Sometimes B2B marketing professionals in the conference industry face the challenge of targeting individuals that require approval or senior management buy-in before registering to a conference.
One of the old tricks, but a good one is to send the potential prospect a letter/email that they can use and present to their boss. I have not seen this one for a while but I like the way it’s been reinvigorated in ExactTarget‘s annual event website. It was posted as a “Need to justify your trip?” button.
How many prospects will actually use it is difficult to know – but it’s certainly another tool to add to your arsenal of converting a prospect to a customer.
The examples below, courtesy of ExactTarget.
Do you have any comments?