B2B Marketing Blog

The key to a website's success in B2B lead generation: More pages!

All of you know that having a website is essential for all your B2B marketing activities, but sometimes you have to ask yourself, “Is my website working hard enough for me?” And often the answer is no.

In our recently published ebook we analyse data from 4,000 businesses and we find out exactly what businesses need to do to increase B2B lead generation. In this particular post we highlight part of that research that look at two of the most important factors for driving website B2B lead generation.

Topics: B2B Websites Inbound Marketing Lead Generation

2 Key Lessons On The Importance of Blogging for B2B Lead Generation

Chances are, if you built your B2B business website in the last 5-6 years, you will either have a blog or at least have been asked whether you wanted one included in the build, even if you said no. Blogs have become ubiquitous, one of those items that is a “must do” for the modern B2B site.

Topics: B2B Marketing B2B Content Marketing Inbound Marketing Lead Generation