MarketingSherpa organised a survey of 3,300 marketers on the promise of social marketing ROI for 2012. View the full chart The chart nicely illustrates the positive outlook for social marketing next year. 20% of the marketers surveyed are already seeing a measurable ROI and an additional 64% [...]
I had the pleasure of sitting in Ashley Friedlein’s session on ‘Data-driven decision making – optimising your sales efforts with online data” at FUNNEL on Tuesday. For me this was the most relevant session for our own client base (online communities, events and conference companies), as eConsultancy was the actual case study. Ashley took us [...]
We attended eConsultancy’s first FUNNEL event yesterday in London. The event brought together marketing strategists and sales professionals all under one roof to better understand how to attract, engage, nurture and convert our leads – and refreshingly for us the audience and content was B2B focused. Finally! Overall lead nurturing, marketing automation and lead scoring [...]
Sometimes B2B marketing professionals in the conference industry face the challenge of targeting individuals that require approval or senior management buy-in before registering to a conference. One of the old tricks, but a good one is to send the potential prospect a letter/email that they can use and present to their boss. I have not seen [...]
Last week I attended Nimbus Partners’ “Inspiring Performance” event at the Brewery – a Business Process Management event. As you can imagine I’ve been to many events, but this one really stood out for me and really set out to impress. The detail and thought behind the event concept and format was excellent and in [...]
It’s always refreshing to read a specific B2B marketing article and eConsultancy have done well with this one, so worth sharing. They’re specifically talking about the art of engagement. As we all now, marketing is no longer about push but all about the pull. It’s about what the customer wants, not what we want them [...]
I’ve been spending a lot of time on Google analytics recently, setting up goal trackings. It was very timely that this excellent blog from Anna Lewis featured in eConsultancy – I just wanted to shared it with everyone. Check it out here. Enjoy Ricardo
Interesting facts from a technology vendor on the effects of social media lead generation for B2B companies View Report If you struggle to track third party links to your site, Google’s URL builder is an interesting tool. View Tool Ricardo
Internet marketing is forever changing and it can be pretty challenging for marketers to keep on top of it all! I would highly recommend taking some time out to read this briefing from the experts in Digital Marketing, eConsultancy. It’s a detailed report on Internet Marketing that covers key issues like Data, Social Media and [...]
Found this interesting infographic from Marketing Sherpa about lead generation tactics. More important it came through in an email promoting their B2B Summit 2011. Right now if you are trying to promote a conference, event or whatever it is make sure you are giving some love and adding value at the same time. In this [...]
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