---
title: B2B Marketing Blog | Event Marketing (6)
description: Event Marketing | BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides (6)
---
# B2B Marketing Blog
- [Show all](https://www.brightbull.co.uk/blog)
- [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing)
- [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)
- [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)
- [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing)
- [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)
- [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)
- [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)
- [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)
- [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites)
- [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)
- [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)
- [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing)
- [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)
- [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)
- [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
- [HubSpot](https://www.brightbull.co.uk/blog/topic/hubspot)
- [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)
- [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)
- [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas)
- [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)
- [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools)
- [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends)
- [Time Management](https://www.brightbull.co.uk/blog/topic/time-management)
- [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events)
- [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing)
Show allB2B communitiesB2B Content MarketingB2B Event MarketingB2B Event SalesB2B MarketingB2B Marketing Best PracticesB2B Marketing How toB2B PublishersB2B Social MediaB2B WebsitesConference MarketingContent MarketingDesign & BrandingDirect MarketingEmail MarketingEvent growthEvent MarketingHubSpotInbound MarketingLead GenerationMarketing AutomationMarketing IdeasMarketing TechnologyMarketing ToolsMarketing TrendsTime ManagementVirtual EventsWebinar Marketing
## [The power of video in B2B event marketing](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, May 29,2014
[](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)
In a recent blog post we discussed the importance of [inbound content for B2B event marketers](https://www.brightbull.co.uk/blog/bid/345327/Focus-on-inbound-marketing-to-generate-leads-for-events). Of all the many strands of online content marketers have at their disposal, video is perhaps the most compelling and engaging. It is also a firm favourite amongst B2B audiences.
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)
[** 0 Comments](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Tweet](https://twitter.com/share)
## [Inbound marketing for conferences. What's the score?](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 27,2014
[](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)
The conference and events industry are scratching their heads about what they can do to drive delegate attendance, conference ticket sales and in general [how they can achieve sexier marketing](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget).
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)
[** 0 Comments](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [Tweet](https://twitter.com/share)
## [Building a B2B community around your events and conferences](https://www.brightbull.co.uk/blog/bid/346027/building-a-b2b-community-around-your-events-and-conferences)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 20,2014
[](https://www.brightbull.co.uk/blog/bid/346027/building-a-b2b-community-around-your-events-and-conferences)
As discussed in the first blog in this series, contemporary customers are looking for more than a purely transactional relationship with your brand – **they want to interact with you**. It's true. Part of that relies on creating interesting and consistent content for your audience to engage with (blogs, videos, interviews, ebooks, photos) but, as an extension to your [inbound marketing](https://www.brightbull.co.uk/b2b-marketing-services/b2b-inbound-marketing/) for events, it also involves building a community. [Establishing a community will help retain customer loyalty](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it) amongst the glut of event marketing competitors all clamouring for attention, as well as attract the "right" kind of new customer. A community is a two-way conversation. **A living, breathing thing that's interactive and social**. Ok so there will always be some bystanders in the crowd that just watch and listen - but many will also participate and share, which is where the community weapon really plays out.
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/346027/building-a-b2b-community-around-your-events-and-conferences)
[** 0 Comments](https://www.brightbull.co.uk/blog/bid/346027/building-a-b2b-community-around-your-events-and-conferences#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Tweet](https://twitter.com/share)
## [Focus on inbound marketing to generate leads for events](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 13,2014
[](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)
As event marketers we all know that B2B lead generation is an expensive and time-consuming business. Those ye olde ‘push’ tactics simply don’t yield the volume of quality leads we’re all desperately hunting.
That's why, these days, it's all about **'pulling' those prospects in**. Successful [inbound marketing](https://www.brightbull.co.uk/b2b-marketing-services/b2b-inbound-marketing/) should [connect your potential customers with you ](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget)and your event via engaging content that can be easily accessed on the device of their choice.
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)
[** 0 Comments](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events#comments-listing)
Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)
- [Tweet](https://twitter.com/share)
## [Exhibition companies, it is time to engage differently and digitally](https://www.brightbull.co.uk/blog/bid/341895/exhibition-companies-it-is-time-to-engage-differently-and-digitally)
by [Tim Mann](https://www.brightbull.co.uk/blog/author/tim-mann), on Wed, Apr 23,2014
[](https://www.brightbull.co.uk/blog/bid/341895/exhibition-companies-it-is-time-to-engage-differently-and-digitally)
Having spent time at Confex last month I couldn’t help thinking again – is there a big opportunity waiting to be grabbed by the Exhibition companies?
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/341895/exhibition-companies-it-is-time-to-engage-differently-and-digitally)
[** 3 Comments](https://www.brightbull.co.uk/blog/bid/341895/exhibition-companies-it-is-time-to-engage-differently-and-digitally#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Tweet](https://twitter.com/share)
## [6 Ways to Increase Sales in Event Organisations](https://www.brightbull.co.uk/blog/bid/339804/6-ways-to-increase-sales-in-event-organisations)
by [Tim Mann](https://www.brightbull.co.uk/blog/author/tim-mann), on Thu, Mar 20,2014
[](https://www.brightbull.co.uk/blog/bid/339804/6-ways-to-increase-sales-in-event-organisations)
This is one of those questions that has a multitude of answers but based on my own experience, Conference and Exhibition companies can specifically start with 6 areas of focus in order to make a step change in their top line performance: I’ve been out talking to bosses of small and medium size conference companies lately about their [most pressing challenges](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers) and, if I was to distil things down to the one most common question, it is, in essence **“how do we sell more stuff?”! **
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/339804/6-ways-to-increase-sales-in-event-organisations)
[** 0 Comments](https://www.brightbull.co.uk/blog/bid/339804/6-ways-to-increase-sales-in-event-organisations#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Tweet](https://twitter.com/share)
## [Eleven Most Talked About Predictions for the Conference and Events Industry [SlideShare]](https://www.brightbull.co.uk/blog/bid/338863/eleven-most-talked-about-predictions-for-the-conference-and-events-industry-slideshare)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Mar 12,2014
[![Eleven Most Talked About Predictions for the Conference and Events Industry [SlideShare]](https://www.brightbull.co.uk/hs-fs/file-578502350-png/images/fortune-cookie-most-talked-about-predictions-in-event-industry.png)](https://www.brightbull.co.uk/blog/bid/338863/eleven-most-talked-about-predictions-for-the-conference-and-events-industry-slideshare)
### What is currently happening in the conference and events industry?
### Where are we heading?
Well, like any other fast-growing and successful industry, this is always the topic of conversation when we meet with industry folk or overhear the banter at conference industry events. Every director of a conference, event or exhibition company is [asking these questions ](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights)and it's clear that anyone not thinking ahead will surely be left behind. As successful as the events industry is, nobody can afford to be complacent especially in this entrepreneurial, digital era.
So we have partnered with [CatchTalk.TV](http://catchtalk.tv/) (formerly known as Xavy) to bring you precisely that. **The most talked about predictions for the conferences and events industry in the near future.**
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/338863/eleven-most-talked-about-predictions-for-the-conference-and-events-industry-slideshare)
[** 0 Comments](https://www.brightbull.co.uk/blog/bid/338863/eleven-most-talked-about-predictions-for-the-conference-and-events-industry-slideshare#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Tweet](https://twitter.com/share)
## [B2B Email Marketing tips from around the web for event companies](https://www.brightbull.co.uk/blog/bid/317072/b2b-email-marketing-tips-from-around-the-web-for-event-companies)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jan 30,2014
[](https://www.brightbull.co.uk/blog/bid/317072/b2b-email-marketing-tips-from-around-the-web-for-event-companies)
Recently we've been running a series of [marketing audits](https://www.brightbull.co.uk/b2b-marketing-services/event-conference-marketing/) for various conference companies and to be honest have been surprised to see that a lot of B2B email practices from 15 years ago are still being used today.
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/317072/b2b-email-marketing-tips-from-around-the-web-for-event-companies)
[** 1 Comment](https://www.brightbull.co.uk/blog/bid/317072/b2b-email-marketing-tips-from-around-the-web-for-event-companies#comments-listing)
Topics: [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Tweet](https://twitter.com/share)
## [10 Best Avoided Event Marketing Mistakes](https://www.brightbull.co.uk/blog/bid/231767/10-best-avoided-event-marketing-mistakes)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Jan 22,2014
[](https://www.brightbull.co.uk/blog/bid/231767/10-best-avoided-event-marketing-mistakes)
*Last update: July 2016*
As we all know the conference and events industry is constantly changing and we're now in a thriving market with the usual well established players, a new breed of specialised, niche event companies, media publishers and B2B companies doing their own events who are revolutionising the industry with [fresh initiatives and sometimes daring tactics](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales).
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/231767/10-best-avoided-event-marketing-mistakes)
[** 2 Comments](https://www.brightbull.co.uk/blog/bid/231767/10-best-avoided-event-marketing-mistakes#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Tweet](https://twitter.com/share)
## [Words that kill your email conversion rates in event marketing](https://www.brightbull.co.uk/blog/bid/331999/words-that-kill-your-email-conversion-rates-in-event-marketing)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jan 21,2014
[](https://www.brightbull.co.uk/blog/bid/331999/words-that-kill-your-email-conversion-rates-in-event-marketing)
**2 for 1**, **discount**, **early bird**, **free**, **offer**, **save**, **exclusive**, **last chance**, **still time**…these words are the back bone of so much event marketing copy. Some of them were probably in the list of **“powerful”** words you were issued with when you started marketing.
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/331999/words-that-kill-your-email-conversion-rates-in-event-marketing)
[** 4 Comments](https://www.brightbull.co.uk/blog/bid/331999/words-that-kill-your-email-conversion-rates-in-event-marketing#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Tweet](https://twitter.com/share)
## [Email Marketing in Events: The subject lines that will make or break your next event](https://www.brightbull.co.uk/blog/bid/331998/email-marketing-in-events-the-subject-lines-that-will-make-or-break-your-next-event)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jan 14,2014
[](https://www.brightbull.co.uk/blog/bid/331998/email-marketing-in-events-the-subject-lines-that-will-make-or-break-your-next-event)
Arising from our previous post [New Rules For Subject Lines in B2B Email Marketing](https://www.brightbull.co.uk/blog/bid/331187/New-Rules-For-Subject-Lines-in-B2B-Email-Marketing) where we looked at some of the key trends affecting email performance that emerged from the [2013 Adestra Subject Line Analysis Report](http://www.adestra.com/resources/downloadable-reports/2013-subject-line-analysis-report/): “Keywords for killer subject lines”, we found a lot of good information that it gave us room to focus on the sub-set of the results that particularly affects you - [B2B event marketing](https://www.brightbull.co.uk/b2b-marketing-services/event-conference-marketing/) and B2B publishing.
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/331998/email-marketing-in-events-the-subject-lines-that-will-make-or-break-your-next-event)
[** 0 Comments](https://www.brightbull.co.uk/blog/bid/331998/email-marketing-in-events-the-subject-lines-that-will-make-or-break-your-next-event#comments-listing)
Topics: [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Tweet](https://twitter.com/share)
## [New Rules For Subject Lines in B2B Email Marketing](https://www.brightbull.co.uk/blog/bid/331187/new-rules-for-subject-lines-in-b2b-email-marketing)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jan 07,2014
[](https://www.brightbull.co.uk/blog/bid/331187/new-rules-for-subject-lines-in-b2b-email-marketing)
Time out of the office is great to rest and have a good old read of all the things you didn't get around to - a taste of my festive break! As a bit of a marketing geek I love to catch up on what's out there on the web and for me one of the best reports from last year was the [Adestra Subject Line Analysis Report: “Keywords for killer subject lines”](http://www.adestra.com/resources/downloadable-reports/2013-subject-line-analysis-report/)
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/331187/new-rules-for-subject-lines-in-b2b-email-marketing)
[** 2 Comments](https://www.brightbull.co.uk/blog/bid/331187/new-rules-for-subject-lines-in-b2b-email-marketing#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
- [Tweet](https://twitter.com/share)
## [Virtual events and the tips from Marketo's biggest one yet](https://www.brightbull.co.uk/blog/bid/316849/virtual-events-and-the-tips-from-marketo-s-biggest-one-yet)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Sep 24,2013
[](https://www.brightbull.co.uk/blog/bid/316849/virtual-events-and-the-tips-from-marketo-s-biggest-one-yet)
I came across an interesting post recently about how [Marketo got 10,000 registered visitors to their largest virtual event](http://b2b-marketing-mentor.softwareadvice.com/how-marketo-does-event-marketing-0813/) which being about events obviously sparked my interest and got me writing.
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/316849/virtual-events-and-the-tips-from-marketo-s-biggest-one-yet)
[** 1 Comment](https://www.brightbull.co.uk/blog/bid/316849/virtual-events-and-the-tips-from-marketo-s-biggest-one-yet#comments-listing)
Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
- [Tweet](https://twitter.com/share)
## [12 Problems with Conference and Event Websites](https://www.brightbull.co.uk/blog/bid/296369/12-problems-with-conference-and-event-websites)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Jun 12,2013
[](https://www.brightbull.co.uk/blog/bid/296369/12-problems-with-conference-and-event-websites)
I think most of you know that Seth Godin is a big favourite of ours. One of his most popular posts (albeit 5 years old) is "[How to Create a Great Website](https://www.brightbull.co.uk/blog/bid/296369/12-problems-with-conference-and-event-websites/%20http://sethgodin.typepad.com/seths_blog/2007/10/how-to-create-1.html)". To the point and spot on.
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/296369/12-problems-with-conference-and-event-websites)
[** 3 Comments](https://www.brightbull.co.uk/blog/bid/296369/12-problems-with-conference-and-event-websites#comments-listing)
Topics: [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Tweet](https://twitter.com/share)
## [How to identify key marketing and media partners for your next event and boost your ROI](https://www.brightbull.co.uk/blog/bid/291302/how-to-identify-key-marketing-and-media-partners-for-your-next-event-and-boost-your-roi)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Jun 05,2013
[](https://www.brightbull.co.uk/blog/bid/291302/how-to-identify-key-marketing-and-media-partners-for-your-next-event-and-boost-your-roi)
We thought we'd get together a simple guide to help event marketers out there looking to boost their marketing exposure at no extra cost. **That's most of you right?**
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/291302/how-to-identify-key-marketing-and-media-partners-for-your-next-event-and-boost-your-roi)
[** 1 Comment](https://www.brightbull.co.uk/blog/bid/291302/how-to-identify-key-marketing-and-media-partners-for-your-next-event-and-boost-your-roi#comments-listing)
Topics: [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Tweet](https://twitter.com/share)
## [Brian Solis shares his tips and views on event marketing](https://www.brightbull.co.uk/blog/bid/283441/brian-solis-shares-his-tips-and-views-on-event-marketing)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Apr 12,2013
[](https://www.brightbull.co.uk/blog/bid/283441/brian-solis-shares-his-tips-and-views-on-event-marketing)
In the business world in North America the name **Brian Solis** is everywhere. A serial entrepreneur and business visionary he is a very well respected source of opinion when it comes to social media and marketing.
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/283441/brian-solis-shares-his-tips-and-views-on-event-marketing)
[** 0 Comments](https://www.brightbull.co.uk/blog/bid/283441/brian-solis-shares-his-tips-and-views-on-event-marketing#comments-listing)
Topics: [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Tweet](https://twitter.com/share)
## [Events still pack a punch in the B2B marketing mix](https://www.brightbull.co.uk/blog/bid/260989/events-still-pack-a-punch-in-the-b2b-marketing-mix)
by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Wed, Jan 30,2013
[](https://www.brightbull.co.uk/blog/bid/260989/events-still-pack-a-punch-in-the-b2b-marketing-mix)
According to [Marketingsherpa](http://www.marketingsherpa.com) **72% of B2B marketers** believe [events still pack a punch](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales)! In fact good old traditional outbound methods are definitely not dead - but that's another blog for another time.
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/260989/events-still-pack-a-punch-in-the-b2b-marketing-mix)
[** 0 Comments](https://www.brightbull.co.uk/blog/bid/260989/events-still-pack-a-punch-in-the-b2b-marketing-mix#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
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## [B2B Marketing Radar: 25 January 2013](https://www.brightbull.co.uk/blog/bid/262378/b2b-marketing-radar-25-january-2013)
by [Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina), on Fri, Jan 25,2013
[](https://www.brightbull.co.uk/blog/bid/262378/b2b-marketing-radar-25-january-2013)
Hard to believe another week is behind us and we're fast approaching month two of 2013! Well here's our Friday round up of some of the most useful B2B marketing and event marketing stories we've come across this week.
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/262378/b2b-marketing-radar-25-january-2013)
[** 0 Comments](https://www.brightbull.co.uk/blog/bid/262378/b2b-marketing-radar-25-january-2013#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
- [Tweet](https://twitter.com/share)
## [Best bits from Marketo’s definitive guide to event marketing](https://www.brightbull.co.uk/blog/bid/259427/best-bits-from-marketo-s-definitive-guide-to-event-marketing)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Mon, Jan 21,2013
[](https://www.brightbull.co.uk/blog/bid/259427/best-bits-from-marketo-s-definitive-guide-to-event-marketing)
Marketo recently launched their "**[definitive guide to event marketing](http://www.marketo.com/b2b-marketing-resources/best-practices/the-definitive-guide-to-event-marketing.php)**" - a 122 page document covering pretty much everything you [need to know about event marketing](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales).
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/259427/best-bits-from-marketo-s-definitive-guide-to-event-marketing)
[** 0 Comments](https://www.brightbull.co.uk/blog/bid/259427/best-bits-from-marketo-s-definitive-guide-to-event-marketing#comments-listing)
Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Tweet](https://twitter.com/share)
## [What's been on our B2B marketing radar this week](https://www.brightbull.co.uk/blog/bid/258167/what-s-been-on-our-b2b-marketing-radar-this-week)
by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Jan 11,2013
[](https://www.brightbull.co.uk/blog/bid/258167/what-s-been-on-our-b2b-marketing-radar-this-week)
Going through the vast amount of content available in our industry, here is what's sparked our interest in our inbox and tweeter feeds relevant to our B2B marketing and event marketing industry this week.
[Continue Reading **](https://www.brightbull.co.uk/blog/bid/258167/what-s-been-on-our-b2b-marketing-radar-this-week)
[** 0 Comments](https://www.brightbull.co.uk/blog/bid/258167/what-s-been-on-our-b2b-marketing-radar-this-week#comments-listing)
Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
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### About this blog
Sharing our thoughts on the latest news, best practices, tips in B2B marketing and conference & events industry.
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[
Ricardo MolinaThu, May 29,20143 min read
## The power of video in B2B event marketing
In a recent blog post we discussed the importance of inbound content for B2B event ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)[
Ricardo MolinaTue, May 27,20143 min read
## Inbound marketing for conferences. What's the score?
The conference and events industry are scratching their heads about what they can do to ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)[
Ricardo MolinaTue, May 20,20143 min read
## Building a B2B community around your events and conferences
As discussed in the first blog in this series, contemporary customers are looking for ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/346027/building-a-b2b-community-around-your-events-and-conferences)[
Ricardo MolinaTue, May 13,20143 min read
## Focus on inbound marketing to generate leads for events
As event marketers we all know that B2B lead generation is an expensive and ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)[
Tim MannWed, Apr 23,20144 min read
## Exhibition companies, it is time to engage differently and digitally
Having spent time at Confex last month I couldn’t help thinking again – is there a big ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/341895/exhibition-companies-it-is-time-to-engage-differently-and-digitally)[
Tim MannThu, Mar 20,20144 min read
## 6 Ways to Increase Sales in Event Organisations
This is one of those questions that has a multitude of answers but based on my own ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/339804/6-ways-to-increase-sales-in-event-organisations)[
Ricardo MolinaWed, Mar 12,2014< 1 min read
## Eleven Most Talked About Predictions for the Conference and Events Industry [SlideShare]
What is currently happening in the conference and events industry? Where are we heading? ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/338863/eleven-most-talked-about-predictions-for-the-conference-and-events-industry-slideshare)[
Ricardo MolinaThu, Jan 30,20144 min read
## B2B Email Marketing tips from around the web for event companies
Recently we've been running a series of marketing audits for various conference companies ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/317072/b2b-email-marketing-tips-from-around-the-web-for-event-companies)[
Ricardo MolinaWed, Jan 22,20141 min read
## 10 Best Avoided Event Marketing Mistakes
Last update: July 2016 As we all know the conference and events industry is constantly ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/231767/10-best-avoided-event-marketing-mistakes)[
Ricardo MolinaTue, Jan 21,20142 min read
## Words that kill your email conversion rates in event marketing
2 for 1, discount, early bird, free, offer, save, exclusive, last chance, still ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/331999/words-that-kill-your-email-conversion-rates-in-event-marketing)[
Ricardo MolinaTue, Jan 14,20143 min read
## Email Marketing in Events: The subject lines that will make or break your next event
Arising from our previous post New Rules For Subject Lines in B2B Email Marketing where ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/331998/email-marketing-in-events-the-subject-lines-that-will-make-or-break-your-next-event)[
Ricardo MolinaTue, Jan 07,20143 min read
## New Rules For Subject Lines in B2B Email Marketing
Time out of the office is great to rest and have a good old read of all the things you ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/331187/new-rules-for-subject-lines-in-b2b-email-marketing)[
Ricardo MolinaTue, Sep 24,20132 min read
## Virtual events and the tips from Marketo's biggest one yet
I came across an interesting post recently about how Marketo got 10,000 registered ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/316849/virtual-events-and-the-tips-from-marketo-s-biggest-one-yet)[
Ricardo MolinaWed, Jun 12,20131 min read
## 12 Problems with Conference and Event Websites
I think most of you know that Seth Godin is a big favourite of ours. One of his most ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/296369/12-problems-with-conference-and-event-websites)[
Ricardo MolinaWed, Jun 05,20134 min read
## How to identify key marketing and media partners for your next event and boost your ROI
We thought we'd get together a simple guide to help event marketers out there looking to ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/291302/how-to-identify-key-marketing-and-media-partners-for-your-next-event-and-boost-your-roi)[
Ricardo MolinaFri, Apr 12,20134 min read
## Brian Solis shares his tips and views on event marketing
In the business world in North America the name Brian Solis is everywhere. A serial ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/283441/brian-solis-shares-his-tips-and-views-on-event-marketing)[
Sonia MolinaWed, Jan 30,20131 min read
## Events still pack a punch in the B2B marketing mix
According to Marketingsherpa 72% of B2B marketers believe events still pack a punch! In ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/260989/events-still-pack-a-punch-in-the-b2b-marketing-mix)[
Sonia MolinaFri, Jan 25,20132 min read
## B2B Marketing Radar: 25 January 2013
Hard to believe another week is behind us and we're fast approaching month two of 2013! ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/262378/b2b-marketing-radar-25-january-2013)[
Ricardo MolinaMon, Jan 21,20135 min read
## Best bits from Marketo’s definitive guide to event marketing
Marketo recently launched their "definitive guide to event marketing" - a 122 page ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/259427/best-bits-from-marketo-s-definitive-guide-to-event-marketing)[
Ricardo MolinaFri, Jan 11,20131 min read
## What's been on our B2B marketing radar this week
Going through the vast amount of content available in our industry, here is what's ...
Start Reading
](https://www.brightbull.co.uk/blog/bid/258167/what-s-been-on-our-b2b-marketing-radar-this-week)
[Load more posts](https://www.brightbull.co.uk/blog/topic/event-marketing/page/7)
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