It’s easy to forget just how much value the people who come into contact with your organisation can hold – and not just for you, but for third parties too. If you haven’t already thought about monetising your website visitors and database, now is the time to alter your view of them, and treat them as an additional revenue stream in their own right.
As a media publisher you must have good amount of website visitors with something in common – interest, behaviour, need… And there are many companies willing to pay for this!
Here are the most innovative and profitable ways you can tap into that incremental revenue, and the things you need to ensure along the way.
This blog is a part of a media publishing series ‘Revenue generating tips for media publishers’.Read More