Getting event marketing right and getting it wrong [Interview]

Posted by Ricardo Molina on Tue, Nov 24,2015 in Content Marketing, B2B Social Media, Event Marketing, Conference Marketing

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Why it’s not a good idea to hire a clever graduate to run your inbound marketing

Posted by Ricardo Molina on Tue, Nov 10,2015 in Event Marketing, Conference Marketing, Inbound Marketing

From talking to organisations looking to get into the inbound marketing or content marketing game, it seems clear to me that many are considering what appears to be the easy option – hiring a recent graduate to manage their entire program, and kick-start this step change.

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Ten tell-tale signs you are an old school events leader

Posted by Ricardo Molina on Fri, Oct 30,2015 in Event Marketing, Conference Marketing

So this blog is inspired by years of working in events and conferences and experiencing for myself all the positive progress in the industry. But of course whenever there is change, there are always those that resist it and just like to keep things the way they are - the dreaded "comfort zone."

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11 essential content tools for event professionals

Posted by Ricardo Molina on Fri, Oct 09,2015 in Marketing Tools, B2B Content Marketing, Content Marketing, Event Marketing

As we all know, content is such a powerful way of communicating with your customers and more importantly pulling in new audiences for events. Content is a key part of any B2B marketing strategy now especially as the focus is shifting towards online communities. Once visitors come to your website you want them to stay and take a look around - but it's getting them to your site in the first place that's the challenge. How will you cut through the online noise and get your audience to take the botheration of coming to your website? It's all about relevant and timely content! Often companies stop in their tracks when they think of content - the cost, the time. But now there are so many content marketing tools you can tap into that don't cost the earth and are quick and easy to use. So there really is no excuse to get started. Read More

18 unbeatable ways to promote your event on social media

Posted by Ricardo Molina on Wed, Sep 30,2015 in B2B Social Media, Event Marketing, Conference Marketing

Email always comes out on top when event marketers are asked about their preferred or most effective marketing channels. But social media is catching up fast, and the only reason I believe it to be positioned in second place is that event marketers simply don’t know how to make the most of it. Here are our top mantras and musts for promoting your event on social media. Use this as an quick reference checklist for you and your team. 


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Event marketers - now is the time to ask for a pay rise

Posted by Ricardo Molina on Thu, Sep 24,2015 in Event Marketing, Conference Marketing

If there was ever a good time for you to ask for a raise in salary, it’s now. It can be so easy to simply wait until your yearly review rolls around - and even then you may not make a strong enough case for your pay rise, but if you don’t ask then you don’t get. Sometimes the first step is just knowing your worth.

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Top Recruitment Agencies Specialising in B2B Events and Conferences

Posted by Ricardo Molina on Fri, Aug 28,2015 in Event Marketing, Conference Marketing

The B2B events industry is booming, that is a fact. Most companies want to grow their events, their portfolios, launch new divisions, etc. and that only means one thing. You need to team to do this and you need to recruit.

In the same wavelenght, I have never heard of any events professional saying they are 100% happy with their salary and the job they are doing (if you are one of them please get in touch as you deserve a mention, I am serious). That only means that your only options are: Stay doing what you are doing or check what is happening in the market and explore your options.

Recruiting for a new role or finding a new job is a challenge from whichever angle you look at it. But whenever there is a challenge there is always a solution, and here is my list of top recruitment agencies that have a particular speciality for recruiting event professionals with experience in events and conferences.

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Free content creation tools for time-poor B2B marketers

Posted by Ricardo Molina on Thu, Aug 20,2015 in B2B Marketing, Marketing Tools, B2B Content Marketing, Content Marketing

B2B marketers tend to dream big, but can sometimes be held back due to time constraints and lack of financial resource. This can mean that necessary changes aren’t made to websites, new landing pages can take ages to implement, and the smallest design update can end up being expensively outsourced.

If this set-up sounds familiar, take a look at our top free content creation tools, and see if you can’t solve your creative challenges without seeking help from outside.

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Is this your approach to selling your event? You might think it is funny but it is seriously not [Video]

Posted by Ricardo Molina on Fri, Aug 07,2015 in Event Marketing, Conference Marketing

If you watch this video and find yourself nodding, smirking and coming to the crude realisation that this fictional guy represents your business, then you have a reason to be well and truly ashamed.

While this video may be mocking an old school mentality, it is a sadly somewhat accurate reflection of the approach some organisations use to promote and sell their events.

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Alternative B2B marketing automation platforms for SMEs on a budget

Posted by Ricardo Molina on Fri, Jul 31,2015 in B2B Marketing, Marketing Automation

I regularly reiterate the benefits a marketing automation platform can offer a business, and the assistance it can provide in terms of achieving and sustaining your inbound marketing goals. But what about marketing automation for SMEs? Your budget may not allow for the kind of outlays associated with the top five (HubSpot, Eloqua, Pardot, Act-On, and Marketo), and even if it does it may feel like a risky spend for your first venture into marketing automation software. So why not research one of these platforms, for a lower cost for the specific functionality you require?

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