You’ve spent a great deal of time creating a strong event brand – the name, logo, theme or topic, format etc – but potential delegates still don’t appear to be engaging with you online. Your event website homepage is arguably the most powerful tool you have at your disposal to market your event, and reach potential delegates, and doing it well can impact registrations enormously. So what might you be getting wrong? Here are the nine most common mistakes event marketers are making, and how you can avoid these pitfalls.
Everything is fighting for attention. Nothing stands out (including the navigation) and visitors to your site will lose interest pretty quickly.
List the content elements you feel really must be on your homepage. Prioritise these, and only include the top 5 – these should be in size order according to importance.Read More