---
title: Lead Nurturing Nirvana
description: "So does it exist? 
 Sure it does – but there’s definitely no short cut to get there. 
 I came across this  interesting article  – worth a read as i"
---

[Sonia Molina](https://www.brightbull.co.uk/blog/author/sonia-molina)Thu, Sep 09,2010< 1 min read

# Lead Nurturing Nirvana

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So does it exist?

Sure it does – but there’s definitely no short cut to get there.

I came across this [interesting article](http://sherpablog.marketingsherpa.com/category/lead-gen/) – worth a read as it got me thinking. Lead Management isn’t a new concept, but it’s still on the radar for many marketers.

Most people who work in sales and marketing have known for some time that increased co-operation and co-ordination in lead management can only be a good thing for both departments and for revenue figures. The challenge has always been to make it work – it is a challenge that many companies are finally beginning to meet. [Vodafone](http://www.vodafone.co.uk/personal/index.htm) and [Pitney Bowes](http://www.pitneybowes.co.uk/) are great examples.

‘**Integration** and **automation**‘ is the marketing mantra to achieve your lead nurturing nirvana – so get chanting!

[![B2B Lead Generation Lessons from 4,000 Businesses](https://no-cache.hubspot.com/cta/default/188124/de021320-54ce-432a-8a8c-06ba43c14981.png)](https://cta-redirect.hubspot.com/cta/redirect/188124/de021320-54ce-432a-8a8c-06ba43c14981)

[Sonia Molina

](https://www.brightbull.co.uk/blog/author/sonia-molina)

[mailto:sonia@brightbull.co.uk](mailto:sonia@brightbull.co.uk)

COMMENTS

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