---
title: B2B Marketing Blog | B2B Marketing How to (2)
description: B2B Marketing How to | BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides (2)
---

# B2B Marketing Blog

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Show allB2B communitiesB2B Content MarketingB2B Event MarketingB2B Event SalesB2B MarketingB2B Marketing Best PracticesB2B Marketing How toB2B PublishersB2B Social MediaB2B WebsitesConference MarketingContent MarketingDesign & BrandingDirect MarketingEmail MarketingEvent growthEvent MarketingHubSpotInbound MarketingLead GenerationMarketing AutomationMarketing IdeasMarketing TechnologyMarketing ToolsMarketing TrendsTime ManagementVirtual EventsWebinar Marketing

## [How to fail at your next B2B direct marketing campaign](https://www.brightbull.co.uk/blog/bid/285134/how-to-fail-at-your-next-b2b-direct-marketing-campaign)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Apr 18,2013

[![How to fail at your next B2B direct marketing campaign](https://www.brightbull.co.uk/hs-fs/file-30159246-jpg/images/costco-how-to-fail-at-b2b-direct-marketing-campaign.jpg)](https://www.brightbull.co.uk/blog/bid/285134/how-to-fail-at-your-next-b2b-direct-marketing-campaign)

We all know that direct marketing is a very effective marketing channel, if you do it correctly of course! This post is inspired by an uninspiring mailing I received in the post recently that completely fails the basic principles of DM whilst also totally failing to make me feel like a valued customer - in fact it achieved the exact opposite! My objective isn't to name and shame necessarily but to share the inexcusable mistakes.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/285134/how-to-fail-at-your-next-b2b-direct-marketing-campaign)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/285134/how-to-fail-at-your-next-b2b-direct-marketing-campaign#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)

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## [7 Tips to obtaining B2B marketing buy-in from your boss](https://www.brightbull.co.uk/blog/bid/255913/7-tips-to-obtaining-b2b-marketing-buy-in-from-your-boss)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Jan 09,2013

[![7 Tips to obtaining B2B marketing buy-in from your boss](https://www.brightbull.co.uk/hs-fs/file-28933074-jpg/images/marketing-budget-cartoon.jpg)](https://www.brightbull.co.uk/blog/bid/255913/7-tips-to-obtaining-b2b-marketing-buy-in-from-your-boss)

At this time of year most B2B marketing directors are creating their strategies for the year ahead, working on the aggressive growth plans set by senior management and figuring out [how far their budgets will stretch this time](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights) around.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/255913/7-tips-to-obtaining-b2b-marketing-buy-in-from-your-boss)

[** 2 Comments](https://www.brightbull.co.uk/blog/bid/255913/7-tips-to-obtaining-b2b-marketing-buy-in-from-your-boss#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas)

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[

Ricardo MolinaThu, Apr 18,20136 min read

## How to fail at your next B2B direct marketing campaign

We all know that direct marketing is a very effective marketing channel, if you do it ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/285134/how-to-fail-at-your-next-b2b-direct-marketing-campaign)[

Ricardo MolinaWed, Jan 09,20132 min read

## 7 Tips to obtaining B2B marketing buy-in from your boss

At this time of year most B2B marketing directors are creating their strategies for the ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/255913/7-tips-to-obtaining-b2b-marketing-buy-in-from-your-boss)

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