So does it exist?

Sure it does – but there’s definitely no short cut to get there.

I came across this interesting article – worth a read as it got me thinking. Lead Management isn’t a new concept, but it’s still on the radar for many marketers.

Most people who work in sales and marketing have known for some time that increased co-operation and co-ordination in lead management can only be a good thing for both departments and for revenue figures. The challenge has always been to make it work – it is a challenge that many companies are finally beginning to meet. Vodafone and Pitney Bowes are great examples.

‘Integration and automation‘ is the marketing mantra to achieve your lead nurturing nirvana – so get chanting!