Blog Post by Ricardo Molina
Ricardo MolinaFri, Apr 15,20164 min read
How to ramp up response rates in your email marketing for events
Do you sometimes find yourself on autopilot when creating email marketing for events? Do ...
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Ricardo MolinaTue, Apr 12,20164 min read
B2B prospect profiling: How to profile your leads using content
One of the trickiest thing your marketing team must do, in order to better understand and ...
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Ricardo MolinaThu, Apr 07,20165 min read
Social media marketing for events, in 140 characters or less
Social media and event marketing are not natural bedfellows time or culture wise, even ...
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Ricardo MolinaFri, Apr 01,20163 min read
Cracking the code: Content marketing for events
Event marketers are some of the busiest people in the whole world. Forget taking a lunch ...
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Ricardo MolinaMon, Mar 28,20165 min read
How to build an event marketing team that'll deliver amazing results
So much of event marketing comes down to the people doing it. It's a huge job, requiring ...
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Ricardo MolinaFri, Mar 25,20163 min read
Your 5 most important inbound marketing insights
Inbound marketing is without doubt the future for event marketing as a discipline. ...
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Ricardo MolinaMon, Mar 21,20164 min read
5 Tips on performing a B2B marketing MOT on your business
Whether events are all or just part of what your organisation offers, performing a ...
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Ricardo MolinaThu, Mar 17,20165 min read
10 things you need to know before marketing your first event
So, you’re marketing your first event. Congratulations! But, it’s a bit "first day of ...
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Ricardo MolinaFri, Mar 11,20164 min read
A digital events business. Do you run one? 7 smart habits of a digitally savvy events company
Do you think your events company is digitally smart? Have you kept up with the evolution ...
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Ricardo MolinaFri, Mar 04,20163 min read
5 top questions a CEO should ask their event marketing team
You’ve got a half an hour catch up with your event marketing team. You need to make the ...
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Ricardo MolinaFri, Feb 26,20162 min read
Does marketing own the customer journey? If not then who?
Recently I received a request from B2B Marketing to fill in a survey and it was titled ...
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Ricardo MolinaWed, Feb 17,20166 min read
Engaging an event audience online and offline
I took part in a panel discussion at Event Tech Live with Anthony Dunn of i2i Events ...
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Ricardo MolinaWed, Feb 10,20163 min read
5 Tips to amplify event content on social media for social media virgins
Good quality content is hard to come by in the event industry – it takes time, resource ...
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Ricardo MolinaSat, Feb 06,20163 min read
35 hashtags in the events industry every marketing professional should use
This list has been reviewed on 1 April 2017 This is our definitive list of hashtags every ...
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Ricardo MolinaThu, Feb 04,20165 min read
PPC could be a waste of your event marketing budget. If you are doing it like this that is
I know that in the events industry we are encouraged to take advantage of all marketing ...
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Ricardo MolinaFri, Jan 01,20165 min read
The NON-Definitive List of Good Event Website Designs
Some time ago we wrote a post looking at the main problems with conference and event ...
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Ricardo MolinaTue, Nov 24,20154 min read
Getting event marketing right and getting it wrong [Interview]
I recently took part in a podcast for Event Industry News to delve into what event ...
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Ricardo MolinaTue, Nov 10,20154 min read
Why it’s not a good idea to hire a clever graduate to run your inbound marketing
From talking to organisations looking to get into the inbound marketing or content ...
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Ricardo MolinaFri, Oct 09,20153 min read
Essential content tools for event professionals
As we all know, content is such a powerful way of communicating with your customers and ...
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Ricardo MolinaWed, Sep 30,20153 min read
18 unbeatable ways to promote your event on social media
Email always comes out on top when event marketers are asked about their preferred or ...
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