B2B Marketing Blog

The power of video in B2B event marketing

 

In a recent blog post we discussed the importance of inbound content for B2B event marketers. Of all the many strands of online content marketers have at their disposal, video is perhaps the most compelling and engaging. It is also a firm favourite amongst B2B audiences.

Topics: B2B Marketing Event Marketing Conference Marketing Inbound Marketing

Inbound marketing for conferences. What's the score?

The conference and events industry are scratching their heads about what they can do to drive delegate attendance, conference ticket sales and in general how they can achieve sexier marketing.

Topics: B2B Marketing B2B Marketing Best Practices Event Marketing Conference Marketing Inbound Marketing B2B communities

Building a B2B community around your events and conferences

As discussed in the first blog in this series, contemporary customers are looking for more than a purely transactional relationship with your brand – they want to interact with you. It's true. Part of that relies on creating interesting and consistent content for your audience to engage with (blogs, videos, interviews, ebooks, photos) but, as an extension to your inbound marketing for events, it also involves building a community. Establishing a community will help retain customer loyalty amongst the glut of event marketing competitors all clamouring for attention, as well as attract the "right" kind of new customer. A community is a two-way conversation. A living, breathing thing that's interactive and social. Ok so there will always be some bystanders in the crowd that just watch and listen - but many will also participate and share, which is where the community weapon really plays out.   

Topics: B2B Marketing Event Marketing Inbound Marketing

Focus on inbound marketing to generate leads for events

As event marketers we all know that B2B lead generation is an expensive and time-consuming business. Those ye olde ‘push’ tactics simply don’t yield the volume of quality leads we’re all desperately hunting.

That's why, these days, it's all about 'pulling' those prospects in. Successful inbound marketing should connect your potential customers with you and your event via engaging content that can be easily accessed on the device of their choice. 

Topics: B2B Content Marketing Content Marketing Event Marketing Conference Marketing Inbound Marketing Lead Generation