promotion, and I can’t help but want to share them!

Here are my top eight takeaways from the session, with thanks to Elvira Hunte, Randy Nyssen and William Watts for being such fantastic fellow panel members. 

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5 top meeting scheduling tools that will make a difference to your busy day

Posted by Ricardo Molina on Mon, Jun 01,2015 in B2B Marketing, Marketing Tools, Marketing Ideas, Marketing Technology

Getting someone's attention and agreement to meet you or speak to you on the phone is a very difficult and challenging part of our busy day to day business lives.

But it is even more difficult and frustrating finding an actual suitable time for both of you to engage and not losing their attention in the email back and forth that usually ensues.

I speak to a lot of people in a given week and managing the diaries can easily get out of hand.

So I did my research and here are the five top meeting schedule tools that could really make a difference to your business. They made a difference to mine.

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3 ways of monetising website visitors and database for media publishers

Posted by Ricardo Molina on Wed, May 27,2015 in Lead Generation, Marketing Automation, B2B Publishers

It’s easy to forget just how much value the people who come into contact with your organisation can hold – and not just for you, but for third parties too. If you haven’t already thought about monetising your website visitors and database, now is the time to alter your view of them, and treat them as an additional revenue stream in their own right.

As a media publisher you must have good amount of website visitors with something in common – interest, behaviour, need… And there are many companies willing to pay for this!

Here are the most innovative and profitable ways you can tap into that incremental revenue, and the things you need to ensure along the way.

This blog is a part of a media publishing series ‘Revenue generating tips for media publishers’.

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Email benchmarks in the event industry worth knowing

Posted by Ricardo Molina on Thu, May 21,2015 in Email Marketing, Event Marketing, Conference Marketing

Undoubtedly, the most common question I am asked when speaking to event industry leaders is: “Do you think our open rates and click through rates are above or below the benchmark for the industry?

While I haven’t officially surveyed the conference professionals that I know, I have many conversations to draw upon, and in my experience email is still hugely important to event companies. They really care about the results they are getting and want to know how they measure up to competitors and peers.

Now, when it comes to actual figures, I believe you have to take them with a pinch of salt. Many marketers like to think that they are already taking the right approach, and simply want to be assured of this. In addition, if you were to ask your marketing manager what kind of results they are seeing you will likely induce panic, and cause them to demonstrate only their best performing pieces for fear of criticism. 

But, based on my experiences across the board within the event industry, here are the metrics you should expect to see:

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7 secret lead generation tactics for media publishers

Posted by Ricardo Molina on Mon, May 18,2015 in B2B Content Marketing, Inbound Marketing, Lead Generation, B2B Publishers

Often companies look at competitors to see if they’re falling behind, or where they’re leading the way for the rest of the industry – but we forget that there’s a lot to be learned from other industries entirely. In this case I’m talking about media publishers. Struggling to generate high quality leads, surely it makes sense to take a little knowledge from the experts! If there’s one thing event marketers do well it’s lead generation – and I’m about to let you in on the top secret business of how they do it:

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8 revenue generating tips for media publishers

Posted by Ricardo Molina on Wed, May 13,2015 in B2B Content Marketing, Content Marketing, B2B Publishers

Aside from publishing high quality content, there aren’t many additional revenue streams media publishers can tap into, right?

Wrong!

There are several ways you can expand your reach and repertoire that don’t necessarily need to break the bank. And if you at least try these new channels, you’ll be able to discover which are more profitable for your organisation and are worth persevering with.

We’ll explore each of these tips in greater detail in the next few weeks, so watch this space for more information!

Here are our absolute top revenue generating tips for media publishers:

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