B2B Marketing Blog

How much does it cost to launch a B2B online community?

Building a community is a big commitment for all parties involved, and one of these commitments is financial. Yes, depending on the company size, the financial commitment might be perceived as big or not and you need to commit for at least 6-12 months before you start realising results and a return on investment.

To give you an idea, it costs between £36k and £250k. That doesn't help does it? The reality is that the costs vary greatly depending on many factors and how you choose to go about it.

Let's hit the nail on the head, in order for a 12-month inbound/community marketing program to be successful, there will be many daily, weekly, and monthly tasks that need to be completed to stay on course for achieving your business goals and getting a return on your investment.

So you have two options:

Topics: Marketing Automation B2B communities

Five steps you must take to develop your online community further than your blog

We advocate that before you do anything else to kick off your community, you must, must, must have a blog, but once that’s done and you’re in the routine of publishing regular content, it’s time to bolster your efforts with the other platforms available to you.

These are the steps you must take to develop your online community:

Topics: B2B Content Marketing Content Marketing B2B Social Media B2B communities

Launching a B2B online community, where to start?

Great, you’re convinced. You realise that at some point you’re going to have to come around to the idea of an online community for your event(s) and what better time to start than right now? So how exactly do you do that?

Start Blogging! Start your own, blog on LinkedIn, blog wherever you want, but do it consistently.

Well we’ve shown you the shape an online event community can take, so think about which areas you’d like to focus on. We have some advice of our own on that topic but ultimately it’s down to you to fit the forum to your ideal customer, or the place you know your prospects and customers can be found.

However, we can’t stress this point enough – if you don’t have a blog you’re missing a major opportunity to generate leads and build a captive audience. This is the most effective first step you can take in creating YOUR community, though you might not think it’s the easiest.

Here are our 5 steps to blog success, take them one step at a time.

Topics: B2B Content Marketing Content Marketing Event Marketing Conference Marketing B2B communities

Event online communities: which companies are doing what?

Most event companies we’ve engaged with have at least an understanding that something in the industry needs to change, even if they’re not sure quite what shape this change will take. They’re all scratching their heads as to how they can achieve greater levels of awareness for their events, drive delegate attendance, and increase ticket sales – and do so in a sustainable way.

The beauty of the online community is that it checks all the boxes. It is the only clear solution. Any conference organisation that isn't thinking about developing a community, generating good engaging content, pulling rather than pushing and recognising that there needs to be a different approach, is missing a huge opportunity.

Topics: B2B Marketing B2B Marketing How to Event Marketing Conference Marketing B2B communities

What is the meaning of “online community” in the event industry

Many event companies are just waking up to the fact that online communities could become a huge part of their event marketing strategy, so let’s start by clarifying exactly what we mean.

An online community, put simply, is a virtual community where members or users primarily use the internet to share information and interact with one another. In the event industry, an online community is formed around a single event, or if the topics are related, a group of events. The information shared would relate to the topic of the event(s), and participants in these interactions would have an interest in the sector. In its purest form, an online community is inbound marketing in action: the process of attracting leads to your organisation, rather than using outdated, interruptive methods to gain new business.

Topics: B2B Marketing Event Marketing Conference Marketing B2B communities

14 Must Follow Essentials That Make Killer Event and Conference Websites

Your event homepage is a really important platform for promoting your B2B event, and getting it spot on will make you stand out from the competition. There’s some cool stuff you can do, and some really innovative approaches to tackling both the layout and the functionality – but first you must perfect the content, and the elements and steps that are absolutely imperative.

Topics: B2B Websites B2B communities

5 takeaways from the event marketing summit

It's great to see that events specifically talking about "events and conference marketing" are on the up and the newly launched Event Marketing Summit by the Global Conference Network took place just recently. Over 150 people attended - from event marketers to senior management, old friends as well as new faces.

Topics: Event Marketing Conference Marketing B2B communities

5 Tips on how to become a B2B thought leader for your events

As a content officer, conference producer, event planner or even a CEO for an event company, you probably have a lot on your plate already – and the prospect of striving to become a thought leader might seem daunting. However, as the face of your organisation with your potential delegates, it’s absolutely critical that you outwardly portray that you’re an authority within the industry your event serves. There isn’t a quick fix to ensure you’re regarded as such, but we’ve figured out the ultimate approach to get yourself, and your events, noticed.

Topics: B2B Social Media Event Marketing B2B communities

17 Examples of B2B Online Communities That Drive Event Registrations - [Slideshare]

These are 17 of the best examples of B2B online communities launched by event organisations, or companies with a strong event presence. Most of them center approach on simplicity. We hope this ebook serves as some inspiration, or a means to show your teams that it doesn't have to be complicated. 

Topics: B2B Marketing B2B Websites Event Marketing B2B communities

Attention event sales teams: adopt a multi touch approach to add value for sponsors

Multi touch point marketing is rapidly picking up momentum in the B2B events industry, and your event sales team need to get on board.  

Your B2B customers have high expectations and want to be engaged via the medium that best suits them, at their own convenience and in a way that is tailored to their every need. Just as importantly, your sponsorship clients are demanding much more for their hard-won buck. As a consequence, your sales team need to add value for sponsors at the same time as offering a more integrated and personalised experience for delegates across multiple touch points.

Topics: Event Marketing Conference Marketing Inbound Marketing B2B communities

Event producers are out, industry experts are in

The term ‘event producer’ is pretty old school. The once straightforward task of managing and marketing an event programme doesn’t really exist anymore. Now, as someone responsible for building an event programme you need to adopt a more editorial role. Furthermore, you are required to be an ‘industry expert’. In other words, you need to understand the content and context of your event and the interests of the B2B audience your event aims to reach.

Topics: Event Marketing Conference Marketing B2B communities

19 Examples of B2B Online Communities - how the big hitters go about it

List updated: August 2016

Almost every time I speak to event industry leaders about reinvigorating their event marketing, the topic of online communities comes up, followed by the question: how are the big players in events driving online engagement with their communities?

Topics: B2B Marketing B2B Content Marketing B2B Websites Conference Marketing B2B communities

Inbound marketing for conferences. What's the score?

The conference and events industry are scratching their heads about what they can do to drive delegate attendance, conference ticket sales and in general how they can achieve sexier marketing.

Topics: B2B Marketing B2B Marketing Best Practices Event Marketing Conference Marketing Inbound Marketing B2B communities