This week has been a busy one but I managed to read something quite interesting from Jamie Turner from the 60 Second marketeer. (Quite appropriate for the moment – literally 60 seconds short) I really like Jamie’s style and more importantly how smooth he goes about his marketing tactics. In the marketing world and social [...]

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B2B Marketing magazine, as part of their website relaunch have created a snazzy little video to get the message out and stir up some attention – and I’m sure fingers are crossed for increased web traffic and subscriptions too! Check out the video. It’s nicely done, yet a simple and fun way of promoting their [...]

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The marketing world was hit with TFM&A this week. Lots of keen marketers under one roof, buzzing around to hear from some of the big names in marketing, do a spot of networking and of course pick up some enticing cupcakes along the way! Innovation I managed to pop in Wednesday afternoon and was lucky [...]

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Friday was a busy day at BrightBull HQ! But here are the top three stories that stood out for me from last week – a nice marketing pick and mix. Controversial: PHD’s Video Campaign – view it. Clever or patronising? Where do you stand? Here’s our take on it – read our blog post. Social [...]

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Marketing Magazine loved it. eConsultancy hates it. Bright Bull .. well not to sit on the fence, but I think hate is a strong word! Definitely not in love with it, but we’re not joining the YouTube mobsters either! If you’re in the world of marketing you’ve probably heard of the video campaign that global [...]

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I read with interest an article in Finextra about Bank of America’s latest encounter with PR cyber-jackers where if you go to bankofsatan.com you will be redirected to the bank’s website. Obviously this has given good material for bloggers and tweeterati around the world to start talking about it. In marketing heaven this is what [...]

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I’m loving the Channel 4 documentary on ‘The People’s Supermarket’ and I wanted to spread the great work that they’re doing. Check it out: http://www.thepeoplessupermarket.org/, http://www.channel4.com/programmes/the-peoples-supermarket A supermarket run by volunteering shoppers – such a refreshing concept! A bit too idealistic for some, but with all the PR they’re getting I’m sure they’ll be here [...]

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It was a little bit of social media frenzy this week. So here are my top selections! How should a young company approach social media marketing? Kenneth Cole inflames Twitter with Egypt-themed tweet advertising his spring collection A social media case gone pete tong Social media and relationship development in professional services A very quick [...]

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An interesting read from The Social Graf – ‘In Egypt, Revolution is a Media Mashup’. The events in Egypt last week have been monumental and are set to change the political and social landscape of the Middle East. These events have also been widely discussed within the marketing and social media circles, as this article [...]

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A very good start of the week when I found this great report on econsultancy. A white paper specially tailored for professional services companies, but found that there was a lot of information that one can apply in their B2B social media campaigns. It is definitely worth a read for Directors of small B2B companies [...]

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