5 Tips to amplify event content on social media for social media virgins

Posted by Ricardo Molina on Wed, Feb 10,2016 in B2B Social Media, Event Marketing, Conference Marketing

Good quality content is hard to come by in the event industry – it takes time, resource and your boss’ backing to put together something worth sharing.

And creating the content isn’t even necessarily the hard part; it’s what you do with it after that counts, and makes all the effort seem worth it. If you don’t know how to get your content into the hands (and screens) of the right people you won’t see any return on your investment.

Here’s what you absolutely must do to amplify your event content – and using social media is the fastest, most effective way of doing it.

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PPC could be a waste of your event marketing budget. If you are doing it like this that is

Posted by Ricardo Molina on Thu, Feb 04,2016 in Marketing Ideas, Event Marketing, Conference Marketing

I know that in the events industry we are encouraged to take advantage of all marketing tools at our disposal, and try new things to drive registrations and build awareness of our events. But it’s important to realise that not all channels hold the same value. To me PPC (pay per click) marketing is the perfect example of this – and I would go as far as saying that using PPC to promote your event can be a complete waste of money if you do not approach it right.

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Social media amplification for events, what is the potential?

Posted by Ricardo Molina on Thu, Dec 03,2015 in Event Marketing, Conference Marketing

Social media amplification is the new word of mouth in events. It entails people sharing content about your event, and letting their networks know that they will be attending, exhibiting or speaking at it. Amplification has become a well recognised term in the content marketing industry, and refers to the way in which content is shared and your message is spread throughout your event community. Utilising this method on social media is one of the most effective and authentic ways to spread the word about your event, and increase registrations. 

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Getting event marketing right and getting it wrong [Interview]

Posted by Ricardo Molina on Tue, Nov 24,2015 in Content Marketing, B2B Social Media, Event Marketing, Conference Marketing

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Why it’s not a good idea to hire a clever graduate to run your inbound marketing

Posted by Ricardo Molina on Tue, Nov 10,2015 in Event Marketing, Conference Marketing, Inbound Marketing

From talking to organisations looking to get into the inbound marketing or content marketing game, it seems clear to me that many are considering what appears to be the easy option – hiring a recent graduate to manage their entire program, and kick-start this step change.

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Ten tell-tale signs you are an old school events leader

Posted by Ricardo Molina on Fri, Oct 30,2015 in Event Marketing, Conference Marketing

So this blog is inspired by years of working in events and conferences and experiencing for myself all the positive progress in the industry. But of course whenever there is change, there are always those that resist it and just like to keep things the way they are - the dreaded "comfort zone."

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11 essential content tools for event professionals

Posted by Ricardo Molina on Fri, Oct 09,2015 in Marketing Tools, B2B Content Marketing, Content Marketing, Event Marketing

As we all know, content is such a powerful way of communicating with your customers and more importantly pulling in new audiences for events. Content is a key part of any B2B marketing strategy now especially as the focus is shifting towards online communities. Once visitors come to your website you want them to stay and take a look around - but it's getting them to your site in the first place that's the challenge. How will you cut through the online noise and get your audience to take the botheration of coming to your website? It's all about relevant and timely content! Often companies stop in their tracks when they think of content - the cost, the time. But now there are so many content marketing tools you can tap into that don't cost the earth and are quick and easy to use. So there really is no excuse to get started. Read More

18 unbeatable ways to promote your event on social media

Posted by Ricardo Molina on Wed, Sep 30,2015 in B2B Social Media, Event Marketing, Conference Marketing

Email always comes out on top when event marketers are asked about their preferred or most effective marketing channels. But social media is catching up fast, and the only reason I believe it to be positioned in second place is that event marketers simply don’t know how to make the most of it. Here are our top mantras and musts for promoting your event on social media. Use this as an quick reference checklist for you and your team. 


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Event marketers - now is the time to ask for a pay rise

Posted by Ricardo Molina on Thu, Sep 24,2015 in Event Marketing, Conference Marketing

If there was ever a good time for you to ask for a raise in salary, it’s now. It can be so easy to simply wait until your yearly review rolls around - and even then you may not make a strong enough case for your pay rise, but if you don’t ask then you don’t get. Sometimes the first step is just knowing your worth.

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Top Recruitment Agencies Specialising in B2B Events and Conferences

Posted by Ricardo Molina on Fri, Aug 28,2015 in Event Marketing, Conference Marketing

The B2B events industry is booming, that is a fact. Most companies want to grow their events, their portfolios, launch new divisions, etc. and that only means one thing. You need to team to do this and you need to recruit.

In the same wavelenght, I have never heard of any events professional saying they are 100% happy with their salary and the job they are doing (if you are one of them please get in touch as you deserve a mention, I am serious). That only means that your only options are: Stay doing what you are doing or check what is happening in the market and explore your options.

Recruiting for a new role or finding a new job is a challenge from whichever angle you look at it. But whenever there is a challenge there is always a solution, and here is my list of top recruitment agencies that have a particular speciality for recruiting event professionals with experience in events and conferences.

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