---
title: How are B2B marketers optimising their funnels
description: "Found this interesting infographic from  Marketing Sherpa  about  lead generation tactics . 
 More important it came through in an  email promoting"
---

[Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina)Wed, Aug 03,2011< 1 min read

# How are B2B marketers optimising their funnels

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Found this interesting infographic from [Marketing Sherpa](http://www.marketingsherpa.com/) about [lead generation tactics](http://marketingsherpa.com/Marketing%20Files/PDF%27s/B2BInfograph.pdf).

More important it came through in an [email promoting their B2B Summit 2011](http://view.reply.marketingsherpa.com/view_email.aspx?j=fe5e15767362037f7511&m=fefb157274630d&ls=fdfe12727d66067e70147171&l=fec410707d6c057b&s=fe0515717764077c7c147470&jb=ffcf14&ju=fe2f157877660475771479&r=0). Right now if you are trying to promote a conference, event or whatever it is make sure you are giving some love and adding value at the same time.

In this particular situation I am not going to attend their summit but still got some value from it… and here is my contribution to their marketing by passing it on to all of you. Wouldn’t it be great if some of your prospects in your email list would do this for you?

[Ricardo Molina

](https://www.brightbull.co.uk/blog/author/ricardo-molina)

[mailto:ricardo@brightbull.co.uk](mailto:ricardo@brightbull.co.uk)

COMMENTS

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