B2B Marketing Blog

Facebook for B2B marketing: How to create highly shareable posts

Earlier this week, in Part 1: Facebook for B2B Marketing we looked at some key statistics from research conducted by Marketo that indicated that many businesses don’t get exposure to most of the people who’ve liked their page.

Topics: B2B Marketing B2B Content Marketing Content Marketing B2B Social Media

Using Facebook for B2B marketing: Our views on Marketo's research

Most people using Facebook for B2B don’t realise that 80% or more of their fans never see their posts. This shocking statistic has been around for just over a year now but when we read the new Facebook research produced by Marketo, published this month, "Contagious Content for Facebook: What people share on facebook and why they share it" we decided the time was ripe to do an article on how to beat it.

Topics: B2B Marketing B2B Content Marketing Content Marketing B2B Social Media

12 Problems with Conference and Event Websites

I think most of you know that Seth Godin is a big favourite of ours. One of his most popular posts (albeit 5 years old) is "How to Create a Great Website". To the point and spot on. 

Topics: B2B Websites Event Marketing Conference Marketing

How to identify key marketing and media partners for your next event and boost your ROI

We thought we'd get together a simple guide to help event marketers out there looking to boost their marketing exposure at no extra cost. That's most of you right?

Topics: B2B Marketing How to Marketing Ideas Event Marketing Conference Marketing