So much of event marketing comes down to the people doing it. It's a huge job, requiring serious intellect, commercial acumen and a diverse set of skills. In fact, event marketing is so unique, those that click with it as a job often remain in the industry their whole careers, addicted to the pace and variety of the work.
Building a great event marketing team takes more than just an assembly of talented marketers. You need the right blend of skills and attitudes to create a winning dynamic. Understanding where you are now, where you want to be and how to get there is useful for any marketing leader, but it'll be especially useful for those attending our Accelerator Labs workshops as it'll provide valuable background context for the exercises within each workshop, providing insight on how you'll implement all the great ideas, latest strategies and proven techniques you'll learn.