--- title: B2B Marketing Blog | Ricardo Molina (5) description: BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides (5) --- # Ricardo Molina [mailto:ricardo@brightbull.co.uk](mailto:ricardo@brightbull.co.uk) ## Blog Post by Ricardo Molina [ Ricardo MolinaFri, Apr 15,20164 min read ## How to ramp up response rates in your email marketing for events Do you sometimes find yourself on autopilot when creating email marketing for events? Do ... Start Reading ](https://www.brightbull.co.uk/blog/how-to-ramp-up-response-rates-in-your-email-marketing-for-events)[ Ricardo MolinaTue, Apr 12,20164 min read ## B2B prospect profiling: How to profile your leads using content One of the trickiest thing your marketing team must do, in order to better understand and ... Start Reading ](https://www.brightbull.co.uk/blog/b2b-prospect-profiling-how-to-profile-your-leads-using-content)[ Ricardo MolinaThu, Apr 07,20165 min read ## Social media marketing for events, in 140 characters or less Social media and event marketing are not natural bedfellows time or culture wise, even ... Start Reading ](https://www.brightbull.co.uk/blog/social-media-marketing-for-events-in-140-characters-or-less)[ Ricardo MolinaFri, Apr 01,20163 min read ## Cracking the code: Content marketing for events Event marketers are some of the busiest people in the whole world. Forget taking a lunch ... Start Reading ](https://www.brightbull.co.uk/blog/cracking-the-code-content-marketing-for-events)[ Ricardo MolinaMon, Mar 28,20165 min read ## How to build an event marketing team that'll deliver amazing results So much of event marketing comes down to the people doing it. It's a huge job, requiring ... Start Reading ](https://www.brightbull.co.uk/blog/how-to-build-an-event-marketing-team)[ Ricardo MolinaFri, Mar 25,20163 min read ## Your 5 most important inbound marketing insights Inbound marketing is without doubt the future for event marketing as a discipline. ... Start Reading ](https://www.brightbull.co.uk/blog/your-5-most-important-inbound-marketing-insights)[ Ricardo MolinaMon, Mar 21,20164 min read ## 5 Tips on performing a B2B marketing MOT on your business Whether events are all or just part of what your organisation offers, performing a ... Start Reading ](https://www.brightbull.co.uk/blog/5-tips-on-performing-a-b2b-marketing-mot-on-your-business)[ Ricardo MolinaThu, Mar 17,20165 min read ## 10 things you need to know before marketing your first event So, you’re marketing your first event. Congratulations! But, it’s a bit "first day of ... Start Reading ](https://www.brightbull.co.uk/blog/10-things-you-need-to-know-before-marketing-your-first-event)[ Ricardo MolinaFri, Mar 11,20164 min read ## A digital events business. Do you run one? 7 smart habits of a digitally savvy events company Do you think your events company is digitally smart? Have you kept up with the evolution ... Start Reading ](https://www.brightbull.co.uk/blog/a-digital-events-business-do-you-run-one-7-smart-habits-of-a-digitally-savvy-events-company)[ Ricardo MolinaFri, Mar 04,20163 min read ## 5 top questions a CEO should ask their event marketing team You’ve got a half an hour catch up with your event marketing team. You need to make the ... Start Reading ](https://www.brightbull.co.uk/blog/5-top-questions-a-ceo-should-ask-their-event-marketing-team)[ Ricardo MolinaFri, Feb 26,20162 min read ## Does marketing own the customer journey? If not then who? Recently I received a request from B2B Marketing to fill in a survey and it was titled ... Start Reading ](https://www.brightbull.co.uk/blog/does-marketing-own-the-customer-journey-if-not-then-who)[ Ricardo MolinaWed, Feb 17,20166 min read ## Engaging an event audience online and offline I took part in a panel discussion at Event Tech Live with Anthony Dunn of i2i Events ... Start Reading ](https://www.brightbull.co.uk/blog/engaging-an-event-audience-online-and-offline)[ Ricardo MolinaWed, Feb 10,20163 min read ## 5 Tips to amplify event content on social media for social media virgins Good quality content is hard to come by in the event industry – it takes time, resource ... Start Reading ](https://www.brightbull.co.uk/blog/5-tips-to-amplify-event-content-on-social-media-for-social-media-virgins)[ Ricardo MolinaSat, Feb 06,20163 min read ## 35 hashtags in the events industry every marketing professional should use This list has been reviewed on 1 April 2017 This is our definitive list of hashtags every ... Start Reading ](https://www.brightbull.co.uk/blog/35-must-follow-hashtags-in-the-events-industry)[ Ricardo MolinaThu, Feb 04,20165 min read ## PPC could be a waste of your event marketing budget. If you are doing it like this that is I know that in the events industry we are encouraged to take advantage of all marketing ... Start Reading ](https://www.brightbull.co.uk/blog/ppc-could-be-a-waste-of-your-event-marketing-budget)[ Ricardo MolinaFri, Jan 01,20165 min read ## The NON-Definitive List of Good Event Website Designs Some time ago we wrote a post looking at the main problems with conference and event ... Start Reading ](https://www.brightbull.co.uk/blog/bid/298965/the-non-definitive-list-of-good-event-website-designs)[ Ricardo MolinaTue, Nov 24,20154 min read ## Getting event marketing right and getting it wrong [Interview] I recently took part in a podcast for Event Industry News to delve into what event ... Start Reading ](https://www.brightbull.co.uk/blog/getting-event-marketing-right-and-getting-it-wrong-interview)[ Ricardo MolinaTue, Nov 10,20154 min read ## Why it’s not a good idea to hire a clever graduate to run your inbound marketing From talking to organisations looking to get into the inbound marketing or content ... Start Reading ](https://www.brightbull.co.uk/blog/why-it-s-not-a-good-idea-to-hire-a-clever-graduate-to-run-your-inbound-marketing)[ Ricardo MolinaFri, Oct 09,20153 min read ## Essential content tools for event professionals As we all know, content is such a powerful way of communicating with your customers and ... Start Reading ](https://www.brightbull.co.uk/blog/essential-content-creation-tools-for-event-professionals)[ Ricardo MolinaWed, Sep 30,20153 min read ## 18 unbeatable ways to promote your event on social media Email always comes out on top when event marketers are asked about their preferred or ... Start Reading ](https://www.brightbull.co.uk/blog/18-unbeatable-ways-to-promote-your-event-on-social-media) [Load more posts](https://www.brightbull.co.uk/blog/author/ricardo-molina/page/6) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United Kingdom", "addressLocality" : "London", "addressRegion" : "N1 6DR", "postalCode" : "", "streetAddress" : "WeWork" }, "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://www.brightbull.co.uk/hubfs/White%20Square%20logo-1.png" }, "name" : "BrightBull, a division of SRM World Ltd.", "url" : "https://www.brightbull.co.uk/blog/author/ricardo-molina/page/5" } ```