Check out this fantastic, revolutionary interactive advert from AXA. The print ad entices readers to place their iPhone on the blank space on the page which then brings the story to life! (one downside – the ad is exclusively targeting iPhone users, so missing out on targeting other smart phone users).

AXA iAd video

This is a fabulous example of taking traditional, print advertising and bringing it bang up-to-date by integrating it with interactive media. I’m sure we’ll be seeing a lot more publishers and advertisers employing this fusion approach – we’re getting one step closer to those childhood images from ‘Back To The Future’ where the newspapers update in real-time! The future is here.

Savvy marketers know that a winning marketing plan needs to integrate the offline with the online – but this clever campaign takes it to the next level by perfectly combining both channels in one very compelling and engaging advert.

Hats off to AXA for leading the way and creating something innovative, cutting-edge and memorable! Love it.