B2B Marketing Blog

Ten terrible email marketing habits event marketers adopt

by Ricardo Molina, on Wed, Feb 18,2015

If you read this blog, you know my view on how event marketers use and abuse email marketing, and I’m afraid to say it hasn’t altered just yet. If anything, I realise that there are several fundamental forgotten points that I just had to make. If you’re a B2B event industry insider, and you use email as your main marketing channel please listen up, because your approach so far is not good, not because I say so, just because click-through rates in our event industry are appalling!

Email marketing click through rates in the events industry range from 0.5% to 1.5%

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Topics: Direct Marketing Email Marketing Event Marketing Conference Marketing

Can auto signatures outperform your B2B email marketing tactics?

by Ricardo Molina, on Thu, Feb 05,2015

Event marketers like to think they’re pretty savvy when it comes to all things email-related. However, from my experience, most of them seem to forget to leverage one fundamental (and free) marketing channel that could be put to use in growing awareness of their brand, their blog and ultimately their own profile. What is it, you ask? The personal auto signatures, of course!

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Topics: B2B Marketing Direct Marketing B2B Marketing Best Practices Email Marketing Event Marketing

To print or not to print? (Event brochures that is)

by Ricardo Molina, on Tue, Dec 30,2014

Conference companies love to brag that they’re “a purely online organisation now” or that they “only do digital”; but has the digital revolution taken the event world a step too far? In the case of traditional event brochures, we think it has. There are several benefits to printing your agenda that simply cannot be overlooked, despite your decreased collateral costs and greater green credentials. Here’s a list of our top reasons why you shouldn’t stop printing:

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Topics: Direct Marketing Event Marketing Conference Marketing Design & Branding

How to fail at your next B2B direct marketing campaign

by Ricardo Molina, on Thu, Apr 18,2013

We all know that direct marketing is a very effective marketing channel, if you do it correctly of course! This post is inspired by an uninspiring mailing I received in the post recently that completely fails the basic principles of DM whilst also totally failing to make me feel like a valued customer - in fact it achieved the exact opposite! My objective isn't to name and shame necessarily but to share the inexcusable mistakes.

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Topics: B2B Marketing Direct Marketing B2B Marketing How to

How are B2B marketers optimising their funnels

by Ricardo Molina, on Wed, Aug 03,2011

Found this interesting infographic from Marketing Sherpa about lead generation tactics.

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Topics: B2B Marketing Direct Marketing

101 Awesome Marketing Quotes by Hubspot

by Sonia Molina, on Wed, Jul 06,2011

Hubspot have produced this great complilation of 101 marketing quotes – fantastic for team motivation and inspiration! Also a great example of ‘adding value first’ to engage a prospective audience – love it. Note how they have made it accessible to view, without having to enter any contact details.

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Topics: B2B Marketing Marketing Tools Direct Marketing Design & Branding

Print Ads just got cooler!

by Sonia Molina, on Fri, Mar 18,2011

Who said print ads were dead?

Following on from my blog this week on the AXA iAd Campaign – well check this one out! This is seriously cool so I thought it was worth sharing.

Who said print ads were dead?

Following on from my blog this week on the AXA iAd Campaign – well check this one out! This is seriously cool so I thought it was worth sharing.

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Topics: Direct Marketing

The Future of Print Ads - AXA innovates

by Sonia Molina, on Thu, Mar 17,2011

Check out this fantastic, revolutionary interactive advert from AXA. The print ad entices readers to place their iPhone on the blank space on the page which then brings the story to life! (one downside – the ad is exclusively targeting iPhone users, so missing out on targeting other smart phone users).

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Topics: B2B Marketing Direct Marketing

No surprise: tailored direct marketing = customer loyalty

by Sonia Molina, on Mon, May 17,2010

I came across this article today in Marketing Week and although it specifically talks about B2C, the essentials translate to B2B too.

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Topics: B2B Marketing Direct Marketing

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