B2B Marketing Blog

Print Ads just got cooler!

Who said print ads were dead?

Following on from my blog this week on the AXA iAd Campaign – well check this one out! This is seriously cool so I thought it was worth sharing.

Who said print ads were dead?

Following on from my blog this week on the AXA iAd Campaign – well check this one out! This is seriously cool so I thought it was worth sharing.

Topics: Direct Marketing

The Future of Print Ads - AXA innovates

Check out this fantastic, revolutionary interactive advert from AXA. The print ad entices readers to place their iPhone on the blank space on the page which then brings the story to life! (one downside – the ad is exclusively targeting iPhone users, so missing out on targeting other smart phone users).

Topics: B2B Marketing Direct Marketing

Free good content and in different media. Something for B2B Marketeers to benchmark

This week has been a busy one but I managed to read something quite interesting from Jamie Turner from the 60 Second marketeer. (Quite appropriate for the moment – literally 60 seconds short)

Topics: B2B Marketing Marketing Tools B2B Social Media

Proud to be in B2B

It’s nicely done, yet a simple and fun way of promoting their relaunch and illustrating their proposition – definitely a refreshing approach to what would normally be a bog standard print/banner ad.

A bright and upbeat start to the week – and definitely made me feel great about being a B2B Marketer!

Topics: B2B Marketing

TFM&A Review

The marketing world was hit with TFM&A this week. Lots of keen marketers under one roof, buzzing around to hear from some of the big names in marketing, do a spot of networking and of course pick up some enticing cupcakes along the way!

Topics: B2B Marketing