With a little effort, LinkedIn Events can become a powerful tool in your events marketing strategy. If you have an event to market, make sure you cover the following basics to create a listing that works and generates new leads.

I received the Marketing Week Live! mailer through my letterbox this morning – 2 weeks before the big event. I can’t recall if I’ve received any prior to this, but this one grabbed my attention. I’m sure many of you have received the same mailing – final campaign efforts are kicking in to ensure pre-registrations are hitting target.

The Center for Exhibition Industry Research (CEIR) have released their 2011 index results – it usually serves as a pretty good barometer for the overall B2B exhibitions/events industry – and it’s good to see some positive news for the industry this year, especially given all the economic doom and gloom.

Last week I attended Nimbus Partners’ “Inspiring Performance” event at the Brewery – a Business Process Management event. As you can imagine I’ve been to many events, but this one really stood out for me and really set out to impress. The detail and thought behind the event concept and format was excellent and in my opinion they got all the elements of the event mix right – from the venue, the style of presentations, the catering, the after party - sorry, ‘networking’ – and of course the outstanding entertainment by Naturally 7.