B2B Marketing Blog

Conference Marketing: How can potential attendees build a business case to attend your conference?

by Ricardo Molina, on Wed, Oct 26,2011

Sometimes B2B marketing professionals in the conference industry face the challenge of targeting individuals that require approval or senior management buy-in before registering to a conference.

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Topics: B2B Marketing Event Marketing Conference Marketing

Going the extra mile at events

by Ricardo Molina, on Tue, Oct 04,2011

Last week I attended Nimbus Partners’ “Inspiring Performance” event at the Brewery – a Business Process Management event. As you can imagine I’ve been to many events, but this one really stood out for me and really set out to impress. The detail and thought behind the event concept and format was excellent and in my opinion they got all the elements of the event mix right – from the venue, the style of presentations, the catering, the after party - sorry, ‘networking’ – and of course the outstanding entertainment by Naturally 7.

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Topics: B2B Marketing Event Marketing Design & Branding