Sir Martin Sorrell, CEO of the world’s largest advertising and marketing services company WPP, gives his take on the key global trends facing marketers and agencies in: The 10 Most Important Marketing Trends According to Sir Martin Sorrell - Forbes Magazine.

We’re been in the midst of a recruitment frenzy and it has to be said that I’ve never heard so many fibs and bad excuses before. I thought it was supposed to be tough out there in the job market? Clearly not with some of the folk we’ve seen apply or go through the interview process. Sorry, this blog is a bit of a moan but it should also give you some pointers on what to look out for when recruiting marketing talent.

Marketing have released their annual ‘Power 100: The UK’s Top Marketers‘. It celebrates the marketers who have had the biggest impact over the past 12 months.

I’m always keeping an eye out for interesting and quirky marketing campaigns and tactics. Not to sound geeky but it really gives me a sense of purpose and a buzz – just always being aware of whats around me and what you can learn.

Need some inspiration and new ideas for your content marketing strategy. This is a great, great resource for all marketers to check out: Content Marketing Institute’s ‘100 Content Marketing Examples‘ – whether you’re at the start of your content journey or trying to find new and exciting ways to engage – here’s a good mix of B2B and B2C examples to mull over and learn from. Some of my favourites:

We all know how hot infographics have become in social marketing and how powerful they can be – it’s a great way to take complex, detailed or sometimes dry concepts and transforming them into something engaging and more intuitive. These visual messages have certainly become an important weapon in B2B social and content marketing strategies.

Content marketing was the big thing for marketers in 2011 and for those still catching up it’s forming a big part of your 2012 marketing strategy too. But now that everyone seems to be jumping on the content bandwagon it’s becoming even more challenging for marketers to set themselves apart from the competition.

Following on from the blog we posted back in March ‘Leverage Pinterest for B2B Marketing‘, here’s a great Marketingsherpa case study from a B2B company that’s making the most of Pinterest.

Developments in technology have been keeping us on our BrightBull toes. A consensus among other fellow marketers is that keeping up with technology is becoming one of their biggest challenges. So it’s exciting news like this acquisition that makes us very happy – in fact it should make any B2B social media marketer very happy.