Most people using Facebook for B2B don’t realise that 80% or more of their fans never see their posts. This shocking statistic has been around for just over a year now but when we read the new Facebook research produced by Marketo, published this month, "Contagious Content for Facebook: What people share on facebook and why they share it" we decided the time was ripe to do an article on how to beat it.

I think most of you know that Seth Godin is a big favourite of ours. One of his most popular posts (albeit 5 years old) is "How to Create a Great Website". To the point and spot on. 

We thought we'd get together a simple guide to help event marketers out there looking to boost their marketing exposure at no extra cost. That's most of you right?

So webinars have been kicking around for a while now - but there are still plenty of B2B companies who are not leveraging this channel! Webinars eradicate the barriers of time and geography and make it easy for anyone to access your content anytime, anywhere.

We all know that direct marketing is a very effective marketing channel, if you do it correctly of course! This post is inspired by an uninspiring mailing I received in the post recently that completely fails the basic principles of DM whilst also totally failing to make me feel like a valued customer - in fact it achieved the exact opposite! My objective isn't to name and shame necessarily but to share the non-excusable mistakes.

In the business world in North America the name Brian Solis is everywhere. A serial entrepreneur and business visionary he is a very well respected source of opinion when it comes to social media and marketing.

According to a recent survey of 840 B2B marketers by Holger Schulze, 25% don’t know their lead coversion rates and 41% don’t know the average cost per marketing qualified lead (MQLs). 

There has been a very interesting discussion going on in the "B2B Marketing" LinkedIn group around the topic of how many times to email or call a lead before it's considered dead.

Here's our round up of some of the most interesting reads in the B2B marketing stratosphere this week:

According to Marketingsherpa 72% of B2B marketers believe events still pack a punch! In fact good old traditional outbound methods are definitely not dead - but that's another blog for another time.