---
title: B2B Marketing Blog | Inbound Marketing (2)
description: Inbound Marketing | BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides (2)
---

# B2B Marketing Blog

- [Show all](https://www.brightbull.co.uk/blog)
- [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing)
- [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)
- [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)
- [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing)
- [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)
- [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)
- [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)
- [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)
- [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites)
- [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)
- [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)
- [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing)
- [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)
- [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)
- [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
- [HubSpot](https://www.brightbull.co.uk/blog/topic/hubspot)
- [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)
- [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)
- [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas)
- [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)
- [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools)
- [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends)
- [Time Management](https://www.brightbull.co.uk/blog/topic/time-management)
- [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events)
- [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing)

Show allB2B communitiesB2B Content MarketingB2B Event MarketingB2B Event SalesB2B MarketingB2B Marketing Best PracticesB2B Marketing How toB2B PublishersB2B Social MediaB2B WebsitesConference MarketingContent MarketingDesign & BrandingDirect MarketingEmail MarketingEvent growthEvent MarketingHubSpotInbound MarketingLead GenerationMarketing AutomationMarketing IdeasMarketing TechnologyMarketing ToolsMarketing TrendsTime ManagementVirtual EventsWebinar Marketing

## [Five phases for optimising B2B event websites for mobile](https://www.brightbull.co.uk/blog/five-phases-for-optimising-b2b-event-websites-for-mobile)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Dec 04,2014

[![Five phases for optimising B2B event websites for mobile](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2172775748-jpg/five-phases-for-optimising-b2b-event-websites-for-mobile.jpg)](https://www.brightbull.co.uk/blog/five-phases-for-optimising-b2b-event-websites-for-mobile)

Event marketers are wising up to the fact you need to think about optimising for mobile. [Usablenet](http://knowledgecenter.usablenet.com/infographic-five-best-practices-for-b2b-mobile-commerce) have revealed that 52% of B2B customers now use smartphones to research products for their business, and mobile users now account for 16% of B2B website traffic. Those numbers are only going to increase.

[Continue Reading **](https://www.brightbull.co.uk/blog/five-phases-for-optimising-b2b-event-websites-for-mobile)

[** 0 Comments](https://www.brightbull.co.uk/blog/five-phases-for-optimising-b2b-event-websites-for-mobile#comments-listing)

Topics: [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [Stuck on social media for events? Top takeaways from Event Tech Live](https://www.brightbull.co.uk/blog/stuck-on-social-media-for-events-top-takeaways-from-event-tech-live)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Nov 27,2014

[![Stuck on social media for events? Top takeaways from Event Tech Live](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2142943191-png/stuck-on-social-media-for-events-top-takeaways-from-event-tech-live.png)](https://www.brightbull.co.uk/blog/stuck-on-social-media-for-events-top-takeaways-from-event-tech-live)

I recently took part in a panel at Event Tech Live in Shoreditch. My fellow panelists and I were talking all things social media – the current landscape for events, how to effectively market events using it, and what the future holds. You can [watch the video here](http://www.fsmevents.com/eventtechlive/m4), or if you’d like a quick summary, here are my top takeaways from the session: 

[Continue Reading **](https://www.brightbull.co.uk/blog/stuck-on-social-media-for-events-top-takeaways-from-event-tech-live)

[** 0 Comments](https://www.brightbull.co.uk/blog/stuck-on-social-media-for-events-top-takeaways-from-event-tech-live#comments-listing)

Topics: [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [Nine no-no’s for your event website homepage](https://www.brightbull.co.uk/blog/nine-no-nos-for-your-event-website-homepage)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Aug 29,2014

[![Nine no-no’s for your event website homepage](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1534303407.gif)](https://www.brightbull.co.uk/blog/nine-no-nos-for-your-event-website-homepage)

You’ve spent a great deal of time creating a strong event brand – the name, logo, theme or topic, format etc – but potential delegates still don’t appear to be engaging with you online. Your event website homepage is arguably the most powerful tool you have at your disposal [to market your event](https://www.brightbull.co.uk/b2b-marketing-needs/event-marketing-support), and reach potential delegates, and doing it well can impact registrations enormously. So what might you be getting wrong? Here are the nine most common mistakes event marketers are making, and how you can avoid these pitfalls.

[Continue Reading **](https://www.brightbull.co.uk/blog/nine-no-nos-for-your-event-website-homepage)

[** 0 Comments](https://www.brightbull.co.uk/blog/nine-no-nos-for-your-event-website-homepage#comments-listing)

Topics: [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)

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## [Attention event sales teams: adopt a multi touch approach to add value for sponsors](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jul 31,2014

[![Attention event sales teams: adopt a multi touch approach to add value for sponsors](https://www.brightbull.co.uk/hs-fs/file-1358219587-gif/images/attention-event-sales-teams-adopt-a-multitouch-approach-to-add-value-for-sponsors1.gif)](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors)

Multi touch point marketing is rapidly picking up momentum in the B2B events industry, and your event sales team need to get on board.  

Your B2B customers have high expectations and want to be engaged **via the medium that best suits them, at their own convenience** and in a way that is tailored to their every need. Just as importantly, your sponsorship clients are demanding much more for their hard-won buck. As a consequence, your sales team need to add value for sponsors at the same time as[** offering a more integrated and personalised experience for delegates**](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers) across multiple touch points.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [The power of video in B2B event marketing](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, May 29,2014

[![The power of video in B2B event marketing](https://www.brightbull.co.uk/hs-fs/file-906366226-jpg/images/blog_3_-_video_marketing.jpg)](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)

 

In a recent blog post we discussed the importance of [inbound content for B2B event marketers](https://www.brightbull.co.uk/blog/bid/345327/Focus-on-inbound-marketing-to-generate-leads-for-events). Of all the many strands of online content marketers have at their disposal, video is perhaps the most compelling and engaging. It is also a firm favourite amongst B2B audiences.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [Inbound marketing for conferences. What's the score?](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 27,2014

[![Inbound marketing for conferences. What's the score?](https://www.brightbull.co.uk/hs-fs/file-892489845-jpg/images/inbound-marketing-whats-the-score.jpg)](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)

The conference and events industry are scratching their heads about what they can do to drive delegate attendance, conference ticket sales and in general [how they can achieve sexier marketing](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget).

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [Building a B2B community around your events and conferences](https://www.brightbull.co.uk/blog/bid/346027/building-a-b2b-community-around-your-events-and-conferences)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 20,2014

[![Building a B2B community around your events and conferences](https://www.brightbull.co.uk/hs-fs/file-837047401-jpg/images/building_a_community_in_events.jpg)](https://www.brightbull.co.uk/blog/bid/346027/building-a-b2b-community-around-your-events-and-conferences)

As discussed in the first blog in this series, contemporary customers are looking for more than a purely transactional relationship with your brand – **they want to interact with you**. It's true. Part of that relies on creating interesting and consistent content for your audience to engage with (blogs, videos, interviews, ebooks, photos) but, as an extension to your [inbound marketing](https://www.brightbull.co.uk/b2b-marketing-services/b2b-inbound-marketing/) for events, it also involves building a community. [Establishing a community will help retain customer loyalty](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it) amongst the glut of event marketing competitors all clamouring for attention, as well as attract the "right" kind of new customer. A community is a two-way conversation. **A living, breathing thing that's interactive and social**. Ok so there will always be some bystanders in the crowd that just watch and listen - but many will also participate and share, which is where the community weapon really plays out.   

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/346027/building-a-b2b-community-around-your-events-and-conferences)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/346027/building-a-b2b-community-around-your-events-and-conferences#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [Focus on inbound marketing to generate leads for events](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 13,2014

[![Focus on inbound marketing to generate leads for events](https://www.brightbull.co.uk/hs-fs/file-779657299-png/images/inbound-marketing-to-generate-leads-for-events.png)](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)

As event marketers we all know that B2B lead generation is an expensive and time-consuming business. Those ye olde ‘push’ tactics simply don’t yield the volume of quality leads we’re all desperately hunting.

That's why, these days, it's all about **'pulling' those prospects in**. Successful [inbound marketing](https://www.brightbull.co.uk/b2b-marketing-services/b2b-inbound-marketing/) should [connect your potential customers with you ](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget)and your event via engaging content that can be easily accessed on the device of their choice. 

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)

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## [Eleven Most Talked About Predictions for the Conference and Events Industry [SlideShare]](https://www.brightbull.co.uk/blog/bid/338863/eleven-most-talked-about-predictions-for-the-conference-and-events-industry-slideshare)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Mar 12,2014

[![Eleven Most Talked About Predictions for the Conference and Events Industry [SlideShare]](https://www.brightbull.co.uk/hs-fs/file-578502350-png/images/fortune-cookie-most-talked-about-predictions-in-event-industry.png)](https://www.brightbull.co.uk/blog/bid/338863/eleven-most-talked-about-predictions-for-the-conference-and-events-industry-slideshare)

### What is currently happening in the conference and events industry? 

### Where are we heading?

Well, like any other fast-growing and successful industry, this is always the topic of conversation when we meet with industry folk or overhear the banter at conference industry events. Every director of a conference, event or exhibition company is [asking these questions ](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights)and it's clear that anyone not thinking ahead will surely be left behind. As successful as the events industry is, nobody can afford to be complacent especially in this entrepreneurial, digital era. 

So we have partnered with [CatchTalk.TV](http://catchtalk.tv/) (formerly known as Xavy) to bring you precisely that. **The most talked about predictions for the conferences and events industry in the near future.**

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/338863/eleven-most-talked-about-predictions-for-the-conference-and-events-industry-slideshare)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/338863/eleven-most-talked-about-predictions-for-the-conference-and-events-industry-slideshare#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [The key to a website's success in B2B lead generation: More pages!](https://www.brightbull.co.uk/blog/bid/302581/the-key-to-a-website-s-success-in-b2b-lead-generation-more-pages)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Jul 05,2013

[![The key to a website's success in B2B lead generation: More pages!](https://www.brightbull.co.uk/hs-fs/file-217123393-jpg/images/web-pages-vs-b2b-lead-generation-brightbull-resized-600.jpg)](https://www.brightbull.co.uk/blog/bid/302581/the-key-to-a-website-s-success-in-b2b-lead-generation-more-pages)

All of you know that having a website is essential for all your B2B marketing activities, but sometimes you have to ask yourself, **“Is my website working hard enough for me?”** And often the answer is no.

In our recently published ebook we analyse data from 4,000 businesses and we find out exactly [what businesses need to do to increase B2B lead generation](https://www.brightbull.co.uk/b2b-lead-generation-lessons-from-4000-businesses/). In this particular post we highlight part of that research that look at **two of the most important factors for driving website B2B lead generation**.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/302581/the-key-to-a-website-s-success-in-b2b-lead-generation-more-pages)

[** 1 Comment](https://www.brightbull.co.uk/blog/bid/302581/the-key-to-a-website-s-success-in-b2b-lead-generation-more-pages#comments-listing)

Topics: [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)

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## [2 Key Lessons On The Importance of Blogging for B2B Lead Generation](https://www.brightbull.co.uk/blog/bid/301413/2-key-lessons-on-the-importance-of-blogging-for-b2b-lead-generation)

by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Tue, Jul 02,2013

[![2 Key Lessons On The Importance of Blogging for B2B Lead Generation](https://www.brightbull.co.uk/hs-fs/file-210859718-jpg/images/having-a-blog-wont-get-you-more-leads1.jpg)](https://www.brightbull.co.uk/blog/bid/301413/2-key-lessons-on-the-importance-of-blogging-for-b2b-lead-generation)

Chances are, if you built your B2B business website in the last 5-6 years, you will either have a blog or at least have been asked whether you wanted one included in the build, even if you said no. Blogs have become ubiquitous, one of those items that is a **“must do”** for the modern B2B site.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/301413/2-key-lessons-on-the-importance-of-blogging-for-b2b-lead-generation)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/301413/2-key-lessons-on-the-importance-of-blogging-for-b2b-lead-generation#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)

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## [B2B marketers don’t know their lead conversion rates](https://www.brightbull.co.uk/blog/bid/272774/b2b-marketers-don-t-know-their-lead-conversion-rates)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Mar 05,2013

[![B2B marketers don’t know their lead conversion rates](https://www.brightbull.co.uk/hs-fs/file-22368335-jpg/images/confused-b2b-marketer-about-conversion-rates.jpg)](https://www.brightbull.co.uk/blog/bid/272774/b2b-marketers-don-t-know-their-lead-conversion-rates)

According to a recent survey of 840 B2B marketers by [Holger Schulze](http://everythingtechnologymarketing.blogspot.co.uk/), **25% don’t know their lead coversion rates** and **41% don’t know the average cost per marketing qualified lead** (MQLs). 

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/272774/b2b-marketers-don-t-know-their-lead-conversion-rates)

[** 2 Comments](https://www.brightbull.co.uk/blog/bid/272774/b2b-marketers-don-t-know-their-lead-conversion-rates#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)

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## [Old vs new ways to define and approach a B2B marketing lead](https://www.brightbull.co.uk/blog/bid/267717/old-vs-new-ways-to-define-and-approach-a-b2b-marketing-lead)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Feb 14,2013

[![Old vs new ways to define and approach a B2B marketing lead](https://www.brightbull.co.uk/hs-fs/file-20457228-png/images/we-need-more-leads.png)](https://www.brightbull.co.uk/blog/bid/267717/old-vs-new-ways-to-define-and-approach-a-b2b-marketing-lead)

There has been a very interesting discussion going on in the "B2B Marketing" LinkedIn group around the topic of [how many times to email or call a lead before it's considered dead](http://www.linkedin.com/groups/How-many-times-do-you-1172827.S.211658312).

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/267717/old-vs-new-ways-to-define-and-approach-a-b2b-marketing-lead)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/267717/old-vs-new-ways-to-define-and-approach-a-b2b-marketing-lead#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)

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## [Most Talked About B2B Marketing Resolutions for 2013](https://www.brightbull.co.uk/blog/bid/256627/most-talked-about-b2b-marketing-resolutions-for-2013)

by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Mon, Jan 07,2013

[![Most Talked About B2B Marketing Resolutions for 2013](https://www.brightbull.co.uk/hs-fs/file-28928730-jpg/images/gandhi_be_the_change-resized-600.jpg)](https://www.brightbull.co.uk/blog/bid/256627/most-talked-about-b2b-marketing-resolutions-for-2013)

It's hard to believe that another year has gone and we're kicking off 2013. With mince pies and mulled wine season out of the way, there's a real sense of excitement, optimism and change in the crisp winter air.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/256627/most-talked-about-b2b-marketing-resolutions-for-2013)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/256627/most-talked-about-b2b-marketing-resolutions-for-2013#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

- [Tweet](https://twitter.com/share)

## [Are some marketing automation companies victims of their own success?](https://www.brightbull.co.uk/blog/bid/186746/are-some-marketing-automation-companies-victims-of-their-own-success)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jun 12,2012

[![Are some marketing automation companies victims of their own success?](https://www.brightbull.co.uk/hs-fs/file-28922165-gif/images/bad-customer-service-21-300x300.gif)](https://www.brightbull.co.uk/blog/bid/186746/are-some-marketing-automation-companies-victims-of-their-own-success)

<https://www.brightbull.co.uk/hs-fs/file-28922293-gif/images/bad-customer-service-21.gif>

If you are selling a product or service, you have a huge commitment to your existing and potential customers. **You have to deliver**.

If you are selling Marketing Automation services, you have a big commitment to your existing and potential customers. **You have to lead by example**.

Over the last couple of weeks we have been conducting a review of marketing automation software for ourselves and also a couple of our clients.

I’m left especially disappointed with three of those marketing automation providers (which will remain anonymous) and the way in which they have managed my journey through their **“lead nurturing programme”**.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/186746/are-some-marketing-automation-companies-victims-of-their-own-success)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/186746/are-some-marketing-automation-companies-victims-of-their-own-success#comments-listing)

Topics: [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)

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## [Top 100 Content Marketing Examples](https://www.brightbull.co.uk/blog/bid/193837/top-100-content-marketing-examples)

by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Fri, May 18,2012

[![Top 100 Content Marketing Examples](https://www.brightbull.co.uk/hs-fs/file-28924602-png/images/cmi_100_cover-600x473-150x150.png)](https://www.brightbull.co.uk/blog/bid/193837/top-100-content-marketing-examples)

Need some inspiration and new ideas for your content marketing strategy. This is a great, great resource for all marketers to check out: Content Marketing Institute’s ‘[100 Content Marketing Examples](http://www.contentmarketinginstitute.com/wp-content/uploads/2012/02/Ultimate_Ebook-1.pdf)‘ – whether you’re at the start of your content journey or trying to find new and exciting ways to engage – here’s a good mix of B2B and B2C examples to mull over and learn from. **Some of my favourites:**

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/193837/top-100-content-marketing-examples)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/193837/top-100-content-marketing-examples#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

- [Tweet](https://twitter.com/share)

## [Inbound Marketing - what's not to like](https://www.brightbull.co.uk/blog/bid/193923/inbound-marketing-what-s-not-to-like)

by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Tue, Mar 27,2012

[![Inbound Marketing - what's not to like](https://www.brightbull.co.uk/hs-fs/file-28937297-png/images/screen-shot-2012-03-27-at-17.28.461.png)](https://www.brightbull.co.uk/blog/bid/193923/inbound-marketing-what-s-not-to-like)

Inbound marketing seems to be the focus for most marketers that we speak to – with the benefits of **lower costs** for acquiring leads and **higher conversion rates**, what’s not to like? If it’s not already part of your winning 2012 marketing strategy, it’s definitely time to pay attention.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/193923/inbound-marketing-what-s-not-to-like)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/193923/inbound-marketing-what-s-not-to-like#comments-listing)

Topics: [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [Golden Nuggets from eConsultancy's FUNNEL event - part 2](https://www.brightbull.co.uk/blog/bid/197043/golden-nuggets-from-econsultancy-s-funnel-event-part-2)

by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Fri, Nov 04,2011

I had the pleasure of sitting in **Ashley Friedlein’s** session on ‘**Data-driven decision making – optimising your sales efforts with online data**” at [FUNNEL](http://econsultancy.com/uk/funnel) on Tuesday.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/197043/golden-nuggets-from-econsultancy-s-funnel-event-part-2)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/197043/golden-nuggets-from-econsultancy-s-funnel-event-part-2#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [Golden Nuggets from eConsultancy's FUNNEL event - part 1](https://www.brightbull.co.uk/blog/bid/197048/golden-nuggets-from-econsultancy-s-funnel-event-part-1)

by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Thu, Nov 03,2011

[![Golden Nuggets from eConsultancy's FUNNEL event - part 1](https://www.brightbull.co.uk/hs-fs/file-28928438-jpg/images/funnel-150x95.jpg)](https://www.brightbull.co.uk/blog/bid/197048/golden-nuggets-from-econsultancy-s-funnel-event-part-1)

We attended eConsultancy’s first [FUNNEL](http://econsultancy.com/uk/funnel) event yesterday in London. The event brought together marketing strategists and sales professionals all under one roof to better understand how to **attract, engage, nurture** and **convert** our leads – and refreshingly for us the audience and content was B2B focused. Finally!

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/197048/golden-nuggets-from-econsultancy-s-funnel-event-part-1)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/197048/golden-nuggets-from-econsultancy-s-funnel-event-part-1#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

- [Tweet](https://twitter.com/share)

## [Engagement Zone = Increased Lead Captures](https://www.brightbull.co.uk/blog/bid/197111/engagement-zone-increased-lead-captures)

by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Tue, Sep 20,2011

It’s always refreshing to read a specific B2B marketing article and [eConsultancy](http://econsultancy.com/uk) have done well with this one, so worth sharing.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/197111/engagement-zone-increased-lead-captures)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/197111/engagement-zone-increased-lead-captures#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

- [Tweet](https://twitter.com/share)

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### About this blog

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[

Ricardo MolinaThu, Dec 04,20144 min read

## Five phases for optimising B2B event websites for mobile

Event marketers are wising up to the fact you need to think about optimising for mobile. ...

Start Reading 

](https://www.brightbull.co.uk/blog/five-phases-for-optimising-b2b-event-websites-for-mobile)[

Ricardo MolinaThu, Nov 27,20144 min read

## Stuck on social media for events? Top takeaways from Event Tech Live

I recently took part in a panel at Event Tech Live in Shoreditch. My fellow panelists and ...

Start Reading 

](https://www.brightbull.co.uk/blog/stuck-on-social-media-for-events-top-takeaways-from-event-tech-live)[

Ricardo MolinaFri, Aug 29,20145 min read

## Nine no-no’s for your event website homepage

You’ve spent a great deal of time creating a strong event brand – the name, logo, theme ...

Start Reading 

](https://www.brightbull.co.uk/blog/nine-no-nos-for-your-event-website-homepage)[

Ricardo MolinaThu, Jul 31,20144 min read

## Attention event sales teams: adopt a multi touch approach to add value for sponsors

Multi touch point marketing is rapidly picking up momentum in the B2B events industry, ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors)[

Ricardo MolinaThu, May 29,20143 min read

## The power of video in B2B event marketing

In a recent blog post we discussed the importance of inbound content for B2B event ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)[

Ricardo MolinaTue, May 27,20143 min read

## Inbound marketing for conferences. What's the score?

The conference and events industry are scratching their heads about what they can do to ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)[

Ricardo MolinaTue, May 20,20143 min read

## Building a B2B community around your events and conferences

As discussed in the first blog in this series, contemporary customers are looking for ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/346027/building-a-b2b-community-around-your-events-and-conferences)[

Ricardo MolinaTue, May 13,20143 min read

## Focus on inbound marketing to generate leads for events

As event marketers we all know that B2B lead generation is an expensive and ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)[

Ricardo MolinaWed, Mar 12,2014< 1 min read

## Eleven Most Talked About Predictions for the Conference and Events Industry [SlideShare]

What is currently happening in the conference and events industry? Where are we heading? ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/338863/eleven-most-talked-about-predictions-for-the-conference-and-events-industry-slideshare)[

Ricardo MolinaFri, Jul 05,20133 min read

## The key to a website's success in B2B lead generation: More pages!

All of you know that having a website is essential for all your B2B marketing activities, ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/302581/the-key-to-a-website-s-success-in-b2b-lead-generation-more-pages)[

Sonia MolinaTue, Jul 02,20133 min read

## 2 Key Lessons On The Importance of Blogging for B2B Lead Generation

Chances are, if you built your B2B business website in the last 5-6 years, you will ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/301413/2-key-lessons-on-the-importance-of-blogging-for-b2b-lead-generation)[

Ricardo MolinaTue, Mar 05,20133 min read

## B2B marketers don’t know their lead conversion rates

According to a recent survey of 840 B2B marketers by Holger Schulze, 25% don’t know their ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/272774/b2b-marketers-don-t-know-their-lead-conversion-rates)[

Ricardo MolinaThu, Feb 14,20134 min read

## Old vs new ways to define and approach a B2B marketing lead

There has been a very interesting discussion going on in the "B2B Marketing" LinkedIn ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/267717/old-vs-new-ways-to-define-and-approach-a-b2b-marketing-lead)[

Sonia MolinaMon, Jan 07,20132 min read

## Most Talked About B2B Marketing Resolutions for 2013

It's hard to believe that another year has gone and we're kicking off 2013. With mince ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/256627/most-talked-about-b2b-marketing-resolutions-for-2013)[

Ricardo MolinaTue, Jun 12,20123 min read

## Are some marketing automation companies victims of their own success?

If you are selling a product or service, you have a huge commitment to your existing and ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/186746/are-some-marketing-automation-companies-victims-of-their-own-success)[

Sonia MolinaFri, May 18,2012< 1 min read

## Top 100 Content Marketing Examples

Need some inspiration and new ideas for your content marketing strategy. This is a great, ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/193837/top-100-content-marketing-examples)[

Sonia MolinaTue, Mar 27,20121 min read

## Inbound Marketing - what's not to like

Inbound marketing seems to be the focus for most marketers that we speak to – with the ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/193923/inbound-marketing-what-s-not-to-like)[

Sonia MolinaFri, Nov 04,20112 min read

## Golden Nuggets from eConsultancy's FUNNEL event - part 2

I had the pleasure of sitting in Ashley Friedlein’s session on ‘Data-driven decision ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/197043/golden-nuggets-from-econsultancy-s-funnel-event-part-2)[

Sonia MolinaThu, Nov 03,20112 min read

## Golden Nuggets from eConsultancy's FUNNEL event - part 1

We attended eConsultancy’s first FUNNEL event yesterday in London. The event brought ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/197048/golden-nuggets-from-econsultancy-s-funnel-event-part-1)[

Sonia MolinaTue, Sep 20,2011< 1 min read

## Engagement Zone = Increased Lead Captures

It’s always refreshing to read a specific B2B marketing article and eConsultancy have ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/197111/engagement-zone-increased-lead-captures)

[Load more posts](https://www.brightbull.co.uk/blog/topic/inbound-marketing/page/3)

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