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B2B Marketing Blog

B2B Marketing Blog

BrightBull launches first and only e-Invoicing online game

BrightBull have been keeping very busy over the past few months. With the blink of an eye we’re almost at the end of 2010!

Topics: B2B Marketing

15 Inspirational Quotes about B2B Marketing from Marketo

Modern B2B Marketing wrote an interesting article recently that I wanted to share with you all. Something to bookmark and keep at hand for those days when you need some inspiration to the marketing senses! We all need it from time to time and B2B Marketers are certainly not immune from it!

Topics: B2B Marketing

Lead Nurturing Nirvana

So does it exist?

Sure it does – but there’s definitely no short cut to get there.

Topics: B2B Marketing

Top 5 Social Media Authenticity Rules

A great article to read if you’re a business using social media or about to kick start. So many businesses seem to be missing the whole point! Stick to these Top 5 Social Media rules:

Topics: B2B Social Media

Are your B2B social media efforts not getting a lot of conversations? Don't be surprised

Do you know who your social media audience is and where they sit in the Social Technographics Ladder? Probably this tool will give you the answers you need or at least an element of support when evaluating your social media effectiveness. This is a very good tool for any marketer planning their social media strategy, as it is critical to understand where in the ladder your audience sits. We are now using this tool with all our customers to help them define their social media objectives.

No surprise: tailored direct marketing = customer loyalty

I came across this article today in Marketing Week and although it specifically talks about B2C, the essentials translate to B2B too.

Topics: B2B Marketing Direct Marketing

Social Media Hype: Don't forget it supports campaigns not runs them

An interesting article highlighting a clever campaign by a Swedish newspaper.

Topics: B2B Marketing B2B Social Media

Blackberry's innovative sponsorship of Black Eyed Peas Tour

I went to the Black Eyed Peas concert at the O2 on Wednesday – it was a fantastic evening! Aside the amazing vocals of Fergie, the brilliant DJ set by Will.i.am and the incredible stage graphics and laser effects .. one of the most memorable things from the night for me was Blackberry’s clever and innovative way of product placement and branding.

The Election 2010 and Dirty Marketing

Well it’s finally here – Election Day has arrived and voting is underway! I’m not here to express any political views but there’s no reason why we can’t get into the election spirit. We may well be entering into a new political era after today.

Life at The Hub

Along with the buzz and excitement of launching our new brand, we have also moved to a new space. We’re very proud to call The Hub our new home. If you haven’t heard of The Hub you have to come and check it out. It’s such an exciting and inspiring place to be and full of diverse people doing such amazing things! Working here is like being part of an exclusive member’s club with access to innovation, ideas, experience, connections and a wonderfully vibrant community.

The Design Council - be part of the 80%

The Design Council have published a series of design facts – and for me this one says it all! Gone are the days when good design can’t prove it’s worth and value. We’ll be posting more over the coming weeks..

Gordon Brown pops into the office!

A bit of commotion here at The Hub when the Prime Minister makes a morning visit. Gordon Brown came to launch the UK Government’s Digital Inclusion strategy, which has been in the news a lot recently.

Do you have any comments? 

Sonia MolinaWed, Dec 15,20101 min read

BrightBull launches first and only e-Invoicing online game

BrightBull have been keeping very busy over the past few months. With the blink of an eye ...
Start Reading
Sonia MolinaWed, Sep 29,20105 min read

15 Inspirational Quotes about B2B Marketing from Marketo

Modern B2B Marketing wrote an interesting article recently that I wanted to share with ...
Start Reading
Sonia MolinaThu, Sep 09,2010< 1 min read

Lead Nurturing Nirvana

So does it exist? Sure it does – but there’s definitely no short cut to get there.
Start Reading
Sonia MolinaTue, Jul 27,2010< 1 min read

Top 5 Social Media Authenticity Rules

A great article to read if you’re a business using social media or about to kick start. ...
Start Reading
Ricardo MolinaFri, Jun 11,20101 min read

Are your B2B social media efforts not getting a lot of conversations? Don't be surprised

Do you know who your social media audience is and where they sit in the Social ...
Start Reading
Sonia MolinaMon, May 17,20101 min read

No surprise: tailored direct marketing = customer loyalty

I came across this article today in Marketing Week and although it specifically talks ...
Start Reading
Sonia MolinaThu, May 13,2010< 1 min read

Social Media Hype: Don't forget it supports campaigns not runs them

An interesting article highlighting a clever campaign by a Swedish newspaper.
Start Reading
Sonia MolinaFri, May 07,2010< 1 min read

Blackberry's innovative sponsorship of Black Eyed Peas Tour

I went to the Black Eyed Peas concert at the O2 on Wednesday – it was a fantastic ...
Start Reading
Sonia MolinaThu, May 06,20101 min read

The Election 2010 and Dirty Marketing

Well it’s finally here – Election Day has arrived and voting is underway! I’m not here to ...
Start Reading
Sonia MolinaWed, May 05,2010< 1 min read

Life at The Hub

Along with the buzz and excitement of launching our new brand, we have also moved to a ...
Start Reading
Ricardo MolinaThu, Apr 29,2010< 1 min read

The Design Council - be part of the 80%

The Design Council have published a series of design facts – and for me this one says it ...
Start Reading
Ricardo MolinaTue, Mar 23,2010< 1 min read

Gordon Brown pops into the office!

A bit of commotion here at The Hub when the Prime Minister makes a morning visit. Gordon ...
Start Reading