I have now sat in a room with too many small event company owners and CEO’s who are somewhere between intensely and mildly frustrated by the performance of their sales teams, to not share some ways towards sustainable improved results and mental health

Having spent time at Confex last month I couldn’t help thinking again – is there a big opportunity waiting to be grabbed by the Exhibition companies?

This is one of those questions that has a multitude of answers but based on my own experience, Conference and Exhibition companies can specifically start with 6 areas of focus in order to make a step change in their top line performance: I’ve been out talking to bosses of small and medium size conference companies lately about their most pressing challenges and, if I was to distil things down to the one most common question, it is, in essence “how do we sell more stuff?”!