---
title: B2B Marketing Blog (9)
description: BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides (9)
---

# B2B Marketing Blog

- [Show all](https://www.brightbull.co.uk/blog)
- [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing)
- [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)
- [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)
- [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing)
- [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)
- [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)
- [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)
- [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)
- [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites)
- [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)
- [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)
- [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing)
- [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)
- [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)
- [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
- [HubSpot](https://www.brightbull.co.uk/blog/topic/hubspot)
- [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)
- [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)
- [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas)
- [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)
- [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools)
- [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends)
- [Time Management](https://www.brightbull.co.uk/blog/topic/time-management)
- [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events)
- [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing)

Show allB2B communitiesB2B Content MarketingB2B Event MarketingB2B Event SalesB2B MarketingB2B Marketing Best PracticesB2B Marketing How toB2B PublishersB2B Social MediaB2B WebsitesConference MarketingContent MarketingDesign & BrandingDirect MarketingEmail MarketingEvent growthEvent MarketingHubSpotInbound MarketingLead GenerationMarketing AutomationMarketing IdeasMarketing TechnologyMarketing ToolsMarketing TrendsTime ManagementVirtual EventsWebinar Marketing

## [5 steps to integrate your event marketing with winning content tactics](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Sep 11,2014

[![5 steps to integrate your event marketing with winning content tactics](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1600501761.gif)](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics)

Content marketing is often viewed as a passing fad by B2B event marketers - or ignored completely - but unlike some marketing trends this one is set to stick around. As an experienced marketer, chances are you’re familiar with the fundamentals – but how can you translate the returns of this approach to your event marketing? 

It's all about changing your mindset, and applying the key elements of the content philosophy to your outlook. Ultimately, treating your event as a content offer, rather than a standalone occurrence, will help you to adapt your strategy, [generate relevant leads](https://www.brightbull.co.uk/b2b-marketing-needs/qualified-lead-generation), and increase registrations. 

[Continue Reading **](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics)

[** 0 Comments](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [10 tactics for subject line success in B2B email marketing](https://www.brightbull.co.uk/blog/10-tactics-for-subject-line-success-in-b2b-email-marketing)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Sep 05,2014

[![10 tactics for subject line success in B2B email marketing](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1560274538.gif)](https://www.brightbull.co.uk/blog/10-tactics-for-subject-line-success-in-b2b-email-marketing)

So we’ve talked about [what not to do in email marketing](https://www.brightbull.co.uk/blog/bid/331999/words-that-kill-your-email-conversion-rates-in-event-marketing) – now let’s address the positives. There are plenty of quick and easy techniques you can employ to ensure the content you so lovingly crafted actually connects with the prospects you intended it for! 

Most of your B2B prospects will receive countless messages about **products and services, new content, conferences, discounts, offers, webinars** etc. on a daily or possibly hourly basis (depending on how freely they share their email address). As a result, the key to increasing and sustaining your open rate is to stand out** **by being **relevant, interesting and showing a genuine desire to help**. Here are our best B2B email marketing tips to improve your metrics and ultimately [win more quality leads](https://www.brightbull.co.uk/b2b-marketing-needs/qualified-lead-generation):

[Continue Reading **](https://www.brightbull.co.uk/blog/10-tactics-for-subject-line-success-in-b2b-email-marketing)

[** 0 Comments](https://www.brightbull.co.uk/blog/10-tactics-for-subject-line-success-in-b2b-email-marketing#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)

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## [Nine no-no’s for your event website homepage](https://www.brightbull.co.uk/blog/nine-no-nos-for-your-event-website-homepage)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Aug 29,2014

[![Nine no-no’s for your event website homepage](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1534303407.gif)](https://www.brightbull.co.uk/blog/nine-no-nos-for-your-event-website-homepage)

You’ve spent a great deal of time creating a strong event brand – the name, logo, theme or topic, format etc – but potential delegates still don’t appear to be engaging with you online. Your event website homepage is arguably the most powerful tool you have at your disposal [to market your event](https://www.brightbull.co.uk/b2b-marketing-needs/event-marketing-support), and reach potential delegates, and doing it well can impact registrations enormously. So what might you be getting wrong? Here are the nine most common mistakes event marketers are making, and how you can avoid these pitfalls.

[Continue Reading **](https://www.brightbull.co.uk/blog/nine-no-nos-for-your-event-website-homepage)

[** 0 Comments](https://www.brightbull.co.uk/blog/nine-no-nos-for-your-event-website-homepage#comments-listing)

Topics: [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)

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## [How to research media and marketing partners for B2B events in 5 simple steps](https://www.brightbull.co.uk/blog/how-to-research-media-and-marketing-partners-for-b2b-events-in-5-simple-steps)

by [Sara Sharif](https://www.brightbull.co.uk/blog/author/sara-sharif), on Thu, Aug 21,2014

[![How to research media and marketing partners for B2B events in 5 simple steps](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1488069377.gif)](https://www.brightbull.co.uk/blog/how-to-research-media-and-marketing-partners-for-b2b-events-in-5-simple-steps)

There are various different terms associated with marketing partnerships which all mean exactly the same thing. Whether you refer to them as contra deals, bartering agreements, media partnerships, or anything else – essentially these are **non-financial, mutually beneficial agreements**. If you’re able to demonstrate how you can increase a prospective partner’s members, visitors, subscribers, or revenue, you can get them to help [market your conference](https://www.brightbull.co.uk/b2b-marketing-needs/event-marketing-support) for free.

As appealing as they are, [marketing partners can be tricky to pin down](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales) (or so some marketing team members might say). We’ve previously detailed [how to identify key marketing and media partners](https://www.brightbull.co.uk/blog/bid/291302/How-to-identify-key-marketing-and-media-partners-for-your-next-event-and-boost-your-ROI) and this is the next stage towards actually *securing* them.

[Continue Reading **](https://www.brightbull.co.uk/blog/how-to-research-media-and-marketing-partners-for-b2b-events-in-5-simple-steps)

[** 0 Comments](https://www.brightbull.co.uk/blog/how-to-research-media-and-marketing-partners-for-b2b-events-in-5-simple-steps#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [5 skills to look out for when hiring a B2B events marketer](https://www.brightbull.co.uk/blog/5-skills-to-look-out-for-when-hiring-a-b2b-events-marketer)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Aug 15,2014

[![5 skills to look out for when hiring a B2B events marketer](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1457339919.gif)](https://www.brightbull.co.uk/blog/5-skills-to-look-out-for-when-hiring-a-b2b-events-marketer)

B2B [events marketing](https://www.brightbull.co.uk/b2b-marketing-needs/event-marketing-support) can be stressful, but when things go right, it is **a rewarding, sociable and incredibly diverse profession**. It may not be one of the jobs people dream of doing while at school, but it still has huge appeal and is** a career that requires a specific skillset within a field that not everyone could excel in**. Hiring someone with the right attributes is crucial, so here is our list of just what you need to look out for when recruiting - or if you're an aspiring events marketer, the skills you need to demonstrate.

[Continue Reading **](https://www.brightbull.co.uk/blog/5-skills-to-look-out-for-when-hiring-a-b2b-events-marketer)

[** 0 Comments](https://www.brightbull.co.uk/blog/5-skills-to-look-out-for-when-hiring-a-b2b-events-marketer#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [Two B2B email marketing metrics that matter for Senior Management](https://www.brightbull.co.uk/blog/two-b2b-email-marketing-metrics-that-matter-for-senior-management)

by [Sara Sharif](https://www.brightbull.co.uk/blog/author/sara-sharif), on Fri, Aug 08,2014

[![Two B2B email marketing metrics that matter for Senior Management](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1395299512.gif)](https://www.brightbull.co.uk/blog/two-b2b-email-marketing-metrics-that-matter-for-senior-management)

As a busy director, you probably don't have time to get bogged down in the detail of marketing reports. But since your  company is likely to be **heavily reliant on the emails you send to your database**, not knowing exactly what the  metrics show (or which ones really matter) can lead to lengthy yawnworthy meetings and **little clarity on how your team, marketing and tactics are truly performing**.

[Continue Reading **](https://www.brightbull.co.uk/blog/two-b2b-email-marketing-metrics-that-matter-for-senior-management)

[** 2 Comments](https://www.brightbull.co.uk/blog/two-b2b-email-marketing-metrics-that-matter-for-senior-management#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)

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## [Attention event sales teams: adopt a multi touch approach to add value for sponsors](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jul 31,2014

[![Attention event sales teams: adopt a multi touch approach to add value for sponsors](https://www.brightbull.co.uk/hs-fs/file-1358219587-gif/images/attention-event-sales-teams-adopt-a-multitouch-approach-to-add-value-for-sponsors1.gif)](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors)

Multi touch point marketing is rapidly picking up momentum in the B2B events industry, and your event sales team need to get on board.  

Your B2B customers have high expectations and want to be engaged **via the medium that best suits them, at their own convenience** and in a way that is tailored to their every need. Just as importantly, your sponsorship clients are demanding much more for their hard-won buck. As a consequence, your sales team need to add value for sponsors at the same time as[** offering a more integrated and personalised experience for delegates**](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers) across multiple touch points.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [Event producers are out, industry experts are in](https://www.brightbull.co.uk/blog/bid/351659/event-producers-are-out-industry-experts-are-in)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jul 24,2014

[![Event producers are out, industry experts are in](https://www.brightbull.co.uk/hs-fs/file-1323478152-jpg/images/event-producers-are-out-industry-experts-are-in.jpg)](https://www.brightbull.co.uk/blog/bid/351659/event-producers-are-out-industry-experts-are-in)

The term ‘event producer’ is pretty old school. The once straightforward task of [managing and marketing an event programme](https://www.brightbull.co.uk/b2b-marketing-needs/event-marketing-support/) doesn’t really exist anymore. Now, as someone responsible for building an event programme you need to **adopt a more editorial role**. Furthermore, you are required to be an ‘industry expert’. In other words, you need to **understand the content and context of your event** and the interests of the B2B audience your event aims to reach.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/351659/event-producers-are-out-industry-experts-are-in)

[** 1 Comment](https://www.brightbull.co.uk/blog/bid/351659/event-producers-are-out-industry-experts-are-in#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [Are B2B marketers drowning in content? Top 3 takeaways from B2B Marketing's Content Benchmarking Infographic](https://www.brightbull.co.uk/blog/bid/350911/are-b2b-marketers-drowning-in-content-top-3-takeaways-from-b2b-marketing-s-content-benchmarking-infographic)

by [Sara Sharif](https://www.brightbull.co.uk/blog/author/sara-sharif), on Fri, Jul 18,2014

[![Are B2B marketers drowning in content? Top 3 takeaways from B2B Marketing's Content Benchmarking Infographic](https://www.brightbull.co.uk/hs-fs/file-1242635398-jpg/images/are-b2b-marketers-drowning-in-content-top-3_takeaways-from-b2b-marketings-benchmarking-report.jpg)](https://www.brightbull.co.uk/blog/bid/350911/are-b2b-marketers-drowning-in-content-top-3-takeaways-from-b2b-marketing-s-content-benchmarking-infographic)

B2B Marketing recently published its 2014 Content Benchmarking report, and summarised the key points in [an infographic](http://b2bmarketing.net/knowledgebank/inbound-marketing/features/infographic-are-b2b-marketers-drowning-content) which sparked our imagination, so we put together our top takeaways as digestible, actionable insights.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/350911/are-b2b-marketers-drowning-in-content-top-3-takeaways-from-b2b-marketing-s-content-benchmarking-infographic)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/350911/are-b2b-marketers-drowning-in-content-top-3-takeaways-from-b2b-marketing-s-content-benchmarking-infographic#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)

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## [The Battle: B2B Conference Organisers vs Publishers](https://www.brightbull.co.uk/blog/bid/350542/the-battle-b2b-conference-organisers-vs-publishers)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jul 10,2014

[![The Battle: B2B Conference Organisers vs Publishers](https://www.brightbull.co.uk/hs-fs/file-1206622444-jpg/images/b2b-battle-conference-organisers-vs-publishers-2.jpg)](https://www.brightbull.co.uk/blog/bid/350542/the-battle-b2b-conference-organisers-vs-publishers)

****

### **WARNING: Publishers are invading your territory! Are you prepared for the battle?**

Just as we have our challenges in the B2B events space, B2B publishers are also feeling the pinch. The old model of B2B publishing just isn’t working anymore. Not only are publishers seeing a **reduction in advertising revenue**, but their readers no longer want to pay up. With so much freely available information online, paying subscribers are declining in numbers. As a result, **B2B publishers are encroaching on conference territory**. And why shouldn’t they? 

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/350542/the-battle-b2b-conference-organisers-vs-publishers)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/350542/the-battle-b2b-conference-organisers-vs-publishers#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)

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## [19 Examples of B2B Online Communities - how the big hitters go about it](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Jul 04,2014

[![19 Examples of B2B Online Communities - how the big hitters go about it](https://www.brightbull.co.uk/hs-fs/file-1182557932-jpg/images/best-examples-of-online-b2b-communities-resized-600.jpg)](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it)

*List updated: August 2016*

Almost every time I speak to event industry leaders about reinvigorating their event marketing, the topic of online communities comes up, followed by the question: **how are the big players in events driving online engagement with their communities?**

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [6 Tips to Creating Consistent Growth in Your Event Sales Department](https://www.brightbull.co.uk/blog/bid/348623/6-tips-to-creating-consistent-growth-in-your-event-sales-department)

by [Tim Mann](https://www.brightbull.co.uk/blog/author/tim-mann), on Wed, Jun 18,2014

[![6 Tips to Creating Consistent Growth in Your Event Sales Department](https://www.brightbull.co.uk/hs-fs/file-1035735558-jpg/images/creating-growth-event-sales.jpg)](https://www.brightbull.co.uk/blog/bid/348623/6-tips-to-creating-consistent-growth-in-your-event-sales-department)

I have now sat in a room with too many small event company owners and CEO’s who are somewhere between intensely and mildly frustrated by the performance of their sales teams, to not share some ways towards sustainable improved results and mental health

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/348623/6-tips-to-creating-consistent-growth-in-your-event-sales-department)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/348623/6-tips-to-creating-consistent-growth-in-your-event-sales-department#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [B2B events stickiness: the winning formula](https://www.brightbull.co.uk/blog/bid/347972/b2b-events-stickiness-the-winning-formula)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jun 10,2014

[![B2B events stickiness: the winning formula](https://www.brightbull.co.uk/hs-fs/file-985632938-jpg/images/b2b_event_stickiness.jpg)](https://www.brightbull.co.uk/blog/bid/347972/b2b-events-stickiness-the-winning-formula)

In challenging economic times, the B2B events experience must consist of a whole lot more than a good excuse to escape the office. We know that delegate [budgets are being squeezed ](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights)and employees have little time to spare, and in the context of this environment, it is likely that mediocre events will fail.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/347972/b2b-events-stickiness-the-winning-formula)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/347972/b2b-events-stickiness-the-winning-formula#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [The delegate sales squeeze: a guide for B2B event marketers](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jun 03,2014

[![The delegate sales squeeze: a guide for B2B event marketers](https://www.brightbull.co.uk/hs-fs/file-939739158-jpg/images/b2b_events_marketing_delegate_squeeze.jpg)](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers)

It’s not news that delegate sales are declining. In fact, I think it’s safe to say, that for B2B event marketers it’s one of our biggest headaches. But, don’t worry, this is not a **‘woe is me’** blog it’s all about adopting some **PMA (positive mental attitude)** and focusing on the benefits of face-to-face. Let’s take the bull by the horns and address the delegate sales squeeze…

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [The power of video in B2B event marketing](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, May 29,2014

[![The power of video in B2B event marketing](https://www.brightbull.co.uk/hs-fs/file-906366226-jpg/images/blog_3_-_video_marketing.jpg)](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)

 

In a recent blog post we discussed the importance of [inbound content for B2B event marketers](https://www.brightbull.co.uk/blog/bid/345327/Focus-on-inbound-marketing-to-generate-leads-for-events). Of all the many strands of online content marketers have at their disposal, video is perhaps the most compelling and engaging. It is also a firm favourite amongst B2B audiences.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [Inbound marketing for conferences. What's the score?](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 27,2014

[![Inbound marketing for conferences. What's the score?](https://www.brightbull.co.uk/hs-fs/file-892489845-jpg/images/inbound-marketing-whats-the-score.jpg)](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)

The conference and events industry are scratching their heads about what they can do to drive delegate attendance, conference ticket sales and in general [how they can achieve sexier marketing](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget).

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [Building a B2B community around your events and conferences](https://www.brightbull.co.uk/blog/bid/346027/building-a-b2b-community-around-your-events-and-conferences)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 20,2014

[![Building a B2B community around your events and conferences](https://www.brightbull.co.uk/hs-fs/file-837047401-jpg/images/building_a_community_in_events.jpg)](https://www.brightbull.co.uk/blog/bid/346027/building-a-b2b-community-around-your-events-and-conferences)

As discussed in the first blog in this series, contemporary customers are looking for more than a purely transactional relationship with your brand – **they want to interact with you**. It's true. Part of that relies on creating interesting and consistent content for your audience to engage with (blogs, videos, interviews, ebooks, photos) but, as an extension to your [inbound marketing](https://www.brightbull.co.uk/b2b-marketing-services/b2b-inbound-marketing/) for events, it also involves building a community. [Establishing a community will help retain customer loyalty](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it) amongst the glut of event marketing competitors all clamouring for attention, as well as attract the "right" kind of new customer. A community is a two-way conversation. **A living, breathing thing that's interactive and social**. Ok so there will always be some bystanders in the crowd that just watch and listen - but many will also participate and share, which is where the community weapon really plays out.   

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/346027/building-a-b2b-community-around-your-events-and-conferences)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/346027/building-a-b2b-community-around-your-events-and-conferences#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [Focus on inbound marketing to generate leads for events](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 13,2014

[![Focus on inbound marketing to generate leads for events](https://www.brightbull.co.uk/hs-fs/file-779657299-png/images/inbound-marketing-to-generate-leads-for-events.png)](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)

As event marketers we all know that B2B lead generation is an expensive and time-consuming business. Those ye olde ‘push’ tactics simply don’t yield the volume of quality leads we’re all desperately hunting.

That's why, these days, it's all about **'pulling' those prospects in**. Successful [inbound marketing](https://www.brightbull.co.uk/b2b-marketing-services/b2b-inbound-marketing/) should [connect your potential customers with you ](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget)and your event via engaging content that can be easily accessed on the device of their choice. 

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)

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## [Exhibition companies, it is time to engage differently and digitally](https://www.brightbull.co.uk/blog/bid/341895/exhibition-companies-it-is-time-to-engage-differently-and-digitally)

by [Tim Mann](https://www.brightbull.co.uk/blog/author/tim-mann), on Wed, Apr 23,2014

[![Exhibition companies, it is time to engage differently and digitally](https://www.brightbull.co.uk/hs-fs/file-668374656-jpg/images/digital.jpg)](https://www.brightbull.co.uk/blog/bid/341895/exhibition-companies-it-is-time-to-engage-differently-and-digitally)

Having spent time at Confex last month I couldn’t help thinking again – is there a big opportunity waiting to be grabbed by the Exhibition companies?

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/341895/exhibition-companies-it-is-time-to-engage-differently-and-digitally)

[** 3 Comments](https://www.brightbull.co.uk/blog/bid/341895/exhibition-companies-it-is-time-to-engage-differently-and-digitally#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [Three major trends affecting the future of event companies](https://www.brightbull.co.uk/blog/bid/341551/three-major-trends-affecting-the-future-of-event-companies)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Apr 04,2014

[![Three major trends affecting the future of event companies](https://www.brightbull.co.uk/hs-fs/file-642349095-jpg/images/binoculars.jpg)](https://www.brightbull.co.uk/blog/bid/341551/three-major-trends-affecting-the-future-of-event-companies)

The events and conference industry has kicked off to a nice buoyant start this year and we're seeing lots of enthusiasm and commitment for change. We set out to identify the most talked about [key trends, predictions and insights](https://info.brightbull.co.uk/most-talked-about-predictions-for-the-conference-and-events-industry?&__hssc=&__hstc&hsCtaTracking=ec2ab874-a46e-42b7-a50b-9b549ee39166%7C60229c27-abcf-485a-9198-02186cab373c) that have the conference and events industry buzzing and will most likely impact your business in the not too distant future (if not already!). 

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/341551/three-major-trends-affecting-the-future-of-event-companies)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/341551/three-major-trends-affecting-the-future-of-event-companies#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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[

Ricardo MolinaThu, Sep 11,20144 min read

## 5 steps to integrate your event marketing with winning content tactics

Content marketing is often viewed as a passing fad by B2B event marketers - or ignored ...

Start Reading 

](https://www.brightbull.co.uk/blog/5-steps-to-integrate-your-event-marketing-with-winning-content-tactics)[

Ricardo MolinaFri, Sep 05,20144 min read

## 10 tactics for subject line success in B2B email marketing

So we’ve talked about what not to do in email marketing – now let’s address the ...

Start Reading 

](https://www.brightbull.co.uk/blog/10-tactics-for-subject-line-success-in-b2b-email-marketing)[

Ricardo MolinaFri, Aug 29,20145 min read

## Nine no-no’s for your event website homepage

You’ve spent a great deal of time creating a strong event brand – the name, logo, theme ...

Start Reading 

](https://www.brightbull.co.uk/blog/nine-no-nos-for-your-event-website-homepage)[

Sara SharifThu, Aug 21,20146 min read

## How to research media and marketing partners for B2B events in 5 simple steps

There are various different terms associated with marketing partnerships which all mean ...

Start Reading 

](https://www.brightbull.co.uk/blog/how-to-research-media-and-marketing-partners-for-b2b-events-in-5-simple-steps)[

Ricardo MolinaFri, Aug 15,20144 min read

## 5 skills to look out for when hiring a B2B events marketer

B2B events marketing can be stressful, but when things go right, it is a rewarding, ...

Start Reading 

](https://www.brightbull.co.uk/blog/5-skills-to-look-out-for-when-hiring-a-b2b-events-marketer)[

Sara SharifFri, Aug 08,20145 min read

## Two B2B email marketing metrics that matter for Senior Management

As a busy director, you probably don't have time to get bogged down in the detail of ...

Start Reading 

](https://www.brightbull.co.uk/blog/two-b2b-email-marketing-metrics-that-matter-for-senior-management)[

Ricardo MolinaThu, Jul 31,20144 min read

## Attention event sales teams: adopt a multi touch approach to add value for sponsors

Multi touch point marketing is rapidly picking up momentum in the B2B events industry, ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors)[

Ricardo MolinaThu, Jul 24,20143 min read

## Event producers are out, industry experts are in

The term ‘event producer’ is pretty old school. The once straightforward task of managing ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/351659/event-producers-are-out-industry-experts-are-in)[

Sara SharifFri, Jul 18,20144 min read

## Are B2B marketers drowning in content? Top 3 takeaways from B2B Marketing's Content Benchmarking Infographic

B2B Marketing recently published its 2014 Content Benchmarking report, and summarised the ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/350911/are-b2b-marketers-drowning-in-content-top-3-takeaways-from-b2b-marketing-s-content-benchmarking-infographic)[

Ricardo MolinaThu, Jul 10,20142 min read

## The Battle: B2B Conference Organisers vs Publishers

WARNING: Publishers are invading your territory! Are you prepared for the battle? Just as ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/350542/the-battle-b2b-conference-organisers-vs-publishers)[

Ricardo MolinaFri, Jul 04,20148 min read

## 19 Examples of B2B Online Communities - how the big hitters go about it

List updated: August 2016 Almost every time I speak to event industry leaders about ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it)[

Tim MannWed, Jun 18,20145 min read

## 6 Tips to Creating Consistent Growth in Your Event Sales Department

I have now sat in a room with too many small event company owners and CEO’s who are ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/348623/6-tips-to-creating-consistent-growth-in-your-event-sales-department)[

Ricardo MolinaTue, Jun 10,20142 min read

## B2B events stickiness: the winning formula

In challenging economic times, the B2B events experience must consist of a whole lot more ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/347972/b2b-events-stickiness-the-winning-formula)[

Ricardo MolinaTue, Jun 03,20143 min read

## The delegate sales squeeze: a guide for B2B event marketers

It’s not news that delegate sales are declining. In fact, I think it’s safe to say, that ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers)[

Ricardo MolinaThu, May 29,20143 min read

## The power of video in B2B event marketing

In a recent blog post we discussed the importance of inbound content for B2B event ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)[

Ricardo MolinaTue, May 27,20143 min read

## Inbound marketing for conferences. What's the score?

The conference and events industry are scratching their heads about what they can do to ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)[

Ricardo MolinaTue, May 20,20143 min read

## Building a B2B community around your events and conferences

As discussed in the first blog in this series, contemporary customers are looking for ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/346027/building-a-b2b-community-around-your-events-and-conferences)[

Ricardo MolinaTue, May 13,20143 min read

## Focus on inbound marketing to generate leads for events

As event marketers we all know that B2B lead generation is an expensive and ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)[

Tim MannWed, Apr 23,20144 min read

## Exhibition companies, it is time to engage differently and digitally

Having spent time at Confex last month I couldn’t help thinking again – is there a big ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/341895/exhibition-companies-it-is-time-to-engage-differently-and-digitally)[

Ricardo MolinaFri, Apr 04,20143 min read

## Three major trends affecting the future of event companies

The events and conference industry has kicked off to a nice buoyant start this year and ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/341551/three-major-trends-affecting-the-future-of-event-companies)

[Load more posts](https://www.brightbull.co.uk/blog/page/10)

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