---
title: B2B Marketing Blog | Conference Marketing (3)
description: Conference Marketing | BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides (3)
---

# B2B Marketing Blog

- [Show all](https://www.brightbull.co.uk/blog)
- [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing)
- [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)
- [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)
- [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing)
- [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)
- [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)
- [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)
- [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)
- [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites)
- [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)
- [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)
- [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing)
- [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)
- [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)
- [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
- [HubSpot](https://www.brightbull.co.uk/blog/topic/hubspot)
- [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)
- [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)
- [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas)
- [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)
- [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools)
- [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends)
- [Time Management](https://www.brightbull.co.uk/blog/topic/time-management)
- [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events)
- [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing)

Show allB2B communitiesB2B Content MarketingB2B Event MarketingB2B Event SalesB2B MarketingB2B Marketing Best PracticesB2B Marketing How toB2B PublishersB2B Social MediaB2B WebsitesConference MarketingContent MarketingDesign & BrandingDirect MarketingEmail MarketingEvent growthEvent MarketingHubSpotInbound MarketingLead GenerationMarketing AutomationMarketing IdeasMarketing TechnologyMarketing ToolsMarketing TrendsTime ManagementVirtual EventsWebinar Marketing

## [To print or not to print? (Event brochures that is)](https://www.brightbull.co.uk/blog/to-print-or-not-to-print-event-brochures-that-is)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Dec 30,2014

[![To print or not to print? (Event brochures that is)](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2281596760-jpg/to-print-or-not-to-print-event-brochures-that-is.jpg)](https://www.brightbull.co.uk/blog/to-print-or-not-to-print-event-brochures-that-is)

Conference companies love to brag that they’re “a purely online organisation now” or that they “only do digital”; but has the digital revolution taken the event world a step too far? In the case of traditional event brochures, we think it has. There are several benefits to printing your agenda that simply cannot be overlooked, despite your decreased collateral costs and greater green credentials. Here’s a list of our top reasons why you shouldn’t stop printing:

[Continue Reading **](https://www.brightbull.co.uk/blog/to-print-or-not-to-print-event-brochures-that-is)

[** 0 Comments](https://www.brightbull.co.uk/blog/to-print-or-not-to-print-event-brochures-that-is#comments-listing)

Topics: [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)

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## [Ten to-do's for your LinkedIn event marketing strategy](https://www.brightbull.co.uk/blog/ten-to-dos-for-your-linkedin-event-marketing-strategy)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Dec 11,2014

[![Ten to-do's for your LinkedIn event marketing strategy](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2215652237-jpg/ten-to-dos-for-your-linkedin-event-marketing-strategy.jpg)](https://www.brightbull.co.uk/blog/ten-to-dos-for-your-linkedin-event-marketing-strategy)

As an experienced marketer, you’re no doubt aware of the power of LinkedIn as a B2B marketing tool. But are you making the most of it for your events? If used correctly, [social media (and LinkedIn specifically) can aid your event marketing strategy enormously](https://www.brightbull.co.uk/blog/stuck-on-social-media-for-events-top-takeaways-from-event-tech-live), building the credibility of your conference portfolio, and you as an individual event industry leader.

Here are our top ten LinkedIn to-do's to help you raise your profile, [engage with your community](https://www.brightbull.co.uk/blog/35-must-follow-hashtags-in-the-events-industry) and ultimately generate leads for your B2B event.

[Continue Reading **](https://www.brightbull.co.uk/blog/ten-to-dos-for-your-linkedin-event-marketing-strategy)

[** 0 Comments](https://www.brightbull.co.uk/blog/ten-to-dos-for-your-linkedin-event-marketing-strategy#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [Want to hire an industry expert for your events? You'll have to find one first!](https://www.brightbull.co.uk/blog/want-to-hire-an-industry-expert-for-your-events-youll-have-to-find-one-first)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Nov 14,2014

[![Want to hire an industry expert for your events? You'll have to find one first!](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2086588334-jpg/want-to-hire-an-industry-expert-for-your-events-youll-have-to-find-one-first.jpg)](https://www.brightbull.co.uk/blog/want-to-hire-an-industry-expert-for-your-events-youll-have-to-find-one-first)

The term "event producer" is old, tired and needs to be retired. Aside from being outdated, it has so many meanings now that it’s not really a position you can effectively recruit for. What one company deems an event producer is another event organisation’s content officer, project manager, planner... the list goes on and on!

You need to seek the kind of individual that lives and breathes the industry your event is based around, and is very active within it. These are the people who will truly know what our prospects want, and how to package and deliver it. To get [these high quality experts](https://www.brightbull.co.uk/blog/bid/351659/Event-producers-are-out-industry-experts-are-in) on board you’ll need to discover them at work. The best way to source an industry expert is to think like one – so these are the places you’ll find them:

[Continue Reading **](https://www.brightbull.co.uk/blog/want-to-hire-an-industry-expert-for-your-events-youll-have-to-find-one-first)

[** 1 Comment](https://www.brightbull.co.uk/blog/want-to-hire-an-industry-expert-for-your-events-youll-have-to-find-one-first#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [5 takeaways from the event marketing summit](https://www.brightbull.co.uk/blog/5-take-aways-from-the-event-marketing-summit)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Oct 15,2014

[![5 takeaways from the event marketing summit](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1849755938-jpg/Blog/event-marketing-summit-2014-courtesy-of-capturise-com.jpg)](https://www.brightbull.co.uk/blog/5-take-aways-from-the-event-marketing-summit)

It's great to see that events specifically talking about "events and conference marketing" are on the up and the newly launched Event Marketing Summit by the Global Conference Network took place just recently. Over 150 people attended - from event marketers to senior management, old friends as well as new faces.

[Continue Reading **](https://www.brightbull.co.uk/blog/5-take-aways-from-the-event-marketing-summit)

[** 0 Comments](https://www.brightbull.co.uk/blog/5-take-aways-from-the-event-marketing-summit#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [[Video] Old school vs new school event marketing - which side are you on?](https://www.brightbull.co.uk/blog/video-old-school-vs-new-school-event-marketing-which-side-are-you-on)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Sep 25,2014

[![[Video] Old school vs new school event marketing - which side are you on?](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1692610999-gif/video-old-school-vs-new-school-event-marketing-which-side-are-you-on-2.gif)](https://www.brightbull.co.uk/blog/video-old-school-vs-new-school-event-marketing-which-side-are-you-on)

I was recently interviewed by Events Uncovered TV, to share my observations on the ever changing shape that B2B event marketing is taking. The premise of my argument is that while some traditional marketing techniques may have worked superbly in their heyday, the industry is undeniably evolving (and some event marketers are struggling to keep up). Enjoy the interview and please comment away if you have views of your own.

[Continue Reading **](https://www.brightbull.co.uk/blog/video-old-school-vs-new-school-event-marketing-which-side-are-you-on)

[** 0 Comments](https://www.brightbull.co.uk/blog/video-old-school-vs-new-school-event-marketing-which-side-are-you-on#comments-listing)

Topics: [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [How to take on publishers in the battle for B2B event revenues – and win](https://www.brightbull.co.uk/blog/how-to-take-on-publishers-in-the-battle-for-b2b-event-revenues-and-win)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Sep 18,2014

[![How to take on publishers in the battle for B2B event revenues – and win](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1650199249-gif/how-to-take-on-publishers-in-the=battle-for-b2b-event-revenues-and-win.gif)](https://www.brightbull.co.uk/blog/how-to-take-on-publishers-in-the-battle-for-b2b-event-revenues-and-win)

A clear trend is emerging: B2B publishers are becoming increasingly aware that events are a profitable opportunity not to be passed up. Simultaneously, event companies are realising that the industry needs to change. They must [think more as publishers do in the battle to fight declining revenues](https://www.brightbull.co.uk/blog/bid/350542/The-Battle-B2B-Conference-Organisers-vs-Publishers) and add value to both sponsors and attendees on a 365 basis.

 The current sentiment on both sides is "yes we know we need to behave/think/act more like them", but nobody seems to know where event and publisher paths converge. Neither side knows how exactly how to get to this sweet spot, where to start, or who internally is best placed to drive the change.

Largely, the challenge lies in finding the employee who can be bothered to propel this internal shift in attitudes with different stakeholders, and get their buy in.

The actions publishers and events need to take are clear and they don't have to be complicated! Here's my rundown of where the covergence lies, and what kind of results each side can expect to achieve:

[Continue Reading **](https://www.brightbull.co.uk/blog/how-to-take-on-publishers-in-the-battle-for-b2b-event-revenues-and-win)

[** 0 Comments](https://www.brightbull.co.uk/blog/how-to-take-on-publishers-in-the-battle-for-b2b-event-revenues-and-win#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)

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## [5 steps to integrate your event marketing with winning content tactics](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Sep 11,2014

[![5 steps to integrate your event marketing with winning content tactics](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1600501761.gif)](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics)

Content marketing is often viewed as a passing fad by B2B event marketers - or ignored completely - but unlike some marketing trends this one is set to stick around. As an experienced marketer, chances are you’re familiar with the fundamentals – but how can you translate the returns of this approach to your event marketing? 

It's all about changing your mindset, and applying the key elements of the content philosophy to your outlook. Ultimately, treating your event as a content offer, rather than a standalone occurrence, will help you to adapt your strategy, [generate relevant leads](https://www.brightbull.co.uk/b2b-marketing-needs/qualified-lead-generation), and increase registrations. 

[Continue Reading **](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics)

[** 0 Comments](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [How to research media and marketing partners for B2B events in 5 simple steps](https://www.brightbull.co.uk/blog/how-to-research-media-and-marketing-partners-for-b2b-events-in-5-simple-steps)

by [Sara Sharif](https://www.brightbull.co.uk/blog/author/sara-sharif), on Thu, Aug 21,2014

[![How to research media and marketing partners for B2B events in 5 simple steps](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1488069377.gif)](https://www.brightbull.co.uk/blog/how-to-research-media-and-marketing-partners-for-b2b-events-in-5-simple-steps)

There are various different terms associated with marketing partnerships which all mean exactly the same thing. Whether you refer to them as contra deals, bartering agreements, media partnerships, or anything else – essentially these are **non-financial, mutually beneficial agreements**. If you’re able to demonstrate how you can increase a prospective partner’s members, visitors, subscribers, or revenue, you can get them to help [market your conference](https://www.brightbull.co.uk/b2b-marketing-needs/event-marketing-support) for free.

As appealing as they are, [marketing partners can be tricky to pin down](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales) (or so some marketing team members might say). We’ve previously detailed [how to identify key marketing and media partners](https://www.brightbull.co.uk/blog/bid/291302/How-to-identify-key-marketing-and-media-partners-for-your-next-event-and-boost-your-ROI) and this is the next stage towards actually *securing* them.

[Continue Reading **](https://www.brightbull.co.uk/blog/how-to-research-media-and-marketing-partners-for-b2b-events-in-5-simple-steps)

[** 0 Comments](https://www.brightbull.co.uk/blog/how-to-research-media-and-marketing-partners-for-b2b-events-in-5-simple-steps#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [5 skills to look out for when hiring a B2B events marketer](https://www.brightbull.co.uk/blog/5-skills-to-look-out-for-when-hiring-a-b2b-events-marketer)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Aug 15,2014

[![5 skills to look out for when hiring a B2B events marketer](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1457339919.gif)](https://www.brightbull.co.uk/blog/5-skills-to-look-out-for-when-hiring-a-b2b-events-marketer)

B2B [events marketing](https://www.brightbull.co.uk/b2b-marketing-needs/event-marketing-support) can be stressful, but when things go right, it is **a rewarding, sociable and incredibly diverse profession**. It may not be one of the jobs people dream of doing while at school, but it still has huge appeal and is** a career that requires a specific skillset within a field that not everyone could excel in**. Hiring someone with the right attributes is crucial, so here is our list of just what you need to look out for when recruiting - or if you're an aspiring events marketer, the skills you need to demonstrate.

[Continue Reading **](https://www.brightbull.co.uk/blog/5-skills-to-look-out-for-when-hiring-a-b2b-events-marketer)

[** 0 Comments](https://www.brightbull.co.uk/blog/5-skills-to-look-out-for-when-hiring-a-b2b-events-marketer#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [Attention event sales teams: adopt a multi touch approach to add value for sponsors](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jul 31,2014

[![Attention event sales teams: adopt a multi touch approach to add value for sponsors](https://www.brightbull.co.uk/hs-fs/file-1358219587-gif/images/attention-event-sales-teams-adopt-a-multitouch-approach-to-add-value-for-sponsors1.gif)](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors)

Multi touch point marketing is rapidly picking up momentum in the B2B events industry, and your event sales team need to get on board.  

Your B2B customers have high expectations and want to be engaged **via the medium that best suits them, at their own convenience** and in a way that is tailored to their every need. Just as importantly, your sponsorship clients are demanding much more for their hard-won buck. As a consequence, your sales team need to add value for sponsors at the same time as[** offering a more integrated and personalised experience for delegates**](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers) across multiple touch points.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [Event producers are out, industry experts are in](https://www.brightbull.co.uk/blog/bid/351659/event-producers-are-out-industry-experts-are-in)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jul 24,2014

[![Event producers are out, industry experts are in](https://www.brightbull.co.uk/hs-fs/file-1323478152-jpg/images/event-producers-are-out-industry-experts-are-in.jpg)](https://www.brightbull.co.uk/blog/bid/351659/event-producers-are-out-industry-experts-are-in)

The term ‘event producer’ is pretty old school. The once straightforward task of [managing and marketing an event programme](https://www.brightbull.co.uk/b2b-marketing-needs/event-marketing-support/) doesn’t really exist anymore. Now, as someone responsible for building an event programme you need to **adopt a more editorial role**. Furthermore, you are required to be an ‘industry expert’. In other words, you need to **understand the content and context of your event** and the interests of the B2B audience your event aims to reach.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/351659/event-producers-are-out-industry-experts-are-in)

[** 1 Comment](https://www.brightbull.co.uk/blog/bid/351659/event-producers-are-out-industry-experts-are-in#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [The Battle: B2B Conference Organisers vs Publishers](https://www.brightbull.co.uk/blog/bid/350542/the-battle-b2b-conference-organisers-vs-publishers)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jul 10,2014

[![The Battle: B2B Conference Organisers vs Publishers](https://www.brightbull.co.uk/hs-fs/file-1206622444-jpg/images/b2b-battle-conference-organisers-vs-publishers-2.jpg)](https://www.brightbull.co.uk/blog/bid/350542/the-battle-b2b-conference-organisers-vs-publishers)

****

### **WARNING: Publishers are invading your territory! Are you prepared for the battle?**

Just as we have our challenges in the B2B events space, B2B publishers are also feeling the pinch. The old model of B2B publishing just isn’t working anymore. Not only are publishers seeing a **reduction in advertising revenue**, but their readers no longer want to pay up. With so much freely available information online, paying subscribers are declining in numbers. As a result, **B2B publishers are encroaching on conference territory**. And why shouldn’t they? 

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/350542/the-battle-b2b-conference-organisers-vs-publishers)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/350542/the-battle-b2b-conference-organisers-vs-publishers#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)

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## [19 Examples of B2B Online Communities - how the big hitters go about it](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Jul 04,2014

[![19 Examples of B2B Online Communities - how the big hitters go about it](https://www.brightbull.co.uk/hs-fs/file-1182557932-jpg/images/best-examples-of-online-b2b-communities-resized-600.jpg)](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it)

*List updated: August 2016*

Almost every time I speak to event industry leaders about reinvigorating their event marketing, the topic of online communities comes up, followed by the question: **how are the big players in events driving online engagement with their communities?**

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [6 Tips to Creating Consistent Growth in Your Event Sales Department](https://www.brightbull.co.uk/blog/bid/348623/6-tips-to-creating-consistent-growth-in-your-event-sales-department)

by [Tim Mann](https://www.brightbull.co.uk/blog/author/tim-mann), on Wed, Jun 18,2014

[![6 Tips to Creating Consistent Growth in Your Event Sales Department](https://www.brightbull.co.uk/hs-fs/file-1035735558-jpg/images/creating-growth-event-sales.jpg)](https://www.brightbull.co.uk/blog/bid/348623/6-tips-to-creating-consistent-growth-in-your-event-sales-department)

I have now sat in a room with too many small event company owners and CEO’s who are somewhere between intensely and mildly frustrated by the performance of their sales teams, to not share some ways towards sustainable improved results and mental health

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/348623/6-tips-to-creating-consistent-growth-in-your-event-sales-department)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/348623/6-tips-to-creating-consistent-growth-in-your-event-sales-department#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [B2B events stickiness: the winning formula](https://www.brightbull.co.uk/blog/bid/347972/b2b-events-stickiness-the-winning-formula)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jun 10,2014

[![B2B events stickiness: the winning formula](https://www.brightbull.co.uk/hs-fs/file-985632938-jpg/images/b2b_event_stickiness.jpg)](https://www.brightbull.co.uk/blog/bid/347972/b2b-events-stickiness-the-winning-formula)

In challenging economic times, the B2B events experience must consist of a whole lot more than a good excuse to escape the office. We know that delegate [budgets are being squeezed ](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights)and employees have little time to spare, and in the context of this environment, it is likely that mediocre events will fail.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/347972/b2b-events-stickiness-the-winning-formula)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/347972/b2b-events-stickiness-the-winning-formula#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [The delegate sales squeeze: a guide for B2B event marketers](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jun 03,2014

[![The delegate sales squeeze: a guide for B2B event marketers](https://www.brightbull.co.uk/hs-fs/file-939739158-jpg/images/b2b_events_marketing_delegate_squeeze.jpg)](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers)

It’s not news that delegate sales are declining. In fact, I think it’s safe to say, that for B2B event marketers it’s one of our biggest headaches. But, don’t worry, this is not a **‘woe is me’** blog it’s all about adopting some **PMA (positive mental attitude)** and focusing on the benefits of face-to-face. Let’s take the bull by the horns and address the delegate sales squeeze…

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [The power of video in B2B event marketing](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, May 29,2014

[![The power of video in B2B event marketing](https://www.brightbull.co.uk/hs-fs/file-906366226-jpg/images/blog_3_-_video_marketing.jpg)](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)

 

In a recent blog post we discussed the importance of [inbound content for B2B event marketers](https://www.brightbull.co.uk/blog/bid/345327/Focus-on-inbound-marketing-to-generate-leads-for-events). Of all the many strands of online content marketers have at their disposal, video is perhaps the most compelling and engaging. It is also a firm favourite amongst B2B audiences.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

- [Tweet](https://twitter.com/share)

## [Inbound marketing for conferences. What's the score?](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 27,2014

[![Inbound marketing for conferences. What's the score?](https://www.brightbull.co.uk/hs-fs/file-892489845-jpg/images/inbound-marketing-whats-the-score.jpg)](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)

The conference and events industry are scratching their heads about what they can do to drive delegate attendance, conference ticket sales and in general [how they can achieve sexier marketing](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget).

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

- [Tweet](https://twitter.com/share)

## [Focus on inbound marketing to generate leads for events](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 13,2014

[![Focus on inbound marketing to generate leads for events](https://www.brightbull.co.uk/hs-fs/file-779657299-png/images/inbound-marketing-to-generate-leads-for-events.png)](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)

As event marketers we all know that B2B lead generation is an expensive and time-consuming business. Those ye olde ‘push’ tactics simply don’t yield the volume of quality leads we’re all desperately hunting.

That's why, these days, it's all about **'pulling' those prospects in**. Successful [inbound marketing](https://www.brightbull.co.uk/b2b-marketing-services/b2b-inbound-marketing/) should [connect your potential customers with you ](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget)and your event via engaging content that can be easily accessed on the device of their choice. 

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)

- [Tweet](https://twitter.com/share)

## [Exhibition companies, it is time to engage differently and digitally](https://www.brightbull.co.uk/blog/bid/341895/exhibition-companies-it-is-time-to-engage-differently-and-digitally)

by [Tim Mann](https://www.brightbull.co.uk/blog/author/tim-mann), on Wed, Apr 23,2014

[![Exhibition companies, it is time to engage differently and digitally](https://www.brightbull.co.uk/hs-fs/file-668374656-jpg/images/digital.jpg)](https://www.brightbull.co.uk/blog/bid/341895/exhibition-companies-it-is-time-to-engage-differently-and-digitally)

Having spent time at Confex last month I couldn’t help thinking again – is there a big opportunity waiting to be grabbed by the Exhibition companies?

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/341895/exhibition-companies-it-is-time-to-engage-differently-and-digitally)

[** 3 Comments](https://www.brightbull.co.uk/blog/bid/341895/exhibition-companies-it-is-time-to-engage-differently-and-digitally#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

- [Tweet](https://twitter.com/share)

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### About this blog

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[

Ricardo MolinaTue, Dec 30,20144 min read

## To print or not to print? (Event brochures that is)

Conference companies love to brag that they’re “a purely online organisation now” or that ...

Start Reading 

](https://www.brightbull.co.uk/blog/to-print-or-not-to-print-event-brochures-that-is)[

Ricardo MolinaThu, Dec 11,20145 min read

## Ten to-do's for your LinkedIn event marketing strategy

As an experienced marketer, you’re no doubt aware of the power of LinkedIn as a B2B ...

Start Reading 

](https://www.brightbull.co.uk/blog/ten-to-dos-for-your-linkedin-event-marketing-strategy)[

Ricardo MolinaFri, Nov 14,20143 min read

## Want to hire an industry expert for your events? You'll have to find one first!

The term "event producer" is old, tired and needs to be retired. Aside from being ...

Start Reading 

](https://www.brightbull.co.uk/blog/want-to-hire-an-industry-expert-for-your-events-youll-have-to-find-one-first)[

Ricardo MolinaWed, Oct 15,20144 min read

## 5 takeaways from the event marketing summit

It's great to see that events specifically talking about "events and conference ...

Start Reading 

](https://www.brightbull.co.uk/blog/5-take-aways-from-the-event-marketing-summit)[

Ricardo MolinaThu, Sep 25,20142 min read

## [Video] Old school vs new school event marketing - which side are you on?

I was recently interviewed by Events Uncovered TV, to share my observations on the ever ...

Start Reading 

](https://www.brightbull.co.uk/blog/video-old-school-vs-new-school-event-marketing-which-side-are-you-on)[

Ricardo MolinaThu, Sep 18,20144 min read

## How to take on publishers in the battle for B2B event revenues – and win

A clear trend is emerging: B2B publishers are becoming increasingly aware that events are ...

Start Reading 

](https://www.brightbull.co.uk/blog/how-to-take-on-publishers-in-the-battle-for-b2b-event-revenues-and-win)[

Ricardo MolinaThu, Sep 11,20144 min read

## 5 steps to integrate your event marketing with winning content tactics

Content marketing is often viewed as a passing fad by B2B event marketers - or ignored ...

Start Reading 

](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics)[

Sara SharifThu, Aug 21,20146 min read

## How to research media and marketing partners for B2B events in 5 simple steps

There are various different terms associated with marketing partnerships which all mean ...

Start Reading 

](https://www.brightbull.co.uk/blog/how-to-research-media-and-marketing-partners-for-b2b-events-in-5-simple-steps)[

Ricardo MolinaFri, Aug 15,20144 min read

## 5 skills to look out for when hiring a B2B events marketer

B2B events marketing can be stressful, but when things go right, it is a rewarding, ...

Start Reading 

](https://www.brightbull.co.uk/blog/5-skills-to-look-out-for-when-hiring-a-b2b-events-marketer)[

Ricardo MolinaThu, Jul 31,20144 min read

## Attention event sales teams: adopt a multi touch approach to add value for sponsors

Multi touch point marketing is rapidly picking up momentum in the B2B events industry, ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors)[

Ricardo MolinaThu, Jul 24,20143 min read

## Event producers are out, industry experts are in

The term ‘event producer’ is pretty old school. The once straightforward task of managing ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/351659/event-producers-are-out-industry-experts-are-in)[

Ricardo MolinaThu, Jul 10,20142 min read

## The Battle: B2B Conference Organisers vs Publishers

WARNING: Publishers are invading your territory! Are you prepared for the battle? Just as ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/350542/the-battle-b2b-conference-organisers-vs-publishers)[

Ricardo MolinaFri, Jul 04,20148 min read

## 19 Examples of B2B Online Communities - how the big hitters go about it

List updated: August 2016 Almost every time I speak to event industry leaders about ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it)[

Tim MannWed, Jun 18,20145 min read

## 6 Tips to Creating Consistent Growth in Your Event Sales Department

I have now sat in a room with too many small event company owners and CEO’s who are ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/348623/6-tips-to-creating-consistent-growth-in-your-event-sales-department)[

Ricardo MolinaTue, Jun 10,20142 min read

## B2B events stickiness: the winning formula

In challenging economic times, the B2B events experience must consist of a whole lot more ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/347972/b2b-events-stickiness-the-winning-formula)[

Ricardo MolinaTue, Jun 03,20143 min read

## The delegate sales squeeze: a guide for B2B event marketers

It’s not news that delegate sales are declining. In fact, I think it’s safe to say, that ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers)[

Ricardo MolinaThu, May 29,20143 min read

## The power of video in B2B event marketing

In a recent blog post we discussed the importance of inbound content for B2B event ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)[

Ricardo MolinaTue, May 27,20143 min read

## Inbound marketing for conferences. What's the score?

The conference and events industry are scratching their heads about what they can do to ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)[

Ricardo MolinaTue, May 13,20143 min read

## Focus on inbound marketing to generate leads for events

As event marketers we all know that B2B lead generation is an expensive and ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)[

Tim MannWed, Apr 23,20144 min read

## Exhibition companies, it is time to engage differently and digitally

Having spent time at Confex last month I couldn’t help thinking again – is there a big ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/341895/exhibition-companies-it-is-time-to-engage-differently-and-digitally)

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