---
title: B2B Marketing Blog (7)
description: BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides (7)
---
# B2B Marketing Blog
- [Show all](https://www.brightbull.co.uk/blog)
- [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing)
- [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)
- [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)
- [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing)
- [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)
- [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)
- [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)
- [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)
- [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites)
- [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)
- [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)
- [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing)
- [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)
- [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)
- [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
- [HubSpot](https://www.brightbull.co.uk/blog/topic/hubspot)
- [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)
- [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)
- [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas)
- [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)
- [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools)
- [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends)
- [Time Management](https://www.brightbull.co.uk/blog/topic/time-management)
- [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events)
- [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing)
Show allB2B communitiesB2B Content MarketingB2B Event MarketingB2B Event SalesB2B MarketingB2B Marketing Best PracticesB2B Marketing How toB2B PublishersB2B Social MediaB2B WebsitesConference MarketingContent MarketingDesign & BrandingDirect MarketingEmail MarketingEvent growthEvent MarketingHubSpotInbound MarketingLead GenerationMarketing AutomationMarketing IdeasMarketing TechnologyMarketing ToolsMarketing TrendsTime ManagementVirtual EventsWebinar Marketing
## [7 secret lead generation tactics for media publishers](https://www.brightbull.co.uk/blog/7-secret-lead-generation-tactics-for-media-publishers)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Mon, May 18,2015
[](https://www.brightbull.co.uk/blog/7-secret-lead-generation-tactics-for-media-publishers)
Often companies look at competitors to see if they’re falling behind, or where they’re leading the way for the rest of the industry – but we forget that there’s a lot to be learned from other industries entirely. In this case I’m talking about media publishers. Struggling to [generate high quality leads](https://www.brightbull.co.uk/b2b-marketing-needs/qualified-lead-generation), surely it makes sense to take a little knowledge from the experts! If there’s one thing event marketers do well it’s lead generation – and I’m about to let you in on the top secret business of how they do it:
[Continue Reading **](https://www.brightbull.co.uk/blog/7-secret-lead-generation-tactics-for-media-publishers)
[** 0 Comments](https://www.brightbull.co.uk/blog/7-secret-lead-generation-tactics-for-media-publishers#comments-listing)
Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation) [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)
- [Tweet](https://twitter.com/share)
## [8 revenue generating tips for media publishers](https://www.brightbull.co.uk/blog/8-revenue-generating-tips-for-media-publishers)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, May 13,2015
[](https://www.brightbull.co.uk/blog/8-revenue-generating-tips-for-media-publishers)
Aside from publishing high quality content, there aren’t many additional revenue streams media publishers can tap into, right?
### Wrong!
There are several ways you can[ expand your reach and repertoire that don’t necessarily need to break the bank](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers). And if you at least try these new channels, you’ll be able to discover which are more profitable for your organisation and are worth persevering with.
We’ll explore each of these tips in greater detail in the next few weeks, so watch this space for more information!
Here are our absolute top revenue generating tips for media publishers:
[Continue Reading **](https://www.brightbull.co.uk/blog/8-revenue-generating-tips-for-media-publishers)
[** 0 Comments](https://www.brightbull.co.uk/blog/8-revenue-generating-tips-for-media-publishers#comments-listing)
Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)
- [Tweet](https://twitter.com/share)
## [How to drive engagement and excitement at your next event: What about breaking a world record?](https://www.brightbull.co.uk/blog/tip-to-drive-engagement-and-excitement-at-your-next-event-what-about-breaking-a-world-record)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 05,2015
[](https://www.brightbull.co.uk/blog/tip-to-drive-engagement-and-excitement-at-your-next-event-what-about-breaking-a-world-record)
There are many ideas event planners use to stimulate engagement during the event. Some bring comedians, others commission Cirque du Soleil style shows, hire magicians etc... You name it and it has been done, especially in North America where events get additional, hype which I think is pretty cool.
I personally see the value events don't necessarily need to be serious and academic and networky all the time. Well, what if you could [invest your money in something that will actually generate excitement](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales), buzz, shares, a twitter frenzy, awareness and, more importantly, an everlasting memory of your event?
Try attempting to break a world record title and give yourself the chance to join the likes of Usain Bolt and Richard Branson by being in the Guinness World Records book!
[Continue Reading **](https://www.brightbull.co.uk/blog/tip-to-drive-engagement-and-excitement-at-your-next-event-what-about-breaking-a-world-record)
[** 0 Comments](https://www.brightbull.co.uk/blog/tip-to-drive-engagement-and-excitement-at-your-next-event-what-about-breaking-a-world-record#comments-listing)
Topics: [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Tweet](https://twitter.com/share)
## [10 tips on how to drive webinar registrations in the events industry](https://www.brightbull.co.uk/blog/10-tips-on-how-to-drive-webinar-registrations-in-the-events-industry)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Apr 29,2015
[](https://www.brightbull.co.uk/blog/10-tips-on-how-to-drive-webinar-registrations-in-the-events-industry)
So you’ve got a webinar coming up and as yet, no attendees. How do you get your registration numbers to skyrocket?
A webinar is a fantastic (and inexpensive) way of showing off your event hosting skills, and your credibility within the industry of your topic. What most event marketers do to get the increase registrations is blast non-targeted, non-personalised emails to the entirety of their database, which is of course ineffective.
## So here are our top proven techniques to maximise your audience.
[Continue Reading **](https://www.brightbull.co.uk/blog/10-tips-on-how-to-drive-webinar-registrations-in-the-events-industry)
[** 0 Comments](https://www.brightbull.co.uk/blog/10-tips-on-how-to-drive-webinar-registrations-in-the-events-industry#comments-listing)
Topics: [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)
- [Tweet](https://twitter.com/share)
## [Who benefits from a successful and well run B2B online community?](https://www.brightbull.co.uk/blog/who-benefits-from-a-successful-and-well-run-b2b-online-community)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Apr 24,2015
[](https://www.brightbull.co.uk/blog/who-benefits-from-a-successful-and-well-run-b2b-online-community)
If the qualitative and quantitative evidence that we’ve provided in other blogs isn’t enough to get the support of your team, or your CEO’s buy-in, the cherry on the cake in your argument will be demonstrating the effects of an online community **at every level of the value chain**.
There are several groups who will thank you for your efforts in your [B2B online community](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it) – in terms of both monetary rewards and delegate fandom.
[Continue Reading **](https://www.brightbull.co.uk/blog/who-benefits-from-a-successful-and-well-run-b2b-online-community)
[** 2 Comments](https://www.brightbull.co.uk/blog/who-benefits-from-a-successful-and-well-run-b2b-online-community#comments-listing)
Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [Tweet](https://twitter.com/share)
## [How to build your own news portal without writing any content](https://www.brightbull.co.uk/blog/how-to-build-your-own-news-portal-without-writing-any-content)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Apr 21,2015
[](https://www.brightbull.co.uk/blog/how-to-build-your-own-news-portal-without-writing-any-content)
Many companies, particularly smaller ones, find it difficult to create their own content, and instead resort to curating, reusing or even copying content from other sources. **Big no no**. Doing this can be time consuming (for little or no reward), risky in terms of copyright issues, and your website may not really be advanced enough to host this kind of content.
We always recommend that companies create their own unique content, and if possible host their own [regularly updated blog](https://www.brightbull.co.uk/blog/bid/301413/2-Key-Lessons-On-The-Importance-of-Blogging-for-B2B-Lead-Generation). But if this is not a feasible undertaking – for reasons relating to time, budget, or technical capabilities – it’s better to take action and join the content publishers than take a backseat and simply watch others succeed in this arena.
There are a number of different tools you can use to create your own bespoke news portal in **less than one hour**. Yes you read that right - under an hour. It’s the perfect way to [provide your audience (both internal and external) with relevant and industry related content that you think will add value](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it).
[Continue Reading **](https://www.brightbull.co.uk/blog/how-to-build-your-own-news-portal-without-writing-any-content)
[** 0 Comments](https://www.brightbull.co.uk/blog/how-to-build-your-own-news-portal-without-writing-any-content#comments-listing)
Topics: [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities) [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)
- [Tweet](https://twitter.com/share)
## [What is the return on investment from a B2B online community?](https://www.brightbull.co.uk/blog/what-is-the-return-on-investment-from-a-b2b-online-community)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Apr 16,2015
[](https://www.brightbull.co.uk/blog/what-is-the-return-on-investment-from-a-b2b-online-community)
This is the single question, budget holders ask most frequently to both marketers and service providers like us.
Everyone understands what are the benefits of adopting an inbound based, community driving approach. Everyone gets it, however to get the support of the big guys you will need to be able to back up the bold statements you’ll be making with some hard facts.
We’ve drawn upon HubSpot’s research with their 30,000+ customers and the findings to demonstrate how a [community based marketing strategy](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it) can impact your metrics – from website visitors to actual tangible customers.
The ROI is represented in three main areas, visits, leads and sales:
[Continue Reading **](https://www.brightbull.co.uk/blog/what-is-the-return-on-investment-from-a-b2b-online-community)
[** 0 Comments](https://www.brightbull.co.uk/blog/what-is-the-return-on-investment-from-a-b2b-online-community#comments-listing)
Topics: [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [Tweet](https://twitter.com/share)
## [How much does it cost to launch a B2B online community?](https://www.brightbull.co.uk/blog/how-much-does-it-cost-to-launch-a-b2b-online-community)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Mon, Apr 13,2015
[](https://www.brightbull.co.uk/blog/how-much-does-it-cost-to-launch-a-b2b-online-community)
Building a community is a big commitment for all parties involved, and one of these commitments is financial. Yes, depending on the company size, the financial commitment might be perceived as big or not and you need to commit for at least 6-12 months before you start realising results and a return on investment.
To give you an idea, it costs between £36k and £250k. That doesn't help does it? The reality is that the costs vary greatly depending on many factors and how you choose to go about it.
Let's hit the nail on the head, in order for a 12-month inbound/community marketing program to be successful, there will be many daily, weekly, and monthly tasks that need to be completed to stay on course for achieving your business goals and getting a return on your investment.
#### **So you have two options:**
[Continue Reading **](https://www.brightbull.co.uk/blog/how-much-does-it-cost-to-launch-a-b2b-online-community)
[** 0 Comments](https://www.brightbull.co.uk/blog/how-much-does-it-cost-to-launch-a-b2b-online-community#comments-listing)
Topics: [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [Tweet](https://twitter.com/share)
## [The state of inbound marketing – and what it means for events](https://www.brightbull.co.uk/blog/the-state-of-inbound-marketing-and-what-it-means-for-events)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Apr 08,2015
[](https://www.brightbull.co.uk/blog/the-state-of-inbound-marketing-and-what-it-means-for-events)
Hubspot publishes every year [‘The State of Inbound’](http://offers.hubspot.com/2014-state-of-inbound) report and it is full of fascinating insights, statistics and findings, but just in case you don’t have time to read it yourself, here are the top takeaways in easily digestible summaries. Not only is this a real time saver but we’ve also unearthed what these insights mean for the event industry – and how you can use them to your advantage.
## **1. Budgeting**
As a marketer, you’ll be well aware that the size of your budget depends on and relates to so many different factors it can seem impossible to ensure all of them lead to an increase – but it is achievable. Factors such as the economy, a change in management and a past failure with inbound marketing typically [led to a lower inbound budget being granted ](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget)– however demonstrating success with inbound accessed significantly higher sums of budget.
[Continue Reading **](https://www.brightbull.co.uk/blog/the-state-of-inbound-marketing-and-what-it-means-for-events)
[** 0 Comments](https://www.brightbull.co.uk/blog/the-state-of-inbound-marketing-and-what-it-means-for-events#comments-listing)
Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Tweet](https://twitter.com/share)
## [Five steps you must take to develop your online community further than your blog](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Apr 01,2015
[](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog)
We advocate that before you do anything else to [kick off your community](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it), you must, must, must have a blog, but once that’s done and you’re in the routine of publishing regular content, it’s time **to bolster your efforts with the other platforms available to you**.
These are the steps you must take to develop your online community:
[Continue Reading **](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog)
[** 1 Comment](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog#comments-listing)
Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [Tweet](https://twitter.com/share)
## [Launching a B2B online community, where to start?](https://www.brightbull.co.uk/blog/launching-a-b2b-online-community-where-to-start)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Mar 27,2015
[](https://www.brightbull.co.uk/blog/launching-a-b2b-online-community-where-to-start)
Great, you’re convinced. You realise that at some point you’re going to have to come around to the idea of an [online community for your event(s) ](https://www.brightbull.co.uk/blog/bid/350037/17-Examples-of-B2B-Online-Communities-how-the-big-hitters-go-about-it)and what better time to start than right now? So how exactly do you do that?
Start Blogging! Start your own, blog on LinkedIn, blog wherever you want, but do it consistently.
Well we’ve shown you the shape an online event community can take, so think about which areas you’d like to focus on. We have some advice of our own on that topic but ultimately it’s down to you to fit the forum to your ideal customer, or the place you know your prospects and customers can be found.
However, we can’t stress this point enough – if you don’t have a blog you’re missing a major opportunity to [generate leads](https://www.brightbull.co.uk/b2b-marketing-needs/qualified-lead-generation) and build a captive audience. This is the most effective first step you can take in creating YOUR community, though you might not think it’s the easiest.
Here are our **5 steps to blog succes**s, take them one step at a time.
[Continue Reading **](https://www.brightbull.co.uk/blog/launching-a-b2b-online-community-where-to-start)
[** 1 Comment](https://www.brightbull.co.uk/blog/launching-a-b2b-online-community-where-to-start#comments-listing)
Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [Tweet](https://twitter.com/share)
## [What is the secret formula for event success? – There isn’t one](https://www.brightbull.co.uk/blog/what-is-the-secret-formula-for-event-success-there-is-not-one)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Mar 24,2015
[](https://www.brightbull.co.uk/blog/what-is-the-secret-formula-for-event-success-there-is-not-one)
### How to attract an event audience, and how to keep them
Is there really a secret recipe for event success?
And then a secret sauce to keep them coming again and again?
Not really, it is not rocket science.
This was the opening line from [Ashley Friedlein](https://www.linkedin.com/in/ashleyfriedlein) from **econsultancy** at the recent **PPA Breakfast connect event**.
I couldn’t agree with Ashley more - there is no silver bullet for achieving event success. So if there is none, what is the magic that some successful events like the Festival of Marketing enjoy?
Everyone knows the formula for event success and [the most common mistakes](https://www.brightbull.co.uk/blog/bid/231767/10-Best-Avoided-Event-Marketing-Mistakes) to avoid.
The way you will attract an audience is through the “promise of the experience” and the experience you deliver. This is what Ashley thinks is the secret sauce. Successful events like the Festival of Marketing have the following elements:
[Continue Reading **](https://www.brightbull.co.uk/blog/what-is-the-secret-formula-for-event-success-there-is-not-one)
[** 0 Comments](https://www.brightbull.co.uk/blog/what-is-the-secret-formula-for-event-success-there-is-not-one#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Tweet](https://twitter.com/share)
## [Are you a B2B marketing technophobe or technophile?](https://www.brightbull.co.uk/blog/are-you-a-b2b-marketing-technophobe-or-technophile)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Mar 20,2015
[](https://www.brightbull.co.uk/blog/are-you-a-b2b-marketing-technophobe-or-technophile)
In a recent survey, Adestra explored the attitudes of marketers towards emerging technologies, and their feelings towards adopting (or ignoring) it. They predicted that the research would unearth two distinct personas – the technophobes and the technophiles – and were surprised to discover that there were actually three separate camps. So which category do you as a marketing professional fall into, and what, if anything, should you do about it?
[Continue Reading **](https://www.brightbull.co.uk/blog/are-you-a-b2b-marketing-technophobe-or-technophile)
[** 0 Comments](https://www.brightbull.co.uk/blog/are-you-a-b2b-marketing-technophobe-or-technophile#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)
- [Tweet](https://twitter.com/share)
## [Event online communities: which companies are doing what?](https://www.brightbull.co.uk/blog/event-online-communities-which-companies-are-doing-what)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Mar 17,2015
[](https://www.brightbull.co.uk/blog/event-online-communities-which-companies-are-doing-what)
Most event companies we’ve engaged with have at least an understanding that something in the industry needs to change, even if they’re not sure quite what shape this change will take. They’re all scratching their heads as to how they can **achieve greater levels of awareness for their events, drive delegate attendance, and increase ticket sales** – and do so in a sustainable way.
The [beauty of the online community is that it checks all the boxes](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it). It is the only clear solution. Any conference organisation that isn't thinking about developing a community, generating good engaging content, pulling rather than pushing and recognising that there needs to be a different approach, is missing a huge opportunity.
[Continue Reading **](https://www.brightbull.co.uk/blog/event-online-communities-which-companies-are-doing-what)
[** 1 Comment](https://www.brightbull.co.uk/blog/event-online-communities-which-companies-are-doing-what#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [Tweet](https://twitter.com/share)
## [What is the meaning of “online community” in the event industry](https://www.brightbull.co.uk/blog/what-is-the-meaning-of-online-community-in-the-event-industry)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Mar 12,2015
[](https://www.brightbull.co.uk/blog/what-is-the-meaning-of-online-community-in-the-event-industry)
Many event companies are just waking up to the fact that online communities could become a huge part of their event marketing strategy, so let’s start by clarifying exactly what we mean.
An **online community**, put simply, is **a virtual community where members or users primarily use the internet to share information and interact with one another**. In the event industry, an online community is formed around a single event, or if the topics are related, a group of events. The information shared would relate to the topic of the event(s), and participants in these interactions would have an interest in the sector. In its purest form, [an online community is inbound marketing in action](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it): the process of attracting leads to your organisation, rather than using outdated, interruptive methods to gain new business.
[Continue Reading **](https://www.brightbull.co.uk/blog/what-is-the-meaning-of-online-community-in-the-event-industry)
[** 0 Comments](https://www.brightbull.co.uk/blog/what-is-the-meaning-of-online-community-in-the-event-industry#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [Tweet](https://twitter.com/share)
## [How can B2B marketers gain respect from their boss (and other departments)](https://www.brightbull.co.uk/blog/how-can-b2b-marketers-gain-respect-from-their-boss-and-other-departments)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Mon, Mar 09,2015
[](https://www.brightbull.co.uk/blog/how-can-b2b-marketers-gain-respect-from-their-boss-and-other-departments)
Sometimes it’s easy for the marketing team to become an island, and as a marketer your job can feel like a constant battle to prove yourself, and the value of the work you do, to the business. But it doesn’t have to be this way. Some simple cooperation can encourage other teams to view yours as an equal, and can demonstrate to your boss just how much of an asset you are.
[Continue Reading **](https://www.brightbull.co.uk/blog/how-can-b2b-marketers-gain-respect-from-their-boss-and-other-departments)
[** 0 Comments](https://www.brightbull.co.uk/blog/how-can-b2b-marketers-gain-respect-from-their-boss-and-other-departments#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Tweet](https://twitter.com/share)
## [The golden age of marketing… are B2B marketers up for it?](https://www.brightbull.co.uk/blog/the-golden-age-of-marketing-are-b2b-marketers-up-for-it)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Mar 03,2015
[](https://www.brightbull.co.uk/blog/the-golden-age-of-marketing-are-b2b-marketers-up-for-it)
Every one is talking about it. This is our time, the golden age of marketing is almost here, and sooner than you think if you decide to step up and take it. There is huge opportunity for marketers to engage with broader areas of their businesses, and be THE change benefiting their function and the company as a whole, but on a much larger scale than normal. The focus is finally back on the customer, which is surely where we come in, but unfortunately there are still some significant hurdles to overcome.
[Continue Reading **](https://www.brightbull.co.uk/blog/the-golden-age-of-marketing-are-b2b-marketers-up-for-it)
[** 0 Comments](https://www.brightbull.co.uk/blog/the-golden-age-of-marketing-are-b2b-marketers-up-for-it#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)
- [Tweet](https://twitter.com/share)
## [How to increase event attendance without breaking the bank](https://www.brightbull.co.uk/blog/how-to-increase-event-attendance-without-breaking-the-bank)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Feb 26,2015
[](https://www.brightbull.co.uk/blog/how-to-increase-event-attendance-without-breaking-the-bank)
Picture this: Your business launched an event last year and it was a resounding success, receiving 150 attendees. This year, your target is 200 delegates (about 30% increase), and senior management believe that if you "do some clever marketing" and "throwing some additional money at it" your could easily reach 300. That’s right; the boss has just raised the bar by forecasting a 100% increase in event attendees. Simply because there is a good feeling about it.
[Continue Reading **](https://www.brightbull.co.uk/blog/how-to-increase-event-attendance-without-breaking-the-bank)
[** 0 Comments](https://www.brightbull.co.uk/blog/how-to-increase-event-attendance-without-breaking-the-bank#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Tweet](https://twitter.com/share)
## [Best bits from salesforce's state of marketing in 2015 report](https://www.brightbull.co.uk/blog/best-bits-from-salesforce-state-of-marketing-in-2015-report)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Mon, Feb 23,2015
[](https://www.brightbull.co.uk/blog/best-bits-from-salesforce-state-of-marketing-in-2015-report)
Salesforce recently published [their 2015 report on the current state of marketing](https://www.salesforce.com/form/marketingcloud/conf/2015-state-of-marketing.jsp), and naturally it has given me plenty of food for thought. The report is a thorough and comprehensive overview of what marketers say about [their budgets](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights), priorities, channels, strategies and metrics for 2015. Yes, it goes into great detail, but there are definitely a lot of valuable insights in there for curious marketers. With a focus on the UK, and B2B marketing primarily, I’ve summarised what I believe to be the salient points.
[Continue Reading **](https://www.brightbull.co.uk/blog/best-bits-from-salesforce-state-of-marketing-in-2015-report)
[** 0 Comments](https://www.brightbull.co.uk/blog/best-bits-from-salesforce-state-of-marketing-in-2015-report#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Tweet](https://twitter.com/share)
## [Ten terrible email marketing habits event marketers adopt](https://www.brightbull.co.uk/blog/ten-terrible-email-marketing-habits-event-marketers-adopt)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Feb 18,2015
[](https://www.brightbull.co.uk/blog/ten-terrible-email-marketing-habits-event-marketers-adopt)
If you read this blog, you know my view on how event marketers use and abuse email marketing, and I’m afraid to say it hasn’t altered just yet. If anything, I realise that there are several fundamental forgotten points that I just had to make. If you’re a B2B event industry insider, and you use email as your main marketing channel please listen up, because your approach so far is not good, not because I say so, just because [click-through rates in our event industry are appalling](https://www.brightbull.co.uk/blog/email-benchmarks-in-the-event-industry-worth-knowing)!
> ***Email marketing click through rates in the events industry range from 0.5% to 1.5%***
[Continue Reading **](https://www.brightbull.co.uk/blog/ten-terrible-email-marketing-habits-event-marketers-adopt)
[** 0 Comments](https://www.brightbull.co.uk/blog/ten-terrible-email-marketing-habits-event-marketers-adopt#comments-listing)
Topics: [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
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### About this blog
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[
Ricardo MolinaMon, May 18,20154 min read
## 7 secret lead generation tactics for media publishers
Often companies look at competitors to see if they’re falling behind, or where they’re ...
Start Reading
](https://www.brightbull.co.uk/blog/7-secret-lead-generation-tactics-for-media-publishers)[
Ricardo MolinaWed, May 13,20155 min read
## 8 revenue generating tips for media publishers
Aside from publishing high quality content, there aren’t many additional revenue streams ...
Start Reading
](https://www.brightbull.co.uk/blog/8-revenue-generating-tips-for-media-publishers)[
Ricardo MolinaTue, May 05,20154 min read
## How to drive engagement and excitement at your next event: What about breaking a world record?
There are many ideas event planners use to stimulate engagement during the event. Some ...
Start Reading
](https://www.brightbull.co.uk/blog/tip-to-drive-engagement-and-excitement-at-your-next-event-what-about-breaking-a-world-record)[
Ricardo MolinaWed, Apr 29,20154 min read
## 10 tips on how to drive webinar registrations in the events industry
So you’ve got a webinar coming up and as yet, no attendees. How do you get your ...
Start Reading
](https://www.brightbull.co.uk/blog/10-tips-on-how-to-drive-webinar-registrations-in-the-events-industry)[
Ricardo MolinaFri, Apr 24,20152 min read
## Who benefits from a successful and well run B2B online community?
If the qualitative and quantitative evidence that we’ve provided in other blogs isn’t ...
Start Reading
](https://www.brightbull.co.uk/blog/who-benefits-from-a-successful-and-well-run-b2b-online-community)[
Ricardo MolinaTue, Apr 21,20155 min read
## How to build your own news portal without writing any content
Many companies, particularly smaller ones, find it difficult to create their own content, ...
Start Reading
](https://www.brightbull.co.uk/blog/how-to-build-your-own-news-portal-without-writing-any-content)[
Ricardo MolinaThu, Apr 16,20153 min read
## What is the return on investment from a B2B online community?
This is the single question, budget holders ask most frequently to both marketers and ...
Start Reading
](https://www.brightbull.co.uk/blog/what-is-the-return-on-investment-from-a-b2b-online-community)[
Ricardo MolinaMon, Apr 13,20158 min read
## How much does it cost to launch a B2B online community?
Building a community is a big commitment for all parties involved, and one of these ...
Start Reading
](https://www.brightbull.co.uk/blog/how-much-does-it-cost-to-launch-a-b2b-online-community)[
Ricardo MolinaWed, Apr 08,20155 min read
## The state of inbound marketing – and what it means for events
Hubspot publishes every year ‘The State of Inbound’ report and it is full of fascinating ...
Start Reading
](https://www.brightbull.co.uk/blog/the-state-of-inbound-marketing-and-what-it-means-for-events)[
Ricardo MolinaWed, Apr 01,20153 min read
## Five steps you must take to develop your online community further than your blog
We advocate that before you do anything else to kick off your community, you must, must, ...
Start Reading
](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog)[
Ricardo MolinaFri, Mar 27,20153 min read
## Launching a B2B online community, where to start?
Great, you’re convinced. You realise that at some point you’re going to have to come ...
Start Reading
](https://www.brightbull.co.uk/blog/launching-a-b2b-online-community-where-to-start)[
Ricardo MolinaTue, Mar 24,20154 min read
## What is the secret formula for event success? – There isn’t one
How to attract an event audience, and how to keep them Is there really a secret recipe ...
Start Reading
](https://www.brightbull.co.uk/blog/what-is-the-secret-formula-for-event-success-there-is-not-one)[
Ricardo MolinaFri, Mar 20,20154 min read
## Are you a B2B marketing technophobe or technophile?
In a recent survey, Adestra explored the attitudes of marketers towards emerging ...
Start Reading
](https://www.brightbull.co.uk/blog/are-you-a-b2b-marketing-technophobe-or-technophile)[
Ricardo MolinaTue, Mar 17,20154 min read
## Event online communities: which companies are doing what?
Most event companies we’ve engaged with have at least an understanding that something in ...
Start Reading
](https://www.brightbull.co.uk/blog/event-online-communities-which-companies-are-doing-what)[
Ricardo MolinaThu, Mar 12,20154 min read
## What is the meaning of “online community” in the event industry
Many event companies are just waking up to the fact that online communities could become ...
Start Reading
](https://www.brightbull.co.uk/blog/what-is-the-meaning-of-online-community-in-the-event-industry)[
Ricardo MolinaMon, Mar 09,20154 min read
## How can B2B marketers gain respect from their boss (and other departments)
Sometimes it’s easy for the marketing team to become an island, and as a marketer your ...
Start Reading
](https://www.brightbull.co.uk/blog/how-can-b2b-marketers-gain-respect-from-their-boss-and-other-departments)[
Ricardo MolinaTue, Mar 03,20156 min read
## The golden age of marketing… are B2B marketers up for it?
Every one is talking about it. This is our time, the golden age of marketing is almost ...
Start Reading
](https://www.brightbull.co.uk/blog/the-golden-age-of-marketing-are-b2b-marketers-up-for-it)[
Ricardo MolinaThu, Feb 26,20153 min read
## How to increase event attendance without breaking the bank
Picture this: Your business launched an event last year and it was a resounding success, ...
Start Reading
](https://www.brightbull.co.uk/blog/how-to-increase-event-attendance-without-breaking-the-bank)[
Ricardo MolinaMon, Feb 23,20154 min read
## Best bits from salesforce's state of marketing in 2015 report
Salesforce recently published their 2015 report on the current state of marketing, and ...
Start Reading
](https://www.brightbull.co.uk/blog/best-bits-from-salesforce-state-of-marketing-in-2015-report)[
Ricardo MolinaWed, Feb 18,20155 min read
## Ten terrible email marketing habits event marketers adopt
If you read this blog, you know my view on how event marketers use and abuse email ...
Start Reading
](https://www.brightbull.co.uk/blog/ten-terrible-email-marketing-habits-event-marketers-adopt)
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