So webinars have been kicking around for a while now - but there are still plenty of B2B companies who are not leveraging this channel! Webinars eradicate the barriers of time and geography and make it easy for anyone to access your content anytime, anywhere.

We all know that direct marketing is a very effective marketing channel, if you do it correctly of course! This post is inspired by an uninspiring mailing I received in the post recently that completely fails the basic principles of DM whilst also totally failing to make me feel like a valued customer - in fact it achieved the exact opposite! My objective isn't to name and shame necessarily but to share the non-excusable mistakes.

In the business world in North America the name Brian Solis is everywhere. A serial entrepreneur and business visionary he is a very well respected source of opinion when it comes to social media and marketing.

According to a recent survey of 840 B2B marketers by Holger Schulze, 25% don’t know their lead coversion rates and 41% don’t know the average cost per marketing qualified lead (MQLs). 

There has been a very interesting discussion going on in the "B2B Marketing" LinkedIn group around the topic of how many times to email or call a lead before it's considered dead.

Here's our round up of some of the most interesting reads in the B2B marketing stratosphere this week:

According to Marketingsherpa 72% of B2B marketers believe events still pack a punch! In fact good old traditional outbound methods are definitely not dead - but that's another blog for another time.

Hard to believe another week is behind us and we're fast approaching month two of 2013! Well here's our Friday round up of some of the most useful B2B marketing and event marketing stories we've come across this week.

Everybody's talking about it but unfortunately not everyone is doing it. B2B content marketing needn’t be scary! Besides, how does the saying go? "Feel the fear and do it anyway!"

Marketo recently launched their "definitive guide to event marketing" - a 122 page document covering pretty much everything you need to know about event marketing.

For the savvy events marketer you'll find it pretty basic in the beginning, but it has some interesting insights the deeper you delve.